COVID-19: Online Fashion Purchase Intention among Millennials

2021 ◽  
Vol 12 (1) ◽  
pp. 57-57
Author(s):  
Lim Kah Boon ◽  
Yeo Sook Fern ◽  
Tan Cheng Ling ◽  
Ong Yiin Chii
Keyword(s):  
Social Media ◽  
Generation Y ◽  
Purchase Intention ◽  
Online Shopping ◽  
Daily Life ◽  
Movement Control ◽  
Daily Life Activities ◽  
Fashion Products ◽  
Online Stores ◽  
Control Order

Due to COVID-19 pandemic and the development of technology, online shopping has become a part of daily life activities to many people around the world. Many of the business and physical stores have been ordered to shut down due to the implementation of movement control order (MCO). Social media is one of the networking platform which influence consumer spending their time during the MCO periods. Hence, online shopping for fashion products is also getting more popular and essential activity for consumer in their daily life. These may result most of the consumers include millennials to change their shopping behaviour through online. Millennials or generation Y constitute a large proportion of consumers across the global digital space. Lim, Heng, Ng and Cheah (2016) mentioned that most of the Generation Y or millennials where about 96% of them are spending more than 4 hours per days to search information of fashion product before purchase through online stores. Furthermore, Mongillo (2021) also stated that 90.4% of the Generation Y are actively in using social media. Millennials often have high purchasing forces and are more motivated to participate in impulse buying or enjoyment. Hence, the main objective of this study is to examine the purchase intention of millennials towards online fashion stores during COVID-19 pandemic. Keywords: Online Fashion, Purchase Intention, COVID-19, Millennials

Infaq In Times Of Pandemic: The New Norm Of Islamic Eschatology

2021 ◽  
pp. 131-150
Author(s):  
Abdul Mutalib Embong ◽  
Azelin Mohamed Noor ◽  
Hezlina Mohd Hashim ◽  
Syahrul Alim Baharuddin ◽  
Norasyikin Binti Abdul Malik
Keyword(s):  
Social Media ◽  
Middle Class ◽  
Social Welfare ◽  
Movement Control ◽  
Qualitative Approach ◽  
Structured Interviews ◽  
Hard Time ◽  
Control Order ◽  
The Needy

This study reveals the currents social welfare which includes the uprising practice of Islamic charity, namely Infaq (voluntary alms giving), an instrument to help the unfortunate people (asnaf). It used qualitative approach involving semi-structured interviews focusing on six themes with six respondents. They engage in Infaq during the MCO or Movement Control Order. The results showed that there was a rise of contemporary fame of Infaq among Malaysian middle-class Muslims and charity body or organisation that specialise in sedekah/Infaq programmes . These parties make use of the platform of social media to record their activities and raise funds activity to help the needy who demand immediate and non-bureaucratic donations especially in a form of material help like food and daily necessities. This indeed has changed the course of how sedekah or Infaq used to be done back then. More Muslims who perform these Islamic charities display their efficiency and transparency in their donations as in Islam, sedekah is as a spiritual ‘investment’ to the donors despite the hard time people face during pandemic. 

scholarly journals When does personalization work on social media? a posteriori segmentation of consumers

2021 ◽  
Author(s):  
Jorge Serrano-Malebrán ◽  
Jorge Arenas-Gaitán
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Purchase Intention ◽  
Perceived Usefulness ◽  
Cognitive State ◽  
Mobile Social Networks ◽  
Fashion Products ◽  
Intention To Purchase ◽  
Different Types ◽  
Stimulation Of

