scholarly journals The Influence of Beauty Vlogger’s Content on the Purchase Intentions of Local Brands in Indonesia

2019 ◽  
Vol 4 (4) ◽  
pp. 254-259
Author(s):  
Nur Afifah
Keyword(s):  
Path Analysis ◽  
Conceptual Model ◽  
Purchase Intention ◽  
Brand Image ◽  
Jel Classification ◽  
Purchase Intentions ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Image Type ◽  
Beauty Products

Objective – This study aims to propose a conceptual model of how the influence of beauty vlogger content affects purchase intentions on local brand beauty products in Indonesia with brand image as a mediating variable. Methodology/Technique – Purposive sampling is used with 100 respondents distributed online via Google forms. A path analysis technique is used. Findings – The study findings show that beauty vlogger content influence brand image but does not influence the purchase intentions on local brand beauty products in Indonesia. Brand image is a mediating variable between beauty vlogger content and purchase intentions on local brand beauty products in Indonesia. Novelty – The development of beauty vloggers in Indonesia is growing rapidly, but the study of beauty vlogger content is still scarce and only examines the effect of vloggers on purchase intentions, not on the brand image. Type of Paper: Empirical. Keywords: Vlogger; Beauty Vlogger Content; Purchase Intention; Local Brands in Indonesia. Reference to this paper should be made as follows: Nur, A. 2019. The Influence of Beauty Vlogger’s Content on the Purchase Intentions of Local Brands in Indonesia, J. Mgt. Mkt. Review 4(4) 254 – 259 https://doi.org/10.35609/jmmr.2019.4.4(4) JEL Classification: M15, M31, M37.

scholarly journals PERAN BRAND IMAGE MEMEDIASI PENGARUH ELECTRONIC WORD OF MOUTH DAN BRAND AWARENESS TERHADAP NIAT BELI

2020 ◽  
Vol 9 (6) ◽  
pp. 2434
Author(s):  
Ketut Ayu Wedayanti ◽  
I Gusti Agung Ketut Sri Ardani
Keyword(s):  
Path Analysis ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
Brand Image ◽  
Sampling Technique ◽  
Purchase Intentions ◽  
Brand Awareness ◽  
Electronic Word Of Mouth ◽  
Purposive Sampling ◽  
Analysis Technique

This study aims to determine the effect of EWOM and brand awareness on purchase intentions through brand image as a mediator. The research sample was determined as many as 160 respondents using a sampling technique that is purposive sampling. The analysis technique used is path analysis with the classic assumption test and the sobel test. This research is expected to contribute empirically about the influence between EWOM variables, brand awareness, brand image and purchase intention for the development of science and become a material for company management considerations. The results showed that EWOM and brand awareness had a positive and significant effect on purchase intentions. EWOM, and brand awareness have a positive and significant effect on brand image. Brand image has a positive and significant effect on purchase intention. Brand image positively and significantly mediates the effect of EWOM and brand awareness on purchase intentions. Keywords: EWOM, brand awareness, brand image, purchase intention

scholarly journals PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH COUNTRY OF ORIGIN TERHADAP NIAT BELI

2018 ◽  
Vol 7 (12) ◽  
pp. 6445
Author(s):  
Gusti Ngurah Gunawan ◽  
I Putu Gde Sukaatmadja
Keyword(s):  
Path Analysis ◽  
Purchase Intention ◽  
Brand Image ◽  
Country Of Origin ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Consumer Purchase Intention ◽  
Research Findings ◽  
The City

Tujuan penelitian ini adalah untuk menguji peran brand image dalam memediasi pengaruh country of origin terhadap niat beli motor Vespa Piaggio di kota Denpasar. Metode yang digunakan untuk menentukan sampel adalah non-probability berbentuk purposive sampling dengan ukuran sampel sebanyak 120 orang responden. Pengumpulan data dilakukan dengan penyebaran kuesioner secara langsung di Kota Denpasar. Teknik analisis yang digunakan adalah analisis jalur (path analysis) dan uji sobel. Temuan penelitian menunjukkan bahwa terdapat hubungan yang positif dan signifikan antara country of origin terhadap brand image, hubungan yang positif dan singnifikan antara country of origin terhadap niat beli serta brand image mampu memediasi hubungan antara terhadap niat beli konsumen pada motor merek Vespa Piaggio di Kota Denpasar. Hasil tersebut berarti semakin baik citra negara asal merek serta semakin kuat brand image yang tertanam di benak konsumen, akan berpengaruh terhadap niat beli mereka akan suatu produk. Kata kunci: country of origin, brand image, niat beli ABSTRACT The purpose of this study is to test the role of brand image in mediating the influence of country of origin on the intention to buy a motor Vespa Piaggio in the city of Denpasar. The method used to determine the sample is non-probability in the form of purposive sampling with sample size of 120 respondents. Data collection was done by distributing questionnaires directly in Denpasar City. The analysis technique used is path analysis and test of sobel. The research findings show that there is a positive and significant correlation between country of origin to brand image, positive and significant relationship between country of origin to purchase intention and brand image able to mediate relationship between consumer purchase intention on Vespa Piaggio brand motor in Denpasar city. The result means the better the image of the home country of the brand and the stronger the brand image embedded in the minds of consumers, will affect their purchase intention of a product. Keywords: country of origin, brand image, purchase intention  

