Russia’s Public Diplomacy: From Soft Power to Strategic Communication

2021 ◽  
pp. 1-12
Author(s):  
Natalia Tsvetkova ◽  
Dmitry Rushchin
Keyword(s):  
Soft Power ◽  
Public Diplomacy ◽  
Strategic Communication

scholarly journals Digitalization of U. S. Public Diplomacy

2020 ◽  
pp. 432-443
Author(s):  
Natalia A. Tsvetkova ◽  
Keyword(s):  
Foreign Policy ◽  
Soft Power ◽  
Public Diplomacy ◽  
Strategic Communication ◽  
Russian Foreign Policy ◽  
Information Campaigns ◽  
Digital Diplomacy

The methods of qualitative and quantitate analysis are applied in the research in order to discuss new shifts in U. S. public diplomacy. The author concludes that the digital diplomacy, bots, and artificial intellect constitute a new imperative for the U. S. public diplomacy. In addition, the author confirms her previous findings that such notions as “soft power” and “public diplomacy” have been substituted by the “strategic communication” in official documents that implies the priority in the development of propaganda and information campaigns in both traditional and digital public diplomacy. The findings can contribute to the Russian foreign policy.

scholarly journals Diplomasi Publik Pemerintah Kabupaten Samosir melalui Festival Samosir Music International 2018

2019 ◽  
Vol 1 (1) ◽  
pp. 53
Author(s):  
Daniel Walman Hutasoit ◽  
Windy Dermawan
Keyword(s):  
Qualitative Research ◽  
Mass Media ◽  
Research Methods ◽  
Soft Power ◽  
Public Diplomacy ◽  
Strategic Communication ◽  
Three Dimensions ◽  
Music Community

The purpose of this article is to describe how public diplomacy is carried out by the Samosir Regency Government through the festival Samosir Music International 2018. The concepts used in this article are the three dimensions of public diplomacy by Joseph Nye; Soft Power; and Sub-Actors national in Public Diplomacy. This research used qualitative research methods. This research found that festival Samosir Music International 2018 had utilizied the role of mass media as a daily communication. In order to create more efficient and targeted communication, the Samosir Regency Government had conducted a series of events and the Indonesian music community as a strategic communication medium. In the end, the relationships between related actors, such as national and international music communities, artists, and media partners were the supporters of the creation of sustainable long-term Relationships.  Artikel ini bertujuan mendeskripsikan diplomasi publik yang dilakukan Pemerintah Kabupetan Samosir melalui festival Samosir Music International 2018. Konsep yang digunakan ialah: tiga dimensi publik oleh Joseph Nye (Komunikasi Sehari-hari, Komunikasi Strategis, dan Pembangunan Hubungan Jangka Panjang), Soft Power, dan Aktor Sub-nasional dalam Diplomasi Publik. Artikel ini menggunakan metode kualitatif deskriptif. Artikel ini menemukan bahwa festival Samosir Music International tahun 2018 memanfaatkan peran media massa sebagai media komunikasi sehari-hari. Demi menciptakan komunikasi yang lebih efisien dan terarah, Pemerintah Kabupaten Samosir melakukan rangkaian acara dan para komunitas musik Indonesia sebagai media komunikasi strategis. Pada akhirnya, hubungan yang terjalin atara aktor-aktor terkait, seperti para komunitas musik nasional maupun internasional, artis, dan media partner yang menjadi pendukung terciptanya pembangunan hubungan jangka panjang yang berkesinambungan

PUBLIC DIPLOMACY OF THE EUROPEAN UNION AND ITS REFLECTION IN THE REPUBLIC OF MOLDOVA

Moldoscopie ◽  
2021 ◽  
pp. 43-53
Author(s):  
Cristina Ejova ◽  
◽  
Anastasia Esanu ◽  
Keyword(s):  
European Union ◽  
Soft Power ◽  
Public Diplomacy ◽  
Strategic Communication ◽  
Conscious State ◽  
The European Union ◽  
Sports Journalism ◽  
Republic Of Moldova ◽  
Legislative Framework ◽  
The Republic

