scholarly journals PERAN KOMUNIKASI E-WORD OF MOUTH TERHADAP VISIT INTENTION OBJEK WISATA

2021 ◽  
Vol 6 (2) ◽  
pp. 117-124
Author(s):  
Mokhamad Favian Rizki Pratama ◽  
Erna Andajani ◽  
Siti Rahayu
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Research Method ◽  
Word Of Mouth ◽  
Destination Image ◽  
Equation Modeling ◽  
Positive Perception ◽  
Tourist Destination

Penelitian ini bertujuan mengetahui peran e-WOM (Instagram) terhadap Visit Intention obyek wisata di Surabaya yang dipengaruhi oleh attitude toward behavior dan destionation image. Metode penelitian menggunakan SEM (Structural Equation Modeling) dengan jumlah sampel sebanyak 150 responden yang aktif menggunakan Instagram. Penelitian ini menunjukkan e-WOM melalui Instagram berperan penting terhadap visit intention objek wisata karena menimbulkan persepsi yang sangat baik bagi wisatawan lainnya dan membentuk image Surabaya adalah destinasi wisata yang menyenangkan. Kondisi ini menimbulkan persepsi positif bagi wisatawan lainnya mengenai Surabaya.   Abstract This study aims to determine the role of e-WOM (Instagram) on the visit intention of tourism objects in Surabaya which is influenced by attitude toward behavior & destination image. The research method uses SEM (Structural Equation Modeling) with a sample of 150 respondents who actively use Instagram. This study shows that e-WOM through Instagram plays an important role in the visit intention of tourist objects because it creates a very good perception for other tourists and forms the image of Surabaya as a pleasant tourist destination. This condition creates a positive perception for other tourists about Surabaya.

The role of familiarity in consumer destination image formation

2019 ◽  
Vol 74 (4) ◽  
pp. 885-901 ◽  
Author(s):  
Soyeon Kim ◽  
Xinran Lehto ◽  
Jay Kandampully
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Design Methodology ◽  
Destination Image ◽  
Equation Modeling ◽  
Tourist Destination ◽  
Web Based ◽  
Content Type ◽  
Practical Implications

Purpose The primary purpose of this study is to examine the effects of destination familiarity on consumers’ evaluations (cognitive image) and feelings (affective image) about the destination, leading to their intention to visit. Design/methodology/approach The data for this study were collected through a Web-based survey. Based on a sample of 460 respondents, structural equation modeling was used to test the proposed hypotheses. Findings The results showed that familiarity with a destination not only influences consumers’ cognitive evaluations of the destination but also affects their feelings about it, which translates into their intentions in travelling to the destination. The findings indicate that destination familiarity can enhance consumers’ knowledge about the destination, but more importantly, their affective perceptions can lead to a higher likelihood of visiting a destination. Practical implications The findings provide useful guidance for efficient marketing programs to attract more visitors to a certain tourist destination. Destination marketers must assess the level of familiarity of potential travelers in the development, design and promotion of a destination. This understanding will enable the marketers to more effectively communicate with their target markets and allow them to tailor advertising to different segments of their customers based on their familiarity. Originality/value The majority of previous studies regarding destination familiarity tend to measure the overall familiarity or experiential familiarity (e.g. a comparison between visitors vs non-visitors) without considering consumers’ indirect familiarity with a destination. This study attempts to conceptualize and empirically test the role of destination familiarity on consumers’ cognitive and affective images and intentions.

scholarly journals MODELING TOURISTS’ SATISFACTION IN THE NATURE-BASED TOURIST DESTINATION USING STRUCTURAL EQUATION MODELING TECHNIQUE

2021 ◽  
Vol 37 (3) ◽  
pp. 814-822
Author(s):  
Md. Shakhawat HOSSAIN ◽  
◽  
Md. Golam MOSTAFA ◽  
Md. Alamgir HOSSAIN ◽  
◽  
...  
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Tourism Industry ◽  
Destination Image ◽  
Equation Modeling ◽  
Tourist Destination ◽  
Tourist Satisfaction ◽  
Revisit Intentions ◽  
The Relationship ◽  
Structured Questionnaire

The goal of this study is to show how satisfied tourists is of supreme significance to the tourism industry, particularly as it affects the future of a nature-based destination and explores the relationship among destination image, service quality, perceived value, tourist satisfaction, word-of-mouth, and revisit intentions of tourists. The 292 survey data was obtained via a structured questionnaire from tourists who visited the Haor region, Bangladesh and structural equation modeling (SEM) is used to test the hypothetical paths. Six hypotheses were accepted, and one is rejected. Tourism stakeholders can find important knowledge and they can satisfy tourists, which is likely by improving destination.

