scholarly journals Considering Cultural Consonance in Trustworthiness of Online Hotel Reviews among Generation Y for Sustainable Tourism: An Extended TAM Model

2020 ◽  
Vol 12 (7) ◽  
pp. 2942
Author(s):  
So Young Bae ◽  
Ju Hyoung Han
Keyword(s):  
Technology Acceptance ◽  
Generation Y ◽  
Sustainable Tourism ◽  
Online Reviews ◽  
Ease Of Use ◽  
Equation Modeling ◽  
Cultural Consensus ◽  
Cultural Model ◽  
Cultural Consonance ◽  
Tam Model

This study aims to predict Generation Y customers’ acceptance of user-generated content (UGC) websites by integrating an extended technology acceptance model (TAM), trustworthiness of online reviews, and cultural consensus and cultural consonance theory. To collect data, a free listing method was first used to recognize our ad hoc domain, i.e., the factors that determine the trustworthiness of online hotel reviews among Generation Y in South Korea, from an emic perspective. Based on the free listing results from 39 individuals, an online survey was conducted with 273 samples using a self-administered questionnaire. Cultural consensus analysis was conducted to determine whether there is a shared cultural model in trustworthiness factors among participants, and cultural consonance values were calculated. Then, a structural equation modeling technique was used to estimate how the proposed model explains the collected data. Results indicate that an agreed-upon cultural model of trustworthiness of online hotel reviews exists among sample members. Cultural consonance of trustworthiness was found to constitute a significant antecedent of perceived ease of use and attitude towards websites in the extended TAM model. This study can contribute to predict Generation Y customers’ acceptance of UGC websites and offer meaningful implications for sustainable tourism management, particularly when cultural variables are considered.

TAM Model Evidence for Online Social Commerce Purchase Intention

2021 ◽  
Vol 34 (1) ◽  
pp. 86-108
Author(s):  
Zhang Ying ◽  
Zeng Jianqiu ◽  
Umair Akram ◽  
Hassan Rasool
Keyword(s):  
Technology Acceptance ◽  
Purchase Intention ◽  
Purchase Intentions ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Social Commerce ◽  
Website Quality ◽  
Online Purchase ◽  
Tam Model

The aim of this research is to use the Technology Acceptance Model (TAM) to investigate the potential antecedents of online purchase intention in social commerce environments. Data were collected from 513 online survey participants in China. Structural Equation Modeling (SEM) techniques was used to test the study hypotheses. The findings reveal that website quality, trust, and electronic Word Of Mouth (eWOM) positively influence online purchase intentions. Furthermore, perceived ease of use and perceived usefulness significantly and positively moderate the relationship between website quality and online purchase intention. These survey results help provide a more comprehensive understanding of online purchase intentions in social commerce in China. The findings and conclusion address notable implications for theory and managers.

scholarly journals TAM Model for E-Health Implementation in Rural Areas of Uttarakhand, Post Covid-19 Pandemic

2021 ◽  
Vol 16 (3) ◽  
pp. 67-74
Author(s):  
Pushpa Kataria ◽  
G.P. Dang ◽  
Divneet Kaur ◽  
Prashant Singh ◽  
Vijay Prakash Gupta
Keyword(s):  
Technology Acceptance ◽  
Rural Areas ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Effective Implementation ◽  
Tam Model ◽  
Actual Use ◽  
Rural Patients

Objective: The present study aim to find out the factors that has an influence and impacts the actual use of e-Health during post COVID-19 pandemic on the lines of TAM (technology acceptance model) and further suggest ways for effective implementation and adoption of e-Health by the rural patients. Design & Setting: The study was conducted on a total of 243 rural patients who had experienced e-Health services. Structural Equation Modeling has been used for analysis of data. Results: The analysis revealed that ‘perceived usefulness’, ‘perceived ease of use’, ‘privacy’ and ‘trust’, all had considerable impact on the ‘intention to use’ which further significantly  impacts the ‘actual use’. Conclusion: Using in-depth interviews, both patients and physicians, practice of evidence-based e-Health interventions was identified for effective implementation and adoption of e-Health, which further helps to provides an equitable healthcare services to both urban and rural population.