This article explores the public diplomacy of the European Union at the current stage and its reflection in the Republic of Moldova. The methods and techniques of public diplomacy have been used in the foreign policy of states over the centuries, however, only in the second half of the twentieth century they began to turn into a conscious state policy, with a solid theoretical and legislative framework. Public diplomacy is the most efficient and frequently used method of implementing the “soft power” of the state, which includes cultural, educational, sports, journalism, scientific, etc. projects, focused on interaction with the elite and society in other countries and which aims to create an attractive image of their country. The EU started to develop intensively public diplomacy and strategic communication actions in the Republic of Moldova in order to inform effectively the citizens of Moldova about its assistance and support in the process of the European integration of the country. Therefore, this article analyses the specific tools and strategies of public diplomacy applied by the European Union in the Republic of Moldova.

Credibility talk in public diplomacy

2011 ◽  
Vol 38 (2) ◽  
pp. 393-422 ◽  
Author(s):  
BEN D. MOR
Keyword(s):  
Human Rights ◽  
Impression Management ◽  
Soft Power ◽  
Public Diplomacy ◽  
Essential Element ◽  
Strategic Communication ◽  
Rhetorical Theory ◽  
Necessary Condition ◽  
Amnesty International ◽  
Social Conduct

Abstract‘Politics has become a contest of competitive credibility’, argued Nye inSoft Power. Indeed, being perceived as honest and reliable is a necessary condition for obtaining and holding the attention of target audiences, as well as for effective persuasion, which is the objective of strategic communication. This task has become all the more difficult with the explosion of information sources and the discreditation efforts of opponents, but it is an essential element in the conduct of public diplomacy. How, then, do states and other international actors go about establishing their credibility while undermining that of opponents? This article employs rhetorical theory, impression management theory, and account theory to situate contests of credibility within the broader context of the accountability of social conduct. The theoretical part discusses the rhetorical strategies that actors use to credit their accounts and discredit those of their rivals. The empirical part addresses the debate between Israel and human rights groups over the Qana bombing incident of July 2006. The analysis of the blame imposition strategies used by Amnesty International and Human Rights Watch and the accounts offered by Israel, indicates the range and variability of credibility talk and the rules for crediting accounts that underlie it.

scholarly journals China’s Foreign Policy and Its Choice for Cultural Soft Power: The Tools

2020 ◽  
Vol 0 (0) ◽  
Author(s):  
Saifur Rahman
Keyword(s):  
International Students ◽  
Foreign Relations ◽  
Soft Power ◽  
Public Diplomacy ◽  
Strategic Communication ◽  
Three Dimensions ◽  
Belt And Road ◽  
The Media ◽  
International Events

AbstractChinese soft power can be assessed in many aspects because there are several tools in which soft power can manifest. This article seeks to assess the efficiency of China’s soft power using four tools from the perspective of public diplomacy. The analysis helps us to better understand the efficiency of foreign public communication tools. The paper is mainly qualitative research from collected secondary materials, following Mark Leonard’s (2002a) concept of three dimensions of public diplomacy. The tools considered are: the Confucius institute (cultural institutes); Belt and Road initiative summit 2017 (international events); China central television/CCTV (media); International Students (financial aid for researchers and students). The analysis uses the three dimensions of public diplomacy: daily communication, strategic communication, and long-term communication. There is no indication that any of the selected four tools resonates with any of the three dimensions of public diplomacy. Some tools resonate more than others with a particular dimension of public diplomacy, but nothing is set in place. The media use daily communication quite effectively. International events are more so in strategic communication. Both international students and the cultural institute have an advanced role in long-term communication. However, the three dimensions are important to asses expected outcomes in foreign relations. A single tool could not effectively serve all concerns for getting support within the international community. The limitations of a tool can curb its appeal for a particular dimension, while advantages of the same tool spring in another.

scholarly journals Determinants of strategic communication significant for national defense and security

