Sustainable Mountain-Based Health and Wellness Tourist Destinations: The Interrelationships between Tourists’ Satisfaction, Behavioral Intentions, and Competitiveness

2021 ◽  
Vol 13 (23) ◽  
pp. 13314
Author(s):  
Liyun Zeng ◽  
Rita Yi Man Li ◽  
Xuankai Huang
Keyword(s):  
Behavioral Intentions ◽  
Structural Equation ◽  
Equation Modeling ◽  
Health And Wellness ◽  
Positive Correlation ◽  
Tourism Marketing ◽  
Tourist Destinations ◽  
Destination Competitiveness ◽  
Wellness Tourism ◽  
Intentions To Return

As mountain-based health and wellness tourism increases, destination competitiveness becomes ever fiercer. The pre-visit expectations and post-visit perceptions of tourists and the tourists’ behavioral intentions are related to the competitiveness of mountain-based health and wellness tourist destinations. Using structural equation modeling (SEM), we explored the factors that affect destination competitiveness and its relationships with tourism satisfaction and tourists’ behavioral intentions to return to and to recommend the location to others. We used a questionnaire for data collection from 550 tourists who visited a mountain-based health and wellness tourist destination in Panzhihua, China. The results suggested that there is an indirect positive correlation between tourists’ satisfaction and destination competitiveness, as well as a direct positive correlation between behavioral intentions and destination competitiveness, illustrating that tourist behavioral intentions can be an important factor in destination competitiveness. In the case of Panzhihua, the tourist source market in China has provided a competitive edge to this city. In addition, considering the environment’s capacity, developing an intention to return in tourists is important for tourism marketing in view of the increasing mountain-based health and wellness tourism competitiveness and concerns about sustainability.

scholarly journals Indirect drivers of plant diversity-productivity relationship in semiarid sandy grasslands

2012 ◽  
Vol 9 (4) ◽  
pp. 1277-1289 ◽  
Author(s):  
X. A. Zuo ◽  
J. M. H. Knops ◽  
X. Y. Zhao ◽  
H. L. Zhao ◽  
T. H. Zhang ◽  
...  
Keyword(s):  
Environmental Factors ◽  
Plant Diversity ◽  
Structural Equation ◽  
Environmental Gradients ◽  
Northern China ◽  
Equation Modeling ◽  
Vegetation Composition ◽  
Wet Meadow ◽  
Positive Correlation ◽  
Sandy Grasslands

Abstract. Although patterns between plant diversity and ecosystem productivity have been much studied, a consistent relationship has not yet emerged. Differing patterns between plant diversity and productivity have been observed in response to spatial variability of environmental factors and vegetation composition. In this study, we measured vegetation cover, plant diversity, productivity, soil properties and site characteristics along an environmental gradient (mobile dune, semi-fixed dune, fixed dune, dry meadow, wet meadow and flood plain grasslands) of natural sandy grasslands in semiarid areas of northern China. We used multivariate analysis to examine the relationships between environmental factors, vegetation composition, plant diversity and productivity. We found a positive correlation between plant diversity and productivity. Vegetation composition aggregated by the ordination technique of non-metric multidimensional scaling had also a significantly positive correlation with plant diversity and productivity. Environmental gradients in relation to soil and topography affected the distribution patterns of vegetation composition, species diversity and productivity. However, environmental gradients were a better determinant of vegetation composition and productivity than of plant diversity. Structural equation modeling suggested that environmental factors determine vegetation composition, which in turn independently drives both plant diversity and productivity. Thus, the positive correlation between plant diversity and productivity is indirectly driven by vegetation composition, which is determined by environmental gradients in soil and topography.

Individual Difference Variables, Ethical Judgments, and Ethical Behavioral Intentions

1999 ◽  
Vol 9 (2) ◽  
pp. 183-205 ◽  
Author(s):  
Kenneth Bass ◽  
Tim Barnett ◽  
Gene Brown
Keyword(s):  
Individual Difference ◽  
Behavioral Intentions ◽  
Structural Equation ◽  
Equation Modeling ◽  
Just World ◽  
Ethical Judgments ◽  
Individual Difference Variables ◽  
The Individual ◽  
Ethical Behavioral Intentions ◽  
The Relationship

Abstract:This study examined the relationship between the individual difference variables of personal moral philosophy, locus of control, Machiavellianism, and just world beliefs and ethical judgments and behavioral intentions. A sample of 602 marketing practitioners participated in the study. Structural equation modeling was used to test hypothesized relationships. The results either fully or partially supported hypothesized direct effects for idealism, relativism, and Machiavellianism. Findings also suggested that Machiavellianism mediated the relationship between individual difference variables and ethical judgments/behavioral intentions.

