The Effect of Performance, Price Perception, Brand Image, and Brand Association on Purchase Decision of Honda CBR150R in Surabaya

Ponta Dewa Saktiawan; Soni Harsono

doi:10.52006/main.v4i1.288

The Effect of Performance, Price Perception, Brand Image, and Brand Association on Purchase Decision of Honda CBR150R in Surabaya

Philippine Social Science Journal ◽

10.52006/main.v4i1.288 ◽

2021 ◽

Vol 4 (1) ◽

pp. 97-107

Author(s):

Ponta Dewa Saktiawan ◽

Soni Harsono

Keyword(s):

Automotive Industry ◽

Brand Image ◽

Purchase Decision ◽

Purchase Decisions ◽

Inclusion Criteria ◽

Price Perception ◽

Brand Association ◽

Negative Effect ◽

Correlational Data ◽

Positive Effect

In the automotive industry, the consumer purchase decision is the most important aspect of the company's life cycle because it can affect profitability, especially for Honda CBR 150R. This study aims to analyze the effect of performance, price perception, brand image, and brand association on the purchase decision of Honda CBR 150R in Surabaya. The research design is descriptive-correlational. Data were collected by distributing 113 questionnaires to the respondents who met the inclusion criteria. The data were analyzed using multiple regression analysis. This research shows that performance and price perception have a negative effect on purchase decisions, but not significantly. The brand image has a positive effect on the purchase decision, but not significantly. On the other hand, the brand association has a positive and significant effect on a purchase decision. It can be concluded that brand association is the most important aspect in Honda CBR 150R purchase decision.

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THE INFLUENCE OF BRAND IMAGE, PRICE, PRODUCT QUALITY AND PERCEIVE RISK ON PURCHASE DECISION TRANSFORMER PRODUCT PT. SCHNEIDER INDONESIA

JRMSI - Jurnal Riset Manajemen Sains Indonesia ◽

10.21009/jrmsi.008.1.06 ◽

2017 ◽

Vol 8 (1) ◽

pp. 101

Author(s):

Mohammad Rizan ◽

Muthya Octariany Nauli ◽

Saparuddin Mukhtar

Keyword(s):

Product Quality ◽

Brand Image ◽

Purchase Decision ◽

Purchase Decisions ◽

Business Unit ◽

Purchasing Decisions ◽

Independent Variables ◽

The Third ◽

Perceive Risk ◽

Positive Effect

The aim of this objective reserach is to find a picture of the influence of brand image, price, product quality and perceive risk on purchase decision transformer product PT. Schneider Indonesia for business consumers in Indonesia. This research is quantitative study with descriptive and causal method undertaken at PT. Schneider Indonesia business unit transfomer in 2013. Data collection done towards 97 respondents and its surrounding others industries segment. The data were collected with questonnaire and analyzed with SPSS ver. 20.0. The results of this study concluded that (1) the brand image positive and has significant impact on purchasing decisions, (2) Price positive and has significant impact on purchasing decisions, (3) product quality positive and has significant impact on purchasing decisions, (4) perceive risk positive and significant impact on purchasing decisions and (5) all of the independent variables (brand image, price, product quality, and perceive risk) have significant positive effect on the dependent variable (purchase decisions). The variables that most influence the purchase decision is price variable, the second is brand image, the third is perceive risk and the fourth is a product quality. Keywords: brand image, price, product quality, perceive risk and purchase decision

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Pengaruh Kualitas Produk, Citra Merek, Dan Persepsi Harga Terhadap Keputusan Pembelian Masker Sensi Di Tangerang

Jurnal Manajerial Dan Kewirausahaan ◽

10.24912/jmk.v3i3.13137 ◽

2021 ◽

Vol 3 (3) ◽

pp. 649

Author(s):

Dea Aurani Qiana ◽

Yenny Lego

Keyword(s):

