The Role Of Word Of Mouth’s Value Co-Creation On The Achievement Of Sustainability

2021 ◽  
Vol 4 (2) ◽  
pp. 846-866
Author(s):  
Yud Buana
Keyword(s):  
Corporate Social Responsibility ◽  
Structural Equation Modeling ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Social Economic ◽  
Equation Modeling ◽  
Moderating Effects ◽  
Main Factors ◽  
Corporate Social

Consumers who buy their products through e-commerce are beginning to pay attention to a company's corporate social responsibility (CSR) status. Due to technological advancements, information became more transparent. Based on this phenomenon, research is required to determine the extent to which word-of-mouth consumers collaborate to increase value in order to achieve sustainability. In this study, the achievements are examined from the perspective of co-creation on the word of mouth aspect, with dimensions of three main factors, namely, social, economic, and environmental. The hypothesis of this study was tested using structural equation modeling (SEM), which includes an assessment of the segments of the related pathways. A total of 297 Indonesians who have completed at least 20 transactions in e-commerce, expressed concern about three important aspects of sustainability: people, profit, and the planet. This finding demonstrates the importance of co-creation of word-of-mouth value in achieving sustainability. Further research into the moderating effects of more detailed aspects of the supporting ecosystem could be conducted in the future.

scholarly journals Do Good, Have Good: A Mechanism of Fostering Customer Pro-Environmental Behaviors

2021 ◽  
Vol 13 (7) ◽  
pp. 3781 ◽  
Author(s):  
Nabeel Younus Ansari ◽  
Temoor Anjum ◽  
Muhammad Farrukh ◽  
Petra Heidler
Keyword(s):  
Corporate Social Responsibility ◽  
Structural Equation Modeling ◽  
Structural Equation ◽  
Customer Engagement ◽  
Equation Modeling ◽  
Environmental Behaviors ◽  
Research Findings ◽  
Corporate Social ◽  
The Relationship

This paper aims to investigate the role of corporate social responsibility (CSR) in fostering customer’s pro-environmental behavior (PEBs) through customer engagement (CE). Data collected from the hotel customers were analyzed through structural equation modeling. The present research findings reveal the significant role of CSR activities in positively influencing customer PEBs. Moreover, the results also suggest the mediation of CE in the relationship between CSR and customer PEBs. The current research findings offer significant implications that can be employed in developing a result-oriented marketing strategy in CSR activities that contribute to environmental protection and sustainability.

Promote the price promotion

2014 ◽  
Vol 26 (7) ◽  
pp. 1065-1082 ◽  
Author(s):  
Hui-Chun Huang ◽  
Ya-Ting Chang ◽  
Che-Yi Yeh ◽  
Chung-Wei Liao
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Purchase Intentions ◽  
Equation Modeling ◽  
Moderating Effects ◽  
Price Promotions ◽  
Content Type ◽  
Chain Stores ◽  
Moderating Role

Purpose – The authors empirically evaluated the effect of price promotions on customer quality evaluations and repeat-purchase intentions in coffee chain stores. The moderating role of customer characteristics in this process was also investigated. Design/methodology/approach – Consumers in 12 coffee chain stores were surveyed and 488 usable questionnaires were obtained. Relationships in the test model were examined using structural equation modeling techniques. A multiple-group solution was used to test the moderating effects of consumer characteristics. Findings – The results of structural equation modeling analyses suggested that price-promotion activities at Starbucks in Taiwan had a favorable effect on customer quality evaluations and positively influenced repeat-purchase intentions. The moderating effects of consumer characteristics were partially supported. Whereas sex showed no significant moderating effect, consumption frequency did demonstrate a moderating effect. Practical implications – The results indicate that existing customers may see price promotions at Starbucks in Taiwan as a reward or incentive, and thus lead to an increase in favorable evaluations. The findings provide a new perspective that may encourage those involved in the marketing of coffee chain stores to manage price promotions in a more strategic manner by considering customer characteristics. Originality/value – The effects of price promotions on brand evaluation remain controversial and may vary among product categories. Additionally, most studies regarding price promotions have used an experimental approach, and few studies of price promotions in the coffee industry have been reported. The study is among the first to empirically examine the effects of price promotions and the moderating role of consumer characteristics in the process at coffee chain stores.

scholarly journals Corporate Social Responsibility Activities that Influence Customer Loyalty of SMEs

2018 ◽  
Vol 13 (6) ◽  
pp. 255 ◽  
Author(s):  
Peter K. Turyakira
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Small And Medium Enterprises ◽  
Equation Modeling ◽  
Key Stakeholders ◽  
Medium Enterprises ◽  
Corporate Social