How social media influencer’s event endorsement changes attitudes of followers: the moderating effect of followers’ gender

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jie Sun ◽  
Xi Yu Leung ◽  
Billy Bai
Keyword(s):  
Social Media ◽  
Attitude Change ◽  
Behavioral Intentions ◽  
Structural Equation ◽  
Group Analysis ◽  
Equation Modeling ◽  
Content Type ◽  
Mediating Role ◽  
Marketing Effectiveness ◽  
Marketing Tool

Purpose This paper aims to study how a social media influencer (SMI) endorsement affects followers’ event attitude and behavioral intentions. More importantly, it comparatively examines the role of followers’ gender in event SMI marketing effectiveness. Design methodology approach Based on the congruity theory of attitude change, the current study developed an integrated framework of SMI marketing. In total, 335 online surveys were collected. Partial least squares structural equation modeling and multi-group analysis were conducted to test the hypotheses. Findings Results show that a follower’s attitude and behavioral intentions toward the event are affected by his or her influencer attitude. The present study also finds that follower’s social media post attitude plays a mediating role. Moreover, female followers are impacted more directly by their influencer attitude, while male followers are affected more indirectly through their attitude toward the social media posts. Research limitations implications The current study not only extends the event literature on SMI marketing but also provides recommendations for event professionals on SMI selection. Originality value This study examines SMI endorsement as a relatively new marketing tool in the event setting. It also is a pioneer study in testing the effect of social media followers’ gender differences.

Exploring SMEs' behavioral intentions of participating in platform-based innovation ecosystems

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
FenfenWei ◽  
Nanping Feng ◽  
Jinqi Xue ◽  
Ruxiang Zhao ◽  
Shanlin Yang
Keyword(s):  
Behavioral Intentions ◽  
Structural Equation ◽  
Design Methodology ◽  
Subjective Norms ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Mediation Effects ◽  
Content Type ◽  
Innovation Ecosystems ◽  
Behavior Theories

PurposeSmall- and-medium sized enterprises (SMEs) significantly contribute to the success of platform-based innovation ecosystems (PIEs). However, less is known about their behaviors and behavioral intentions (BIs) toward participating in PIEs. Considering that SMEs' BIs directly influence their behaviors and reveal the underlying logic of their behaviors, this study, therefore, focuses on SMEs' BIs and explores the antecedents to reveal the rational effects on BIs of the participation.Design/methodology/approachAn extended framework is proposed to understand SMEs' BIs toward the participation and empirically tested with data from a sample of 189 Chinese SMEs based on partial least squares structural equation modeling (PLS-SEM).FindingsThe results show that (1) the framework has a good fit in the context of PIEs and a large predictability of SMEs' BIs toward the participation; (2) as expected, SMEs' BIs are directly positively affected by their attitudes (ATTs), subjective norms (SNs) and platform leaders (PLs), while indirectly positively influenced by perceived usefulness (PU) and ease and negatively influenced by perceived risks (PRs) via mediation effects and (3) surprisingly, BIs are directly negatively affected by platforms probably because of the potential collaborative risks based on platforms.Originality/valueThis study enriches PIE literature by focusing on complementors and proposing a framework of SMEs' BI toward joining PIEs, and it also expands the application of BI–behavior theories in the context of PIEs by offering a BI–behavior perspective to analyze the rational logic of SMEs' behaviors of participating to PIEs. Practically, the main findings not only benefit SMEs to better understand their BIs and to make a wise choice toward the participation, but provide implications for PLs to proactively design interventions for attracting SMEs’ complementors.

scholarly journals Environmental Consciousness and Green Customer Behavior: The Moderating Roles of Incentive Mechanisms

2019 ◽  
Vol 11 (3) ◽  
pp. 819 ◽  
Author(s):  
Chung-Te Ting ◽  
Chi-Ming Hsieh ◽  
Hsiao-Ping Chang ◽  
Han-Shen Chen
Keyword(s):  
Structural Equation ◽  
Behavioral Control ◽  
Hotel Industry ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Environmental Attitude ◽  
Incentive Mechanisms ◽  
Positive Correlation ◽  
Green Hotel ◽  
The Relationship

