scholarly journals Sustainable Green Product Adoption Test Using Logistic Regression: Comparison of Glass and Electronic Products

2021 ◽  
Vol 13 (9) ◽  
pp. 5084
Author(s):  
Lan-Lan Wan ◽  
Hong-Youl Ha
Keyword(s):  
Cultural Values ◽  
Environmental Sustainability ◽  
Green Product ◽  
Key Factors ◽  
Product Adoption ◽  
Green Products ◽  
Consumer Adoption ◽  
Electronic Products ◽  
Different Types ◽  
Consumer Marketing

Marketing literature emphasizes the importance of green product adoption for environmental sustainability. However, consumers’ evaluations of the key factors (for adopting green products) differ in critical ways. Drawing on a consumer–marketing interface, this study uses a binary logit model to investigate how consumers adopt two different types of products (e.g., glass and electronic). The results show that the impacts of the twelve factors behind consumer adoption of green products vary widely between glass and electronic products. Specifically, the analysis identifies four factors (eco-labeling, peer groups, cultural values, and environmental awareness) that have no influence on consumer adoption intentions. It also shows that males are more likely to have positive adoption intentions than females for both glass and electronic products. The authors conclude this paper by discussing the implications of these important findings for research and practice.

scholarly journals Guidelines for Designing Green Products Considering Customers’ Cultural Preferences

2021 ◽  
Vol 13 (2) ◽  
pp. 673
Author(s):  
Ihwan Ghazali ◽  
Salwa Hanim Abdul-Rashid ◽  
Siti Zawiah Md Dawal ◽  
Nurul Huda ◽  
Amir Husni Mohd Shariff ◽  
...  
Keyword(s):  
Product Design ◽  
Cultural Values ◽  
Environmental Sustainability ◽  
Structural Equation ◽  
Cultural Influences ◽  
Equation Modeling ◽  
Green Product ◽  
Green Products ◽  
Customer Preferences ◽  
Green Product Design

The increasing customer awareness of environmental sustainability during the last decade has had an influence on many manufacturers to produce green products. However, issues arise regarding the actual preferences of customers for green products, which often differ depending on cultural influences. Cultural values can affect the decisions of designers to determine detailed design specifications that relate to customer preferences. Currently, few guidelines consider cultural values as an aspect of green product design. Thus, the aim of this study is to develop a guideline that incorporates the influence of cultural values on green product design. Malaysia was selected as the location of this study. The sources of data to establish a guideline were obtained from customer perspectives on green products. Structural equation modeling (SEM) was used to identify cultural influences and preferences on green product characteristics as the input strategies for the proposed guideline. Professional designers from different profiles were asked to identify the applicability of the guideline. Based on the results, the designers agreed that the influence of cultural values is an important aspect that should be considered in the development of green products. The implication of the guideline is discussed in this paper to accelerate decisions of designers in developing green products.

The Impact of Eco-Labels and the Type of Green Products on Consumer Behavior

2012 ◽  
Vol 524-527 ◽  
pp. 3505-3508
Author(s):  
Jian Xin Li ◽  
Lu Wang ◽  
Hui Juan Qin
Keyword(s):  
Theoretical Basis ◽  
Purchase Intention ◽  
Simulation Experiment ◽  
Green Marketing ◽  
Research Use ◽  
Green Product ◽  
Green Products ◽  
Experiment Method ◽  
Different Types ◽  
The Impact

Now more and more businesses begin implementing green marketing and carrying out the eco-labels program. But there is a confused question for enterprise, if there will have the same effect for different types of green products. For this, the existing literatures have few involved. So, our research use the simulation experiment method to analyze the impact between the two green product types (self-serving green products versus altruistic green products) and the presence of eco-labels (yes versus no) on consumers’ green purchase intention. Results of this study provide a theoretical basis for green products marketing.

scholarly journals Students Awareness of Green Consumer Behaviour and Sustainable Environment in Ghana: Using OpenBugs

2021 ◽  
Vol 13 (2) ◽  
Author(s):  
Solomon Abekah Keelson ◽  
Joseph Ahinful Johnson
Keyword(s):  
Environmental Sustainability ◽  
Consumer Behaviour ◽  
Simple Random Sampling ◽  
Green Marketing ◽  
Internet Survey ◽  
Survey Method ◽  
Green Product ◽  
Marketing Theory ◽  
Buying Behavior ◽  
Green Products

Green marketing has been widely studied because of its importance in marketing theory. The purpose of this green marketing study unlike previous ones was to examine student’s awareness of how their green consumer behaviour impact environmental sustainability. A total of three hundred and seventeen (317) tertiary students from the Technical Universities of Ghana were used as respondents in a simple random sampling approach, using the internet survey method. Using the OpenBUGS Bayesian statistical technique, the findings of the present study showed an average level of awareness of green products; students consider the potential environmental impact of their actions when making purchase decisions, and as their purchase habits are affected by their concern for the environment. Thus, students are able to distinguish between green product and non–green product. Again, they know the benefits of green products, and would prefer buying green product as first option. Moreover, they believe green buying behavior can contribute to saving the environment because the study showed a direct relationship between buying behavior and the environmental concerns. Finally, the ANOVA results revealed that male students’ response to green product is positive compared to their female counterparts, whose response to green product are negative. The study recommended that institutions could include in their marketing curricula subjects that train students on consumer knowledge, awareness, values, attitudes, expectations, perceptions and concerns for the environment.

