scholarly journals FANDOM EFFECT ON FANS PURCHASE DECISION TOWARDS BTS ALBUM: A CONCEPTUAL STUDY

Author(s):  
Galuh Ardhya Kirana

Currently, South Korea is very popular for its pop music, which is Korean Pop or “K-Pop”. There are a lot of K-Pop groups and one of them is BTS. BTS’ albums are known to be one of the best-selling in K-Pop, with a total of more than 20 million albums sold in 2020. BTS also has a large number of fans, with Indonesia being one of the top 10 countries that have the highest number of BTS fans. Indonesia also has a BTS fan community that connects BTS fans in the country. However, Indonesia does not seem to contribute a high share in the selling of BTS’ albums, be it physical or digital. Therefore, this conceptual study intends to develop a research framework on the factor affecting purchase decisions on BTS albums. The literature that is used in this conceptual study is limited to literature that is published in 2010 or above. This study contributes to the future researcher to make further research regarding the effect of fan community towards its members’ purchase decision of BTS’ album.

2020 ◽  
Vol 7 (2) ◽  
pp. 77
Author(s):  
JieSheng Mang ◽  
Rozlin Zainal ◽  
Indera Syahrul Mat Radzuan

Focusing on Klang Valley, this research studies the outcome of house purchase factors in Malaysia. This research identifies the house purchase factors that affect home buyers’ purchase decisions. The researcher collected data using SurveyMonkey by using a questionnaire to elicit the opinions of Klang Valley residents on housing purchase factors and purchase decision. The factors were evaluated and studied to identify their influence on home buyers’ purchase decision. Findings show that home buyers’ purchase decision are influenced by house structure, space, finance, location, and neighbourhood factors. The findings have laid a foundation for the housing industry to improve.


2012 ◽  
Author(s):  
Nobuhiro Takahashi ◽  
Misako Kachi ◽  
Takuji Kubota ◽  
Kinji Furukawa
Keyword(s):  

1988 ◽  
Vol 79 (4) ◽  
pp. 194-195
Author(s):  
Se Ho Shin
Keyword(s):  

2011 ◽  
Vol 141 (1) ◽  
pp. 118-127 ◽  
Author(s):  
Larissa Hjorth

As one location boasting high broadband speeds, infrastructure, strong techno-nationalist policy and some of the early examples of so-called ‘digital natives’, South Korea has been seen as the model for the future of online culture. However, beyond these images of techno-fantasies is a technoculture that is marred by an increasing ambivalence towards online media. Specifically through user-created content (UCC), researchers can gain insight into some of the paradoxes emerging around online creativity, community and politics. Drawing on fieldwork conducted between 2009 and 2011, this article considers what UCC means in Korea and how this reflects the particularities of Korea's technoculture.


Projections ◽  
2018 ◽  
Vol 12 (2) ◽  
pp. 159-180 ◽  
Author(s):  
Catalin Brylla ◽  
Mette Kramer

Traditionally, there has been little intersection between cognitive film theory and documentary studies. This article initially outlines the main reasons for this lacuna, but it also highlights the few existing exceptions. While these remain too embryonic to initiate a large, overarching, and evolving discourse, they constitute seminal landmarks and stepping stones for the future of cognitive documentary studies, which, as we argue, needs to be a pragmatic endeavor. Based on this premise, we propose a research framework consisting of four areas of interest: the mediation of realities; character engagement; emotion and embodied experience; and documentary practice. This framework takes into account intratextual and extratextual aspects in relation to documentary production and reception, as well as potential social impacts.


2021 ◽  
Vol 4 (1) ◽  
pp. 97-107
Author(s):  
Ponta Dewa Saktiawan ◽  
Soni Harsono

 In the automotive industry, the consumer purchase decision is the most important aspect of the company's life cycle because it can affect profitability, especially for Honda CBR 150R. This study aims to analyze the effect of performance, price perception, brand image, and brand association on the purchase decision of Honda CBR 150R in Surabaya. The research design is descriptive-correlational. Data were collected by distributing 113 questionnaires to the respondents who met the inclusion criteria. The data were analyzed using multiple regression analysis. This research shows that performance and price perception have a negative effect on purchase decisions, but not significantly. The brand image has a positive effect on the purchase decision, but not significantly. On the other hand, the brand association has a positive and significant effect on a purchase decision. It can be concluded that brand association is the most important aspect in Honda CBR 150R purchase decision.