Consumer awareness of environmental protection and energy conservation concepts has prompted businesses in the hotel industry to adopt green operations. Most studies of the hotel industry have discussed the behavioral intentions (BIs) of consumers based on the theory of planned behavior (TPB), but they have not considered emotional and motivational factors. The present study incorporated two incentive mechanisms and the anticipated positive and negative emotions of consumers into the TPB to explore the relationship between BIs and green hotel development. Structural equation modeling was applied to test the research hypotheses. The results indicate that (1) a positive correlation exists between environmental attitude, subjective norms, perceived behavioral control (PBC), positive anticipated emotion, and desire intention (DI), and a negative correlation exists between negative anticipated emotions and DI; (2) a positive correlation exists between PBC, DI, and BI; and (3) an incentive mechanism has a moderating effect on the relationship between DI and BI.

scholarly journals Exploring the Sustainability Concepts Regarding Leather Apparel in China and South Korea

2019 ◽  
Vol 11 (19) ◽  
pp. 5389 ◽  
Author(s):  
Hye Jung Jung ◽  
Kyung Wha Oh
Keyword(s):  
Social Responsibility ◽  
South Korea ◽  
Behavioral Intentions ◽  
Structural Equation ◽  
Sustainable Consumption ◽  
Environmental Knowledge ◽  
Equation Modeling ◽  
Sustainable Future ◽  
Perceived Consumer Effectiveness ◽  
The Government

Sustainability in business and personal life has increased over the past few years and is continuing to develop. Consumption in the clothing and textiles industry causes a significant impact on the environment and utilizes unsustainable practices, from clothing production to use and disposal. With shifts toward a more sustainable future within the government, businesses, and society, the apparel industry and consumers must prepare for a sustainable future. This study examines the determinants of sustainable apparel consumption behavior in China and South Korea. Theoretical and practical evidence from the literature on sustainable consumption is applied to develop a model for investigating the consumers’ behavioral intentions to buy, use, and recommend sustainable leather apparel products. Environmental knowledge, perceived consumer effectiveness, sustainable consumption beliefs, and self-enhancement are proposed as key determinants of behavioral intention to buy, use, and recommend eco-friendly faux leather apparel (E-FLA). The hypothesized antecedents of these concepts are part of the model, as modified by the theory of planned behavior, and the model is examined using structural equation modeling on data from a sample of 450 respondents collected in China and South Korea. An analysis of data is carried out to identify the underlying dimensions of sustainable consumption beliefs and behaviors including pro-environmentalism, social responsibility, and animal conservation. The results show that the key determinants of behavioral intentions to buy, use, and recommend E-FLA are pro-environmentalism and social responsibility, which are related to sustainable consumption belief dimensions and consumers’ self-enhancement. The positive determinants of sustainable consumption beliefs are found to be both environmental knowledge and perceived consumer effectiveness. These results suggest the need for greater environmental knowledge and perceived consumer efficiency in the effort to achieve more sustainable clothing consumption. The implications of the findings for public policy and recommendations for further studies are outlined and discussed.

When love becomes hate: how different consumer-brand relationships interact with crises to influence consumers' reactions

2020 ◽  
Vol 25 (3) ◽  
pp. 357-375 ◽  
Author(s):  
Liang Ma
Keyword(s):  
Public Relations ◽  
Crisis Communication ◽  
Behavioral Intentions ◽  
Structural Equation ◽  
Equation Modeling ◽  
Future Research ◽  
Brand Relationships ◽  
Content Type ◽  
Different Types ◽  
Buffering Effects

PurposeA well-accepted proposition in the literature of corporate strategic communication and public relations is that consumer-brand relationships (CBRs) affect corporate crisis communication. However, it is inconclusive whether CBRs protect or work against brands, because both buffering effects and love-becomes-hate effects have been found. This study attempts to explain and bridge the seemingly inconsistent findings by clarifying the effects of different types of CBRs in different brand transgressions.Design/methodology/approachRe-conceptualizing CBRs into non-identifying relationships and identifying relationships, this study examined the possible interaction effects of CBRs and crises on consumers' attitudes and emotions, which then influence their behavioral intentions. A three-step multi-group structural equation modeling (SEM) was used to analyze the data collected from an online experiment with nearly 900 consumers of two brands.FindingsAlthough non-identifying relationships offer buffering effects, identifying relationships primarily offer love-becomes-hate effects by intensifying negative emotions such as anger and disappointment, which in turn affect consumers' behavioral intentions. Such patterns hold regardless of whether a crisis directly threatens the core meaning of the brand.Originality/valueThis study clarifies the effects of different types of CBRs in crises and shows that deep psychological connections (i.e. identifying relationships) offer love-becomes-hate effects. It suggests that one promising future research direction for crisis communication and public relations scholars is to examine how to mitigate such love-becomes-hate effects so that brands can keep their loyal consumers.

scholarly journals Why Do Patients Move from Online Health Platforms to Hospitals? The Perspectives of Fairness Theory and Brand Extension Theory