Businesses are increasingly required to address the demands of key stakeholders, in addition to those of shareholders. There is an increasing role of corporate social responsibility (CSR) to large businesses and small and medium enterprises (SMEs) alike. However, research to support the degree of the application of CSR activities to SMEs with respect to customer loyalty is limited. The purpose of this study was to examine the selected CSR activities that impact the customer loyalty of SMEs. A self-administered questionnaire was distributed to selected SMEs in Kampala District, while Structural Equation Modeling was utilised to determine the influence of independent variables on the dependent variable. The study findings revealed that the selected CSR activities (Society-oriented CSR activities, Market-oriented CSR activities and Environmental-oriented CSR activities) positively influence the Customer loyalty of SMEs.

scholarly journals AFFECT OF CORPORATE SOCIAL RESPONSIBILITY TO JOB SATISFACTION AND ORGANIZATIONAL COMMITMENT: THE CASE OF FOOD PROCESSING ENTERPRISES

2019 ◽  
Vol 1 (26) ◽  
pp. 22-30
Author(s):  
Hung Thanh Nguyen ◽  
Dung My Ho ◽  
Phuc Thi Hong Nguyen
Keyword(s):  
Job Satisfaction ◽  
Corporate Social Responsibility ◽  
Structural Equation Modeling ◽  
Organizational Commitment ◽  
Social Responsibility ◽  
Analytical Method ◽  
Food Processing ◽  
Structural Equation ◽  
Equation Modeling ◽  
Corporate Social

This research aims at identifying impact of CSR on dimensions of job satisfaction and organizational commitment. The sample size of 422 was collected from staffs and managers. The analytical method of Structural Equation Modeling,(SEM) was used in this research. The results of the study showed that four factors of CSR including employee, customer, environment, and legality positively influenced job satisfaction and organizational commitment.

scholarly journals Effects of corporate social responsibility communications on community empowerment in Pekanbaru

2021 ◽  
Vol 6 ◽  
Author(s):  
Anuar Rasyid ◽  
Belli Nasution
Keyword(s):  
Corporate Social Responsibility ◽  
Structural Equation Modeling ◽  
Structural Equation ◽  
Quantitative Methods ◽  
Sampling Technique ◽  
Community Empowerment ◽  
Equation Modeling ◽  
Csr Communication ◽  
Communication Environment ◽  
Corporate Social

Community empowerment is one of the goals to be realized through the company's CSR program. The purpose of the study was to analyze the effect of PTPN V's CSR communication in empowering the community in Pekanbaru. The research uses quantitative methods. The population in this study was 528 people. Samples were taken by accidental sampling technique of as many as 250 people analyzed using the SEM (Structural Equation Modeling) test. The data was processed using LISREL 8.7 software. The results of the study indicate that there is an effect of corporate CSR communication on community empowerment. The element of CSR communication that has the most effect on community empowerment is the message element. The elements of communication consist of messages, channels, and communication disturbances that affect community empowerment positively, while communicators and the communication environment have an effect in a negative direction.

scholarly journals PERAN KOMUNIKASI E-WORD OF MOUTH TERHADAP VISIT INTENTION OBJEK WISATA

2021 ◽  
Vol 6 (2) ◽  
pp. 117-124
Author(s):  
Mokhamad Favian Rizki Pratama ◽  
Erna Andajani ◽  
Siti Rahayu
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Research Method ◽  
Word Of Mouth ◽  
Destination Image ◽  
Equation Modeling ◽  
Positive Perception ◽  
Tourist Destination

Penelitian ini bertujuan mengetahui peran e-WOM (Instagram) terhadap Visit Intention obyek wisata di Surabaya yang dipengaruhi oleh attitude toward behavior dan destionation image. Metode penelitian menggunakan SEM (Structural Equation Modeling) dengan jumlah sampel sebanyak 150 responden yang aktif menggunakan Instagram. Penelitian ini menunjukkan e-WOM melalui Instagram berperan penting terhadap visit intention objek wisata karena menimbulkan persepsi yang sangat baik bagi wisatawan lainnya dan membentuk image Surabaya adalah destinasi wisata yang menyenangkan. Kondisi ini menimbulkan persepsi positif bagi wisatawan lainnya mengenai Surabaya.   Abstract This study aims to determine the role of e-WOM (Instagram) on the visit intention of tourism objects in Surabaya which is influenced by attitude toward behavior & destination image. The research method uses SEM (Structural Equation Modeling) with a sample of 150 respondents who actively use Instagram. This study shows that e-WOM through Instagram plays an important role in the visit intention of tourist objects because it creates a very good perception for other tourists and forms the image of Surabaya as a pleasant tourist destination. This condition creates a positive perception for other tourists about Surabaya.

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