Connecting through Social Media Technology: How to Get the Most Out of Facebook, LinkedIn, and Other Social Networking Sites

2011 ◽  
pp. 200-211
Author(s):  
R. Todd Stephens

In this chapter, the author takes a look at how organizations can integrate Social Media technology into their current electronic commerce environment. While electronic commerce technology has been around for many years, social media technology is emerging as the dominating force in commerce itself. Organizations must evolve their online environments in order to progress to the next level of service delivery. Social Media provides the basic technology for creating a network of customers who are passionate about the company’s product offering. The key here is the commitment of the customers throughout the business lifecycle. Social Media includes a variety of technologies and concepts such as social networking, weblogs, wikis, Really Simple Syndication (RSS), social tagging, mashups, information markets, and user defined content. This chapter will review several different examples where organizations have added Social Media to their environment and impact that integration is having to the entire business model.


Webology ◽  
2021 ◽  
Vol 18 (Special Issue 04) ◽  
pp. 1424-1435
Author(s):  
Hussein Najm Abd Ali ◽  
- -

Social networking helps create greater online presence, leads and traffic for businesses. Strategic social media preparation is an integral part of an E-commerce sector. Social media continues to achieve global prominence because of commercial success. There is a great percentage of promotional campaigns taking place via social media platforms. Getting social media presence can make ecommerce even more useful. It makes it incredibly convenient to draw consumers via social media. Social media has motivated many people to buy different things, you know. Lots of firms have been able to market their goods and business through Facebook and other social networking platforms. Generally, only bigger corporations can use social media. To build profitable company on social media, you need to set specific goals. Companies now use social media with the intention of expanding their market. Social networking has the potential to boost revenue and it is an efficient cost-efficient way to communicate with customers. If you connect with your customers on Facebook and Twitter, you will be able to figure out what your customers want. Social networking sites cater for conversational features by 'liking' and 'discussing' features. Sharing knowledge online is relevant because it affects the decisions taken by customers when purchasing goods and services. A perfect way to promote your company is to add Sharing buttons for social media sites on your website. In this way, it's likely that you'll raise the number of users your site gets. Several individuals base their buying choices on things seen in the internet. Social media play a major part in one's networking and selling practices. Consumers around the world will be spending billions of their hard earned dollars yearly on social media sites.


2019 ◽  
Vol 2 (3) ◽  
pp. 1
Author(s):  
Qassim Alwan Saeed ◽  
Khairallah Sabhan Abdullah Al-Jubouri

Social media sites have recently gain an essential importance in the contemporary societies، actually، these sites isn't simply a personal or social tool of communication among people، its role had been expanded to become "political"، words such as "Facebook، Twitter and YouTube" are common words in political fields of our modern days since the uprisings of Arab spring، which sometimes called (Facebook revolutions) as a result of the major impact of these sites in broadcasting process of the revolution message over the world by organize and manage the revolution progresses in spite of the governmental ascendance and official prohibition.


2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Shaista Salman Guraya ◽  
Salman Yousuf Guraya ◽  
Muhamad Saiful Bahri Yusoff

Abstract Background Despite a rapid rise of use of social media in medical disciplines, uncertainty prevails among healthcare professionals for providing medical content on social media. There are also growing concerns about unprofessional behaviors and blurring of professional identities that are undermining digital professionalism. This review tapped the literature to determine the impact of social media on medical professionalism and how can professional identities and values be maintained in digital era. Methods We searched the databases of PubMed, ProQuest, ScienceDirect, Web of Science, and EBSCO host using (professionalism AND (professionalism OR (professional identity) OR (professional behaviors) OR (professional values) OR (professional ethics))) AND ((social media) AND ((social media) OR (social networking sites) OR Twitter OR Facebook)) AND (health professionals). The research questions were based on sample (health professionals), phenomenon of interest (digital professionalism), design, evaluation and research type. We screened initial yield of titles using pre-determined inclusion and exclusion criteria and selected a group of articles for qualitative analysis. We used the Biblioshiny® software package for the generation of popular concepts as clustered keywords. Results Our search yielded 44 articles with four leading themes; marked rise in the use of social media by healthcare professionals and students, negative impact of social media on digital professionalism, blurring of medical professional values, behaviors, and identity in the digital era, and limited evidence for teaching and assessing digital professionalism. A high occurrence of violation of patient privacy, professional integrity and cyberbullying were identified. Our search revealed a paucity of existing guidelines and policies for digital professionalism that can safeguard healthcare professionals, students and patients. Conclusions Our systematic review reports a significant rise of unprofessional behaviors in social media among healthcare professionals. We could not identify the desired professional behaviors and values essential for digital identity formation. The boundaries between personal and professional practices are mystified in digital professionalism. These findings call for potential educational ramifications to resurrect professional virtues, behaviors and identities of healthcare professionals and students.


2021 ◽  
Vol 20 (2) ◽  
pp. 61-74
Author(s):  
Franciska Krings ◽  
Irina Gioaba ◽  
Michèle Kaufmann ◽  
Sabine Sczesny ◽  
Leslie Zebrowitz

Abstract. The use of social networking sites such as LinkedIn in recruitment is ubiquitous. This practice may hold risks for older job seekers. Not having grown up using the internet and having learned how to use social media only in middle adulthood may render them less versed in online self-presentation than younger job seekers. Results of this research show some differences and many similarities between younger and older job seekers' impression management on their LinkedIn profiles. Nevertheless, independent of their impression management efforts, older job seekers received fewer job offers than younger job seekers. Only using a profile photo with a younger appearance reduced this bias. Implications for the role of job seeker age in online impression management and recruitment are discussed.


2021 ◽  
Vol 6 (5) ◽  
Author(s):  
Kumaran Kanapathipillaii

<p>Social media such as Facebook has become an essential strategic tool for organisations. Facebook is a platform where a large pool of consumers would use to make purchase decisions. Organisations are designing and maintaining their Facebook account to expand their social networks and build relationships with the public. This research explains current situations regarding the influence of online social media technology with reference to Facebook on employees' work performance in Malaysia. The problem statement focuses on both the public and private sectors in Malaysia. Additionally, various literature was reviewed, indicating the relationship between social media (usage at work, sociability, and trust) and work performance. The mediating role of the organisational framework on the relationship between online social media technology (Facebook) and work performance was also scrutinised to formulate the research hypothesis. The findings of this research established a significant relationship between online social media (Facebook) and organisational framework and work performance. Conclusively, the hypothesis depicted that the organisational framework fully mediates the relationship between online social media technology (Facebook) and employees' work performance in public and private sectors in Malaysia. This study also verifies that both the public and private sector organisations that incorporate Facebook can enhance networking and information sharing, influencing employees' work performance, creating a stable organisational framework, generating value for customers, and improving employee relationships with all stakeholders. In conclusion, work performance can be heightened by a well planned and structured organisational framework. Additionally, through a well planned and implemented online social media technology such as Facebook, an organisation would have a smooth operating organisational framework and a workforce with enhanced performance.</p><p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0854/a.php" alt="Hit counter" /></p>


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