2019 ◽  
Vol 16 (19) ◽  
pp. 3755 ◽  
Author(s):  
Wei Le ◽  
Po-Ya Chang ◽  
Yu-Wei Chang ◽  
Jiahe Chen
Keyword(s):  
Behavioral Intentions ◽  
Structural Equation ◽  
Positive Impact ◽  
Healthcare Services ◽  
Extension Theory ◽  
Equation Modeling ◽  
Research Model ◽  
Perceived Fairness ◽  
Fairness Theory ◽  
Doctor Communication

Online healthcare services are growing rapidly. Patients can receive health support through communication with online health professionals. However, previous research on eHealth has focused on patients’ online behavioral intentions. The purpose of this study is to investigate the effect of online patient–doctor communication on offline behavioral intentions and to propose a conceptual model for eHealth. We integrate fairness theory and band extension theory to develop a research model. This is further tested by structural equation modeling (SEM), with 279 valid sets of data from patients on the online health platform. Using partial least squares analysis (PLS), the results show that perceived fairness is an important factor affecting online satisfaction and the willingness to ask online doctors, which in turn has a positive impact on the willingness to go to offline doctors. These findings shed light on the research model for eHealth and offer suggestions for improving patients’ online satisfaction, as well as both online and offline behavioral intentions.

Spectator satisfaction model for mass participant sport events: antecedents and consequences

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yanling Duan ◽  
Bing Liu
Keyword(s):  
Structural Equation Modeling ◽  
Behavioral Intentions ◽  
Structural Equation ◽  
Equation Modeling ◽  
Content Type ◽  
Antecedents And Consequences ◽  
Sport Events ◽  
Event Image ◽  
Satisfaction Model ◽  
Participant Sport

PurposeThe purpose of this paper is to propose and examine an integrated model of spectator satisfaction in mass participant sport events.Design/methodology/approachThe Wuhan marathon, held in the middle of China, was selected serve for the study to examine the antecedents and consequences of spectator satisfaction at mass participant sport events. Data were collected from 956 spectators of the event on the day of the race. Structural equation modeling was used to examine the research model proposed by this study.FindingsStructural equation modeling results indicate the following. First, the event image and perceived social impact of the event are important predictive factors of spectator satisfaction. Second, spectator satisfaction is positively associated with behavioral intentions toward the event and the sponsors' product. Third, spectator satisfaction plays a significant mediating role between the antecedents and consequences; specifically, compared to perceived social impacts of the event, event image has greater indirect effects on both event-related behavioral intentions and event sponsors' products.Originality/valueUntil now, there has not been an integrated research study on the sport spectator satisfaction model in the context of mass participant sport events. This paper thus extends the understanding of the spectator satisfaction in the context of mass participant sport events, and the findings provide valuable implications for holding cities and event organizers of mass participant sport events in emerging countries.

scholarly journals What Do Coffee Shop Entrepreneurs Need to Do to Raise Pro-Environmental Customer Behavioral Intentions?

2019 ◽  
Vol 11 (9) ◽  
pp. 2666 ◽  
Author(s):  
Sunmi Yun ◽  
Taeuk Kim
Keyword(s):  
Behavioral Intentions ◽  
Structural Equation ◽  
Moderating Effect ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Coffee Shop ◽  
Environmental Norms ◽  
Social Environmental ◽  
The Relationship ◽  
Coffee Shops

Our research framework, built on the norm activation model (NAM), was designed to provide a comprehensive understanding of the formation of consumers’ pro-environmental behavioral intentions in an eco-friendly coffee shop. We employed the NAM to test its mediating effect of personal environmental norms (PEN), social environmental norms (SEN), and ascription of responsibility (AR) and the moderating effect of the overall green image (OGI) on pro-environmental behavioral intentions. Data were collected through a survey of 530 customers who frequently visited a coffee shop in Korea, and structural equation modeling (SEM) was used to test the research hypotheses. The findings generally supported the hypothesized associations of the study variables within our proposed theoretical framework (PEN, SEN, and AR in order of the mediating effect on pro-environmental behavioral intentions) and confirmed OGI’s moderating effect. In addition, the study’s results have important (1) theoretical and (2) practical implications for the environment. (1) They expand the original NAM by explaining the effect of the relationship between SEN and PEN on pro-environmental customer behavioral intentions (PCBI) and confirm the mediating effect of the NAM (SEN, PEN, AR) on PCBI, as demonstrated in previous studies. (2) Moreover, the findings herein may encourage coffee shops to participate in the prevention of environmental problems by restricting the use of products such as plastic coffee cups and straws.

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