Media tools and channels of public diplomacy in the promotion of Chinese “soft power”

2019 ◽  
Vol 3 (2(7)) ◽  
Author(s):  
Lai Lingzhi ◽  
Keyword(s):  
Soft Power ◽  
Public Diplomacy

An Analysis of UN Peacekeeping as Pakistan’s Soft Power Asset

2018 ◽  
Author(s):  
Ume Farwa ◽  
Ghazanfar Ali Garewal
Keyword(s):  
Soft Power ◽  
Public Diplomacy ◽  
Protective Role ◽  
International Community ◽  
Conflict Zones ◽  
Hard Power ◽  
Power Resources ◽  
Un Peacekeeping ◽  
The People ◽  
Peacekeeping Missions

The power of attraction and admiration is soft power. Generally, it is perceived that hard power cannot generate soft power, but the protective role of military in humanitarian crises and conflicts negates this prevailing misperception by specifying their contexts and effective utilizations; hard power assets can be transformed into soft power resources. This paper argues that the United Nations (UN) peacekeeping missions are the source of soft power and Pakistan, being an active participant in this field, can utilize this asset for shaping the preferences of others. Overall, it did earn admiration from international community and managed to build its soft image abroad through peacekeeping missions. Pakistani blue helmets not only earned the admiration and appreciation of the people of the conflict-zones and earned praises, but from international community also. However, to what extent has the country utilized this asset of soft power to exercise its influence in the global arena remains debatable. Although Pakistan’s UN Peacekeeping missions have been an instrument of building the country’s soft image, it is publicized in a far less productive manner. Peacekeeping can be used as a means to enhance the country’s presence and the level of participation in both international and regional organizations. By effective application of soft power strategy in tandem with public diplomacy, Pakistan’s UN peacekeeping can provide the country with the platform where its narratives can be projected effectively and its influence can be exercised adroitly.

scholarly journals Higher Education as a Bridge between China and Nepal: Mapping Education as Soft Power in Chinese Foreign Policy

Societies ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 81
Author(s):  
Priya Gauttam ◽  
Bawa Singh ◽  
Vijay Kumar Chattu
Keyword(s):  
Higher Education ◽  
Foreign Policy ◽  
International Education ◽  
Education System ◽  
Soft Power ◽  
Public Diplomacy ◽  
Chinese Foreign Policy ◽  
Chinese Investment ◽  
Educational Aid ◽  
Cultural Dialogue

In this globalized world, education has become an important medium to enhance people-to-people contact. The Delores report of the International Commission on Education for the 21st century highlights the enormous potential of higher education to use globalization as a resource for bridging the knowledge gap and enriching cross-cultural dialogue. As a major contributor to soft power and an important field of public diplomacy, international education can have a wealth of advantages, including the ability to generate commercial value, promote a country’s foreign policy goals and interests, and contribute to economic growth and investment. The People’s Republic of China, well-known for being the world’s most populous nation and the global economic powerhouse, prioritizes the internationalization of the country’s higher education system. China is looking to expand its higher education program and carry out its diplomatic project in South Asia. In this sense, the South Asian zone, especially Nepal, is significant for China, where its educational diplomacy is playing as a “bridge between Sino- Nepal relations.” In this review, we describe the place and priority of “Education” in China’s foreign policy; explore China’s mediums of investment in Nepal’s education sector; and highlight the importance of educational aid in Sino-Nepal relations. Chinese educational aid to Nepal takes many forms, where Nepali students and officials engage with Chinese investment to enhance their career prospects and the education system in Nepal.

Maximising Soft Power: the Role of Digital Diplomacy in Building Trust with Nation-Branding

2021 ◽  
Vol 1 (2) ◽  
pp. 1-19
Author(s):  
Jess Gosling
Keyword(s):  
Crucial Role ◽  
Soft Power ◽  
Driving Force ◽  
Public Diplomacy ◽  
Essential Role ◽  
Nation Branding ◽  
Building Trust ◽  
The Creation ◽  
Digital Diplomacy

Perceptions of attractiveness and trustworthiness impact the prosperity and influence of countries. A country's soft power is not guaranteed. Countries have their brands, an image shaped by the behaviour of governments, by what they do and say, whom they associate with, and how they conduct themselves on the global stage. Increasingly, digital diplomacy plays a crucial role in the creation and application of soft power. This paper argues that digital diplomacy is increasingly vital in the articulation of soft power. Digital diplomacy is a new way of conducting public diplomacy, offering new and unparalleled ways of building trust with previously disengaged audiences. Soft power is now the driving force behind reputation and influence on the global stage, where increasingly digital diplomacy plays an essential role.

