scholarly journals The Effect of Perceptions on Service Robot Usage Intention: A Survey Study in the Service Sector

2021 ◽  
Vol 13 (17) ◽  
pp. 9655
Author(s):  
Ieva Meidute-Kavaliauskiene ◽  
Şemsettin Çiğdem ◽  
Bülent Yıldız ◽  
Sigitas Davidavicius

The current age of artificial intelligence, along with the advent of robots, portends increased use of innovative technologies in the tourism industry, with higher levels of service innovation than in many other industries. In addition, factors such as an approaching worldwide pandemic have limited the amount of physical contact that people can have. So as a result, the use of service robots in service areas, such as tourism, has recently become controversial. In this study, accommodation customers’ perceptions of advantages and disadvantages about robots and the effect of the perceived value of their intention to use them were investigated. Within the scope of the research, data were collected from 1408 people living in various cities in Turkey through an online survey. The data were analyzed by structural equation modeling. As a result of the analyses, it was found that the perception of advantage and the perceived value affect the intention to use service robots positively and significantly. It has been determined that the perception of disadvantage affects the intention to use service robots negatively and significantly. The research results show that the accommodation companies should be innovative and rapidly transition to robotization, as in the manufacturing industry. Advanced technological innovation applications, such as service robots, will play an essential role in the revival of the tourism industry, especially during the global epidemic.

2021 ◽  
Vol 13 (22) ◽  
pp. 12571
Author(s):  
Ieva Meidute-Kavaliauskiene ◽  
Bülent Yıldız ◽  
Şemsettin Çiğdem ◽  
Renata Činčikaitė

Robots have started to be used in the service sector as well as in the manufacturing industry. The use of service robots in airport services, tourism, and hospital services also brings many advantages. Because of the COVID-19 pandemic, reducing physical contact and providing hygiene are essential benefits of service robots. For this purpose, the effect of COVID-19 fear on perceived trust in service robots and the intention to use them at airports was investigated in this study. For analysis, data were collected from 730 participants from 64 different countries, by questionnaire. The data were analyzed with the SPSS and AMOS package programs. As a result of the structural equation model analysis, it was determined that COVID-19 fear affects perceived trust in service robots and the intention to use them positively, and perceived trust also affects the intention to use service robots positively. In addition, as a result of the Process Macro analysis, it was found that perceived trust has a high mediating effect on the effect of COVID-19 fear on the intention to use. The research results show that people’s attitudes towards COVID-19 shape the perception of robot usage in air transport services.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yonggui Wang ◽  
Xiaomei Cai ◽  
Changliang Xu ◽  
Jun (Justin) Li

Purpose This study aims to explore the antecedents of perceived value and the moderating effect of trust and the relationship between these antecedents and perceived value in the context of the service sector. Design/methodology/approach The multivariate statistical analysis technique of structural equation modeling was used to test the proposed theoretical model. Findings The results indicate that self-efficacy, motivation, social influence, facilitating conditions and emotions have a significant and direct relationship with customers’ perceived value and that trust can enhance the effect of these antecedents on perceived value. These findings have several significant implications for service robot implementation within the service sector. Originality/value With the advancement in artificial intelligence and sensor technology, various industries have launched the practice of deploying intelligent robots to build competitive advantages. The use of intelligent robots to assist with the customer service process and improve consumers’ experience within the service sector is becoming more commonplace.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sri Rahayu Hijrah Hati ◽  
Sigit Sulistiyo Wibowo ◽  
Anya Safira

Purpose The purpose of this study is to examine the impacts of product knowledge, perceived quality, perceived risk and perceived value on customers’ intention to invest in Islamic Banks. This study specifically examines an Islamic bank’s term deposits. Design/methodology/approach Structural equation modeling was used to analyze the data collected from 217 customers of an Islamic bank in Indonesia using an online survey. Findings This study highlights the central and dual roles of perceived risk as both the independent and the intervening variable that mediates the relationship between product knowledge and Muslim customer intention to invest in an Islamic bank’s term deposits. Research limitations/implications This study only investigates term deposits as one type of investment in Islamic banks. This study contributes to the literature by examining the role of product knowledge, perceived quality, perceived risk and perceived value on Muslim customer intention to invest in Islamic term deposits. Practical implications The results of this study highlight the requirement for Islamic banks to educate customers to improve the depositors’ product knowledge because Muslim customers’ risk and value perception and intention are strongly influenced by product knowledge. Originality/value The investigation of perceived risk is particularly relevant for Islamic financial products because of the inherent nature of risk sharing in Islamic finance. This study investigates the role of product knowledge in influencing the Muslim customers’ perception of risk, quality, value and their intention to invest in Islamic bank term deposits. Ideally, the profit loss sharing concept (PLS) should be applied; however, in this context, revenue sharing is applied because of Indonesia’s central bank regulation.


