scholarly journals Crowdfunding for Independent Print Media: E-Commerce, Marketing, and Business Development

2021 ◽  
Vol 13 (19) ◽  
pp. 11100
Author(s):  
Peter Konhäusner ◽  
Marius Thielmann ◽  
Veronica Câmpian ◽  
Dan-Cristian Dabija
Keyword(s):  
Print Media ◽  
Media Use ◽  
Community Building ◽  
Business Development ◽  
Target Group ◽  
Special Value ◽  
Independent Media ◽  
Marketing Tool ◽  
Print Publications ◽  
Best Fit

Crowdfunding, as an alternative method to fundraising, triggers increased awareness in society, while it is also an effective marketing tool for campaign runners. The production and release of independent print media poses significant hurdles in terms of financing. Including the community in raising funds through crowdfunding seems like a good possible alternative. This paper examines which types of crowdfunding the independent print media use, and why, and also focuses on the possible types of crowdfunding that are the best fit for organizations. The study applies a case example approach on a total of thirty independent print publications that have relied on crowdfunding. We found that independent print media focus on reward-based crowdfunding for the launch of publications, the method being not used solely for fundraising, but also specifically for community building. Practitioners benefit from the insights by being enabled to draft campaigns that are better-suited to the specific needs of the independent media target group, and to secure financing for the start of the operations. The approach of this study is of special value, as the research and empirical insights into the independent media sector are limited.

Exploring Adolescent Social Media Use in a High School: Tweeting Teens in a Bell Schedule World

2019 ◽  
Vol 121 (14) ◽  
pp. 1-30 ◽  
Author(s):  
Stacey A. Rutledge ◽  
Vanessa P. Dennen ◽  
Lauren M. Bagdy
Keyword(s):  
High School ◽  
Social Media ◽  
High School Students ◽  
Informal Learning ◽  
Media Use ◽  
Community Building ◽  
Intentional Community ◽  
School Students ◽  
Social Media Use

This multilevel exploratory case study examined the intersection of adolescent social media use and administrators’ and teachers’ work in one Florida high school. Through a survey and activities with 48 high school students and interviews with 37 students and 18 administrators and teachers in a Florida high school, we explored the different ways that students and adults used social media both outside and in school. We found that students and adults engaged in active and intentional community building and informal learning across social media sites, however, these activities were largely separate from the formal activities in schools. We discuss the implications of this separation and its potential to energize high schools.

scholarly journals PENGUATAN KAPASITAS BUMG BERSAMA MINAPOLITAN MEURASA SABAN KABUPATEN ACEH TIMUR MELALUI EDUTEKNOPRENEURSHIP

2019 ◽  
Vol 2 (2) ◽  
pp. 85
Author(s):  
Muhammad Baihaqi ◽  
Syardiansah Syardiansah ◽  
Zulkarnen Mora
Keyword(s):  
Adult Learning ◽  
Financial Management ◽  
Learning Model ◽  
Active Participation ◽  
Business Development ◽  
Target Group ◽  
Development Plan ◽  
Training Material ◽  
Level Of Satisfaction ◽  
Financial Governance

Gampong-Owned Enterprises (BUMG) Minapolitan Meurasa Saban is a business entity owned by 5 villages (bale buya, matang gleum, kuala leuge, seuneubok peusangan and seuneubok pidie). with one of their business is BUMDES Mart Minapolitan Meurasa Saban. The weakness of administrative and financial as well as manual product registration are problems encountered in marketing the products on display at BUMG. The purpose of this program is to improve administrative and financial management staffs  based on edutechnopreneurship. The activity was carried out for 5 months starting from May to September 2019. The activities involved 15 BUMG management and supervisors of  Minapolitan Meurasa Saban. The method used is discussion and active participation of the target group by applying adult learning model. The activities were carried out in several stages which included coordination, socialization, training and mentoring activities. The results of the evaluation of the implementation of the activity showed that there was an increase in the capacity of BUMG's Bersama Minapolitan Meurasa Saban supervisors and management staffs on improving BUMG's administrative and financial governance. The results of the questionnaire showed that 10 administrators (75%) understood all the training material well, while 5 administrators (25%) understood all the training material. The level of satisfaction of the training participants showed 12 managers (85%) were very satisfied and 3 administrators (15%) were satisfied with the implementation of the training. BUMG Bersama Minapolitan Meurasa Saban supervisors and administrators have understood AD / ART and TUPOKSI, whereas the treasurer and operator of BUMG Bersama Minapolitan Meurasa Saban are able to understand the edutechnopreneurship-based product registration, BUMG Bersama Minapolitan Meurasa Saban has a business development plan as stated in the annual work programKey word:  BUMG Bersama Minapolitan Meurasa Saban, Aceh Timur District, Edutechnopreneurship 

