scholarly journals Islamic Symbols in Personal Care Products and Muslim Consumers’ Purchase Intention: Effects of Perceived Religious Symbolic Value, Religiosity, and Attitude towards the Products with Islamic Symbols

2021 ◽  
Author(s):  
Tasmin Jahan
Keyword(s):  
Purchase Intention ◽  
Personal Care Products ◽  
Personal Care ◽  
Symbolic Value

scholarly journals FAITH-BASED MARKETING: ANTECEDENTS OF PURCHASE INTENTION FOR HALAL-CERTIFIED PERSONAL CARE PRODUCTS

2019 ◽  
Vol 3 (2) ◽  
pp. 421
Author(s):  
Hanif Adinugroho Widyanto ◽  
Muhammad Khalil Irfanur
Keyword(s):  
Marketing Strategy ◽  
Multiple Regression ◽  
Significant Influence ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Personal Care Products ◽  
Valuable Insight ◽  
Personal Care ◽  
Faith Based ◽  
Factors Influencing

Tujuan dari penelitian ini adalah untuk menemukan faktor-faktor yang mempengaruhi minat membeli konsumen terhadap produk perawatan pribadi yang tersertifikasi halal. Faktor-faktor yang mempengaruhi niat membeli konsumen adalah religiusitas, kesadaran halal, sertifikasi halal, persepsi pribadi tentang masyarakat, dan pemasaran halal. Penelitian ini menggunakan metode survei dengan kuesioner sebagai instrumen untuk mengumpulkan data dan diberi skor menggunakan Skala Likert dan dianalisa dengan metode regresi berganda pada aplikasi SPSS 24. Penelitian ini dilakukan di wilayah Jabodetabek dengan total 309 responden. Hasil penelitian ini menunjukkan bahwa religiusitas dan kesadaran halal tidak memiliki pengaruh signifikan terhadap niat beli untuk produk perawatan pribadi bersertifikat halal. Selain itu, sertifikasi halal, persepsi pribadi dan masyarakat, dan pemasaran halal ditemukan memiliki pengaruh signifikan terhadap niat pembelian produk perawatan pribadi bersertifikat halal. Semua variabel memiliki pengaruh signifikan secara simultan terhadap niat pembelian produk perawatan pribadi bersertifikat halal. Hasil dari penelitian ini dapat memberikan masukan bagi perusahaan terkait pentingnya melakukan sertifikasi halal bagi produk perawatan pribadi yang mereka produksi agar dapat meningkatkan minat membeli konsumen, dan menentukan secara tepat strategi pemasaran mereka. The purpose of this research was to find out the factors influencing consumer’s purchase intention toward halal-certified personal care products. The factors influencing consumer’s purchase intention investigated in this study were religiosity, halal awareness, halal certification, personal societal perception, and halal marketing. This research is a quantitative research with questionnaire as the instrument to gather the data and was scored using the Likert Scale and analyzed with multiple regression on SPSS 24. This research was conducted in the Greater Jakarta area with a total of 309 respondents. The results of this research showed that religiosity and halal awareness had no significant influence toward purchase intention for halal-certified personal care products. Additionally, personal societal perception, halal certification, and halal marketing were found to have significant influences toward purchase intention of halal-certified personal care products. Finally, all the variables had simultaneously significant influence on purchase intention of halal-certified personal care products. The results of this study could provide companies with a valuable insight regarding the importance of and urgency for halal-certifying their personal care products to improve customer’s purchase intention, and to set their marketing strategy accordingly. 

scholarly journals Generation Y Purchase Intention of Personal Care Products: The Influence of Attitude, Subjective Norms and Perceived Behavioural Control

2018 ◽  
Vol 3 (2) ◽  
pp. 30
Author(s):  
Noor’ain Mohamad Yunus ◽  
Rohana Mat Som ◽  
Afiza Abdul Majid ◽  
Ungku Munirah Ungku Abdul Aziz ◽  
Mohd Khalid Mohd Abas
Keyword(s):  
Decision Making ◽  
Generation Y ◽  
Purchase Intention ◽  
Personal Care Products ◽  
Behavioural Control ◽  
Consumer Decision Making ◽  
Personal Care ◽  
Consumer Decision ◽  
Perceived Behavioural Control ◽  
Validated Questionnaire