2019 ◽  
Vol 30 (2) ◽  
pp. 307-328 ◽  
Author(s):  
Alexandra S. Kang ◽  
K. Jayaraman ◽  
Keng Lin Soh ◽  
Wai Peng Wong

Purpose The purpose of this paper is to contribute to the understanding of social sustainable consumption in the context of improved ridership in public bus transport (PBT). It investigated the social predictors and implementation intention of drivers to use PBT. Design/methodology/approach The empirical data were collected through online survey. The respondents of the online survey were 313 drivers in Penang, Malaysia. A conceptual model was designed to test implementation intention of the drivers in using the PBT. Data analysis was performed using the variance-based structural equation modeling technique of partial least squares. Findings The findings indicate that the drivers’ intention to use PBT is significantly influenced by their referent group, gender role, and commitment to environment. In addition, their implementation intention is significantly predicted by the intention to use PBT. Research limitations/implications This study was performed in Penang using convenience sampling method. The results need to be replicated using a different sample in other developing countries to test its stability. Practical implications Policy makers and transport managers need to be guided by the importance of the drivers’ referent group, gender role, commitment to environment, and intention in order to improve ridership of the PBT. Originality/value The research on referent group, gender role, commitment to environment, intention, and the implementation intention of the drivers using the theory of interpersonal behavior in PBT is unprecedented.


2020 ◽  
Vol 12 (9) ◽  
pp. 3877
Author(s):  
Marwa Ghanem ◽  
Ibrahim Elshaer ◽  
Alaa Shaker

There have been many attempts to understand the role of trust in the success of Information Systems (IS), but they have mainly studied users’ trust in IS themselves in online contexts, with little attention being paid to other possible trust types and organizational IS contexts. Also, there is a dearth of research on the topic in relation to tourism context and developing countries in general. This study examines the mediating role of three types of trust (management-based, provider-based, and system-based trust) in the relationship between tourism IS qualities (system, information, and service quality) with employees’ satisfaction and the intention to and actual use of a system. Perceptions were tested with data from 200 employees in the public sector of the Egyptian tourism industry using structural equation modeling. The results revealed that trust directly affects intention to use/use and user satisfaction, and it completely mediates the effect of the IS qualities on the intention to use/use and user satisfaction. This study draws attention to the requirement of investigating different types of trust to better understand its impact on tourism IS adaptation in developing countries.


2020 ◽  
Vol 5 (1) ◽  
pp. 86
Author(s):  
Fakri Fandy Nur Azizi ◽  
Ismiarta Aknuranda ◽  
Herman Tolle

The e-commerce market becomes one of the markets with the most promising growth. A number of studies on e-commerce have been investigated, but only a little attention is paid to the factors that may create e-commerce customer loyalty, even though customer loyalty is one of the primary keys to improve the performance of e-commerce businesses. This research offers a conceptual model focused on purchases to investigate the factors that affect customer's loyalty and when it is formed. Specifically, this paper intends to examine the relationship between the e-commerce overall quality on the perceived usefulness, perceived value, satisfaction and trust. This paper also verifies the relationship between perceived usefulness, perceived value, satisfaction and trust in the e-loyalty. The method of online survey is used for the data collection. From 1457 of the distributed questionnaires, 960 were completed and returned, resulted 65.8 percent response rate. The data is then analyzed using the Structural Equation Modeling (SEM) method. The research findings contribute to filling the knowledge gap regarding the defining factors of customer loyalty which may help the e-commerce provider in developing e-loyalty to increase e-commerce profitability.


2021 ◽  
Author(s):  
N Alia Fahada W Ab Rahman ◽  
◽  
Monizaihasra Mohamed ◽  
Farizah Sulong ◽  
◽  
...  

This study examines the adoption of service robots by fast-food restaurant employees. Adopting the Unified Theory of Acceptance and Use of Technology (UTAUT), this study proposes four determinants of intention to use: performance expectancy (PE), effort expectancy (EE), social influence (SI) and facilitating conditions (FC). The role of culture was also considered to examine its role in moderating the influencing factors. The data was collected from Malaysian fast-food restaurant employees and analysed using the Statistical Package for Social Sciences (SPSS) and the Smart-PLS software. The findings showed that intention to use service robots is primarily influenced by performance expectancy and social influence. Additionally, culture also has a significant effect as moderating factor on the relationship between social influence and intention to use service robots in a fast-food restaurant setting. Lastly, a discussion on the contributions and implications are presented.


