Guidelines for Designing Green Products Considering Customers’ Cultural Preferences

The increasing customer awareness of environmental sustainability during the last decade has had an influence on many manufacturers to produce green products. However, issues arise regarding the actual preferences of customers for green products, which often differ depending on cultural influences. Cultural values can affect the decisions of designers to determine detailed design specifications that relate to customer preferences. Currently, few guidelines consider cultural values as an aspect of green product design. Thus, the aim of this study is to develop a guideline that incorporates the influence of cultural values on green product design. Malaysia was selected as the location of this study. The sources of data to establish a guideline were obtained from customer perspectives on green products. Structural equation modeling (SEM) was used to identify cultural influences and preferences on green product characteristics as the input strategies for the proposed guideline. Professional designers from different profiles were asked to identify the applicability of the guideline. Based on the results, the designers agreed that the influence of cultural values is an important aspect that should be considered in the development of green products. The implication of the guideline is discussed in this paper to accelerate decisions of designers in developing green products.

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Green Product Preferences with Respect to Cultural Influences: Empirical Study in Indonesia

International Journal of Automation Technology ◽

10.20965/ijat.2018.p0842 ◽

2018 ◽

Vol 12 (6) ◽

pp. 842-852 ◽

Cited By ~ 1

Author(s):

Ihwan Ghazali ◽

Salwa Hanim Abdul Rashid ◽

Siti Zawiah Md Dawal ◽

Hideki Aoyama ◽

Alva Edy Tontowi ◽

...

Keyword(s):

Cultural Values ◽

Structural Equation ◽

Cultural Influences ◽

Critical Threshold ◽

Green Product ◽

Green Products ◽

Customer Preferences ◽

Product Preferences ◽

Additional Product

Nowadays, increasing awareness is directed toward the fulfilment of sustainability demands in production in rapidly developing Southeast Asian countries such as Indonesia. However, producing green products that satisfy customer preferences is still a challenging task for product designers and manufacturers. Cultural values can be a significant factor that influences customer preferences. The aim of this study is to investigate the influence of cultural values on green-product preferences. Data were statistically analyzed based on the fulfilment of critical threshold values for the modeling of a structural equation. According to the results, customer preferences in Indonesia were mostly influenced by uncertainty avoidance and long-term orientation. Further, additional product services were identified as the most important characteristic of green products for Indonesian customers.

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The Impact of Human Values and Knowledge on Green Products Purchase Intention

Exploring the Dynamics of Consumerism in Developing Nations - Advances in Marketing, Customer Relationship Management, and E-Services ◽

10.4018/978-1-5225-7906-9.ch012 ◽

2019 ◽

pp. 266-283 ◽

Cited By ~ 1

Author(s):

Brahim Chekima ◽

Khalifa Chekima

Keyword(s):

Cultural Values ◽

Purchase Intention ◽

Structural Equation ◽

Purchase Intentions ◽

Environmental Knowledge ◽

Human Values ◽

Equation Modeling ◽

Green Product ◽

Green Products ◽

The Impact

Marketing managers keenly seek to understand the green market. However, insufficient information on how to foster consumers' green behavior is slowing the growth of green markets and becoming a barrier for firms when communicating strategies for effectively promoting green products. Therefore, this chapter attempts to examine the impact of environmental knowledge and cultural values on consumers' green purchase intentions. A survey was administered and a total of 200 valid questionnaires were obtained. Structural equation modeling (SEM) technique was used to assess the model. The finding shows that cultural values significantly related to green product purchase intention. The results also indicate environmental knowledge is not a significant factor influencing buying intention of green products. The discussions and implications of these findings are further elaborated.

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Green product preferences considering cultural influences: a comparison study between Malaysia and Indonesia

Management of Environmental Quality An International Journal ◽

10.1108/meq-11-2020-0245 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Ihwan Ghazali ◽

Salwa Hanim Abdul-Rashid ◽

Siti Zawiah Md Dawal ◽

Hideki Aoyama ◽

Novita Sakundarini ◽

...

Keyword(s):

