scholarly journals The Effect of Brand Experience, Brand Personality and Brand Trust on Brand Loyalty

2021 ◽  
Vol 2 (12) ◽  
pp. 861-871
Author(s):  
Howardi Visza Adha ◽  
Wiry Utami
Keyword(s):  
Brand Loyalty ◽  
Survey Methods ◽  
Brand Personality ◽  
Secondary Data ◽  
Total Sample ◽  
Primary Data ◽  
Brand Experience ◽  
Brand Trust ◽  
Simple Regression Analysis ◽  
Positive Effect

This study conducted to determine the effect of brand experience, brand personality and brand trust on brand loyalty. This study is an explanatory research. The method used in this study is a quantitative method using survey methods. The total sample in this study was 150 respondents with the technique of taking with the method of purposive sampling. Primary data in this research is obtained from questionnaires distributed to respondents, while secondary data is data related to the object of research presented by other parties. Data analysis techniques in this study using simple regression analysis. The result of the research shows that: (1) brand experience has positive effect on brand personality, (2) brand experience has positive effect on brand trust, (3) brand personality positive effect on brand loyalty, (4) Brand trust has positive effect on brand loyalty (5) Brand experience has positive effect on brand loyalty.

scholarly journals Analisis Faktor Penempatan Jabatan terhadap Prestasi Kerja Karyawan pada PT. Zaman Teknindo Pekanbaru

2019 ◽  
Vol 2 (2) ◽  
pp. 302-314
Author(s):  
Muhammad Arif ◽  
Bayu Ardiyan
Keyword(s):  
Work Performance ◽  
Employee Performance ◽  
Secondary Data ◽  
Total Sample ◽  
Primary Data ◽  
Simple Linear Regression ◽  
Work Placement ◽  
Independent Variable ◽  
Simple Regression Analysis ◽  
High Work

Humans as labor in company activities have a very important role. The purpose of this study was to determine the effect of the position placement factor on employee performance at PT. Zaman Teknindo Pekanbaru. The types and sources of data used in this study are primary data and secondary data with a total sample of 44 people. Sampling is done using the census method. Whereas to determine the magnitude of the influence of the independent variable (X) on the dependent variable (Y), Simple Regression analysis was used with the help of the Set 17. Package for Social Science (SPSS) device based on the results of the Simple Linear Regression. employee work at PT. Zaman Teknindo Pekanbaru. Thus to obtain high work performance, the management at PT. Zaman Teknindo Pekanbaru needs to pay attention to the application of work placements that are in accordance with what is owned by the employee such as ability, skills and experience and the better the work placement that is set by the company, the better the workplace pays generated by the employee. Keywords: Job Performance, Job Placement

Antecedents and Consequences of E-News Brand Trust

2020 ◽  
pp. 521-536
Author(s):  
Elia Ardyan ◽  
Vincent Didiek Wiet Aryanto
Keyword(s):  
Brand Loyalty ◽  
Structural Equation ◽  
Equation Model ◽  
Brand Experience ◽  
Brand Trust ◽  
Significant Positive Effect ◽  
Negative Effect ◽  
Brand Attributes ◽  
Antecedents And Consequences ◽  
Positive Effect

The purpose of this paper is to determine the effect of the antecedents of e-news brand trust and want to determine the consequences of e-news brand trust. The model used in this study were tested into two news brands online, which is Detik.com and Kompas.com. Sample of this study composed of 418 respondents, of which 239 respondents are Kompas.com readers and readers of Detik.com comprised of 179 respondents. The analysis used in this study is the Structural Equation Model. Results of this study indicate that both Detik.com and Kompas.com have the same result for the research model used. The result of this research are e-news brand attributes have positive and significant impact on e-news brand experience, e-news brand attributes have a positive and significant impact on e-news brand loyalty, e-news brand experience has negative effect but not significant at the customer confusion, customer confusion, has a negative but not significant effect on e-news trust brand, e -news brand experience has the effect of e-news brand trust and a significant positive effect on brand loyalty e-news.

E-News Brand Trust

2014 ◽  
Vol 4 (4) ◽  
pp. 36-51
Author(s):  
Elia Ardyan ◽  
Vincent Didiek Wiet Aryanto
Keyword(s):  
Brand Loyalty ◽  
Total Sample ◽  
Brand Experience ◽  
Brand Trust ◽  
Negative Effect ◽  
Brand Attributes

This paper aims at determining the effect of e-news brand trust and the consequences of e-news brand trust. The model used in this study were tested on two news brands online, namely Detik.com and Kompas.com. Total sample of this study is accounted for 418 respondents, of which 239 respondents are kompas.com reader and 179 respondents' reader of Detik.com. Results of this study indicate that both Detik.com and Kompas.com such as e-news brand attributes have positive and significant impact on e-news brand experience, e-news brand attributes have a positive and significant impact on e-news brand loyalty, e-news brand experience has a negative effect but not significant to the customer confusion, customer confusion, has a negative but not significant effect on e-news brand trust, e -news brand experience has the effect on either e-news brand trust, or e-news brand loyalty.