Exploring the Influence of Touch Points on Tourist Experiences at Crisis Impacted Destinations

2021 ◽  
pp. 004728752110536
Author(s):  
Nina Krey ◽  
M. Claudia tom Dieck ◽  
Shuang Wu ◽  
Paraskevi Fountoulaki
Keyword(s):  
Structural Equation Modeling ◽  
Financial Crises ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Negative Word ◽  
Destination Image ◽  
Equation Modeling ◽  
Positive Experience ◽  
Tourist Destinations ◽  
Positive Experiences

Customer journeys in tourism are becoming more complex, often including multiple touch points that can influence expectations, experiences, and travel behaviors. The management of these different interactions is further complicated if tourist destinations face natural or man-made crises (e.g., financial crises, COVID-19). The current research takes a comprehensive look at how negative word-of-mouth (WOM) shapes pre-consumption expectations that drive actual tourist experiences and subsequent satisfaction behaviors. Using partial least squares structural equation modeling (PLS-SEM), findings from 188 tourists confirm the influence of uncontrollable, negative WOM on destination image. Yet an actual, positive experience negates these negative pre-trip influences. Tourism managers are rewarded with satisfied and loyal tourists in response to creating positive experiences even at crisis impacted destinations.

The Role Of Word Of Mouth’s Value Co-Creation On The Achievement Of Sustainability

2021 ◽  
Vol 4 (2) ◽  
pp. 846-866
Author(s):  
Yud Buana
Keyword(s):  
Corporate Social Responsibility ◽  
Structural Equation Modeling ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Social Economic ◽  
Equation Modeling ◽  
Moderating Effects ◽  
Main Factors ◽  
Corporate Social

Consumers who buy their products through e-commerce are beginning to pay attention to a company's corporate social responsibility (CSR) status. Due to technological advancements, information became more transparent. Based on this phenomenon, research is required to determine the extent to which word-of-mouth consumers collaborate to increase value in order to achieve sustainability. In this study, the achievements are examined from the perspective of co-creation on the word of mouth aspect, with dimensions of three main factors, namely, social, economic, and environmental. The hypothesis of this study was tested using structural equation modeling (SEM), which includes an assessment of the segments of the related pathways. A total of 297 Indonesians who have completed at least 20 transactions in e-commerce, expressed concern about three important aspects of sustainability: people, profit, and the planet. This finding demonstrates the importance of co-creation of word-of-mouth value in achieving sustainability. Further research into the moderating effects of more detailed aspects of the supporting ecosystem could be conducted in the future.

Impulsivity and Aggression: A Meta-analysis Using the UPPS Model of Impulsivity

2019 ◽  
Author(s):  
Konrad Bresin
Keyword(s):  
Structural Equation Modeling ◽  
Sensation Seeking ◽  
Structural Equation ◽  
Meta Analysis ◽  
The Other ◽  
Equation Modeling ◽  
Negative Urgency ◽  
Two Stage ◽  
Trait Impulsivity

Trait impulsivity has long been proposed to play a role in aggression, but the results across studies have been mixed. One possible explanation for the mixed results is that impulsivity is a multifaceted construct and some, but not all, facets are related to aggression. The goal of the current meta-analysis was to determine the relation between the different facets of impulsivity (i.e., negative urgency, positive urgency, lack of premeditation, lack of perseverance, and sensation seeking) and aggression. The results from 93 papers with 105 unique samples (N = 36, 215) showed significant and small-to-medium correlations between each facet of impulsivity and aggression across several different forms of aggression, with more impulsivity being associated with more aggression. Moreover, negative urgency (r = .24, 95% [.18, .29]), positive urgency (r = .34, 95% [.19, .44]), and lack of premeditation (r = .23, 95% [.20, .26]) had significantly stronger associations with aggression than the other scales (rs < .18). Two-stage meta-analytic structural equation modeling showed that these effects were not due to overlap among facets of impulsivity. These results help advance the field of aggression research by clarifying the role of impulsivity and may be of interest to researchers and practitioners in several disciplines.

How can organizations foster job crafting behaviors and thriving at work?

2020 ◽  
pp. 1-18
Author(s):  
Sari Mansour ◽  
Diane-Gabrielle Tremblay
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Job Demands ◽  
Social Resources ◽  
Job Crafting ◽  
Equation Modeling ◽  
Bootstrap Analysis ◽  
Mediating Role ◽  
Thriving At Work

Abstract This study investigates whether the perceived opportunity to craft (POC) is related to job crafting (JC) strategies and whether these strategies are related to thriving at work, in terms of both vitality and learning. It aims to verify the mediating role of JC between POC and thriving. Data were collected from 424 accounting professionals in Canada. The structural equation modeling based on bootstrap analysis was used to test mediation. The results indicate that POC is positively related to increasing structural and social resources and challenging job demands and negatively to decreasing hindering job demands. They reveal that increasing structural and social resources enhances learning and mediates the relation between POC and vitality and learning, as do challenging job demands, whereas decreasing hindering job demands does not. This study is one of the first to confirm that POC influences vitality and learning via JC behaviors as mediators.