2021 ◽  
Vol 28 (2) ◽  
pp. 88-101
Author(s):  
Pradipto Suwidji ◽  
Hoi Ying Chung ◽  
Yun Hau Ng

Development of hydrogen utilisation for energy applications has seen promising innovation towards the future prospect of clean and sustainable energy, benefitting various aspects of environmental, social, industrial and energy security. In the APEC region, several economies, such as the USA, China, Australia, Japan and South Korea, have shown interest in the development of hydrogen technology for energy applications. These economies have been devoting effort towards research and development programmes, pilot projects and, up to a certain point, implementing it in their communities. In addition, these economies each have their own tailored hydrogen roadmap or strategy, ensuring a smoother path towards hydrogen development. In this mini-review, we analysed the approaches of three selected economies in the East Asia region towards hydrogen technology, namely China, Japan and South Korea. Each of these economies have their own strategies and priorities towards the application, production and future development of hydrogen technology. This review also analyses the future possibilities for the integration of hydrogen technology into various sectors, as well as various constraints faced by each economy. Therefore, the review might serve as a valuable reference towards the feasibility of future hydrogen technology development in the East Asia and APEC region.


2021 ◽  
Vol 16 (2) ◽  
pp. 219-247
Author(s):  
Fábian Armin Vincentius

A „Han folyó csodája” kifejezésről sokan hallottak Dél-Korea rendkívül gyors és drámai fejlődésének eredményeként, ám az talán kevesek számára ismert, hogy a Japántól való felszabadulást (1945), illetve a koreai háborút (1953) követően a kereszténység is komoly áttörést ért el az országban. Jelenleg a lakosság több mint negyede, 13.5 millió személy vallja magát kereszténynek, a domináns protestáns felekezetek mellett pedig számottevő a hozzávetőlegesen 5 millió katolikus száma is. Mindez nemcsak a régióban található többi államhoz viszonyítva különleges, hanem azt is jelenti, hogy a Dél-Koreában élő keresztények aránya meghaladja az országban létező többi vallás követőinek számát együttvéve. A folyamat különösen érdekesnek tekinthető azon szempontból, hogy a távol-keleti állam teljesen más kulturális, vallási és történelmi szempontok alapján fejlődött a kereszténység megjelenése előtt, napjainkra azonban mégsem a sámánizmus vagy a buddhizmus, hanem a kereszténység bír központi szereppel vallási életében. Jelen tanulmány célja épp arra választ adni, hogy milyen okoknak köszönhetően volt képes a kereszténység hívek sokaságának bevonzására, illetve milyen egyedi, Dél-Koreára jellemző sajátosságok alakultak ki a fejlődés eredményeként. Jelen kutatás során egy rövid összefoglaló keretén belül szó esik a kereszténység Korea területét érintő kezdeti megjelenéséről, majd külön fejezetekben olvasható a katolicizmus, ortodoxia, anglikanizmus és protestantizmus helyzete. A munka autenticitásához és részletességéhez hozzájárul, hogy a szerző kilenc kvalitatív interjút készített a különböző felekezetek képviselőivel, illetve délkoreai tanulmányútja során személyesen is meglátogatta több felekezet lényeges helyszíneit. = The term "Miracle on the Han River" has been heard by many as a result of South Korea's fast and dramatic development, but it is probably known to few that in parallel Christianity managed to gain as well a significant popularity in the country after the liberation from Japanese occupation (1945) and the end of the Korean War (1953). Currently, more than a quarter of people living in South Korea consider themselves as Christians, and in addition to the dominant Protestant denominations, the number of Catholics is also significant with a number of around 5 million followers. The high share of Christians may seem peculiar not only compared to other states in the region, but also by acknowledging that before the emergence of Christianity Korea evolved based on different, cultural and religious principles. Still, instead of Buddhism or Shamanism nowadays Christianity has a central role in the religious life of South Korean people. This study attempts to find the main reasons behind the remarkable popularity of Christianity, as well as to show the unique features of South Korean Christianity resulted by the distinctive development. After a short introduction presenting the first stage of Christianity on the territory of Korea, the main features and situation of different Christian branches are discussed, namely Catholicism, Orthodoxy, Anglicanism and Protestantism. Contributing to the authenticity and detail of the work, nine qualitative interviews with representatives of different denominations are included, all conducted by the author during his study trip to South Korea. Also, as the author had the opportunity to visit important religious sites during his field trip in Seoul, his experiences are briefly reported too in the study.


2018 ◽  
Vol 1 (1) ◽  
Author(s):  
ANINDYA PRAMESTIARA ◽  
RAHAB RAHAB

Social media has made it possible for users to exchange information and discuss theiropinions and experiences about products or services through online on their social mediaplatform with their peers. This kind of communication is called as electronic word-of-mouth(e-WOM) where the information can be spread faster and has the potential for greaterimpact on consumers purchase decision. Therefore, the aim of this research is to know theeffect of e-WOM (including quality and quantity of e-WOM as well as sender’s expertise) insocial media on consumers’ purchase decisions moderated by brand image. The researchmethodology used for this study is a case study with survey research method. Conveniencesampling technique derived from non-probability sampling techniques are used for sampleselection. The sample of this research is 175, from people who have purchased and usedEtude House product. Statistical software SPSS and AMOS is used to analyze the data. Thefindings in this area will help Etude House and other marketers to reach out its potentialcustomers and align their marketing effort in efficient way by pay attention on the marketingpolicies about eWOM. The limitations of the research is some respondents not read andanswer the question clearly and made it not represent their exact perception.


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