scholarly journals Peran Adopsi Teknologi Media Sosial terhadap Niat Berwirausaha Mahasiswa Rekayasa Politeknik Negeri Bandung

2021 ◽  
Vol 6 (3) ◽  
pp. 131-142
Author(s):  
Abdul Malik Sayuti ◽  
Harmon Chaniago
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Engineering Students ◽  
Economic Value ◽  
Entrepreneurial Intention ◽  
Entrepreneurial Intentions ◽  
Daily Activities ◽  
Media Technology ◽  
Regression Methods ◽  
Social Media Technology

Social media among Politeknik Negeri Bandung (Polban) engineering students is commonly used in carrying out daily activities. It mostly related to students’s social activities. Social media among engineering students has not been aimed at supporting economic value activites such as entrepreneurship. In fact, students have been taken information technology and entrepereneurship courses during their study. This research aims to reveal the extent to which the adoption of social media technology by Polban engineering students affect on entrepreneurial intention. This research used a quantitaive approach by distributing 317 questionaires to Polban engineering students who met the criteria. Data were processed using multiple regression methods to see the influence’s size of adoption of social media technology on entrepreneurial intentions. The result of this research provide an up-to-date overview of effect of adoption of secial media technology in increasing the growth of entrepreneurial intention among Polban engineering students.

scholarly journals EVALUASI PENGGUNAAN TEKNOLOGI MEDIA SOSIAL DALAM MEMPERLUAS BISNIS PEMASARAN ONLINE

CCIT Journal ◽  
2017 ◽  
Vol 10 (2) ◽  
pp. 174-185
Author(s):  
Sandy Kosasi
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Online Marketing ◽  
Media Technology ◽  
Output Control ◽  
Technology Governance ◽  
Information Technology Governance ◽  
Input Control ◽  
Gap Values ◽  
Social Media Technology

This research aimed to evaluate the use of information technology governance in expanding online marketing businesses. Cosmetics were researched products. AI (Acquire and Implement) and ME (Monitor and Evaluate) under COBIT 4.1 Framework were concerned. Respondents working in 35 companies and using social media technology for online marketing businesses were surveyed. This research also aimed to find out the gap values of the use of social media technology of online marketing businesses based on AI and ME Domains. Implications on managerial aspects and information technology governance show that there are relationships among information technology processes of AI, ME, and others. Research results show that the highest gap values (0.544 and 0.465) are at AI4 and ME4 Processes. These values are also at the lowest maturity levels (2.456 and 2.535). Moreover, AI4 is related to input control objectives (PO10, AI1, AI2, AI3, AI7, and DS7) and output control objectives (AI7, DS4, DS8, DS9, DS11, DS13, and DS7). On the other hand, ME4 is related to input control objectives (PO4, PO5, PO9, ME2, and ME3) and output control objectives (PO4, PO1, ME1, PO5, PO1, and PO9).

scholarly journals THE INFLUENCE OF SOCIAL MEDIA TECHNOLOGY WITH REFERENCE TO FACEBOOK ON WORK PERFORMANCE: ORGANISATIONAL FRAMEWORK AS MEDIATOR

2021 ◽  
Vol 6 (5) ◽  
Author(s):  
Kumaran Kanapathipillaii
Keyword(s):  
Social Media ◽  
Work Performance ◽  
Media Technology ◽  
Public And Private ◽  
The Public ◽  
Online Social Media ◽  
Employee Relationships ◽  
Public And Private Sector ◽  
The Relationship ◽  
Social Media Technology

<p>Social media such as Facebook has become an essential strategic tool for organisations. Facebook is a platform where a large pool of consumers would use to make purchase decisions. Organisations are designing and maintaining their Facebook account to expand their social networks and build relationships with the public. This research explains current situations regarding the influence of online social media technology with reference to Facebook on employees' work performance in Malaysia. The problem statement focuses on both the public and private sectors in Malaysia. Additionally, various literature was reviewed, indicating the relationship between social media (usage at work, sociability, and trust) and work performance. The mediating role of the organisational framework on the relationship between online social media technology (Facebook) and work performance was also scrutinised to formulate the research hypothesis. The findings of this research established a significant relationship between online social media (Facebook) and organisational framework and work performance. Conclusively, the hypothesis depicted that the organisational framework fully mediates the relationship between online social media technology (Facebook) and employees' work performance in public and private sectors in Malaysia. This study also verifies that both the public and private sector organisations that incorporate Facebook can enhance networking and information sharing, influencing employees' work performance, creating a stable organisational framework, generating value for customers, and improving employee relationships with all stakeholders. In conclusion, work performance can be heightened by a well planned and structured organisational framework. Additionally, through a well planned and implemented online social media technology such as Facebook, an organisation would have a smooth operating organisational framework and a workforce with enhanced performance.</p><p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0854/a.php" alt="Hit counter" /></p>

scholarly journals Political super branding through the use of social media technology : the Barack Obama presidential campaign in 2008