The Impact of Human Values and Knowledge on Green Products Purchase Intention

2019 ◽  
pp. 266-283 ◽  
Author(s):  
Brahim Chekima ◽  
Khalifa Chekima
Keyword(s):  
Cultural Values ◽  
Purchase Intention ◽  
Structural Equation ◽  
Purchase Intentions ◽  
Environmental Knowledge ◽  
Human Values ◽  
Equation Modeling ◽  
Green Product ◽  
Green Products ◽  
The Impact

Marketing managers keenly seek to understand the green market. However, insufficient information on how to foster consumers' green behavior is slowing the growth of green markets and becoming a barrier for firms when communicating strategies for effectively promoting green products. Therefore, this chapter attempts to examine the impact of environmental knowledge and cultural values on consumers' green purchase intentions. A survey was administered and a total of 200 valid questionnaires were obtained. Structural equation modeling (SEM) technique was used to assess the model. The finding shows that cultural values significantly related to green product purchase intention. The results also indicate environmental knowledge is not a significant factor influencing buying intention of green products. The discussions and implications of these findings are further elaborated.

Green Product Preferences with Respect to Cultural Influences: Empirical Study in Indonesia

2018 ◽  
Vol 12 (6) ◽  
pp. 842-852 ◽  
Author(s):  
Ihwan Ghazali ◽  
Salwa Hanim Abdul Rashid ◽  
Siti Zawiah Md Dawal ◽  
Hideki Aoyama ◽  
Alva Edy Tontowi ◽  
...  
Keyword(s):  
Cultural Values ◽  
Structural Equation ◽  
Cultural Influences ◽  
Critical Threshold ◽  
Green Product ◽  
Green Products ◽  
Customer Preferences ◽  
Product Preferences ◽  
Additional Product

Nowadays, increasing awareness is directed toward the fulfilment of sustainability demands in production in rapidly developing Southeast Asian countries such as Indonesia. However, producing green products that satisfy customer preferences is still a challenging task for product designers and manufacturers. Cultural values can be a significant factor that influences customer preferences. The aim of this study is to investigate the influence of cultural values on green-product preferences. Data were statistically analyzed based on the fulfilment of critical threshold values for the modeling of a structural equation. According to the results, customer preferences in Indonesia were mostly influenced by uncertainty avoidance and long-term orientation. Further, additional product services were identified as the most important characteristic of green products for Indonesian customers.

scholarly journals The Effects of Product Consistency and Consumer Resistance to Innovation on Green Product Diffusion in China

2019 ◽  
Vol 11 (9) ◽  
pp. 2702
Author(s):  
Yu Chang ◽  
Tao Zhang
Keyword(s):  
Diffusion Process ◽  
Environmental Sustainability ◽  
Green Product ◽  
Product Diffusion ◽  
Green Products ◽  
Product Introduction ◽  
Consumer Resistance ◽  
Sustainable Innovation ◽  
Two Factors

As consumers are becoming concernedabout environmental sustainability, firms are motivated to develop green products that adopt sustainable innovation or materials. This study contributes to the existing literature by specifically examining how consumers react to a firm’s green product introduction (i.e., the diffusion process of the green product) based on two factors: the extent to which the new green product shares common characteristics with the existing product offerings and the extent to which customers are resistant to innovation. The findings suggest that when firms introduce green products to the market, they need to consider the product consistency between existing product offerings and the new green product as well as the consumer resistance to new innovation.

scholarly journals GREEN PRODUCT AND CONSUMER BEHAVIOR: AN ANALYTICAL STUDY

2020 ◽  
pp. 536-540
Author(s):  
Mrs.P.Sathyapriya ◽  
Dr.P.Sekar
Keyword(s):  
Environmental Sustainability ◽  
Green Product ◽  
Motivating Factors ◽  
Green Products ◽  
Governmental Organizations ◽  
Non Governmental Organizations ◽  
Personal Consciousness ◽  
The Government ◽  
The Cost ◽  
Whole Life Cycle

A green product is a sustainable product designed to minimize its environmental impacts during its whole life-cycle and even after it's of no use. Green products are usually identified by having two basic goals – reducing waste and maximizing resource efficiency. With growing markets and increasing consumer volumes, the production, as well as consumption patterns are degrading the environment drastically. The government, consumers and producers have realized the worth of this issue. The research and development department of industries are continuously working to develop products that are environment-friendly and cause less environmental destruction. Products which are capable of being recycled, and possess healthy disposal are often termed as green products. The manufacturing, marketing, and consumption of such products are being promoted by the government as well as non-governmental organizations. Environmental sustainability and personal consciousness of consumers are found to be motivating factors while unavailability and unawareness are deemed demotivating factors along with the cost of installation / usage. Consumers are intended to purchase green products irrespective of their demographics. KEY WORDS-Consumer Behaviour, Green Marketing, Green product