Product Quality ◽

Sampling Method ◽

Brand Image ◽

Purchase Decision ◽

Significant Positive Effect ◽

Price Perception ◽

Purposive Sampling ◽

Positive Effect

The purpose of this study is to examine the effect of product quality, brand image, and price perception toward purchase decision of Sensi Masks in Tangerang. The sampling method in this study was purposive sampling. The sample in this study are 100 Sensi masks customers in Tangerang by distributing questionnaires online using Google Form. The data were processed using SmartPLS v.3.2.2. The results of this study indicate that product quality has a significant positive effect on purchase decision, brand image has a significant positive effect on purchase decision, and price perception has a significant positive effect on purchase decision. Tujuan dari penelitian ini adalah untuk menguji pengaruh kualitas produk, citra merek, dan persepsi harga terhadap keputusan pembelian masker Sensi di Tangerang. Metode pengambilan sampel pada penelitian ini adalah purposive sampling. Sampel pada penelitian ini sebanyak 100 konsumen masker Sensi di Tangerang dengan menyebarkan kuesioner daring melalui Google Form. Data penelitian ini diolah menggunakan SmartPLS v.3.2.2. Hasil dari penelitian ini menunjukkan bahwa kualitas produk memiliki pengaruh positif yang signifikan terhadap keputusan pembelian, citra merek memiliki pengaruh positif yang signifikan terhadap keputusan pembelian, dan persepsi harga memiliki pengaruh positif yang signifikan terhadap keputusan pembelian.

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THE INFLUENCE OF BRAND IMAGE AND PRICE PERCEPTION ON PURCHASE DECISIONS

Jurnal Entrepreneur dan Entrepreneurship ◽

10.37715/jee.v8i2.1120 ◽

2019 ◽

Vol 8 (2) ◽

pp. 16-21

Author(s):

Fitriana Umbola ◽

Priska Mawuntu ◽

Michel Potolau

Keyword(s):

Sample Size ◽

Multiple Regression ◽

Brand Image ◽

Purchase Decision ◽

Purchase Decisions ◽

Marketing Department ◽

Price Perception ◽

The Public ◽

A Company

The success of a company is inseparable from the ability of the marketing department to help companies to know the extent to which both the brand and price are well known and perceived by the public. This study aims to examine the influence of brand image and price perception on purchase decisions. The sample size is 87 buyer of motorcycle. Data was analysed by using multiple regression. The result shows that there is an influence of brand image and price perception on the purchase decision.

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The Effect of Halal Products and Brand Image on Purchasing Decisions with Purchase Interest as Mediating Variables

European Journal of Business Management and Research ◽

10.24018/ejbmr.2021.6.6.807 ◽

2022 ◽

Vol 6 (6) ◽

pp. 271-277

Author(s):

Wahyu Septianti ◽

Ira Setyawati ◽

Dudi Permana

Keyword(s):

Purchase Intention ◽

Brand Image ◽

Purchase Intentions ◽

Purchase Decision ◽

Purchase Decisions ◽

Significant Positive Effect ◽

Purchasing Decisions ◽

Analysis Software ◽

Mediating Variables ◽

Positive Effect

This study aims to know and clarify the influence of halal products and brand image on purchasing decisions with purchase intentions as mediating variables. Respondent – 98 employees (purposive sampling). Data collection is conducted through interviews and questionnaires. The data in the analysis uses path analysis (software SmartPls 3.0). The results of the study showed that: (1) Halal Products have a significant positive effect on Purchase Intentions. (2) Brand Image has a significant positive effect on Purchase Intention. (3) Purchase Intention as a mediator in this study has a significant effect on the Purchase Decision. (4) Halal products have a significant positive effect on Purchasing Decisions. (5) Brand Image has a significant positive effect on Purchasing Decisions. (6) Purchase Intention mediates Halal Products to Purchase Decisions and (7) Purchase Intention do not mediate Brand Image against Purchasing Decisions.