Building Local Capacity via Scaleable Web-Based Services

2005 ◽  
pp. 312-317
Author(s):  
Helen Thompson
Keyword(s):  
Social Capital ◽  
Health Education ◽  
Sense Of Community ◽  
Community Building ◽  
Business Development ◽  
Community Empowerment ◽  
Communications Technology ◽  
Web Based ◽  
Government Health ◽  
Information Communications Technology

Information communications technology (ICT) has been identified as a key enabler in the achievement of regional and rural success, particularly in terms of economic and business development. The potential of achieving equity of service through improved communications infrastructure and enhanced access to government, health, education, and other services has been identified. ICT has also been linked to the aspiration of community empowerment, where dimensions include revitalizing a sense of community, building regional capacity, enhancing democracy, and increasing social capital.

scholarly journals Using a blog and social media promotion as a collaborative community building marketing tool for library resources

2016 ◽  
Vol 33 (5) ◽  
pp. 13-15
Author(s):  
Alyson Vaaler ◽  
Steve Brantley
Keyword(s):  
Social Media ◽  
Community Building ◽  
Content Type ◽  
Collaborative Tool ◽  
Collaborative Community ◽  
Library Resources ◽  
Social Media Tools ◽  
Marketing Tool ◽  
Website Content ◽  
Blog Posts

Purpose The purpose of this report is to explain the process of how Booth Library developed an online WordPress blog to market physical and electronic resources in the library’s collection. This report looks at specific tools that are used to maintain the blog and sample topics that the blog covers. Design/methodology/approach WordPress software was installed on library servers, making the blog a cohesive part of the library’s website. A PHP script called “List It!” was developed to produce book lists with cover images from a list of scanned library barcodes. After the book lists are inserted into blog posts, social media tools such as YOURLS and Hootsuite are used to schedule tweets and Facebook posts. Findings Since its launch in September 2014, Ref News has received a total of 6,180 views and 3,835 unique views for 88 posts. On average, users are spending two minutes and 44 seconds on a page or group of pages. Less measurable benefits include greatly expanded website content, booklists that can be reused and repurposed and a sense of ownership and increased morale for those who help curate book displays and write blog posts. Originality/value This report shows how a free WordPress blog can be used as a versatile and collaborative tool to market library resources and connect with users.

Performance of Private Credit Funds: A First Look

2018 ◽  
Keyword(s):  
Business Development ◽  
Relative Performance ◽  
High Yield ◽  
Rates Of Return ◽  
Asset Class ◽  
Private Credit ◽  
Recent Trends ◽  
Direct Lending ◽  
Best Fit ◽  
Better Than

Although private credit funds have rapidly grown into a stand-alone asset class over the last decade, little is known about the aggregate performance of these funds. To provide a first look at absolute and relative performance, the authors use the Burgiss database of 476 private credit funds with nearly $480 billion in business development companies committed capital, including a subset of 155 direct lending funds. They review the recent trends within private credit, provide an overview of various strategies, describe returns since 2004, and compare private credit with several benchmark indices in order to develop a preliminary view of performance and risk across various private credit strategies. Measures of absolute performance reveal IRRs (internal rates of return) that are positive for the top three quartiles across all strategies. The leverage loan index provides the best fit as a benchmark across most private credit strategies. Measures of relative performance (PMEs) suggest that private credit funds have performed about as well, or better than, leveraged-loan, high-yield, and business development company indexes. Direct lending funds have relatively low beta and positive alpha compared with the leveraged loan or high-yield indices. In addition, direct lending funds’ low correlation with benchmark indices may indicate diversification benefits relative to other credit strategies.