2013 ◽  
Author(s):  
◽  
Nadas Ramachandra Pillay
Keyword(s):  
Social Media ◽  
New Media ◽  
Barack Obama ◽  
Media Technology ◽  
Media Technologies ◽  
Political Campaigning ◽  
American President ◽  
Use Of Social Media ◽  
Media Channels ◽  
Social Media Technology

This study seeks to examine the exponential growth of social media technology as a key component in recent American political campaigning, as well as its use and impact on the larger disciplines of marketing and branding. Adopting the approach of a case study with the focus firmly on the current American president, Barack Obama, the study identifies the key media and technologies used in the build-up to the 2008 American presidential elections in order to unpack and understand how such media channels, technological platforms and patterns were successfully utilised. References are also made to the concepts of ‘branding’ and ‘super branding’ in the discussion, and to the myriad ways in which social media has helped create and roll-out what has since become commonly known as ‘brand Obama’. To provide a framework for the discussion and in order to further understand the rapid growth and proliferation of social media on the political campaigning landscape, a comparison is made with the 2004 American presidential election campaign. This, it is posited, will assist us understand the drivers of new media technologies especially as they are used to create and impact positively on the growth of political super brands.

Web 2.0 and Social Media in Today's Business World

2014 ◽  
pp. 200-221
Author(s):  
Edward T. Chen
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Media Policy ◽  
Media Technology ◽  
Important Data ◽  
Business World ◽  
Web 2.0 Tools ◽  
Social Media Policy ◽  
Public Nature ◽  
Social Media Technology

Social media technology is an innovative way for businesses to collaborate, network, and provide a mechanism for individuals to interact. When social media technology is used effectively, it can be a powerful tool for businesses to market themselves and obtain important data on their customers and competitors. Given the importance and public nature of today's consumer opinions, it is vital for companies to present themselves effectively on social media. Some companies and their employees are not familiar with this form of technology and do not realize the massive amount of data social media sites can generate. Therefore, companies need to develop a social media policy and educate their employees on how to analyze and respond to the data produced from social media. This chapter studies Web 2.0 tools and social media in today's business world and provides guidelines of adopting social media for organizations.

Active Learning and Disaster Risk Reduction

2018 ◽  
pp. 166-189
Author(s):  
LaMesha Lashal Craft
Keyword(s):  
Social Media ◽  
United Nations ◽  
Risk Reduction ◽  
Disaster Preparedness ◽  
Disaster Risk Reduction ◽  
Disaster Risk ◽  
Media Technology ◽  
Resilient Communities ◽  
The United Nations ◽  
Social Media Technology

The author provides a robust discussion of an ethnographic case study to facilitate creative thinking about how to use communications and social media technology to build resilience and improve citizen disaster preparedness through a “Be Ready” trivia campaign. This research can inform strategies to achieve several of the United Nations Sustainable Development Goals (SDGs) as well as the United Nations Office for Disaster Risk Reduction's Sendai Framework for Disaster Risk Reduction (SFDRR). Future research directions include a new community resilience index that measures citizens' use of communications and social media technology. Implications for social change include raising the level of public awareness and facilitating a means to improve personal responsibility for disaster preparedness through low cost education programs. This could improve efforts by government and non-government organizations to improve disaster risk reduction; increase access to information and communication technology; increase disaster emergency planning and response; and build resilient communities.

Integrating Social Media into Electronic Commerce Applications

2012 ◽  
pp. 314-329
Author(s):  
R. Todd Stephens
Keyword(s):  
Social Media ◽  
Service Delivery ◽  
Social Networking ◽  
Electronic Commerce ◽  
Business Model ◽  
Social Tagging ◽  
Media Technology ◽  
Information Markets ◽  
Basic Technology ◽  
Social Media Technology

In this chapter, the author takes a look at how organizations can integrate Social Media technology into their current electronic commerce environment. While electronic commerce technology has been around for many years, social media technology is emerging as the dominating force in commerce itself. Organizations must evolve their online environments in order to progress to the next level of service delivery. Social Media provides the basic technology for creating a network of customers who are passionate about the company’s product offering. The key here is the commitment of the customers throughout the business lifecycle. Social Media includes a variety of technologies and concepts such as social networking, weblogs, wikis, Really Simple Syndication (RSS), social tagging, mashups, information markets, and user defined content. This chapter will review several different examples where organizations have added Social Media to their environment and impact that integration is having to the entire business model.

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