Cultural Values ◽

Structural Equation ◽

Power Distance ◽

Reliability And Validity ◽

Cultural Influences ◽

Uncertainty Avoidance ◽

Equation Modeling ◽

Green Products ◽

Content Type

PurposeThere is an increasing awareness among manufacturers to make production more sustainable in Southeast Asian countries such as Malaysia and Indonesia. Manufacturers are now urged to not only focus on the business profit but also concern on environment protection by producing green products. However, issues may arise regarding the preferences of customers on green products, which will vary due to the influence of cultural values. This will give an impact on the marketing of green products. The aim of this study is to identify the influence of cultural values on the green products design in Malaysia and Indonesia.Design/methodology/approachA pretest on the survey instruments was performed to ensure the reliability and validity of the questionnaire. The collected data were statistically analyzed based on the satisfaction level, confirmatory factor analysis and structural equation modeling.FindingsThe results showed that customer preferences in Malaysia were mostly influenced by uncertainty avoidance, long-term orientation and power distance, excluding collectivism and masculinity. In Indonesia, the dimension of uncertainty avoidance and long-term orientation had significant influence, whereas power distance, masculinity and collectivism dimension had no influence. Eco-label was identified as the most important factor for green products in Malaysia and having product services characteristics factor for product lifetime extension in Indonesia.Practical implicationsFor practices, the cultural values and preferred characteristics identified in this study provide valuable information to policymakers and businesses on what draws customers toward green products in Malaysia and Indonesia. This finding can be used as supported data for the policymakers in order to achieve sustainable development goal (SDGs) in Malaysia and Indonesia.Originality/valueThe findings of this study provide valuable information for designers to design products with green characteristics that cater to the consumer market in Malaysia and Indonesia, as well as other countries which may have similar cultural traits.

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Green product awareness effect on green purchase intentions of university students’: an emerging market’s perspective

Future Business Journal ◽

10.1186/s43093-021-00094-5 ◽

2021 ◽

Vol 7 (1) ◽

Author(s):

Peter Ansu-Mensah

Keyword(s):

University Students ◽

Structural Equation ◽

Online Survey ◽

Positive Impact ◽

Influencing Factor ◽

Purchase Intentions ◽

Equation Modeling ◽

Green Product ◽

Green Products ◽

Intention To Purchase

AbstractThe indiscriminate consumption patterns worldwide have brought in its wake severe problems like pollution and global warming, and this has ultimately called for green products awareness and consumption. The main purpose of this study was to assess the effect of university students’ awareness of green products on their green purchasing intentions. The specific objectives were to identify whether awareness, price, availability, value and quality influence university students’ intention to purchase green products, and to investigate how awareness, price, availability, value and quality predict university students’ intention to purchase green products. A structural equation modeling was used to analyze data collected from an online survey of 478 students. Results show that green perceived quality has the utmost significant positive impact on university students’ green purchase intentions; however, green perceived availability had the slightest impact on university students’ intention to purchase green products. The study is the foremost to conclude that green product awareness impact on university students green purchase intentions is greatly driven by price, high value and extraordinary quality. However, availability is not a critical influencing factor when it comes to green purchase intentions of university students. The implications of study, limitations and further research are discussed.

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Consumer Values and Green Products Consumption in Malaysia

Advances in Marketing, Customer Relationship Management, and E-Services - Handbook of Research on Consumerism and Buying Behavior in Developing Nations ◽

10.4018/978-1-5225-0282-1.ch017 ◽

2016 ◽

pp. 383-408 ◽

Cited By ~ 1

Author(s):

Brahim Chekima

Keyword(s):

Cultural Values ◽

Purchase Intention ◽

Structural Equation ◽

Equation Modeling ◽

Green Products ◽

Moderation Effect ◽

Gender And Education ◽

Inadequate Information ◽

Education Levels ◽

Consumer Values

To impede environmental deterioration and promote a more sustainable economy, one solution is to shift consumption from conventional to green products. However, inadequate information on how to promote consumers' green behavioral intention is slowing the growth of green markets and has become a barrier for when developing segments and communicating strategies for effective promotion of green products, in countries like Malaysia where the trend is new. This study attempts to examine consumers' green purchase intention motivational drivers and determine the moderating effect of education levels, gender and income. Structural Equation Modeling (SEM) technique was used to evaluate the causal model. The results suggest that cultural values and environmental advertising are the main influence in building green purchase intention while environmental knowledge is not significantly related. It also indicates that gender and education level have a significant positive moderation effect while income is not. The discussions and implications of these findings are further elaborated.

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Understanding Consumers and Green Product Purchase Decision in Malaysia: A Structural Equation Modeling - Partial Least Square (SEM-PLS) Approach

Asian Social Science ◽

10.5539/ass.v12n9p51 ◽

2016 ◽

Vol 12 (9) ◽

pp. 51 ◽

Cited By ~ 1

Author(s):

Mohd Nazri Mohd Noor ◽

Md Shukor Masuod ◽

Al-Mansor Abu Said ◽

Izzat Fakhruddin Kamaruzaman ◽

Mohd Ariff Mustafa

Keyword(s):