E-tail brand experience’s influence on e-brand trust and e-brand loyalty

2016 ◽  
Vol 44 (6) ◽  
pp. 588-606 ◽  
Author(s):  
Imran Khan ◽  
Zillur Rahman
Keyword(s):  
Brand Loyalty ◽  
Structural Equation ◽  
Online Survey ◽  
Survey Methods ◽  
Brand Experience ◽  
Brand Trust ◽  
Online Retail ◽  
Content Type ◽  
Modelling Techniques ◽  
The Impact

Purpose – The purpose of this paper is to examine the influence of e-tail brand experience on e-brand trust and e-brand loyalty. The study also tests whether gender moderates this influence. Design/methodology/approach – In all, 429 responses were collected using both offline and online survey methods. Confirmatory factor analysis and structural equation modelling techniques were performed to test the measurement and structural models using SPSS 20.0 and AMOS 20.0 statistical software. Findings – Empirical results confirm the impact of e-tail brand experience on e-brand trust and e-brand loyalty. Gender was found to moderate the relationships. It was further found that e-tail brand experience developed almost same levels of e-brand trust in both males and females. However, males became more loyal to e-tail brands when they received positive e-tail brand experiences. Practical implications – E-tail brand managers should focus on the design and delivery of unique e-tail brand experiences to develop e-brand trust and e-brand loyalty in customers. The direct influence of e-tail brand experience on e-brand loyalty was found to be weaker in females, which suggests that managers could take steps to specifically deliver experiences that please female customers which might result in increased e-brand loyalty of this segment. Originality/value – Examining the phenomenon of brand experience in context of online retail while considering gender as moderator highlights the originality and contribution of the present study to existing retail and brand experience literature.

Antecedents and Consequences of E-News Brand Trust

2015 ◽  
Vol 6 (2) ◽  
pp. 38-51
Author(s):  
Elia Ardyan ◽  
Vincent Didiek Wiet Aryanto
Keyword(s):  
Brand Loyalty ◽  
Structural Equation ◽  
Equation Model ◽  
Brand Experience ◽  
Brand Trust ◽  
Research Model ◽  
Negative Effect ◽  
Brand Attributes ◽  
Antecedents And Consequences ◽  
Positive Effect

The purpose of this paper is to determine the effect of the antecedents of e-news brand trust and want to determine the consequences of e-news brand trust. The model used in this study were tested into two news brands online, which is Detik.com and Kompas.com. Sample of this study composed of 418 respondents, of which 239 respondents are Kompas.com readers and readers of Detik.com comprised of 179 respondents. The analysis used in this study is the Structural Equation Model. Results of this study indicate that both Detik.com and Kompas.com have the same result for the research model used. The result of this research are e-news brand attributes have positive and significant impact on e-news brand experience, e-news brand attributes have a positive and significant impact on e-news brand loyalty, e-news brand experience has negative effect but not significant at the customer confusion, customer confusion, has a negative but not significant effect on e-news trust brand, e -news brand experience has the effect of e-news brand trust and a significant positive effect on brand loyalty e-news.

scholarly journals Effect of self-efficacy, competence and compensation in performance of financial manager on motivation as moderation

2019 ◽  
Vol 6 (3) ◽  
pp. 83-93 ◽  
Author(s):  
Kadek Dwiyani Ciptana Putri ◽  
Maria Mediatrix Ratna Sari ◽  
I Wayan Ramantha ◽  
I Gusti Ayu Nyoman Budiasih
Keyword(s):  
Regression Analysis ◽  
Financial Management ◽  
Self Efficacy ◽  
Linear Regression Analysis ◽  
Secondary Data ◽  
Total Sample ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Analysis Technique ◽  
Positive Effect

This study aims to examine the effect of self-efficacy, competence, and compensation on the performance of financial management employees with motivation as moderating. The population in this study were all financial management employees at Udayana University in 2019. The study sample was determined by the nonprobability sampling method which obtained a total sample of 92 people. This study uses primary data and secondary data. The data analysis technique used in the study was multiple linear regression analysis and moderated regression analysis. The results showed that the variables of self-efficacy, competence, and compensation had a positive effect on the performance of financial management employees. Motivation does not moderate the effect of self-efficacy and competence on the performance of financial management employees. Motivation strengthens the effect of compensation on the performance of financial management employees.

scholarly journals Brand Experience: How Does It Affect Brand Personality and Brand Loyalty in the Egyptian Telecommunications Industry?