The Key Components of South Korea’s Soft Power: Challenges and Trends

2021 ◽  
Vol 23 (2) ◽  
pp. 279-286
Author(s):  
Agapi E. Matosian
Keyword(s):  
Soft Power ◽  
Public Diplomacy ◽  
Pop Culture ◽  
Republic Of Korea ◽  
Cultural Economy ◽  
Military Force ◽  
Political Processes ◽  
Korean Wave ◽  
Power Strategies ◽  
The Republic

To this day political processes are less and less impacted by military force. States are increasingly resorting to the use of means of latent influence or relying on cultural attraction. Such phenomena have led to the emergence of soft power in international relations. Many countries, including the Republic of Korea, effectively use soft power tools in implementing policies at various levels. This manuscript seeks to analyze the main soft power components and tools of the Republic of Korea in foreign policy. The paper examines the background of the formation and development of soft power strategies. Many factors have predetermined the growing popularity of Korean culture, a phenomenon subsequently called the Korean Wave (Hallyu). This paper identifies the main elements of the Hallyu, including public diplomacy and South Koreas cultural economy exporting pop culture, entertainment, music, TV dramas, and movies, and examines how these elements complement each other.

Turkey’s Islamic Public Diplomacy in the Post-Davutoğlu Era: Neo-Ottomanism, Humanitarianism and the Legitimation of Hamas after the Arab Spring

2021 ◽  
Vol 16 (1) ◽  
pp. 1-26
Author(s):  
Hae Won Jeong
Keyword(s):  
Foreign Policy ◽  
Critical Discourse Analysis ◽  
Soft Power ◽  
Public Diplomacy ◽  
Arab Spring ◽  
Policy Position ◽  
Government Officials ◽  
Turkish Government ◽  
The Muslim Brotherhood ◽  
The Arab Spring

Summary What are the public diplomacy strategies for legitimising a pro-Islamist foreign policy? This research unveils how Turkey, which has been a vocal supporter of the Muslim Brotherhood and its affiliates across the Middle East since the Arab Spring, draws on pan-Islamic soft power, neo-Ottoman myth-making and public diplomacy strategies embedded in the precepts of the strategic depth doctrine to rationalise its pro-Hamas foreign policy position under the Justice and Development Party (AKP). By employing critical discourse analysis to the political speeches delivered by the Turkish government officials in domestic and international fora, this article suggests that Turkey has sought to legitimise its pro-Islamist foreign policy and subvert the terrorist designation of Hamas internationally through the humanitarian, Islamic and neo-Ottoman framings of the Palestinian issue. It is argued that Turkey’s public diplomacy of Hamas constitutes part and parcel of the AKP’s grand strategy to project Islamic soft power.

scholarly journals Identification of Nepal’s Soft Power

2021 ◽  
Vol 11 ◽  
pp. 49-65
Author(s):  
Binod Khanda Timilsana
Keyword(s):  
Soft Power ◽  
Public Diplomacy ◽  
Process Model ◽  
Power Measurement ◽  
Power Indices ◽  
Political Values ◽  
Hard Power ◽  
Natural Beauty ◽  
The World ◽  
Foreign Policies

Soft power, according to Nye, is a particular power of attraction to a state based on the appeal of its culture, political values, and foreign policies (Nye Jr. 2004, p. 11, 2008, p. 96). In the changing paradigms of state powers from military strength, economic might, political power, technological competency to soft power endeavors, identification of own soft power is the process of measuring own strength. Hard power measures can be observed from out sides as well but soft power potentialities will not appear easily without systematic attempt to expose them in front of international actors. Hard power measurement is easy and more exact than soft power qualities. There are very limited academic attempts visible in identification of Nepal’s soft power. Great soft powers of the world are visible and measurable through soft power indices developed by different think tanks and research agencies. The soft power 30 and Global Soft Power Index are exemplary forums engaged in ranking states in terms of soft powers. Reputation, influence, political values, culture, foreign policies, enterprise, culture, digital, governance, engagements and education are the indicators of soft power. The newly explained taxonomy of soft power includes four subunits of soft power namely resources, instruments, receptions and outcomes. Buddhism is a powerful soft power resource of Nepal. Conflict resolution and peace process model of Nepal is another potential soft power. Culture, engagement in multilateral global and regional forum, natural beauty with the world is highest Mt. Everest, diasporic community of Nepal, social networks, public diplomacy and personal diplomacy are remarkable soft power properties of Nepal. Nonetheless, identification of Nepal’s soft power is in very preliminary phase.

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