scholarly journals PERAN BRAND IMAGE MEMEDIASI PENGARUH ELECTRONIC WORD OF MOUTH DAN BRAND AWARENESS TERHADAP NIAT BELI

2020 ◽  
Vol 9 (6) ◽  
pp. 2434
Author(s):  
Ketut Ayu Wedayanti ◽  
I Gusti Agung Ketut Sri Ardani
Keyword(s):  
Path Analysis ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
Brand Image ◽  
Sampling Technique ◽  
Purchase Intentions ◽  
Brand Awareness ◽  
Electronic Word Of Mouth ◽  
Purposive Sampling ◽  
Analysis Technique

This study aims to determine the effect of EWOM and brand awareness on purchase intentions through brand image as a mediator. The research sample was determined as many as 160 respondents using a sampling technique that is purposive sampling. The analysis technique used is path analysis with the classic assumption test and the sobel test. This research is expected to contribute empirically about the influence between EWOM variables, brand awareness, brand image and purchase intention for the development of science and become a material for company management considerations. The results showed that EWOM and brand awareness had a positive and significant effect on purchase intentions. EWOM, and brand awareness have a positive and significant effect on brand image. Brand image has a positive and significant effect on purchase intention. Brand image positively and significantly mediates the effect of EWOM and brand awareness on purchase intentions. Keywords: EWOM, brand awareness, brand image, purchase intention

scholarly journals PURCHASE INTENTION PADA PRODUK BANK SYARIAH DITINJAU DARI BRAND AWARENESS DAN BRAND IMAGE DENGAN TRUST SEBAGAI VARIABEL MEDIASI

2018 ◽  
Vol 8 (3) ◽  
pp. 562
Author(s):  
Raden Bagus Faizal Irany Sidharta ◽  
Ni Luh Ariningsih Sari ◽  
Wayan Suwandha
Keyword(s):  
Data Analysis ◽  
Path Analysis ◽  
Market Share ◽  
Purchase Intention ◽  
Brand Image ◽  
Sampling Technique ◽  
Brand Awareness ◽  
Purposive Sampling ◽  
Data Analysis Technique ◽  
Analysis Technique

Research aim to analyze influence of 1) Brand Awareness on Trust, 2) Brand Image on Trust, 3) Brand Awareness on Purchase Intention, 4) Brand Image on Purchase Intention, 5) Trust on Purchase Intention, 6) Brand awareness on Purchase Intention through Trust, 7) Brand image on Purchase Intention through Trust on sharia bank product. Sample has taken by using purposive sampling technique with 328 respondents. Data analysis technique used is Path Analysis. The research showed that brand awareness has positive and not significant effect on trust, brand image has positive and significant effect on trust, brand awareness has positive and significant effect on purchase intention, brand image has positive and significant effect on purchase intention, trust has positive and significant effect on purchase intention, brand awareness has not significant effect on purchase intention through trust, brand image has significant effect on purchase intention through trust. The implication of this research would benefit to the management of sharia banking to formulating strategy for increasing market share of sharia banking in Indonesia.

scholarly journals Pengaruh electronic word of mouth terhadap purchase intention smartphone android merk Samsung melalui brand image (Studi Pada Mahasiswa Fakultas Ekonomi Universitas Negeri Malang)

2021 ◽  
Vol 1 (1) ◽  
pp. 1-14
Author(s):  
Indraka Maulana ◽  
Handri Dian Wahyudi
Keyword(s):  
Path Analysis ◽  
Random Sampling ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Word Of Mouth ◽  
Brand Image ◽  
Sampling Technique ◽  
Electronic Word Of Mouth ◽  
State University ◽  
Analysis Technique

