scholarly journals SMS Advertising and Its Relationship with Customer Purchase Intention of Value Added Services

2019 ◽  
pp. 33-39
Author(s):  
Md. Jamal. Uddin ◽  
Abul Kalam ◽  
Mohammad Main Uddin ◽  
Shekh Md. Sahiduj Jaman
Keyword(s):  
Purchase Intention ◽  
Value Added ◽  
Primary Data ◽  
Short Message ◽  
Five Factors ◽  
Study Results ◽  
Message Service ◽  
Strongly Agree ◽  
The Relationship ◽  
Service Advertising

The main endeavor of the present study was to know the relationship between SMS (Short Message Service) advertising and customer purchase intention of value-added services (VAS) of mobile operators. This study was descriptive in nature. The population of the study was the users of mobile phone from two wards of Rajshahi City Corporation were purposively selected. Respondents were selected using convenience sampling method for collecting primary data through a self-administrated questionnaire. 142 completely filled up questionnaires were authentic for the research study. Five factors of SMS advertisement were considered as independent variables to evaluate the respondents’ opinion. Study results show that the maximum number of respondents strongly agree that SMS advertising provides current information to them, the company provide actual information through SMS advertisement, SMS advertisement is funny, exciting, reliable, personalize, entertaining and trustful but too much advertising is irritating and disturbing. Result also shows that there is a positive significant correlation between the variables and the highest correlation exist annoyingness to SMS advertisement and customer purchase intention of value added services of mobile operators (r = .813**, p=.000<0.05).

scholarly journals The Influence of Social Media Against Interest in Buying Kopilogi Products

2021 ◽  
Vol 3 (1) ◽  
pp. 75-83
Author(s):  
Salma Fitri Nurfauziah ◽  
Nizar Alam Hamdani
Keyword(s):  
Social Media ◽  
Secondary Data ◽  
Measurement Scale ◽  
Primary Data ◽  
Interval Scale ◽  
Online Questionnaire ◽  
Analysis Technique ◽  
Data Collection Technique ◽  
Strongly Agree ◽  
The Relationship

This study discusses the influence of social media on interest in buying copilogy products. The relationship used in this study is a causal relationship with 60 Garut domiciled consumer respondents who have already tried their products. The data analysis technique used is simple regression with the application of SPSS 20. The measurement scale used by researchers is the interval scale. This study uses primary data and secondary data obtained from books, journals, literature, scientific works from the internet with relevant sources. The primary data collection technique in this study is an online questionnaire that contains a number of structured statements given to respondents through Google forms and respondents provide answers based on a Likert scale of 1-5, starting from 1 (strongly disagree) to 5 (strongly agree). The conclusion of this research is the significant effect between the influence of Social Media on Kopilogi Buy Interest.

scholarly journals What Makes GO-JEK Go in Indonesia? The Influences of Social Media Marketing Activities on Purchase Intention

2021 ◽  
Vol 17 (1) ◽  
pp. 89-103
Author(s):  
Massoud Moslehpour ◽  
Taufiq Ismail ◽  
Bey Purba ◽  
Wing-Keung Wong
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Brand Image ◽  
Two Dimensions ◽  
Social Media Marketing ◽  
Primary Data ◽  
Online Questionnaire ◽  
The Social ◽  
Marketing Activities ◽  
The Relationship

This research examines the relationship between social media marketing activities and purchase intention mediated by trust and brand image to confirm the constructs with practical applicability, specifically in a growing online ride-hailing service company. This study employs a quantitative approach with a causal research design to test the proposed hypotheses to identify interrelationships between each pair of constructs. Data collection was performed through a survey of 350 respondents via an online questionnaire as the primary data source distributed to social media users in Indonesia who had experienced using GO-JEK services. In addition, EFA, CFA, SEM, and bootstrapping methods were run to analyze these research data. Social media marketing, trust, and brand image affect consumers’ purchase intention significantly. Among the five dimensions of social media marketing, the findings show that two dimensions—namely, entertainment and word of mouth, bring the most significant direct effect on purchase intention. Trust and brand image mediate the relationship between social media marketing and purchase intention. This study suggests practical directions for organizations. First, it reveals the social media dimensions that directly encourage purchase intention among consumers. Second, it explains that trust and brand image can amplify each variable’s influence on the purchase intention among consumers. GO-JEK is an example of the online ride-hailing industry that causes the generalizability issue in different business contexts. Based on our findings, there are some practical directions for GO-JEK. First, it reveals the social media marketing dimensions that directly encourage purchase intention among consumers to use GO-JEK. Second, it explains that trust and brand image can amplify the influence of each variable on consumers’ purchase intention. Very few studies investigated social media marketing’s role in a GO-JEK business model in the Indonesian context. This research delivers in-depth insights into the significant factors that affect Indonesian consumers to decide which product they intend to buy through the influence of social media activities.