Crowdfunding as a Marketing Tool

2017 ◽  
pp. 187-203 ◽  
Author(s):  
Fabio Allegreni
Keyword(s):  
Marketing Strategy ◽  
Credit Scoring ◽  
New Product ◽  
Business Development ◽  
Hr Management ◽  
Communication Activity ◽  
Marketing Tool

Most people, at a first sight, perceive Crowdfunding as a specific and exciting process to raise money. Of course, this is correct, but it is not the whole truth. A successful crowdfunding campaign must be addressed to a community of people, rather than to an indiscriminate crowd, which is also typical for any marketing strategy. Leveraging on this key element, crowdfunding can amplify almost any kind of communication activity, provided it is able to meet the needs of a community and to provide the benefits that the community expects. Therefore, if well exploited, crowdfunding is a powerful tool in the hands of marketers, whose potential goes far beyond the evidence of pre-selling a new product, to reach new marketing horizons such as branding, business development, CRM, credit scoring and even HR management.

Spanish-Language Print Media Use as an Indicator of Acculturation

1985 ◽  
Vol 62 (4) ◽  
pp. 734-762 ◽  
Author(s):  
Pamela J. Shoemaker ◽  
Stephen D. Reese ◽  
Wayne A. Danielson
Keyword(s):  
Print Media ◽  
Media Use ◽  
Spanish Language

scholarly journals Media use among young people in Serbia

Sociologija ◽  
2012 ◽  
Vol 54 (2) ◽  
pp. 369-385 ◽  
Author(s):  
Dragan Stanojevic
Keyword(s):  
Young People ◽  
Social Participation ◽  
Print Media ◽  
Media Use ◽  
Media Usage ◽  
Different Types ◽  
The Media

The aim of this paper is to present how the electronic and print media have been used among the youth in Serbia. The analysis aims to show diverse modes of media usage in relation to the demographic and socio-economic characteristics of the youth, on the assumption that age, sex, residence, education, occupation, etc. influence the choice of media, the contents that young people prefer, as well as the amount of time spent on their usage. The issue that prompted our attention most is access to different types of media (print, television and internet) because the media also represent one of the key preconditions of social participation.

Transnationalism and Latino print media in Spain: The challenge of linking contents to both origin and destination

Journalism ◽  
2021 ◽  
pp. 146488492110334
Author(s):  
Ana María Mendieta Bartolomé
Keyword(s):  
Print Media ◽  
Media Content ◽  
Latin Americans ◽  
News Content ◽  
The North ◽  
Initial Hypothesis ◽  
Latino Media ◽  
The Creation ◽  
Print Publications

The creation of transnational Latino media spaces is the result of the migratory flow of Latin Americans to the north. In this context, the goal of this research is to link news content in Latino print publications in Spain to the origin and destination of their readers, and to analyse the importance of this media content as a vehicle of transnational practices. As our initial hypothesis, we suggest that the content of Latino print media in Spain reinforces the maintenance of readers’ ties to their countries of origin, whilst failing to prioritize stories that encourage the incorporation of readers into their country of destination, in this case Spain. Our analysis focuses on the orientation of contents, in order to determine whether they are mainly oriented towards the readers’ origin or destination. The findings confirm the initial hypothesis, because origin-binding contents represent 62.4percent of all contents, a result that multiplies by four destination-binding contents, which represent 14.1percent of the total. The leaning of content towards origin is an important step to foster the transnational behaviour of migrants. However, the greater leaning of content towards origin could compromise the transnational role of Latino print media in Spain, because while their contents strengthen readers’ ties with their homeland, they do not sufficiently reinforce the integration of readers into their country of destination.

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