Structural Equation ◽

Partial Least Square ◽

Least Square ◽

Equation Modeling ◽

Purchase Decision ◽

Green Product ◽

Shopping Malls ◽

Green Products ◽

Proposed Model ◽

Green Circle

The purpose of this paper is to explore the consumers’ decision to purchase green products in Malaysia. Self-administered questionnaires were conducted to obtain meaningful data from 230 consumers at major shopping malls in Melaka, Malaysia from September 2015 until February 2016. Based on the analysis of SEM-PLS, the proposed model explained 92 percent of the variance of green product purchase decision. The results have shown positive significant effects between green awareness, green commitment, green companies and green product purchase decision. However, green experience and green circle produced insignificant results. Generally, the results from this study confirmed that the proposed model concisely explained the consumers’ decision to purchase green products in Malaysia. This study adds another literature to the area of green marketing. The model combined the past consumer behavioural theories and models to identify the key factors that stimulate the consumers’ purchase behaviour. Findings from this study have strong implications to both individual and marketing managers. It brings into light the perception of Malaysian consumers about green products and readiness to accept green products as their future way of life.

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Sustainable Green Product Adoption Test Using Logistic Regression: Comparison of Glass and Electronic Products

Sustainability ◽

10.3390/su13095084 ◽

2021 ◽

Vol 13 (9) ◽

pp. 5084

Author(s):

Lan-Lan Wan ◽

Hong-Youl Ha

Keyword(s):

Cultural Values ◽

Environmental Sustainability ◽

Green Product ◽

Key Factors ◽

Product Adoption ◽

Green Products ◽

Consumer Adoption ◽

Electronic Products ◽

Different Types ◽

Consumer Marketing

Marketing literature emphasizes the importance of green product adoption for environmental sustainability. However, consumers’ evaluations of the key factors (for adopting green products) differ in critical ways. Drawing on a consumer–marketing interface, this study uses a binary logit model to investigate how consumers adopt two different types of products (e.g., glass and electronic). The results show that the impacts of the twelve factors behind consumer adoption of green products vary widely between glass and electronic products. Specifically, the analysis identifies four factors (eco-labeling, peer groups, cultural values, and environmental awareness) that have no influence on consumer adoption intentions. It also shows that males are more likely to have positive adoption intentions than females for both glass and electronic products. The authors conclude this paper by discussing the implications of these important findings for research and practice.

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Building the Attitude of Consumer Concern for Environmentally Friendly Products

Business and Entrepreneurial Review ◽

10.25105/ber.v15i2.4634 ◽

2019 ◽

Vol 15 (2) ◽

pp. 201

Author(s):

Renny Risqiani ◽

Siti Maemunah

Keyword(s):

Structural Equation ◽

Environmentally Friendly ◽

Sampling Technique ◽

Consumer Attitudes ◽

Purchase Behavior ◽

Equation Modeling ◽

Green Product ◽

Green Products ◽

Behavior Intention ◽

Green Behavior

<p><em>This study aims to determine what factors can influence consumer attitudes on green products (attitude on green product). Furthermore, it will be analyzed whether consumer attitudes on green products have an effect on green behavior intention, the influence of green behavior intention towards the green purchase behavior. The sampling technique using purposive sampling of 220 students in the Jakarta area. The data analysis method used in this study is to use Structural Equation Modeling (SEM). The results of this study are consumer attitudes towards green product influenced by social influence and personal norms. While government roles, environmental emotion and cognition have no significant effect. The higher the consumer's attitude towards the green product, the more it increases consumer attitudes to care about the environment and will have an impact on purchasing behavior towards environmentally friendly products</em></p>

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Consumer Values and Green Products Consumption in Malaysia

Green Business ◽

10.4018/978-1-5225-7915-1.ch011 ◽

2019 ◽

pp. 206-231

Author(s):

Brahim Chekima

Keyword(s):

Cultural Values ◽

Purchase Intention ◽

Structural Equation ◽

Equation Modeling ◽

Green Products ◽

Moderation Effect ◽

Gender And Education ◽

Inadequate Information ◽

Education Levels ◽

Consumer Values

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The Application Research of the Traditional Materials Based on the Green Design of Products

Advanced Materials Research ◽

10.4028/www.scientific.net/amr.706-708.2133 ◽

2013 ◽

Vol 706-708 ◽

pp. 2133-2136

Author(s):

Yan Li ◽

Hong Luo ◽

Zhen Bo Qu

Keyword(s):

Environmental Protection ◽

Product Design ◽

Green Design ◽

Green Product ◽

Application Research ◽

Green Products ◽

Development Trends ◽

Foreign Products ◽

Green Product Design

The environment has been heavily polluted by various industrial productions. People began to realize the importance of protecting the environment. Therefore, the Green Design has become the theme of today's design. Traditional materials fit the theme of environmental protection because of their own properties. Due to the specific properties of traditional materials, they are used in todays products so the green product design begin to take on a new vitality. The paper investigated the green products using traditional materials, including domestic and foreign products. The aim of this subject is to explore the possible of the traditional materials and development trends in green product design, and propose a method that can creatively use the traditional materials to design a product which is humane and friendly to environment.

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