PENGARUH LAYANAN PESAN SINGKAT PENGINGAT TERHADAP KEPATUHAN KONSUMSI OBAT PASIEN DM TIPE 2 DI PUSKESMAS MELATI KABUPATEN KAPUAS

2017 ◽  
Vol 3 (1) ◽  
pp. 34
Author(s):  
Yugo Susanto ◽  
Riza Alfian ◽  
Rinidha Riana ◽  
Ibna Rusmana
Keyword(s):  
Data Collection ◽  
Short Message Service ◽  
Secondary Data ◽  
Rate Of Change ◽  
Primary Data ◽  
Adherence Rate ◽  
Short Message ◽  
Post Intervention ◽  
Average Value ◽  
Message Service

Diabetes mellitus is a chronic disease characterized by hyperglycemia and glucose intolerance. Patients with DM in Indonesia ranks 4th largest with a prevalence of 8.6 % of the total population. Patient compliance in the treatment greatly affect the success of the therapy. The purpose of this study was to determine the level of adherence before and after administration of short message reminders, as well as knowing the adherence changes that occur in patients with type 2 diabetes at the Puskesmas Melati Kabupaten Kapuas. This esearch was conducted by quasi experimental design, with prospective data collection during the period from May to June 2016. The intervention was giving short message service reminder. Subjects who met the inclusion criteria as many as 15 patients. The primary data collection is done by filling the questionnaire adherence MMAS and secondary data obtained from medical observation sheet.            The results showed that in the pre intervention average value (mean) adherence by 5.8 or are in the low adherence rate, in post intervention average value of 7.4 or adherence are moderate adherence rates, with the rate of change (Δ) adherence towards better at 1.6. It can be concluded that the adherence were lower before than after giving short message service reminder. There was improvement in the adherence to taking medicine after giving short message service reminder. The giving short message service reminder increased the adherence to take medicine effectively

The impact of food traceability system on consumer perceived value and purchase intention in China

2020 ◽  
Vol 120 (4) ◽  
pp. 810-824
Author(s):  
Chunlin Yuan ◽  
Shuman Wang ◽  
Xiaolei Yu
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Perceived Value ◽  
Primary Data ◽  
Content Type ◽  
Food Traceability ◽  
Traceability System ◽  
Consumer Expertise ◽  
The Impact ◽  
The Relationship

PurposeBased on the involvement and customer-delivered value theories, this paper proposes a comprehensive framework with which to examine the relationships between food traceability system, consumer perceived value and purchase intention. The study also investigates the moderating role of consumer expertise in the relationship between food traceability system and perceived value.Design/methodology/approachSurvey approach is the primary data collection tool, through which a total of 238 useable responses were obtained. Structural equation modelling is employed to examine the hypothesized relationships among all variables.FindingsThe findings show that the information quality, perceived reliability and product diagnosticity of food traceability system affect consumer perceived value, and the perceived value and purchase intention are positively associated, while consumer expertise acts as a moderator on the relationship between food traceability system and consumer perceived value.Originality/valueThis study sheds light on how consumer perceived value of food traceability system can enhance their intention to purchase traceable food. It contributes to the theory of customer-delivered value and involvement as well as traceable product marketing strategies. From a managerial perspective, guidelines are provided for traceable food producers and marketers to implement reasonable strategies to attract consumers to purchase and promote the sustainable development of food industry.

scholarly journals WHAT HAPPENS AFTER THEY LAUGH: HOW HUMOROUS ADVERTISEMENTS HAVE AN EFFECT ON CONSUMERS’ ATTITUDES, WORD OF MOUTH INTENTIONS, AND PURCHASE INTENTIONS, WITH THE NEED FOR HUMOR PLAYING A MODERATING ROLE

2019 ◽  
Vol 34 (2) ◽  
pp. 117
Author(s):  
Alfian Budi Primanto ◽  
Basu Swastha Dharmmesta
Keyword(s):  
Purchase Intention ◽  
Word Of Mouth ◽  
Primary Data ◽  
Online Questionnaire ◽  
Campaign Strategy ◽  
Intent To Purchase ◽  
The Impact ◽  
The Relationship ◽  
Telecommunications Companies ◽  
Moderating Role

Introduction/Main Objectives: Even thought there is a risk from using humor as an advertising campaign strategy in industries which rely on trust and their technological prowess, like the telecommunications sector, the fact that there are a great number of humorous advertisements arranged by telecommunications companies in Indonesia needs to be researched. Background Problems: This research aims to narrow the phenomenon by investigating the effect of humorous advertisements with the need for humor as a moderating role on consumers’ attitudes, consumers’ intent to purchase, and their word of mouth intention. Novelty: By adding the need for humor in a moderating role, and the word of mouth intention as an endogenous variable, this research aims to extend the existing models of humorous advertising’s effectiveness. Research Methods: The research was designed to focus on consumers who can be classified as young adults (18 to 34 years old) and are not users of the mobile SIM card brands that the ad they perceived as funny ones. The researcher conducted a survey with a five point Likert scale, an online questionnaire, and purposive sampling as the primary data collection methods. Finding/Results: The result shows that although a humorous advertisement has a significant impact on the attitude toward the advertisement and the word of mouth intention, the humorous advertisement has no significant impact on the attitude toward the brand and the consumers’ intent to purchase. The need for humor failed to moderate the relationship between the humorous advertisement and the attitude toward the advertisement in this study.  Conclusion: The researcher concludes that the impact of a humorous advertisement was limited to only entertaining the consumers, and to encourage their word of mouth intention, not their purchase intention.