Respon Padi Gogo Terhadap Residu Pupuk Organik

Agrotek ◽  
2018 ◽  
Vol 3 (2) ◽  
Author(s):  
Baso Daeng
Keyword(s):  
Environmental Sustainability ◽  
Upland Rice ◽  
Organic Fertilizer ◽  
Growing Season ◽  
Chicken Manure ◽  
Good Effect ◽  
Best Response ◽  
Different Types ◽  
Main Plot ◽  
Plot Design

<em>The rate of conversion of paddy fields and irrigation water crisis suggest to consider the development of upland rice.� Empowerment of organic-based dryland done to increase rice, as well as environmental sustainability efforts.� The purpose of this experiment was to determine the effect of organic fertilizer residue to upland rice in the second growing season.� Experiments using a split-split plot design.� The main plot consisted of a dosage of 50% and 100% organic fertilizer in the first growing season.� Sub plot consisted of chicken manure (20 tons ha<sup>-1</sup>), <span style="text-decoration: underline;">Centrosema</span>� <span style="text-decoration: underline;">pubescens</span> (4.3 tons ha<sup>-1</sup>) + chicken manure (10 tons ha<sup>-1</sup>), and <span style="text-decoration: underline;">Thitonia</span> <span style="text-decoration: underline;">diversifolia</span> (4.3 tons ha<sup>-1</sup>) + chicken manure (10 tons ha<sup>-1</sup>).� Sub-sub plot consist of Danau Gaung and Batu Tegi varieties.� The different types of fertilizer had no effect on plant productivity.� The addition of <span style="text-decoration: underline;">Thitonia</span> <span style="text-decoration: underline;">diversifolia</span> gave a good effect on some growth variable and its resistance due pathogen attack.� Batu Tegi varieties are varieties that give the best response from an organic fertilizer.� Interaction between dosage, type of fertilizer, and varieties do not provide areal impact.</em>

scholarly journals Engineering Design Process of Face Masks Based on Circularity and Life Cycle Assessment in the Constraint of the COVID-19 Pandemic

2021 ◽  
Vol 13 (9) ◽  
pp. 4948
Author(s):  
Núria Boix Rodríguez ◽  
Giovanni Formentini ◽  
Claudio Favi ◽  
Marco Marconi
Keyword(s):  
Life Cycle Assessment ◽  
Life Cycle ◽  
Environmental Sustainability ◽  
Design Guidelines ◽  
New Device ◽  
Engineering Design Process ◽  
Life Cycle Perspective ◽  
Different Types ◽  
3D Printed ◽  
Negative Impacts

Face masks are currently considered key equipment to protect people against the COVID-19 pandemic. The demand for such devices is considerable, as is the amount of plastic waste generated after their use (approximately 1.6 million tons/day since the outbreak). Even if the sanitary emergency must have the maximum priority, environmental concerns require investigation to find possible mitigation solutions. The aim of this work is to develop an eco-design actions guide that supports the design of dedicated masks, in a manner to reduce the negative impacts of these devices on the environment during the pandemic period. Toward this aim, an environmental assessment based on life cycle assessment and circularity assessment (material circularity indicator) of different types of masks have been carried out on (i) a 3D-printed mask with changeable filters, (ii) a surgical mask, (iii) an FFP2 mask with valve, (iv) an FFP2 mask without valve, and (v) a washable mask. Results highlight how reusable masks (i.e., 3D-printed masks and washable masks) are the most sustainable from a life cycle perspective, drastically reducing the environmental impacts in all categories. The outcomes of the analysis provide a framework to derive a set of eco-design guidelines which have been used to design a new device that couples protection requirements against the virus and environmental sustainability.

Is Green Product Purchasing an Innovative Or Conspicuous Behavior?

2016 ◽  
Vol 44 (1) ◽  
pp. 29-44 ◽  
Author(s):  
Kyutae Park ◽  
Kyootai Lee
Keyword(s):  
Undergraduate Students ◽  
Mineral Water ◽  
Green Product ◽  
Purchasing Decisions ◽  
Green Products ◽  
Consumer Innovativeness ◽  
Premium Price ◽  
Public Self Consciousness

We investigated the influence of consumer innovativeness and public self-consciousness on green product purchasing behaviors (e.g., decision to purchase and pay a premium price). We conducted 2 experiments on 2 green products (mineral water and a car) with undergraduate students (N = 303) in Korea. The results revealed that consumer innovativeness played a generally marginal role in green product purchasing decisions, whereas public self-consciousness figured importantly in such decisions. However, public self-consciousness had no influence when products did not have logos identifying them as being green. In addition, the influence of the 2 variables on the purchasing behaviors was found to be contingent on the type of product. On the basis of these findings, we concluded that green product purchasing behaviors more closely reflect conspicuousness, rather than innovativeness.

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