2019 ◽  
Vol 4 (16) ◽  
pp. 10-26
Author(s):  
Mahadzirah Mohamad ◽  
Nur Izzati Ab Ghani ◽  
Muhamad Nasyat Muhamad Nasir

The competitive situation and challenges within the tourism industry worldwide entailed a better understanding of destination loyalty’s determinants in achieving Malaysia’s aspiration to retain its international reputation as one of the most desirable tourist destinations in Asia. Literature proved that factors such as perceived value, service quality and tourist satisfaction could influence in improving destination loyalty. In view of this, there is a need to examine the influence of several constructs namely perceived value, service quality and tourist satisfaction that can contribute to the loyalty of international tourists towards Malaysia as it was suggested in the literature review. Therefore, the main objectives of this study were to examine the influence of perceived value and service quality on tourist satisfaction, which in turn would influence destination loyalty. In this study, tourist satisfaction was treated as the mediating variable. The proposed model was tested using structural equation modeling on a sample of 337 foreign tourists selected using a random sampling method. The study was conducted from August 2014 to October 2014. The proposed model achieved acceptable goodness-of-fit. The requirements for reliability and validity were also met. The results of the empirical study indicated that perceived value influenced tourist satisfaction and destination loyalty. In addition, the findings revealed that service quality had a significant effect on satisfaction. However, service quality had no significant effect on destination loyalty. Moreover, the findings indicated that tourist satisfaction had a full mediating effect on the relationship between service quality and destination loyalty. The study contributed to a better understanding of behavioral factors that would represent a sustainable source for increasing customer retention at the level of individual providers as well as a destination as a whole. Individual providers should focus on delivering quality services related to accommodation, information and facilities, health and hygiene, and shopping that were associated with the visitor’s travel experience. Aspects of perceived value identified in the study could be used as a strategic tool in managing tourism offerings which could enhance the destination’s competitive edge.


2018 ◽  
Vol 12 (4) ◽  
pp. 418-431 ◽  
Author(s):  
Pascal Kowalczuk

PurposeVoice-activated smart speakers such as Amazon Echo and Google Home were recently developed and are gaining popularity. Understanding and theorizing the underlying mechanisms that encourage or impede consumers to use smart speakers is fundamental for enhancing acceptance and future development of these new devices. Therefore, building on technology acceptance research, this study aims to develop and test an acceptance model for investigating consumers’ intention to use smart speakers.Design/methodology/approachFirst, antecedents that may significantly affect the usage intention of smart speakers were identified through an explorative approach by a netnographic analysis of customer reviews (N= 2,186) and Twitter data (N= 899). Afterward, these results and contemporary literature were used to develop and validate an acceptance model for smart speakers. Structural equation modeling (SEM) was used to test the proposed hypotheses on data collected from 293 participants of an online survey.FindingsBesides perceived ease of use and perceived usefulness, the quality and diversity of a system, its enjoyment, consumer’s technology optimism and risk (surveillance anxiety and security/privacy risk) strongly affect the acceptance of smart speakers. Among these variables, enjoyment had the strongest effect on behavioral intention to use smart speakers.Originality/valueThis is the first study that incorporates netnography and SEM for investigating technology acceptance and applies it to the field of interactive smart devices.


2015 ◽  
Vol 7 (3) ◽  
pp. 1-17 ◽  
Author(s):  
Jung Won Hur ◽  
Ying W. Shen ◽  
Ugur Kale ◽  
Theresa A. Cullen

Teachers in the US have been increasingly adopting mobile devices for teaching, but little research has examined how pre-service teachers perceive mobile device integration in classrooms. To address this issue, the study developed a research model that explained factors affecting pre-service teachers' intention to use mobile devices and the relationship among the factors. A total of 386 pre-service teachers participated in an online survey, and the model was tested using structural equation modeling. The results showed that 72.5% of variances in pre-service teachers' intention to use mobile devices were explained by perceived usefulness and self-efficacy for technology integration jointly, where perceived usefulness was the strongest predictor. The findings also demonstrated that constructivist beliefs and perceived ease of use indirectly influenced pre-service teachers' intention to use mobile devices for teaching.


Sign in / Sign up

Export Citation Format

Share Document