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The Influence Of Price, Product Quality And Brand Image On Purchase Decisions (Study At Nahdlatul Ulama University Students Of Surabaya UsingInk Brand Helmet)

Procedia Business and Financial Technology ◽

10.47494/pbft.2021.1.11 ◽

2021 ◽

Vol 1 ◽

Author(s):

Rachma Rizqina Mardhotillah ◽

Denis Fidita Karya ◽

Muhammad Ainur Rosyad

Keyword(s):

Product Quality ◽

Quantitative Research ◽

Sampling Method ◽

Brand Image ◽

Purchase Decision ◽

Purchase Decisions ◽

Purchasing Decisions ◽

Nahdlatul Ulama ◽

Positive Effect ◽

Sampling Approach

Business competition in today's globalization era is very tight, where every company is required to be able to meet consumer needs and strive to create a product that has advantages and creates different products from competitors. Data recorded according to the Central Bureau of Statistics (BPS) in 2014 - 2018. That the number of motorbikes has increased each year. With the increasing number of motorcycle users, there are also more helmet users and other accessories. This study aims to examine the effect of price, product quality, and brand image on purchasing decisions (a study on students of the Nahdlatul Ulama University Surabaya who used the INK brand helmet). In this study using quantitative research, which uses a research sample of 120 respondents. Using non-probability sampling method with purposive sampling approach and the method used in analyzing the data in this study using SmartPLS 3.0. Based on the results of the analysis and hypothesis testing on the data carried out, all variables obtained the result that the price had a positive effect on the purchase decision, while the product quality had a positive effect on the purchase decision, and the brand image did not have a positive effect on the purchase decision

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ANALISIS KEPUTUSAN PEMBELIAN MELALUI CITRA MEREK DAN PERSEPSI HARGA PADA PT. HUMPUSS TRADING JAKARTA

INOVATOR ◽

10.32832/inovator.v9i1.3002 ◽

2020 ◽

Vol 9 (1) ◽

pp. 8

Author(s):

Yulianingsih Yulianingsih ◽

Tini Kartini ◽

Dede Kurniawan

Keyword(s):

Significant Relationship ◽

Brand Image ◽

Sampling Technique ◽

Purchase Decision ◽

Purchase Decisions ◽

Purchasing Decisions ◽

Price Perception ◽

Correlational Approach ◽

Study Population ◽

The Relationship

The research aims to analyze the relationship between brand image and price perception with purchasing decisions at PT. Humpuss Trading, Jakarta. The study population was 140 customers and the number of samples 104 respondents using proportional random sampling technique. The research method used was a survey with a correlational approach consisting of two independent variables namely brand image and price perception and one dependent variable, namely purchasing decisions. The results showed that there was a positive and significant relationship between brand image and purchase decision, there was a positive and significant relationship between price perception and purchase decision, there was a positive and significant relationship between brand image and price perception simultaneously with purchase decisions. Thus it can be concluded that purchasing decisions can be improved through brand image and price perception partially or simultaneously.

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The Effect of Product Quality, Price Perception, and Brand Image on Product Purchase Decision at Pt. Ottobock Healthcare Indonesia

International Journal of Scientific Research in Science and Technology ◽

10.32628/ijsrst218425 ◽

2021 ◽

pp. 146-154

Author(s):

Hendriatmi

Keyword(s):

Product Quality ◽

Quantitative Research ◽

Total Population ◽

Brand Image ◽

Purchase Decision ◽

Purchasing Decisions ◽

Price Perception ◽

Prosthetic Limb ◽

Price Perceptions ◽

Positive Effect

Prosthesis is a medical technology that is commonly called prosthetic limb, where the prosthesis marketing strategy has a unique way of marketing so that it needs to be carefully implemented whether the factors that influence the decision to buy prosthesis. The purpose of this study was to determine what factors determine which patients buy Ottobock prostheses from product quality, price perception, and brand image. See which factor is the most powerful. This research was conducted at PT. Ottobock Healthcare Indonesia with a total population and sample of 100 respondents. The analytical method used is multiple regression analysis. This type of research is quantitative research. The data presented in this study were obtained from a questionnaire provided to Ottobock's (amputated) patients. Statistical analysis using SPSS 25 which is used in the model and testing. The results of this study partially indicate that price perceptions and brand image have no effect on purchase decision for Ottobock’s prosthesis, but product quality does influence purchasing decisions. However, simultaneously, product quality, price perception and brand image have a positive effect on purchasing decisions for Ottobock prosthesis.