scholarly journals Understanding an Extension Technology Acceptance Model of Google Translation: A Multi-Cultural Study in United Arab Emirates

2020 ◽  
Vol 14 (03) ◽  
pp. 157 ◽  
Author(s):  
Rana Saeed Al-Maroof ◽  
Said Abdelrahim Salloum ◽  
Ahmad Qasim AlHamadand ◽  
Khaled A. Shaalan
Keyword(s):  
Technology Acceptance ◽  
United Arab Emirates ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Target Language ◽  
Equation Modeling ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Tam Model

The importance of using Google Translate (GT) has become dominantly more effective. Most researchers, professors, and students rely on its translation as an immediate source of getting the information in different countries all over the world. However, the academic literature fails to acknowledge what factors could contribute to the user's intention to use GT, and consequently fail to discover the effects of using GT. The purpose of this study is to explore GT acceptance in UAE. It is assumed that users' attitude towards GT may vary based on the language used. The variations in languages are unidirectional from the source language (SL) to the target language (TL) and vice versa. The suggested analytical framework is based on an extended TAM model that is proposed by [1]. A quantitative methodology approach was adopted in this study. The hypothesized model is validated empirically using the responses received from a survey of 368 respondents were analyzed using structural equation modeling (SEM-PLS). Results indicated that Perceived Ease of Use, Perceived Usefulness, and Motivation have a significant impact on Behavioral Intention to use GT. In addition, Perceived Usefulness and Motivation significantly influenced Perceived Ease of Use. Furthermore, Perceived Usefulness is in turn influenced by Experience. The findings provide significant theoretical and practical implications for translation researchers, teachers, and MT system developers.

scholarly journals Sms Advertising in India: is Tam a Robust Model for Explaining Intention?

2019 ◽  
Vol 3 (1) ◽  
pp. 89-101 ◽  
Author(s):  
Hemant Bamoriya ◽  
Rajendra Singh
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Structural Model ◽  
Measurement Model ◽  
Ease Of Use ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
Perceived Trust ◽  
Tam Model ◽  
To Receive

This study examined mobile users’ intentions to receive SMS advertising in India using Technology Acceptance Model (TAM) as a research framework. 242 respondents completed a structured questionnaire, measuring their responses to the TAM’s five constructs. Using Structural Equation Modeling (SEM) both measurement model and structural model testing was done to analyze the data. The findings suggested that specified TAM model contributed to 81.8% of variance in the intention to receive SMS advertising and was a valid model in explaining the intention to receive SMS advertising. The study indicated that perceived utility was a much better predictor of attitude towards SMS advertising than perceived ease of use and perceived trust. The study suggested that in order to increase acceptance of SMS advertising marketers should focus more on increasing utility of SMS ads, so that users would develop positive attitudes towards SMS advertising.

scholarly journals Penerimaan Teknologi Web Check-In pada Pengguna Transportasi Udara di Kalimantan Barat

2016 ◽  
Vol 3 (1) ◽  
pp. 37
Author(s):  
Irawan Wingdes
Keyword(s):  
Structural Equation Modeling ◽  
Technology Acceptance ◽  
Structural Equation ◽  
Goodness Of Fit ◽  
Structural Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Air Transport ◽  
Equation Modeling ◽  
Tam Model