AbstractThe aim of this research is to find a segment of consumers of fashion products based on their personal visions of personalization of shoppable ads on mobile social media. To meet this objective, three operational objectives are defined. First, a theoretical model is evaluated based on the stimulus-organism-response framework (S–O–R). This examines, with a PLS-SEM approach, how the stimulation of personalization will affect consumers' internal cognitive state (perceived usefulness) and consequently generates a behavioral response (intention to buy). Second, we look for fashion consumer segments based on their perception of personalization through prediction-oriented segmentation (PLS-POS). Third, the segments are explained based on three constructs that were considered important in fashion consumption through mobile social networks: purchase intention, concern for privacy, and perception of trend. The inclusion of personalization and the perception of usefulness of advertisements can greatly help the intention to purchase clothing to be understood. The application of a posterior segmentation helps to better understand the different types of users exposed to shoppable ads on mobile social networks and their relationship with the purchase intention, concern for privacy and trend. While the measures and scales were tested in a context of mobile clothing trade, the methodology can be applied to other types of products or services.

The Influence of Social Media on Young Consumers’ Purchase Intention During Global Pandemic

2021 ◽  
Vol 1 (1) ◽  
pp. 9-13
Author(s):  
Yeow Jian Ai ◽  
Cheah Chew Sze ◽  
Yeo Sook Fern ◽  
Cheang Yu Wan
Keyword(s):  
Social Media ◽  
Significant Relationship ◽  
Purchase Intention ◽  
Movement Control ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Performance Expectancy ◽  
Global Pandemic ◽  
Consumer Purchase Intention

The year 2020 was undoubtedly going down in history as one of the worst years ever due to the Covid-19 pandemic. Many countries around the world were forced to impose a total lockdown, and this situation occurred again in early June 2021 in Malaysia. Many countries were in their 2nd wave or 3rd wave of lockdown, which caused several restrictions such as movement control, the limit of travel or inter-states. Many businesses were affected. Some big corporations were forced to shut down their productions, lay off, and causing huge numbers of unemployment in the country. There were several news reported that Malaysia’s retails faced bad financial losses and even wave a ‘white flag’ campaign to strike for help from the public. However, instead of begging for help, retailers or businesses should adapt to a new channel and accepting to a more sophisticated computerized operation and diversify into electronic (e-retails) or mobile retails (m-retails) via social media. This study aims to study the causes of young consumer purchase intention using social media during the global pandemic. There are five main variables being studied. The five factors, such as perceived ease of use, perceived usefulness, performance expectancy, interactivity, and intention to express empathy, were selected and analyzed using SPSS Software. This study concluded that perceived ease of use, perceived usefulness, and interactivity have a significant relationship with young consumer purchase intention using social media, while performance expectancy and intention to express empathy have not significant relationship with young consumer purchase intention. This study benefits newly operate SMEs or existing SMEs as they can provide better marketing through social media in order to sustain their businesses.

Purchase decision of generation Y in an online environment

2019 ◽  
Vol 37 (4) ◽  
pp. 372-385 ◽  
Author(s):  
Shantanu Prasad ◽  
Arushi Garg ◽  
Saroj Prasad
Keyword(s):  
Social Media ◽  
Generation Y ◽  
Purchase Intention ◽  
Equation Modeling ◽  
Purchase Decision ◽  
Online Environment ◽  
Content Type ◽  
Media Usage ◽  
Brand Reputation ◽  
The Impact

Purpose The purpose of this paper is to propose the concept of conviction in online environment. It examines the vital role of conviction and firm’s brand reputation while understanding the impact of social media usage and electronic word-of-mouth (EWOM) on purchase decisions of Generation Y. Design/methodology/approach Literature review resulted in six constructs – social media usage, EWOM, conviction, firm’s brand reputation and purchase intention and customer loyalty. The authors adopted the concept of conviction from another field of enquiry (organizational learning), conducted a qualitative study and an e-mail survey with post-graduate management students (Generation Y) of a university to examine the impact of social media and EWOM on customer purchase decision. Data were collected and analyzed with the help of structural equation modeling. Findings Results indicated that impact of social media usage and EWOM on purchase decision is mediated by conviction. Firm’s reputation as brand (perceived by the customer) moderates the relationship between EWOM and purchase intention in a manner that this relationship is significantly stronger if there is more positive brand reputation. Originality/value This study validates the concept of conviction in online environment. The purchase decision is defined as purchase intention and loyalty of the customer.