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The Effect of Electronic Word-of-Mouth in Social Media toward Consumer Purchase Decision with Brand Image as Moderating Variable

JOURNAL OF RESEARCH IN MANAGEMENT ◽

10.32424/jorim.v1i1.14 ◽

2018 ◽

Vol 1 (1) ◽

Author(s):

ANINDYA PRAMESTIARA ◽

RAHAB RAHAB

Keyword(s):

Social Media ◽

Research Method ◽

Word Of Mouth ◽

Brand Image ◽

Purchase Decision ◽

Sampling Techniques ◽

Purchase Decisions ◽

Electronic Word Of Mouth ◽

Exchange Information

Social media has made it possible for users to exchange information and discuss theiropinions and experiences about products or services through online on their social mediaplatform with their peers. This kind of communication is called as electronic word-of-mouth(e-WOM) where the information can be spread faster and has the potential for greaterimpact on consumers purchase decision. Therefore, the aim of this research is to know theeffect of e-WOM (including quality and quantity of e-WOM as well as sender’s expertise) insocial media on consumers’ purchase decisions moderated by brand image. The researchmethodology used for this study is a case study with survey research method. Conveniencesampling technique derived from non-probability sampling techniques are used for sampleselection. The sample of this research is 175, from people who have purchased and usedEtude House product. Statistical software SPSS and AMOS is used to analyze the data. Thefindings in this area will help Etude House and other marketers to reach out its potentialcustomers and align their marketing effort in efficient way by pay attention on the marketingpolicies about eWOM. The limitations of the research is some respondents not read andanswer the question clearly and made it not represent their exact perception.

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Pengaruh Kualitas Produk, Promosi, dan Citra Merek terhadap Keputusan Pembelian Kopi Merek Moola Pedawa

Bisma: Jurnal Manajemen ◽

10.23887/bjm.v7i1.29290 ◽

2021 ◽

Vol 7 (1) ◽

pp. 56

Author(s):

Vika Ervina ◽

Made Ary Meitriana

Keyword(s):

Data Analysis ◽

Linear Regression ◽

Product Quality ◽

Brand Image ◽

Sampling Technique ◽

Purchase Decision ◽

Purchase Decisions ◽

Collection Method ◽

Analysis Technique ◽

Quality Promotion

The purpose of this study was to discover the effect of product quality, promotion and brand image on the purchase decision of Moola Pedawa Coffee. This type of research is associative with a quantitative approach. The population was customers who have bought and consumed Moola Pedawa Coffee for 384 respondents, collected by the purposive sampling technique. The data collection method was using questionnaires. The data analysis technique was using multiple linear regression. Hypothesis tests were conducted using the t test and f test. The results showed that partially and simultaneously product quality, promotion, and brand image have a positively effect on purchase decisions

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Corporate Social Responsibility and Brand Image: An Empirical Investigation of Private Sector Hospitals in Saudi Arabia

International Business Research ◽

10.5539/ibr.v9n9p91 ◽

2016 ◽

Vol 9 (9) ◽

pp. 91 ◽

Cited By ~ 2

Author(s):

Ala'Eddin Mohammad Khalaf Ahmad ◽

Omar Zayyan Alsharqi ◽

Hussein Mohammad Al-Borie ◽

Mowaffag Mohammed Ashoor ◽

Abdulkaream Saeed Al-Orige

Keyword(s):

Saudi Arabia ◽

Brand Image ◽

Sampling Technique ◽

Community Relations ◽

Private Hospitals ◽

Jeddah City ◽

Negative Effect ◽

Corporate Social ◽

The Impact ◽

Positive Effect

The purpose of this paper is to investigate the impact of CSR on brand image of private hospitals in Jeddah city, Saudi Arabia. A purposive sampling technique was employed to recruit 187 managers in different positions representing the desired range of demographic characteristics (e.g. gender, age, nationality, and job position). This research showed that CSR dimensions (vision and workplace) had a positive effect on brand image of the private hospitals on one hand. On the other hand, other dimensions (community relations, marketplace and accountability) had a negative effect on brand image. The paper contributes to previous research by adding to existing knowledge regarding CSR and brand image of the hospitals. The paper makes key recommendations towards adoption of CSR among hospitals.

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