scholarly journals EXPLORING THE ROLE OF CORPORATE SOCIAL RESPONSIBILITY IN CONSUMER PURCHASE INTENTION. A STUDY FROM THE AGRICULTURE SECTOR

2021 ◽  
pp. 507-515
Author(s):  
Lucian-Ionel Cioca ◽  
Muhammad Ibrahim Abdullah ◽  
Larisa Ivascu ◽  
Muddassar Sarfraz ◽  
Ilknur Ozturk

Corporate Social Responsibility (CSR) significantly transforms the global agricultural sector, thereby boosting the foreign economy. Primarily, the study focuses on the social practices of Agro-companies operating in Pakistan, thus influencing consumer buying intention. The study presents the extended theoretical contribution to the theory of planned behavior. However, it provides a fundamental framework for integrating CSR orientation with consumer buying behavior. The data of 587 respondents has been collected through questionnaires by adopting a quantitative research approach and simple random sampling technique. Results reveal that consumers prefer brands and are unwilling to pay the higher price for products involved in CSR activities. Both emotional and purchasing factors affect purchasing intentions. Consumers are willing to support CSR cause and intend to buy their products without compromising on elements of purchase intentions.

Author(s):  
Gianpaolo Tomaselli ◽  
Lalit Garg ◽  
Vipul Gupta ◽  
Peter A. Xuereb ◽  
Sandra C. Buttigieg ◽  
...  

Health systems are currently facing a series of challenges dealing with continuous technology advances and social demands, which require changes at managerial and policy level that fully incorporate social responsibilities within healthcare organizations' strategy. Thus, communicating corporate social responsibility (CSR) takes an important role in today's health contexts worldwide. This work aims to investigate CSR communication in healthcare through the use of both traditional and interactive technologies by adopting a mixed qualitative-quantitative research approach. To this extent, a comparative research was conducted in two different countries with different health systems and contexts, namely Malta and India. Findings show that healthcare organisations of both countries are increasing their awareness towards their social responsibilities and the different ways of communicating their CSR activities. A mixed strategy—including both digital (interactive technologies) and traditional tools—was identified as the most effective way of communicating CSR in a healthcare context.


2019 ◽  
Vol 16 (2) ◽  
pp. 291-307 ◽  
Author(s):  
Salmi Mohd Isa ◽  
Phaik Nie Chin ◽  
Irene Liew

Purpose Few studies exist which delve into the possible factors that prevent ethically minded consumers from translating their ethical perceptions into ethical purchase intention (EPI). Thus, this study aims to explore how consumers assess corporate social responsibility (CSR) based on several influencing factors toward EPI, with CSR skepticism (SKP) as a moderator. Design/methodology/approach This cross-sectional study is conducted through a self-administered questionnaire and uses a positive research approach with a quantitative basis of enquiry. The partial least squares–structural equation modeling- model is used to examine the causal relationship between seven independent variables of CSR assessment (i.e. CSR awareness, knowledge of CSR position of company, cause importance, price consciousness, CSR image of company, credibility of CSR efforts and peer influence) with EPI. In addition, this study also examines the moderating effect of SKP in the relationship. Findings The findings show that CSR assessment factors are important to convert mere purchase criteria into EPI and SKP does play a significant role in weakening the relationship. Originality/value This study examines the moderating effect of CSR skepticism, the exploration of which still remains very limited in current literature.


2021 ◽  
Vol 10(4) (10(4)) ◽  
pp. 1169-1181
Author(s):  
Malome Prince Shai ◽  
Carina Kleynhans ◽  
Joseph Robert Roberson

Corporate Social Responsibility (CSR) initiatives play an important starring role in changing the livelihoods of community members close to casinos around Gauteng. In addition, a contested industry such as gaming needs to ensure CSR initiatives are in place and communicated. The specific objective was to develop a CSR conceptual framework with guidelines for implementation in the casino industry using an Exploratory Factor Analysis (EFA). The study used quantitative research approach which involved eight casinos in Gauteng province, South Africa. Accidental sampling was used with a sample size of 385 with adjacent community members. Structured questionnaires were used as data collection instrument. The results indicated that social aspects and involvement, business and socio-environment, financial contribution, community basic services and food and nutrition are the basic initiatives to be incorporated in casino’s strategies and communicated to different stakeholders in order to improve community satisfaction, ideal public relations and gaining competitive advantage. Findings offer valuable cognizance in helping community members, Gauteng Gambling Board, CSR managers in casinos, employees and other interested stakeholders to review and evaluate the casinos’ CSR policies and implementation strategies.


2020 ◽  
Vol 7 (2) ◽  
pp. 73
Author(s):  
Arifin Hamsyah Mukti ◽  
Beni Suhendra Winarso

The purpose of this study was to investigate effect of profitability and capital structure with variable corporate social responsibility as moderation. The sampling technique in this study using purposive sampling method. The type of data this research is quantitative research with data sources used in the study is secondary data. The result of this research that positively affects the profitability of the company’s value, capital structure does not affect the value of the company, CSR moderating influence on the value of the company’s profitability, and CSR does not moderate the affect of capital structure on firm value


2019 ◽  
Vol 1 (2) ◽  
pp. 133
Author(s):  
Siti Nur Alfiyah

The purpose of this study is to determine the effect of profitability and leverage on Corporate Social Responsibility. The population in this study are all Sharia Commercial Banks registered in the Financial Services Authority from 2014-2016. The sampling technique used purposive sampling method and obtained 10 research samples. For the dependent variable (y) of this research is Corporate Social Responsibility. For independent variable (x) that is profitability and leverage. The method used is quantitative research method. For data source is secondary data by using data analysis with statistic used SPSS software program assistance Smart SPSS 20. The results of this study indicate that profitability has no significant effect on Corporate Social Responsibility. The study also concluded that Leverage significantly influence Corporate Social Responsibility.