scholarly journals PURCHASE INTENTION PADA PRODUK BANK SYARIAH DITINJAU DARI BRAND AWARENESS DAN BRAND IMAGE DENGAN TRUST SEBAGAI VARIABEL MEDIASI

2018 ◽  
Vol 8 (3) ◽  
pp. 562
Author(s):  
Raden Bagus Faizal Irany Sidharta ◽  
Ni Luh Ariningsih Sari ◽  
Wayan Suwandha
Keyword(s):  
Data Analysis ◽  
Path Analysis ◽  
Market Share ◽  
Purchase Intention ◽  
Brand Image ◽  
Sampling Technique ◽  
Brand Awareness ◽  
Purposive Sampling ◽  
Data Analysis Technique ◽  
Analysis Technique

Research aim to analyze influence of 1) Brand Awareness on Trust, 2) Brand Image on Trust, 3) Brand Awareness on Purchase Intention, 4) Brand Image on Purchase Intention, 5) Trust on Purchase Intention, 6) Brand awareness on Purchase Intention through Trust, 7) Brand image on Purchase Intention through Trust on sharia bank product. Sample has taken by using purposive sampling technique with 328 respondents. Data analysis technique used is Path Analysis. The research showed that brand awareness has positive and not significant effect on trust, brand image has positive and significant effect on trust, brand awareness has positive and significant effect on purchase intention, brand image has positive and significant effect on purchase intention, trust has positive and significant effect on purchase intention, brand awareness has not significant effect on purchase intention through trust, brand image has significant effect on purchase intention through trust. The implication of this research would benefit to the management of sharia banking to formulating strategy for increasing market share of sharia banking in Indonesia.

scholarly journals PERAN CITRA MEREK MEMEDIASI PENGARUH E-WOM TERHADAP NIAT BELI (Studi Kasus pada Maskapai Penerbangan AirAsia di Kota Denpasar)

2019 ◽  
Vol 8 (7) ◽  
pp. 4268
Author(s):  
Ni Putu Ayu Kartika Kurnia Putri ◽  
Tjokorda Gde Raka Sukawati
Keyword(s):  
Path Analysis ◽  
Purchase Intention ◽  
Brand Image ◽  
Purchase Intentions ◽  
Significant Positive Effect ◽  
Purposive Sampling ◽  
Analysis Techniques ◽  
The City ◽  
Positive Effect

The purpose of this study was to explain the effect of e-WOM on brand image, e-WOM on purchase intention, brand image on purchase intention, and the role of brand image in mediating the influence of e-WOM on purchase intention. This research was conducted on consumers who intend to use the services of AirAsia airlines domiciled in the city of Denpasar. The number of samples of this study were 110 respondents using purposive sampling. The data were collected by distributing questionnaires using a Likert scale to measure 11 indicators. The analysis techniques used in this study are path analysis (path analysis), sobel test, and VAF test. The results of this study indicate that the e-WOM variable has a positive and significant effect on brand image. This study also found that each e-WOM variable and brand image had a significant positive effect on purchase intention. In addition, the brand image variable is also able to mediate the influence of e-WOM on purchase intentions partially. Keywords: brand image, e-WOM, and purchase intention. Keywords: brand image, e-WOM, and purchase intention

scholarly journals Pengaruh Atribut Produk Dan Pengetahuan Konsumen Terhadap Niat Pembelian Pada PT Hasjrat Abadi Cabang Limboto.