Teknologi check-in mandiri berbasis teknologi terutama dari web atau mobile telah tersedia sejak beberapa tahun lalu. Namun, penerimaan teknologi ini khususnya untuk pengguna di Kalbar, masih sangat rendah. Pada responden penelitian ini, hanya 7 persen responden yang pernah menggunakan fasilitas check-in tersebut. Oleh karena itu, penelitian ini bertujuan untuk menjelaskan faktor-faktor yang mempengaruhi penerimaan teknologi web check-in. Model TAM digunakan dengan menambahkan variabel trust dan risk. Data dianalisis dengan structural equation modeling. Hasil menunjukkan bahwa model fit dengan chi2 yang tidak signifikan dan indikator goodness of fit yang baik. Persepsi kegunaan (nilai korelasi 0,41), dan persepsi resiko (0,37) adalah variabel yang paling mempengaruhi niat untuk menggunakan web check-in, setelah itu diikuti oleh variabel kemudahan pemakaian (0,33) dan kepercayaan (0,32). Kontribusi penelitian bagi maskapai penyedia layanan adalah komunikasi merupakan kunci utama untuk meningkatkan penerimaan teknologi web check-in. Dengan penerimaan teknologi yang tinggi diharapkan efisiensi yang ditawarkan oleh teknologi ini juga dapat dimanfaatkan sepenuhnya, baik untuk layanan saat ini maupun untuk layanan di masa depan.Technology based self check-in service (web or mobile based) has been made available for some time. For passengers in West Borneo, acceptance for this technology is low, particularly participants in this research. There are only 7% of passengers in this research who use this technology; hence, the purpose of this study is to explain factors affecting acceptance of web check-in service. Two variables are added (trust and risk) to the original TAM model and structural equation modeling is employed for analysis. Structural model is fit with insignificant chi2 and good results are achieved in goodness of fit indicators. Results show perceived usefulness (0,41 correlation) and risk (0,37) to be the main contributing factors to explain acceptance of web check-in, followed by perceived ease of use (0,33) and trust (0,32). This research furthercontributes to air transport providers. Findings in this research suggest communication is the key aspect for air transport providers to increase technology acceptance. Increased technology acceptance will also increase benefits from what technology can offer today or in the future.

scholarly journals Predicting intention to follow online restaurant community advice: a trust-integrated technology acceptance model

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Aya K. Shaker ◽  
Rasha H.A. Mostafa ◽  
Reham I. Elseidi
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Online Reviews ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Acceptance Model

PurposeThis research investigates consumer intention to follow online community advice. Applying the technology acceptance model (TAM) to the context of online restaurant communities, the study empirically examines the effects of perceived usefulness, perceived ease of use, attitude and trust on the intention to follow online advice.Design/methodology/approachThe data were collected from 360 members of online restaurant communities on Facebook and analyzed using structural equation modeling (SEM).FindingsThe findings revealed that trust, perceived usefulness and attitude are key predictors of the intention to follow online restaurant community advice.Originality/valueExtant research on the influence of online reviews on consumer behavior in the restaurant industry has largely focused on the characteristics of the review, reviewers or readers. Moreover, other studies have investigated consumers' motivations to write online restaurant reviews. This study, however, takes a different approach and examines what drives consumers to follow the advice from online restaurant communities.

scholarly journals The Impact of Smartphone Adoption on Marketing Therapeutic Tourist Sites in Jordan

2018 ◽  
Vol 7 (4.34) ◽  
pp. 91 ◽  
Author(s):  
Mahmoud Alghizzawi ◽  
Mazuri Abd. Ghani ◽  
Ahmad Puad Mat Som ◽  
Muhamad Fazil Ahmad ◽  
Aziz Amin ◽  
...  
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Quantitative Research ◽  
Positive Impact ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
Tam Model ◽  
The Impact

The aim of the study is to find out the effect of smartphone on marketing therapeutic tourist sites in Jordan. Several factors contribute to this study, including market type templates, therapeutic, demographic and their impact on tourist behavior in Jordan. We apply the technology acceptance (TAM) model to study through the incorporation of smartphone applications on marketing therapeutic tourist sites in Jordan. To achieve this, we use the quantitative research design and rely on appropriate data to test the hypothesis. We distributed questionnaire to 400 tourists as a sample of study but two hundred and four were collected. The researchers had used the structural equation modeling (PLS-SEM) for measuring relationships and correlations between variables and their impact on the behavior of tourists in Jordan. According to the study findings, there was a positive impact on market type template, therapeutic, and demographics on tourists' perceived ease of use of smartphone on marketing therapeutic tourist sites in the country. Perceived usefulness and perceived ease of use also led to an increase in tourists' intention to use smartphone.  

scholarly journals The Academic Portfolio System (APS) Usage Intention of Senior High School Students in Taiwan