scholarly journals The Moderating Effect of Organizational Characteristics on The Relationship Between Information Technology Integration and Performance: Empirical Evidence from Selected Public Hospitals in Kenya

2019 ◽  
Vol 14 ◽  
pp. 3359-3367
Author(s):  
Kenneth Iloka Malongo ◽  
Stephen Muathe ◽  
Stephen Titus Waithaka
Keyword(s):  
Information Technology ◽  
Technology Integration ◽  
Third World ◽  
Moderating Effect ◽  
Public Hospitals ◽  
Organizational Characteristics ◽  
Primary Data ◽  
Study Results ◽  
And Performance ◽  
The Relationship

With the continuing digital revolution steered by the Internet, organizations are moving towards information technology integration to improve their performance. Regrettably, these developments have in no way been all-inclusive. The health gap between public institutions in first, second and third world nations has broadened. Public organizations in second and third world nations are characterized by poor performance. This study sought to establish the moderating effect of organizational characteristics on the relationship between information technology and performance of public hospitals in Kenya.  The study used Technology Organization Environment (TOE) theory. The study was guided by explanatory and cross-sectional research design. The target population was 98 public hospitals in Kenya. Multi-stage sampling technique was used to select a sample size of 294 respondents. Primary data was collected using semi-structured questionnaires. For data analysis, descriptive statistics and multiple regression analyses were used. The study results established that organizational characteristics moderated the relationship between information technology integration and performance of public hospitals in Kenya. Therefore, study concluded that organizational characteristics play a major role in an organization’s adoption and utilization of information technology integration. The study recommends technologies should be customized to fit the type of organizational characteristics for better performance.

scholarly journals SOCIAL MEDIA MARKETING AND PURCHASE INTENTION: EVIDENCE FROM KOSOVO

2021 ◽  
Vol 30 (2) ◽  
pp. 475-492
Author(s):  
Adelina Emini ◽  
◽  
Jusuf Zeqiri
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Transition Economy ◽  
Social Media Marketing ◽  
Brand Awareness ◽  
Primary Data ◽  
Survey Tool ◽  
Brand Engagement ◽  
The Impact ◽  
The Relationship

The main objective of this study was to explore the relationship of social media marketing and purchase intention among consumers in Kosovo as a transition economy. The study used a structured questionnaire to collect the primary data and collected a sample of 334 responses from participants in Kosovo, using google forms as an online survey tool. In order to test the proposed research model, structural equation modelling was used. The hypotheses and the mediating effects of brand awareness and brand engagement were tested using the bootstrapping method. The findings revealed a positive indirect impact of social media marketing on purchase intention. They also showed that brand engagement fully mediates the relationship between social media marketing and purchase intention, whereas brand awareness does not mediate the relationship between social media marketing and purchase intention. This study contributes to the literature by providing insights of the impact of social media marketing on brand awareness, brand engagement, and purchase intention in transition economy such as Kosovo. On a practical level, research results provide companies with customer insights relevant to designing effective social media marketing strategies for their potential prospects in transition economies.

scholarly journals ANALISIS KESANTUNAN BERBAHASA MAHASISWA UNIVERSITAS BINA SARANA INFORMATIKA DALAM BERINTERAKSI DENGAN DOSEN MELALUI PESAN SINGKAT WHATSAPP: KAJIAN PRAGMATIK

2020 ◽  
Vol 1 (01) ◽  
Author(s):  
Rd Bily Parancika ◽  
Erwin Setyawan
Keyword(s):  
Language Use ◽  
Secondary Data ◽  
Text Messages ◽  
Primary Data ◽  
Short Message ◽  
Next Generation ◽  
Young Students ◽  
The Relationship ◽  
Bahasa Indonesia ◽  
The Way

The more younger lecturers among young students, the more they would like to approach them, either during lecture or outside the class. The approach might make the relationship between lecturers and students closer and more emotional. However, it could seem less politeness which students have. This can be seen from the way and the language use through text messages on social medias, particularly on WhatsApp. This research aims to find out the variety of the students' politeness when having interaction with lecturers trough short message on WhatsApp by describing the students' language politeness, the principles of the deviation in politeness, the obedience and the function of the language politeness itself in the relationship between students and lecturers of Universitas Bina Sarana Informatika. Primary data in this research is written conversation records, especially screen shots of chats on WhatsApp. Secondary data is the  knowledge of Pragmatic Studies of Bahasa Indonesia including the theories regarding language politeness principles in order to impact to the characters of the nation's next generation. The method used in this research is pragmatic studies, in particular with pragmatic and contextual equivalents.

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