2018 ◽  
Vol 1 (1) ◽  
pp. 29
Author(s):  
Iyan Ayuba
Keyword(s):  
Data Analysis ◽  
Sample Size ◽  
Multiple Regression ◽  
Purchase Intention ◽  
Purchase Intentions ◽  
Consumer Knowledge ◽  
Product Attributes ◽  
Purposive Sampling ◽  
Data Analysis Technique ◽  
Analysis Technique

Iyan Ayuba, 2018 the effect of knowledge and attributes of products to customer friendly shopping at pt. hasjrat abadi cabang limboto.            The purpose of this study was to determine how attributes influence consumer knowledge of the product and purchase intentions in PT Hasjrat Abadi cabang Limboto and the population in this study are all consumers who never make purchases at PT Hasjrat Abadi cabang Limboto. Samples were taken using purposive sampling sample size of 50 people . Data analysis technique used is multiple regression . The results showed that : 1 ) . Product attributes significantly influence purchase intention on PT Hasjrat Abadi cabang Limboto. 2 ) . Consumer knowledge significantly influence purchase intention on PT Hasjrat Abadi cabang Limboto.

scholarly journals PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH KUALITAS PRODUK TERHADAP NIAT BELI ULANG

2019 ◽  
Vol 8 (10) ◽  
pp. 6139
Author(s):  
Ketut Joni Santika ◽  
Kastawan Mandala
Keyword(s):  
Data Collection ◽  
Path Analysis ◽  
Product Quality ◽  
Sampling Method ◽  
Brand Image ◽  
Repurchase Intention ◽  
Purposive Sampling ◽  
Analysis Technique

This research was conducted on consumers who have already purchased isotonic Mizone beverage products in Denpasar City. The number of samples used in this study were 120 respondents, with a purposive sampling method. Data collection was carried out through questionnaires. The analysis technique used is path analysis (analyze path). Based on respondents' data, it can be directly seen that: (1) product quality has a positive and significant effect on brand image; (2) product quality has a positive and significant effect on repurchase intention; (3) brand image has a positive and significant effect on repurchase intention; (4) brand image acts as a mediating variable between product quality variables and repurchase intention. The findings of this study conclude that product quality has a positive and significant effect on the brand image and consumer repurchase intention on isotonic Mizone beverage products in Denpasar City, the brand image is able to mediate the quality of the product against repurchase intention. Keywords: brand image, product quality, intention to repurchase

scholarly journals The Influence of User Generated Content and Purchase Intention on Beauty Products

2019 ◽  
Vol 4 (3) ◽  
pp. 171-183
Author(s):  
Firda Nosita ◽  
Tina Lestari
Keyword(s):  
Purchase Intention ◽  
Information Needs ◽  
Jel Classification ◽  
Purchase Intentions ◽  
Social Needs ◽  
User Generated Content ◽  
The Public ◽  
Perceived Credibility ◽  
Product Consumption ◽  
Beauty Products

Objective – The thrive of social media enables everyone to share their purchase and consumption experiences, including beauty product consumption. The study aims to determine whether the attitude towards UGC, perceived credibility and user activity of UGC on YouTube influences the purchase intention toward a beauty product. Methodology/Technique – Questionnaires were distributed online to 200 people who had watched beauty product review videos on YouTube at least once and who were minimum 18 years old. The data was analyzed using multiple regression. Findings – The results indicate that attitudes towards UGC content on YouTube and perceived credibility affect purchasing intentions. Whereas user activities does not correlate with purchase intentions on beauty products. UGC content usually provides information and provides tips and tricks about using beauty products. The more attractive the content is, the more people want to see it and the more likely they will be to use the content to fulfill their information needs. Beauty vloggers are considered more credible than producer-generated content. Activities such as searching for, liking, subscribing or commenting does not necessarily indicate purchase intentions. This simply represents people fulfilling their social needs to interact with each other in a social environment. Novelty – Companies could provide training or facilities for UGC creators in order to create more attractive content. The most important finding of this study is that companies should continually improve the quality of their products, because the credibility of content makers relies on their experience with the products themselves. Marketers should monitor community discussions to find out more about the public interest in their products. In addition, marketers can also identify the shortcomings of their products to better enable them to fix them by reviewing comments on UGC. Type of Paper: Empirical. Keywords: User Generated Content (UGC); Beauty Vlogger; Beauty Product; E-WoM; YouTube. Reference to this paper should be made as follows: Nosita, F.; Lestari,T. 2019. The Influence of User Generated Content and Purchase Intention on Beauty Products, J. Mgt. Mkt. Review 4 (3) 171 – 183. https://doi.org/10.35609/jmmr.2019.4.3(2) JEL Classification: M31, M37, M39.