2019 ◽  
pp. 179-194
Author(s):  
Miroslav Mitrovic
Keyword(s):  
Cultural Values ◽  
Soft Power ◽  
Public Diplomacy ◽  
Strategic Communication ◽  
The State ◽  
The Political ◽  
National Interests ◽  
The Public ◽  
Security Issues ◽  
Aggressive Action

Strategic communication is one of the expressions of state power and represents an instrument in the political and security achievement of national interests. In the context of contemporary conflicts, it is an expression of a hybrid action in the fields of information, media, internet, and the entire spectrum of public diplomatic performances. It can have an offensive or defensive character. The main goal is to influence the public opinion and further move the focus in relation to the public towards cultural values and eventual adjustment of the political system through the ?reprogramming? of the political culture in accordance with the given objectives. Strategic communication is a planned and comprehensive activity of the organizational entity, which aims at achieving a successful and efficient interaction with the environment. Some of the elementary forms of strategic communication that support the highest national goals, even in the case of defense and security issues, are propaganda, public diplomacy, and interest communications (advocacy, lobbying, etc.). In this paper, using the analysis of the content and synthesis, a projection of strategic communication in the scope of propaganda, public diplomacy, and lobbying as determinants of strategic communication is presented. A framework for strategic propaganda planning, a strategic approach to public diplomacy, and a lobbying strategy have been developed, with a basic proposal for the modelling of every listed component of strategic communication. The paper contributes to the thesis that strategic communication aims at supporting the organization?s mission. In the field of defense and security, strategic communication has one of the vital roles in supporting the achievement of the mission of strengthening the overall identity, the international position of internal cohesion and the unity of the nation, as well as the general readiness to respond to the contemporary security challenges. Strategic communication represents a wide area of communication disciplines that combine different co-information areas, disciplines, and skills in a hybrid and inventive way. Strategically guided propaganda, public diplomacy, and lobbying are certainly areas of importance for the comprehensive construction of the ?soft? power, but also in support of the construction of the ?hard? power. The conclusion is that the planning and implementation of the strategic communication, through strategic determinants, such are propaganda, public diplomacy, and lobbying, must be meticulously studied and planned, according to scientific and practice-tested postulates. In this way, it is possible that strategic communication really strongly and significantly supports the achievement of the organization?s mission, which in the case of the state relates to its international position, resistance to contemporary, hybrid challenges of risk and threats, and readiness for the defensive, and, if necessary, offensive activity. This approach seeks to raise general defense capacities, thus turning the state into an unwanted opponent, and achieving the effect of preventing and deterring possible aggressive action.

An Analysis of UN Peacekeeping as Pakistan’s Soft Power Asset

2018 ◽  
Author(s):  
Ume Farwa ◽  
Ghazanfar Ali Garewal
Keyword(s):  
Soft Power ◽  
Public Diplomacy ◽  
Protective Role ◽  
International Community ◽  
Conflict Zones ◽  
Hard Power ◽  
Power Resources ◽  
Un Peacekeeping ◽  
The People ◽  
Peacekeeping Missions

The power of attraction and admiration is soft power. Generally, it is perceived that hard power cannot generate soft power, but the protective role of military in humanitarian crises and conflicts negates this prevailing misperception by specifying their contexts and effective utilizations; hard power assets can be transformed into soft power resources. This paper argues that the United Nations (UN) peacekeeping missions are the source of soft power and Pakistan, being an active participant in this field, can utilize this asset for shaping the preferences of others. Overall, it did earn admiration from international community and managed to build its soft image abroad through peacekeeping missions. Pakistani blue helmets not only earned the admiration and appreciation of the people of the conflict-zones and earned praises, but from international community also. However, to what extent has the country utilized this asset of soft power to exercise its influence in the global arena remains debatable. Although Pakistan’s UN Peacekeeping missions have been an instrument of building the country’s soft image, it is publicized in a far less productive manner. Peacekeeping can be used as a means to enhance the country’s presence and the level of participation in both international and regional organizations. By effective application of soft power strategy in tandem with public diplomacy, Pakistan’s UN peacekeeping can provide the country with the platform where its narratives can be projected effectively and its influence can be exercised adroitly.

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