scholarly journals EIMECA: A Proposal for a Model of Environmental Collective Action

2021 ◽  
Vol 13 (11) ◽  
pp. 5935
Author(s):  
Beatriz Carmona-Moya ◽  
Antonia Calvo-Salguero ◽  
María-del-Carmen Aguilar-Luzón
Keyword(s):  
Structural Equation Modeling ◽  
Collective Action ◽  
Research Agenda ◽  
Structural Equation ◽  
Equation Modeling ◽  
Environmental Identity ◽  
Group Efficacy ◽  
Action Model ◽  
Identity Model

The deterioration and destruction of the environment is becoming more and more considerable and greater efforts are needed to stop it. To accomplish this feat, all members of society must identify with solving environmental problems, environmental collective action being one of the most relevant means of doing so. From this perspective, the analysis of the psychosocial factors that lead to participation in environmental collective action emerges as a priority objective in the research agenda. Thus, the aim of this study is to examine the role of “environmental identity”, as conceptualized by Clayton, as a central axis for explaining environmental collective action. The inclusion of the latter in the theoretical framework of the SIMCA (social identity model of collective action) model gives rise to the model that we have called EIMECA (environmental identity model of environmental collective action). Two studies were conducted (344 and 720 participants, respectively), and structural equation modeling was used. The results reveal that environmental identity and a variety of negative emotional affects, as well as group efficacy, accompanied by hope for a simultaneous additive effect, are critical when it comes to predicting environmental collective action.

Θεματικά μουσεία της Ελλάδας και τουριστικό μάρκετινγκ

2021 ◽  
Author(s):  
Παναγιώτης Ιωακειμίδης
Keyword(s):  
Factor Analysis ◽  
Structural Equation Modeling ◽  
Exploratory Factor Analysis ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Equation Modeling ◽  
Cronbach’S Alpha ◽  
Cronbach's Alpha