Rising cost of living in Malaysia has negatively affected the demand for personal care products as consumers prefer to switch to cheaper alternatives. This has resulted in an increase in the number of registered and unregistered personal care products in the market. This situation has an impact on Malaysian consumption as some of the products contain hazardous and poisonous ingredients which may cause adverse effects on personal health. However, customers still consume the products although they are aware and conscious of the danger and the side effects of these products for self-satisfaction. Thus, using the Theory of Planned Behaviour (TPB), this study aims to shed further light on the factors that influence consumer decision making in the purchase of personal care products among Generation Y. The study was conducted using primary approach with the use of validated questionnaire from 390 university students. The findings revealed that subjective norm and perceived behavioural control influence consumer decision making. Findings provide evidence for businesses and policy makers to better understand the factors that influence consumer decision making. Further implications allow authorized body to identify the target group and conduct programs to educate consumers to engage in good judgement before making decisions to ensure healthy consumption choices aligned with the National Strategic Plan on promoting optimal healthy lifestyles.

Consumer Purchase Intention for Organic Personal Care Product

2021 ◽  
Vol 6 (4) ◽  
pp. 213-221
Author(s):  
Tan Pei Kian ◽  
Lim Hui Chia
Keyword(s):  
Purchase Intention ◽  
Personal Care Products ◽  
Income Level ◽  
Education Level ◽  
Subjective Norms ◽  
Purchase Intentions ◽  
Personal Care ◽  
Personal Care Product ◽  
Care Product ◽  
Consumer Purchase Intention

Objective - This research aims to identify the factors that influence generation Y's purchase intentions for organic personal care products. Methodology/Technique - There are eight variables investigated in this research that might influence the generation Y's purchase intention on organic personal care product. The eight variables includeattitude, subjective norms, perceived behavioural control and 5 demographic characteristics including gender, age, income level, education level and race. The research is completed with the questionnaire used for data collection purposes. A total of 155 questionnaires were distributed to the respondents, with 152 returned with completed data. The target respondent of this research is generation Y users. The data collected is keyed into Statistical Package of the Social Science (SPSS) for analysis. Among the tests incorporated in this study are reliability test, normality test, frequency test, t-test, ANOVA and Multiple Linear Regression. Findings - The study reveals that attitude and subjective norms from the planned behavioural model have a significant relationship with consumer purchase intentions for organic personal care products. Novelty - In addition, the study also found that there is a significant difference of consumer purchase intention of organic personal care product based on gender, age, income level and education level. Type of Paper - Empirical Keywords: Purchase Intention; Organic Product; Organic Personal Care Product; Green Environment. JEL Classification: M30, M39.

scholarly journals The determinants of purchase intention and willingness to pay for cosmetics and personal care products

2021 ◽  
Vol 5 (2) ◽  
pp. 11-24
Author(s):  
Kadir Yildirim ◽  
Metin Saygili ◽  
Tolga Yalcintekin
Keyword(s):  
Willingness To Pay ◽  
Purchase Intention ◽  
Structural Equation ◽  
Personal Care Products ◽  
Equation Modeling ◽  
Novelty Seeking ◽  
Personal Care ◽  
Online Questionnaire ◽  
Consumer Innovativeness ◽  
Positive Effect

This study focuses on purchase intention and willingness to pay based on consumer innovativeness, novelty seeking, and trustworthiness. In the study, the authors revealed the above in a holistic framework by emphasizing the direct relationships among the five variables. As this study focuses on consumers seeking novelty for cosmetics and personal care products in a constantly developing and growing sector, the study is different from the others and deemed necessary. This study seeks to examine the effect of consumer innovativeness, novelty seeking, and trustworthiness on purchase intention and willingness to pay for cosmetics and personal care products. It is quantitative research. The sample of the study consists of consumers aged 18 and over. The data of the study were collected from 407 people selected by convenience sampling via an online questionnaire. In the study, hypotheses were developed based on the conceptual framework and were tested via Structural Equation Modeling (SEM). The results of the study showed that consumer innovativeness had a positive effect on both purchase intention (β= 0.154; p <0.05) and willingness to pay (β = 0.317; p <0.05). While it was found that Novelty seeking had a positive effect on purchase intention (β = 0.312; p <0.05), it did not yield a statistically significant effect on willingness to pay (β = 0.018; p> 0.05). The results also indicated that trustworthiness had a positive effect on both purchase intention (β = 0.427; p <0.05) and willingness to pay (β = 0.410; p <0.05). The structural equation model employed in the study explains 55% of the variance in consumers' purchase intention and 39% of the variance in willingness to share, respectively. The research results revealed that consumer innovativeness, novelty seeking, and trustworthiness are among the important determinants of purchase intention for cosmetics and personal care products and that consumer innovativeness and trustworthiness are influential on the formation of willingness to pay for these products.

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