2020 ◽  
Vol 12 (2) ◽  
pp. 104
Author(s):  
Amira M. Omar
Keyword(s):  
Brand Loyalty ◽  
Positive Impact ◽  
Brand Personality ◽  
Telecommunications Industry ◽  
Brand Experience ◽  
Online Questionnaire ◽  
Telecommunications Market ◽  
Simple Sampling ◽  
The Relationship ◽  
Positive Effect

Brand experience has received a lot of attention within the business industry. Customers are looking for not only valuable brand benefits but also, emotional skills as well as brand experience theory. In this regard, the Egyptian Telecommunications Industry tries, also, to provide answers on how to measure brand experience and how it affects customers’ behaviors. This research examines in the context of the Egyptian telecommunications market the relationship between Brakus et al.’s (2009) four whole experience dimensions (sensory, affective, intellectual, and behavioral), brand personality, and brand loyalty. The author produced an online questionnaire, which, based on a simple sampling method, was distributed to and collected from the Egyptian telecommunications industry (Vodafone Egypt, Orange Egypt, Etisalat Egypt, and We Egypt). Four hundred fifty questionnaires were distributed and, excluding those that were incomplete, the author obtained 392 samples. This represented an 87% response rate. The results indicate that brand experience has a positive impact on the brand’s personality. Brand experience has, also, a strong positive effect on brand loyalty and, ultimately, brand personality has a strong positive effect on brand loyalty. Besides the brand experience’s direct effect on brand loyalty, it has a significant indirect effect on brand loyalty by impacting on brand personality. Among the relationships between the variables, the relationship between brand personality and brand loyalty is the strongest. More particularly, it is noteworthy that the correlation with the findings shows that the relationship between brand experience and brand loyalty is greater than the direct relationship. Therefore, in order to strengthen customer brand loyalty, telecommunications managers should pay more attention to customer brand personality.

scholarly journals MEDIASI NILAI PELANGGAN DAN KEPERCAYAAN MEREK PADA PENGARUH KEPRIBADIAN MEREK TERHADAP LOYALITAS

2017 ◽  
Vol 19 (3) ◽  
pp. 416
Author(s):  
Siti Zuhroh
Keyword(s):  
Brand Loyalty ◽  
Customer Value ◽  
Brand Personality ◽  
Total Sample ◽  
Sampling Techniques ◽  
Brand Trust ◽  
Purchasing Decisions ◽  
Marketing Manager ◽  
Product Function

Consumer purchasing decisions are based not only on product attributes such as price, design, and product function but also on the feeling or emotion when using the product so that it will be closed between the brand and consumers who will be able to maintain long-term relationships. This research aims to develop a relationship between the brand personality, as well as putting customer value and brand trust be mediating variables. The population in this study were students Blackberry smartphone users in Malang City. The total sample of 307. The data were collected by accidental sampling techniques and processed using GSCA analysis. The results showed that the effect of Brand Personality is not positive significant  on Brand Loyalty but positive significant effect on Brand Loyalty mediated by Customer Value and Brand Trust. The implications of this study is giving information for the Marketing Manager to develop a marketing strategy to build brand loyalty based on the Psychological aspects.  

scholarly journals Impacts the Brand of Experience and Brand Image on Brand Loyalty: Mediators Brand of Trust

2020 ◽  
Vol 9 (2) ◽  
pp. 140-151
Author(s):  
Annisa Marliawati ◽  
Dwi Cahyaningdyah
Keyword(s):  
Path Analysis ◽  
Brand Loyalty ◽  
Brand Image ◽  
Probability Method ◽  
Brand Experience ◽  
Brand Trust ◽  
Positive Effect

This study is to examine the effect of brand experience and brand image on brand loyalty through brand trust. The population of this study is Ijjah_Collection customer via Shopee in Indonesia. The sample of this study consisted of 116 respondents using non-probability method. The method of collecting the data used questionnaire roomates then Analyzed using path analysis with IBM SPSS Statistics 22 program. The results of this study Showed: (1) brand experience has a positive and significant effect on brand loyalty, (2) brand image has a positive effect, but is not significant on brand loyalty, (3) brand experience has a positive effect and signficant on brand loyalty through brand trust, (4) brand image has a positive and significant effect on brand loyalty through brand trust, (5) brand trust has a positive and significant effect on brand loyalty.

scholarly journals DETERMINANT FACTOR OF LISTENER LOYALTY TO POP FM JAKARTA

2020 ◽  
Vol 1 (6) ◽  
pp. 954-965
Author(s):  
Agung Sehpudin ◽  
Achmad Fachrodji
Keyword(s):  
Structural Equation ◽  
Field Research ◽  
Secondary Data ◽  
Total Sample ◽  
Primary Data ◽  
Equation Modeling ◽  
Significant Positive Effect ◽  
Transmitter Power ◽  
Radio Programs ◽  
Positive Effect

This study aims to analyze the influence of radio programs, broadcasters and transmitter power on listening to Pop FM radio Jakarta and listeners loyalty. Primary data were obtained from questionnaires and secondary data were obtained from field research such as interviews with companies. The population of this study were all listeners of Pop FM Jakarta radio in Jabodetabek in May-June with a total sample of 210 people. The analytical method used is the LISREL version 8.80 Structural Equation Modeling (SEM). The results showed that radio programs, broadcasters and transmitter power had a significant positive effect on interest in listening to radio. Meanwhile, radio programs, broadcasters and transmitter power also have a significant positive effect on radio listeners' loyalty. The R Square value is 0.75 that in this study the broadcast program variables, announcers and transmitter power contributed 75%, the rest was influenced by other variables by 25%

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