Η παρούσα διδακτορική διατριβή αποσκοπεί στο να καταγράψει την ικανοποίηση των επισκεπτών από τις παρεχόμενες υπηρεσίες στα θεματικά μουσεία της Ελλάδας, την πρόθεση συμπεριφοράς των επισκεπτών και κατά πόσο τεχνικές του τουριστικού μάρκετινγκ λαμβάνουν χώρα στα θεματικά μουσεία. Έγινε μία προσπάθεια να καταγραφούν οι απόψεις των ανθρώπων των θεματικών μουσείων και η αντίληψή τους σχετικά με το τουριστικό μάρκετινγκ, οι αντιλήψεις των επισκεπτών σχετικά με την εμπειρία που βιώνουν σε ένα θεματικό μουσείο, ο βαθμός ικανοποίησης τους, η υφιστάμενη κατάσταση που επικρατεί στα θεματικά μουσεία της χώρας και οι ενδεχόμενες αλλαγές που μπορούν να προκύψουν με απώτερο σκοπό την αύξηση της επισκεψιμότητας. Ένα αξιοσημείωτο της παρούσας έρευνας, είναι ένας σημαντικός αριθμός προσωπικών συνεντεύξεων με κατοίκους περιμετρικά των μουσείων που ερευνήθηκαν και η προσπάθεια καταγραφής των απόψεων και αντιλήψεων τους για τα μουσεία αυτά.Διενεργήθηκε επίσης μία ποσοτική έρευνα σε επισκέπτες θεματικών μουσείων της χώρας μας αλλά και στο ανθρώπινο δυναμικό που εργάζεται σε πολιτιστικούς οργανισμούς, καθώς και εκπαιδευτικούς. Διακρίνοντας τα μουσεία σε δημόσια και ιδιωτικά, σημαντική ήταν η καταγραφή απόψεων ότι στα περισσότερα δημόσια θεματικά μουσεία τα οποία λειτουργούν κάτω από την επίβλεψη του δημόσιου φορέα, δεν υπάρχουν συχνά δυνατότητες για καινοτομία και πρωτοτυπία. Τα πορίσματα της παρούσας διδακτορικής διατριβής είναι αρκετά σημαντικά λόγω της έλλειψης προηγούμενης έρευνας επάνω στα θεματικά μουσεία της Ελλάδας, από την οπτική του μάρκετινγκ και την αναγκαιότητα αυτού. Η πλειονότητα των ανθρώπων των θεματικών μουσείων με τους οποίους ήρθα σε επαφή, εντοπίζουν την ανάγκη για τεχνικές τουριστικού μάρκετινγκ στα μουσεία καθώς όλοι αντιλαμβάνονται ότι οι επισκέπτες αναζητούν ποιοτικότερες ψυχαγωγικές επιλογές, έχουν περισσότερες απαιτήσεις επισκεπτόμενοι ένα θεματικό μουσείο και ευελπιστούν σε μία βιωματική και διαδραστική εμπειρία που θα τους μείνει αξέχαστη. Σε αυτό το εγχείρημα, συνεργός είναι τα ποικίλα οπτικοακουστικά μέσα των νέων τεχνολογιών που ενισχύουν το βιωματικό χαρακτήρα της επίσκεψης και ερευνώνται στη διατριβή. Η παρούσα διατριβή αποτελεί μία πρώτη προσπάθεια χαρτογράφησης των τεχνικών τουριστικού μάρκετινγκ που χρησιμοποιούν τα θεματικά μουσεία της χώρας , τις σημαντικές ιδιαιτερότητες του τουρισμού που έχουν άμεση επίδραση στην επισκεψιμότητα των θεματικών μουσείων και τέλος προτάσσει ενέργειες και τεχνικές μάρκετινγκ για να δημιουργηθεί ένας ενάρετος κύκλος πολιτισμού - ψυχαγωγίας - οικονομίας. Για την επεξεργασία των δεδομένων της ποσοτικής έρευνας χρησιμοποιήθηκε το στατιστικό εργαλείο SPSS, αναλύθηκαν τα ευρήματα της Διερευνητικής Ανάλυσης Παραγόντων (Exploratory Factor Analysis) και των τεστ αξιοπιστίας με τον δείκτη Cronbach’s Alpha, εφαρμόζοντας και την μέθοδο Μοντελοποίησης Δομικών Εξισώσεων (Structural Equation Modeling, SEM) για τον έλεγχο των ερευνητικών υποθέσεων. Οι ερευνητικές υποθέσεις δημιουργήθηκαν έπειτα από ενδελεχή έρευνα μοντέλων που εφαρμόστηκαν σε προηγμένες μουσειολογικά χώρες, όπως η Ισπανία, η Ιταλία, η Ολλανδία κ.α. και μπορούν να ληφθούν σοβαρά υπόψιν στο κοινωνικό-οικονομικό περιβάλλον της Ελλάδας. Απώτερος στόχος του ερευνητικού μοντέλου είναι εάν ο επισκέπτης θα οδηγηθεί σε μελλοντική επίσκεψη (revisit ) ή θα αποτελέσει ο ίδιος κινητή διαφήμιση word-of-mouth του μουσείου που επισκέφθηκε.Η έρευνα αποτελεί οδηγό για μελλοντικές έρευνες που θα πλαισιώσουν ή θα συμπεριλάβουν τα θεματικά μουσεία για νέες μελέτες, όπως για παράδειγμα πολιτιστικές διαδρομές και είναι ένα χρήσιμο εργαλείο που έρχεται να καλύψει το ερευνητικό κενό που υπάρχει γύρω από το είδος των μουσείων αυτών.

Should I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intention

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mazzini Muda ◽  
Muhammad Iskandar Hamzah
Keyword(s):  
Social Media ◽  
Structural Equation Modeling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Source Credibility ◽  
Equation Modeling ◽  
Content Type ◽  
The Social ◽  
The Impact

PurposeIn spite of the increasing organic and interactive marketing activities over social media, a general understanding of the source credibility of voluntary user-generated content (UGC) is still limited. In line with the social identity theory, this paper examines the effects of consumers' perceived source credibility of UGC in YouTube videos on their attitudes and behavioral intentions. Additionally, source homophily theory is included to predict the antecedent of source credibility.Design/methodology/approachThree hundred and seventy two Generation Y respondents were interviewed using snowball sampling. Data were analyzed with component-based structural equation modeling technique of partial least squares-structural equation modeling (PLS-SEM).FindingsFindings confirmed that perceived source credibility indirectly affects purchase intention (PI) and electronic word-of-mouth via attitude toward UGC. Besides, perceived source credibility mediates the effect of perceived source homophily on attitude toward UGC.Practical implicationsSince today's consumers have begun to trust and rely more on UGC than company-generated content on social media when making purchase decisions, companies may reconsider democratizing certain aspects of their branding strategies. Firms may fine-tune their marketing communication budgets – not only just by sponsoring public figures and celebrities but also by nurturing coproductive engagements with independent content creators who are ordinary consumers. Endowed with their imposing credibility, these micro-influencers and prosumers have high potentials to be uplifted to brand ambassadors.Originality/valueWhile consumers' purchase outcome can be measured easily using metrics and analytics, the roles of source homophily in stages leading up to the purchase is still elusive. Drawing on the rich theoretical basis of source homophily may help researchers to understand not only how credibility and attitude are related to PI but also how this nexus generates positive word of mouth among UGC followers within the social media circles.

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