Abstract The purpose of this study is to study the indirect effect electronically by word of mouth on purchase intentions through brand image. This type of research is a type of quantitative research with descriptive and explanatory research types. The population in this study were students of the Faculty of Economics, State University of Malang. Samples obtained in this study were 375 respondents. The sampling technique in this study uses proportional random sampling. While the data analysis technique used is Path Analysis. Path analysis test results show that: There is an indirect and positive and significant effect of electronic word of mouth on purchase intention through brand image partially. Abstrak Tujuan dalam penelitian ini pada dasarnya untuk mengetahui Pengaruh tidak langsung electronic word of mouth terhadap purchase intention melalui brand image.Jenis penelitian yang digunakan adalah jenis penelitian kuantitatif dengan jenis penelitian deskriptif dan eksplanatori. Populasi dalam penelitian ini adalah mahasiswa Fakultas Ekonomi Universitas Negeri Malang. Sampel yang didapatkan dalam penelitian ini sebanyak 375 responden. Teknik sampling dalam penelitian ini menggunakan proporsional random sampling. Sementara teknik analisis data yang digunakan menggunakan analisis jalur (Path Analysis). Hasil uji analisis jalur menunjukkan bahwa: Terdapat pengaruh tidak langsung secara positif dan signifikan electronic word of mouth terhadap purchase intention melalui brand image secara parsial.

scholarly journals Analisis Pengaruh Brand Equity Untuk Meningkatkan Minat Beli Ulang Dan Word Of Mouth (Studi Kasus Batik Gonggong Tanjungpinang)

2019 ◽  
Vol 3 (1) ◽  
pp. 39-55
Author(s):  
Iranita Iranita
Keyword(s):  
Data Analysis ◽  
Path Analysis ◽  
Brand Equity ◽  
Word Of Mouth ◽  
Brand Image ◽  
Sampling Technique ◽  
Brand Awareness ◽  
Analysis Method ◽  
Analysis Technique ◽  
The City

This study aims to analyze the effect of Brand Equity on increasing repurchase interest and Word of Mouth (WOM). The population and sample in this study were consumers who had already bought Tanjungpinang’s barking batik, both those in the city of Tanjungpinang, as well as consumers outside Tanjungpinang, especially those who had bought batik barking.Determination of the sample in this study using the method of Accidental Sampling is a sampling technique based on chance meeting with a number of criteria that are tailored to the purpose of the study so that selected 60 respondents who have met the criteria and are involved in this study by filling out the questionnaire that has been distributed. The data analysis technique used in this research is the Path Analysis method. The results of this study indicate that Brand Equity (Brand Awareness and Brand Image) has proven to have an effect on repurchase interest and Word of Mouth and these results prove that Brand Equity (Brand Awareness and Brand Image) have a role in bridging the influence that occurs on the variable repurchase interest and Word of Mouth. The results of this study can be a reference for the Tanjungpinang area to make Tanjungpinang as a citybranding of batik barking

scholarly journals The Influence of Beauty Vlogger’s Content on the Purchase Intentions of Local Brands in Indonesia

2019 ◽  
Vol 4 (4) ◽  
pp. 254-259
Author(s):  
Nur Afifah
Keyword(s):  
Path Analysis ◽  
Conceptual Model ◽  
Purchase Intention ◽  
Brand Image ◽  
Jel Classification ◽  
Purchase Intentions ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Image Type ◽  
Beauty Products

Objective – This study aims to propose a conceptual model of how the influence of beauty vlogger content affects purchase intentions on local brand beauty products in Indonesia with brand image as a mediating variable. Methodology/Technique – Purposive sampling is used with 100 respondents distributed online via Google forms. A path analysis technique is used. Findings – The study findings show that beauty vlogger content influence brand image but does not influence the purchase intentions on local brand beauty products in Indonesia. Brand image is a mediating variable between beauty vlogger content and purchase intentions on local brand beauty products in Indonesia. Novelty – The development of beauty vloggers in Indonesia is growing rapidly, but the study of beauty vlogger content is still scarce and only examines the effect of vloggers on purchase intentions, not on the brand image. Type of Paper: Empirical. Keywords: Vlogger; Beauty Vlogger Content; Purchase Intention; Local Brands in Indonesia. Reference to this paper should be made as follows: Nur, A. 2019. The Influence of Beauty Vlogger’s Content on the Purchase Intentions of Local Brands in Indonesia, J. Mgt. Mkt. Review 4(4) 254 – 259 https://doi.org/10.35609/jmmr.2019.4.4(4) JEL Classification: M15, M31, M37.

scholarly journals PENGARUH BRAND IMAGE DALAM MEMEDIASI ELECTRONIC WORD OF MOUTH TERHADAP PURCHASE INTENTION PADA PENGGUNA TRAVELOKA