2021 ◽  
Vol 13 (15) ◽  
pp. 8394
Author(s):  
Tsen-Yao Chang ◽  
Yu-Chieh Chiu
Keyword(s):  
High School ◽  
High School Students ◽  
Technology Acceptance ◽  
Interface Design ◽  
Positive Impact ◽  
Subjective Norms ◽  
Ease Of Use ◽  
Model Verification ◽  
Equation Modeling ◽  
School Students

Taiwan began to implement a new high school syllabus nationwide, in 2019. The Ministry of Education has also established a high school student Academic Portfolio System (APS) to collect the learning process of high school students for future university admissions references. However, during this period, high school students and their parents had many opinions on the implementation of the new system. There were even groups of students protesting. The main purpose of this research is to explore the factors that affect the system usage intentions of high school students. Based on the theory of reasoned action (TRA) and the technology acceptance model (TAM), this research established a research model. The research variables include system interface design, usefulness, ease of use, attitude, subjective norms, and usage intentions. A total of 712 questionnaires were collected from high school students in northern Taiwan. Data analysis is carried out in three stages: descriptive analysis, measurement model verification, and structural equation modeling. The results of the study found that system interface design has a significant impact on the perceived ease of use. Factors such as ease of use, usefulness, attitude, and subjective norms also have a significant positive impact on usage intention; ease of use and usefulness positively affect attitudes toward using. Finally, according to the results, some practical implications were proposed for implementation references from the perspectives of education authority, high schools, teachers, and students.

Understanding the Moderating Impact of Context-Awareness and Ubiquity on Mobile Government Services Adoption

2022 ◽  
Vol 14 (1) ◽  
pp. 0-0
Keyword(s):  
Technology Acceptance ◽  
Context Awareness ◽  
Structural Equation ◽  
Moderating Effect ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Policy Implications ◽  
Equation Modeling ◽  
Future Research ◽  
The Impact

The factors of context-awareness and mobile ubiquity are major components in the development and diffusion of any mobile technology-driven applications and services. Principally in the m-government development space, the issues of context-awareness and ubiquity are crucial if m-government initiatives are to be successful. The moderating effect of context-awareness and ubiquity on mobile government adoption is examined for 409 students from a Chinese University based on the Technology Acceptance Model. Using the Structural Equation Modeling technique, the results indicate that perceived ease of use (PEOU) was significantly related to intention to use, but perceived usefulness (PU) did not have a significant effect on mobile government adoption. The moderating analysis indicated that context-awareness significantly moderated the impact of PU but had no moderating effect on PEOU. Also, it was discovered that ubiquity was significant in moderating both the PEOU and PU on mobile government adoption. Policy implications and directions for future research are presented.

Assessment of influencer’s effects on customers’ online purchasing behavior in Vietnam

2021 ◽  
Vol 11 (2) ◽  
pp. 81-96
Author(s):  
Pham Minh ◽  
Dang Thao Yen ◽  
Ngo Thi Huong Quynh ◽  
Hoang Thi Hong Yen ◽  
Tran Thi Thanh Nga ◽  
...  
Keyword(s):  
Technology Acceptance ◽  
Source Credibility ◽  
Sem Analysis ◽  
Ease Of Use ◽  
Influential Factor ◽  
Purchasing Behavior ◽  
Human Beings ◽  
Perceived Ease Of Use ◽  
Tam Model ◽  
The Impact

Today, the development of the Internet and social networks has changed the lives of human beings. The ability of these technologies to connect people in real-time expands the influence of some people in the community. Therefore, this study is conducted to test whether customers change purchasing behavior in online environments under the impact of those influencers by using Technology Acceptance Model (TAM). The study conducted a survey of 503 Vietnameses on Google Form from November 2020 to mid-January 2021. The collected data were analyzed using AMOS 24 with CB-SEM analysis method. The results showed a positive relationship between influencers and customers’ online purchasing behavior. More specifically, customers are more likely to buy online if they trust influencers and their advertisements. This is the most influential factor among the three influencer traits (as source credibility): trustworthiness, expertise, and attractiveness. A remarkable point in this study is that Vietnamese people are more concerned with perceived ease of use when buying online than other factors in the TAM model. This is the basis for businesses to implement influencer marketing strategies and improve the competitiveness of their online business.

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