The Importance of the Journey Map in the Design of a Playful Interactive-Interface

This article presents the importance of using the customer journey map (CJM) as a tool for managing new information technologies. The case study presents the use of the CJM to indicate the experiences that people have when using a playful interactive-interface, where the causal relationship between the brightness and the distance of the stars is visualized. The CJM is the result of a quantitative and qualitative study about user experience (UX) or UX research. Where you can use: 1) observation techniques, 2) interviews, 3) questionnaires, 4) a review of the domain literature about the phenomenon, archetypal descriptions, 5) diagrams of mental models; also known as thought schemes, or cognitive maps, among others. This research focuses the development of the interface in the design of archetypal profiles and mental models to generate the CJM, in the domain of the specific phenomenon.

To Capture Personnel Spiritual Belief of the Nursing Students

Background: Science gets impact on physical health. “Science gets us physical comforts, spirituality brings us mental calm”. Dalai lama 2006. The meaning of spirituality and spiritual care among nurses is culturally constituted and influenced by many factors such as the nurse’s ethnic background, religious affiliation, level of education and clinical experience. Spiritual care is a recognized field in nursing (Bald acchino 2006) and an element of quality nursing care (Mc Even 2005). Many scientific studies have shown that when meditation and chanting is done in groups it has more benefits than when done individually. (Dr. K.K Aggarwal, 2017).

Design of Portfolio using Multivariate Analysis

Stock markets are considered a barometer of the respective country’s economy around the world. Modern portfolio theory advocates diversification for risk management, which helps maintain returns as long as indices around the world are not perfectly correlated. The relationship exists across markets; as a result, co-movement has drawn the attention of individual investors and portfolio managers for the construction of their portfolios to maximize returns for a given level of risk. The study of co-movements provides inputs for portfolio construction and facilitates the identification of markets where indices may move in the same direction or the opposite direction and the country’s stock markets that are not correlated. A review of the literature revealed that statistical tools like Correlation, Factor analysis, and Granger causality test, etc., are some of the tools that can be used to understand co-movements of markets. Alan harper et al. (2012) study used principle component analysis and inferred that Indian stock returns are aligned with its trading partners and concluded that maximizing the investors’ returns by reducing the risk. Tak Kee Hui concluded that factor analysis provides inputs for selecting foreign markets for risk diversification. This study examines the potential for diversification using 22 world stock market indices using multivariate analysis.

Educational Service and Quality Assurance from the Perception of Teachers and Students during COVID-19 in an Accredited and Certified Administration Degree Program

The impact of the COVID-19 pandemic has evidenced the fragility of the education system at all levels, which is why the call of the United Nations through the Sustainable Development Goals (SDGs), Agenda 2030, specifically Goal 4, is especially relevant. Additionally, Pope Francis, at the end of the year 2020, proposes to the world a Global Pact on Education, in view of the increase of the social debt due to the unprecedented affectation of the educational system. This disruption in the lives of all people due to compulsory isolation gave way to a change of era and surprised the face-to-face education supply, which had to adjust to a new way of educating. The capacity for resilience made it possible to evaluate, analyze and visualize transformation processes in education, whether in the management of the educational service and/or in the teaching-learning systems. Therefore, this work aims to identify the perception of teachers and students regarding the educational service and quality assurance in COVID-19 time, of an accredited and certified Administration career, belonging to a prestigious university in Ecuador with Ignatian educational model, during the year 2020.

Critical Factors for the Development of Women Entrepreneurship in Retail Business of Bangladesh

Development of women entrepreneurship in the SME sector has a crucial importance in a developing country like Bangladesh where women constitute half of the total population. The majority of them are underprivileged, under nourished, illiterate and poor. Hence, the development of women entrepreneurship has tremendous potentials for transforming the society through socioeconomic empowerment of the women. This potential is remained untapped in Bangladesh because of lower number of women entrepreneurs in business and economic activities. According to the Bangladesh Economic Review 2009, around six percent of the country’s $90 billion economy comes from SMEs, which is also the largest sector in terms of employment generation. But the women entrepreneurs are less than ten percent of the total entrepreneurs of the country. However, in the recent years, women entrepreneurship in small retail businesses of the country has been increasing which is a good sign for the positive growth of the economy.

Influence of Moderating Effect of People Strategy on Startegic Human Resources Functions on Organizational Performance of Insurance Industry of Sri Lanka

People strategy simply aim to establish best practice in each of the HR policy areas, there have been attempts to describe people strategy as an internally coherent set of HR policies and practices. This endeavor has proven to be both difficult and elusive. As one might expect, there appears to be no one single ideal type of people strategy with a set of HR policies and practices that can be adopted by organizations seeking to manage their people more strategically (Lynda Gratton, Catherine Truss, 2003). People of a firm is a strategic asset and a very important element and the backbone of every firm (Anam, Rashi, Rad & Mizana, 2013). People strategy plays a critical role in harmonizing strategic human resource management implementation in an organization (Linda Gratten, Catherine Truss, 2012).

The Appraisal and Countermeasure Analysis of the International Competitiveness of Tourism Service Trade in Henan Province

With the continuous development of the macro-economy and the Internet of transportation and trade worldwide, the status of trade in tourism services is getting higher and higher. Henan has a long history and rich and colorful culture. As the birthplace of Central Plains Civilization, Henan has rich tourism resources. This paper analyzes the export status of the tourism service trade in Henan Province by using relevant data and analyzes the factors influencing the competitiveness of the tourism service trade in Henan Province by using the diamond model; this paper puts forward some suggestions to improve the export competitiveness of tourism service trade in Henan Province.

Glow and Lovely: ‘Old Wine in a New Bottle’

Cosmetic companies like Unilever sell the perception of general people about beauty through their advertisements and reinforce it to promote their business. Even they do it in disguise form using a positive name and without changing any content in advertisements. By using qualitative semiotic analysis, this research shows how fair-skinned models, white color, and white light are used in the advertisements of Unilever’s recently name changed product “Glow and Lovely” on Bangladeshi TV channels. In the ads of it, any darkness on the skin is shown as unexpected and a hindrance to beauty, success, empowerment, and equality. All of these contents promote fairness as beauty and sustain discrimination based on skin color in society. The research also reveals a close relationship between the perceptions of general people about beauty and the meanings of the ‘signs’ used in the sampled advertisements.

The Impact of Market Orientation and Diffusion on Commercial Success of Patented Innovation in Sri Lanka

Purpose: The study seeks to understand the relationship between two critical success factors for the commercial success of patented innovation: the invention's market orientation and diffusion. The study also assesses the moderating effect of patent ownership in the relationship between the predictors' market orientation (MO) and diffusion (DF) with patent commercialisation success. The observation of the relationship is vital as a high percentage of registered patents in Sri Lanka are individually owned and could be a factor for poor commercial success. Methodology: The empirical study utilises a national sample of patented inventions by Sri Lankan nationals and is cross-sectional. The study used a sample of 220 patent holders from the Sri Lanka National Intellectual Property Office (NIPO) and the Patent Cooperative Treaty (PCT) databases to test the hypotheses. The study selected patents registered between 2010 and 2014. The analysis uses SPSS version 21.

Application of New Media in Enterprise Marketing: Taking Cosmetics Enterprises as an Example

With the steady development of information technology, new media plays a key role in enterprise marketing. It has very high coverage, can effectively spread the information of the enterprise, and help build enterprise culture. While promoting the innovation and development of enterprises, precision marketing realized at a lower cost, which helps to achieve the interaction between enterprises and consumers, plays a critical role in promoting the diversification of the consumer market and promoting the economic development of enterprises.