2020 ◽  
Vol 9 (1) ◽  
pp. 139
Author(s):  
Dewa Agung Parama A.P ◽  
Ni Ketut Seminari
Keyword(s):  
Path Analysis ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
Brand Image ◽  
Electronic Word Of Mouth ◽  
Purposive Sampling

This research was conducted in Denpasar City. The number of samples taken is 110 people who intend to use traveloka services, the method of determining the sample used is purposive sampling, and analysis of the data used is path analysis and sobel test. based on the results of the analysis found that electronic word of mouth has a positive and significant effect on brand image, electronic word of mouth has a positive and significant effect on purchase intention, brand image has a positive and significant effect on purchase intention, and brand image has a role in mediating electronic word influence of mouth towards purchase intention. Keywords : brand image, electronic word of mouth, purchase intention

scholarly journals THE ROLE OF BRAND IMAGE IN MEDICATING EFFECT OF ELECTRONIC WORD OF MOUTH ON THE BUY OF A YAMAHA MOTOR YAMAHA AEROX BOTH IN DENPASAR CITY

2018 ◽  
Vol 7 (9) ◽  
pp. 5108
Author(s):  
I Gusti Ngurah Made Wedanta Putra ◽  
Komang Agus Satria Pramudana
Keyword(s):  
Data Analysis ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
Brand Image ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Electronic Word Of Mouth ◽  
Purchasing Intention ◽  
Analysis Technique

This study aims to determine the effect of electronic word of mouth and brand image as a variable of mediation on the purchase intention of Yamaha Aerox motorcycle in Denpasar City. The population in this study is the citizens of Denpasar who have never made a purchase Yamaha Aerox motorcycle. The sample obtained by purposive sampling technique is 110 people. Data analysis technique used is path analysis. The result of analysis shows that electronic word of mouth have positive and significant effect to brand image, electronic word of mouth has positive and significant effect to purchase intention. Brand image has a positive and significant impact on purchasing intentions. Brand image has partial effect on electronic word of mouth with purchase intention. The coefficient of determination total in this research is 0,476 which mean variable purchase intention influenced equal to 47,6 percent by variable of electronic word of mouth and brand image, the rest 52,4% influenced by variable outside model. Electronic word of mouth and brand image must be considered and upgraded by Yamaha company especially for Yamaha Aerox motorcycle products, to create positive reviews and impressions to increase purchasing intention to consumers.

scholarly journals Pengaruh Brand Awareness, Brand Image dan Customer Perceived Value Terhadap Purchase Intention

2020 ◽  
Vol 4 (3) ◽  
pp. 81
Author(s):  
Luki Lukmanul Hakim ◽  
Keni Keni
Keyword(s):  
Purchase Intention ◽  
Brand Image ◽  
Perceived Value ◽  
Sampling Technique ◽  
Purchase Intentions ◽  
Brand Awareness ◽  
Analysis Method ◽  
Scale Method ◽  
Customer Perceived Value ◽  
Operational Variables

This study aims to determine the effect of brand awareness, brand image, and customer perceived value on purchase intentions. The sampling technique used in this study is nonprobability sampling by purposive sampling using a quantitative approach by distributing questionnaires to 146 which valid respondents 142 respondents. Data analysis method used in this study is multiple regression analysis. For operational variables using the Likert scale method of validity used a computer measuring instrument that is SPSS 25.0. The results showed that the brand awareness variable have a significant and positif effect, brand image have a significant and positif effect, customer perceived value have a significant and positif effect on purchase intention. In this case the brand image is the most influences of purchase intention.

scholarly journals PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH COUNTRY OF ORIGIN TERHADAP NIAT BELI

2018 ◽  
Vol 7 (12) ◽  
pp. 6445
Author(s):  
Gusti Ngurah Gunawan ◽  
I Putu Gde Sukaatmadja
Keyword(s):  
Path Analysis ◽  
Purchase Intention ◽  
Brand Image ◽  
Country Of Origin ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Consumer Purchase Intention ◽  
Research Findings ◽  
The City