scholarly journals PERAN BRAND IMAGE MEMEDIASI PENGARUH KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN

2018 ◽  
Vol 7 (10) ◽  
pp. 5258
Author(s):  
Gusti Nyoman Bagus Dananjaya ◽  
Ni Made Rastini
Keyword(s):  
Data Collection ◽  
Path Analysis ◽  
Product Quality ◽  
Customer Loyalty ◽  
Sampling Method ◽  
Brand Image ◽  
Collection Method ◽  
Purposive Sampling ◽  
Analysis Technique

This research aims to explain the effect of product quality on brand image, the effect of product quality on customer loyalty, the influence of brand image on customer loyalty, and the role of brand image to mediate the effect of product quality on customer loyalty of Kober Mie Setan in Denpasar City This research was conducted in Denpasar using 100 respondents. Data collection method used is purposive sampling method with path analysis technique. The results showed that product quality had a positive and significant effect on brand image. Product quality has a positive and significant impact on customer loyalty. Brand image has a positive and significant impact on customer loyalty. Brand image as a mediation variable significantly indirect influence on customer loyalty through product quality variables. Kober Mie Satan needs to pay attention to the portion of food to match the expectations of the consumers. In addition, Kober Mie Satan needs to improve the positive reputation for the image of Kober Mie Satan is considered positive and able to create customer loyalty. Keywords: product quality, brand image, customer loyalty

scholarly journals PENGARUH PERSEPSI ASAL NEGARA (COUNTRY OF ORIGIN) TERHADAP NIAT BELI YANG DIMEDIASI CITRA MEREK

2019 ◽  
Vol 8 (8) ◽  
pp. 5240
Author(s):  
Ida Bagus Oka Keswara Putra ◽  
Ni Wayan Sri Suprapti
Keyword(s):  
Purchase Intention ◽  
Sampling Method ◽  
Sampling Methods ◽  
Brand Image ◽  
Total Sample ◽  
Purchase Intentions ◽  
National Origin ◽  
Behavioral Observations ◽  
Analysis Technique

This research was conducted in Denpasar City with a total sample of 110 samples. Determination of the sample using non-probability sampling method, namely purposive sampling. Methods of collecting data using non-behavioral observations and questionnaires. The analysis technique used is path analysis technique. Based on the results of the research conducted, it was found that perceptions of national origin had a positive and significant effect on brand image, this means that the better the perception of national origin of Oppo would improve the Oppo brand image. Perceptions of national origin have a positive and significant effect on purchase intentions. This shows consumers 'perceptions of perceptions of national origin influence consumers' buying intention towards Oppo smartphone products. Brand image has a positive and significant effect on purchase intention. This shows that the Oppo brand image has a significant influence on consumers' purchase intentions. Brand image is able to mediate the influence of perceptions of national origin on purchase intention, this means that the brand image mediates the influence of perceptions of national origin into the overall purchase intention. Keywords: perception of national origin, brand image, purchase intention    

scholarly journals PERAN BRAND IMAGE MEMEDIASI PENGARUH CELEBRITY ENDORSER TERHADAP PURCHASE INTENTION

2019 ◽  
Vol 8 (8) ◽  
pp. 5164
Author(s):  
Putu Agung Aprilia Roshan ◽  
Ida Bagus Sudiksa
Keyword(s):  
Data Analysis ◽  
Path Analysis ◽  
Purchase Intention ◽  
Sampling Method ◽  
Brand Image ◽  
Consumer Products ◽  
Analysis Technique ◽  
Key Word ◽  
Celebrity Endorser

The purpose of this research is to know the role of brand image mediate the influence of celebrity endorser against purchase intention on a prospective consumer products lipstick Wardah. This research was conducted in Denpasar city, using a sample size as much as 108 respondents with a purposive sampling method. As for the data analysis technique used in this study is Path Analysis and accompanied by Sobel test to test the hypothesis put forward. Based on the results of research conducted, the brand image was able to mediate the celebrity endorser against purchase intention. Data of respondents are directly viewable is celebrity endorser of the positive and significant effect against brand Image; brand image is positive and significant effect against purchase intention; celebrity endorser of the positive and significant effect against purchase intention; as well as brand image are significantly able to mediate the celebrity endorser against purchase intention. Key Word: celebrity endorser, brand image, purchase intention

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