2019 ◽  
Vol 14 (1) ◽  
Author(s):  
Kleysia N. Tanod ◽  
Grace B. Nangoi ◽  
I Gede Suwetja

Corporate Social Responsibility is a form of corporate responsibility towards shareholders, parties with an interest in the company and the community. CSR is also an important factor that is the basis for investors' consideration to make investment decisions on the company so that the company can manage investor capital to carry out company activities to achieve profits. This study aims to determine the effect of corporate social responsibility on corporate profitability, this study uses the ratio of return on assets and return on equity to calculate the company's profitability. This research uses quantitative research method with simple linear regression, where this study uses only 1 independent variable and 2 dependent variables. The population use in this study are manufacturing company listed on the Indonesia Stock Exchange in 2013-2017. The sample of this study used 59 manufacturing companies that met the sample selection criteria. Sample selection uses purpose sampling technique. The results show that corporate social responsibility has a significant effect on return on assets and return on equity.


2020 ◽  
Vol 4 (1) ◽  
pp. 12-28
Author(s):  
Hadiah Fitriyah ◽  
Bambang Tjahjadi ◽  
Noorlailie Soewarno

This study aims to empirically examine the role of green product innovation in mediating the influence of corporate social responsibility on the business performance of the creative industries of batik. The research approach used is quantitative research. The population is the creative industries of spread the r Sidoarjo and Bangkalan regions. The number of Small and Medium Industries of batik crafts in Sidoarjo and Bangkalan is 98 batik creative industries. The sample in this study were 79 creative industries of batik using the Slovin formula, then the determination and distribution of the sample was based on simple random sampling. The analytical method used in the data processing in this study uses SEM-PLS with the help of SmartPLS software. The results showed that: (1) corporate social responsibility (CSR) influences green product innovation (GPI) with a t value of 5.384 and a Pvalue of 0.000; (2) green product innovation  (GPI) influences business performance with a t value of 5.492 and Pvalue of 0.000; (3) green product innovation(GPI) is able to mediate the influence of corporate social responsibility (CSR) business performance (BP) of creative industries with a t value of 3.771 and a Pvalue of 0.000.


2020 ◽  
Vol 4 (4) ◽  
pp. 3-12
Author(s):  
Fatima Saki

The fundamental purpose of the study is to examine the impact of corporate social responsibility (CSR) on the financial performance (FP) of Private Commercial Banks (PCBs) in Bangladesh. The study uses a simple random sampling technique. Ten (10) PCBs are selected as samples for the study from the Dhaka Stock Exchange (DSE) listed companies. Statistical analysis tools such as regression, analysis of variance (ANOVA), and correlation are applied to collected data to examine CSR's impact on selected banks' financial performance. In the study, net profit after tax (NPAT), earnings per share (EPS), net asset value per share (NAVPS), return on assets (ROA), return on equity (ROE), and market value per share (MVPS) are considered as dependent variables and the independent variable, corporate social responsibility (CSR). The findings reveal that the EPS, NAVPS and MVPS of the selected banks are significantly influenced by CSR 56.4, 62.0, and 59.8 percent, respectively. In contrast, CSR has an insignificant relationship with NPAT, ROA, and ROE. The study also indicates a high degree positive and statistically significant correlation between CSR and financial performance (EPS, NAVPS, and MVPS). CSR influences financial performance essentially, so considering social benefits, the banks should perform CSR activities emphasizing educational, environmental, and health issues.


Author(s):  
Fawad Ali ◽  
Maarif Sohail

The aim of this study was to identify the impact of corporate social responsibility on the purchase intention of customers. Corporate Social Responsibility was measured on the basis of five factors, namely Customer Centric, Green Environment, Philanthropy, Public Awareness and Creating Shared Values. This was a quantitative, deductive and cross-sectional study. Convenience sampling technique was used to collect the data from 300 respondents from the University of the Punjab, Lahore. IBM-SPSS was used to analyses the data and regression was run to test hypotheses. Findings of the research suggested that Customer Centric, Green Environment Philanthropy, Public Awareness and Creating Shared Value do have a significant impact on the purchase intention of the consumers. Theoretical and practical contributions along with limitations and future direction are also discussed of the study.


2015 ◽  
Vol 11 (2) ◽  
Author(s):  
Rana Jimshaid Asghar ◽  

Objective:- Corporate social responsibility is basically focused by the organizations for the better environment of the organization. A Current study has discussed some variables which have direct and indirect impact on CSR, Such as Business education, Manager Profile, subordinate of ethics and social responsibility. This research explored the impact of Business education on CSR. Methodology:- Education sector was selected for the analysis and is quantitative approach. The sampling technique was simple random sampling with the sample of 300 employees. A Standardized questionnaire was used for the data collection. The results were analyzed by using Multiple Regressions on AMOS. Findings:- Reliability of the variables are shown as, Manager Profile was (69%), Business Education (80.7%), subordinate of ethics and social responsibility reliability (83.8%). Findings show positive impact of manager’s profile and business education on CSR. Practical Implications:- As managers are the leaders of the organization and the whole organizational environment based on managerial performances. If management is active and efficient ethically and socially towards the employees and the organizational goals it’s obvious that organizational performance will be positive.


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