Tujuan penelitian ini adalah untuk menguji peran brand image dalam memediasi pengaruh country of origin terhadap niat beli motor Vespa Piaggio di kota Denpasar. Metode yang digunakan untuk menentukan sampel adalah non-probability berbentuk purposive sampling dengan ukuran sampel sebanyak 120 orang responden. Pengumpulan data dilakukan dengan penyebaran kuesioner secara langsung di Kota Denpasar. Teknik analisis yang digunakan adalah analisis jalur (path analysis) dan uji sobel. Temuan penelitian menunjukkan bahwa terdapat hubungan yang positif dan signifikan antara country of origin terhadap brand image, hubungan yang positif dan singnifikan antara country of origin terhadap niat beli serta brand image mampu memediasi hubungan antara terhadap niat beli konsumen pada motor merek Vespa Piaggio di Kota Denpasar. Hasil tersebut berarti semakin baik citra negara asal merek serta semakin kuat brand image yang tertanam di benak konsumen, akan berpengaruh terhadap niat beli mereka akan suatu produk. Kata kunci: country of origin, brand image, niat beli ABSTRACT The purpose of this study is to test the role of brand image in mediating the influence of country of origin on the intention to buy a motor Vespa Piaggio in the city of Denpasar. The method used to determine the sample is non-probability in the form of purposive sampling with sample size of 120 respondents. Data collection was done by distributing questionnaires directly in Denpasar City. The analysis technique used is path analysis and test of sobel. The research findings show that there is a positive and significant correlation between country of origin to brand image, positive and significant relationship between country of origin to purchase intention and brand image able to mediate relationship between consumer purchase intention on Vespa Piaggio brand motor in Denpasar city. The result means the better the image of the home country of the brand and the stronger the brand image embedded in the minds of consumers, will affect their purchase intention of a product. Keywords: country of origin, brand image, purchase intention  

scholarly journals PERAN WORD OF MOUTH DALAM MEMEDIASI HUBUNGAN BRAND AWARENESS DENGAN PURCHASE INTENTION

2019 ◽  
Vol 8 (9) ◽  
pp. 5783
Author(s):  
A.A Istri Wimas Krisyanti ◽  
Gede Bayu Rahanatha
Keyword(s):  
Data Collection ◽  
Path Analysis ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
Practical Implication ◽  
Likert Scale ◽  
Brand Awareness ◽  
Analysis Technique

The purpose of this study is to examine the effect of brand awareness on purchase intention through word of mouth on prospective Maybelline consumers. This research was conducted in Denpasar City with 110 respondents. Data collection by distributing questionnaires and measured using a Likert scale. The analysis technique used is path analysis, sobel test and VAF test. The results found that brand awareness has a positive and significant effect on purchase intention, brand awareness has a positive and significant effect on WOM, WOM has a positive and significant effect on purchase intention, and WOM is able to mediate the influence of brand awareness on purchase intention. The practical implication in this research is that Maybelline Management can increase its advertising, carry out promotions such as giving coupons to consumers if they recommend buying Maybelline products to their friends, as well as strengthening their image to the eyes of consumers. Keywords: brand awareness, word of mouth, purchase intention  

scholarly journals THE INFLUENCE OF BRAND AWARENESS, BRAND IMAGE, AND WORD OF MOUTH ON PURCHASE INTENTION OF NINTENDO SWITCH IN SURABAYA

2018 ◽  
Vol 8 (1) ◽  
Author(s):  
Andhika Persada Putra ◽  
Emma Yulianti
Keyword(s):  
Data Collection ◽  
Multiple Regression ◽  
Purchase Intention ◽  
Quantitative Method ◽  
Word Of Mouth ◽  
Brand Image ◽  
Purchase Intentions ◽  
Brand Awareness ◽  
Collection Method ◽  
Know How

Every company would want the intentions to buy in their consumer. Purchase intentions could grows in the consumer when the consumer knows the brand well through the good images or surrounding environments. This study is to know how brand awareness, brand image, and word of mouth affect purchase intention of Nintendo Switch in Surabaya. Quantitative method was used in this research. To conduct this research, the data collection method was used questionnaires of 82 respondents. Multiple regression was used in this research to analyze the data statistically. The results showed that brand image and word of mouth are significantly affects purchase intentions while brand awareness is not strongly affects purchase intentions of Nintendo Switch in Surabaya.

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