scholarly journals COVID-19 SENTIMENT ANALYSIS ON FACEBOOK COMMENTS

2021 ◽  
Vol 4 (17) ◽  
pp. 01-08
Author(s):  
Sajidah Ibrahim ◽  
Nor Zairah Ab Rahim ◽  
Fajar Ibnu Fatihan ◽  
Nur Azaliah Abu Bakar
Keyword(s):  
Social Media ◽  
Sentiment Analysis ◽  
Public Perception ◽  
Public Awareness ◽  
Movement Control ◽  
Positive Thinking ◽  
User Comments ◽  
Areas Of Concern ◽  
The Government ◽  
Control Order

Malaysia recorded its first COVID-19 case on 9th March 2020 and recorded a total of 59,817 by end of November 2020. Buzz in social media over COVID-19 and measures by the Government to curb infection spread among citizens. The study aims to understand Malaysian public awareness and perception of COVID-19 related issues on Facebook during the 1st and 2nd week of Movement Control Order (MCO). Data mining was conducted on DG Tan Sri Noor Hisham Abdullah’s official Facebook account user comments and a total of 77,351 comments was collected between 18 March and 14 April 2020. The analyses included data pre-processing and sentiment analysis to identify and explore sentiments in discussion topics within the first two weeks of lockdown. The results yield majority of comments are in the Malay language and mix languages of English and Malay as a secondary type. Secondly, sentiment analysis showed that people have a positive reaction towards the frontliners and all efforts by the Ministry of Health towards fighting the pandemic. Many positive remarks are given in form of prayers, which is in line with the Islamic teaching of positive thinking and optimism, especially during crises. In conclusion, sentiment analysis is effective in producing useful insights about trends of COVID-19 discussion on social media, collecting public perception and feedback of COVID-19 efforts by the Government, and gives a different viewing angle of the current situation on the ground. These findings can be useful for health officials or the Government in developing communication mitigation plans or conduct extensive studies on pertaining issues within areas of concern.

scholarly journals INTERNET CELEBRITIES: HOW THEY AFFECT THE PURCHASE INTENTION OF GENERATION Y IN CYBERSPACE?

2020 ◽  
Vol 5 (19) ◽  
pp. 51-59
Author(s):  
Ying San Lim ◽  
Tuan Hock Ng ◽  
Yi Shin Hng
Keyword(s):  
Social Media ◽  
Generation Y ◽  
Purchase Intention ◽  
Rating Scales ◽  
Source Credibility ◽  
Online Questionnaire ◽  
The Social ◽  
Research Findings ◽  
Media Platform ◽  
Use Of Social Media

The use of social media had created a group of ordinary people who actively share their life and experiences on the social media platform. When this group of people received more and more “likes” from the audiences, they are being named as Internet celebrities. Internet celebrities who are having many followers had created the opportunity for the businesspeople to engage them in promoting and selling the products. However, despite the growth of social media and the use of social media by businesspeople, there are not many studies on internet celebrities that affecting the purchase intention among the customers in Malaysia. Hence, the problem statement of this study is to investigate the characteristic affecting internet celebrities that will affect the purchase intention of the consumers. The research had been done by collecting feedback from 200 respondents from Generation Y. An online questionnaire with 5-Likert rating scales is used to collect the data. Convenient sampling techniques were used to collect the data. The result of the study indicated that source credibility and video characteristic are the most important factors in influencing purchase intention, however, physical attractiveness and interactivity are not going to influence purchase intention. This gives an insightful thought to marketers to request internet celebrities to produce more quality videos to attract viewer attention. In terms of source credibility, marketers need to find Internet celebrities who have a more credible image to sell the company products. The justifications for the rejected hypotheses were discussed in detail in the study. The research findings of this study give marketers and academics insightful thoughts on how Internet celebrities can influence the purchase intention of Generation Y today.

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