The determinants of purchase intention and willingness to pay for cosmetics and personal care products

This study focuses on purchase intention and willingness to pay based on consumer innovativeness, novelty seeking, and trustworthiness. In the study, the authors revealed the above in a holistic framework by emphasizing the direct relationships among the five variables. As this study focuses on consumers seeking novelty for cosmetics and personal care products in a constantly developing and growing sector, the study is different from the others and deemed necessary. This study seeks to examine the effect of consumer innovativeness, novelty seeking, and trustworthiness on purchase intention and willingness to pay for cosmetics and personal care products. It is quantitative research. The sample of the study consists of consumers aged 18 and over. The data of the study were collected from 407 people selected by convenience sampling via an online questionnaire. In the study, hypotheses were developed based on the conceptual framework and were tested via Structural Equation Modeling (SEM). The results of the study showed that consumer innovativeness had a positive effect on both purchase intention (β= 0.154; p <0.05) and willingness to pay (β = 0.317; p <0.05). While it was found that Novelty seeking had a positive effect on purchase intention (β = 0.312; p <0.05), it did not yield a statistically significant effect on willingness to pay (β = 0.018; p> 0.05). The results also indicated that trustworthiness had a positive effect on both purchase intention (β = 0.427; p <0.05) and willingness to pay (β = 0.410; p <0.05). The structural equation model employed in the study explains 55% of the variance in consumers' purchase intention and 39% of the variance in willingness to share, respectively. The research results revealed that consumer innovativeness, novelty seeking, and trustworthiness are among the important determinants of purchase intention for cosmetics and personal care products and that consumer innovativeness and trustworthiness are influential on the formation of willingness to pay for these products.

Download Full-text

Factors influencing green purchase behavior of millennials in India

Management of Environmental Quality An International Journal ◽

10.1108/meq-02-2018-0023 ◽

2018 ◽

Vol 29 (5) ◽

pp. 798-812 ◽

Cited By ~ 29

Author(s):

Richa Chaudhary ◽

Samrat Bisai

Keyword(s):

Willingness To Pay ◽

Cultural Context ◽

Purchase Intention ◽

Structural Equation ◽

Purchase Behavior ◽

Equation Modeling ◽

Perceived Behavioral Control ◽

Buying Behavior ◽

Content Type ◽

The Relationship

Purpose Building on the theory of planned behavior (TPB), the purpose of this paper is to understand the green buying behavior of educated millennials in India. The study also attempts to extend the TPB by including two additional variables, environmental concern (EC) and willingness to pay premium, in the framework. Design/methodology/approach Data were collected from 202 students from various departments of an institute of higher education in India. The proposed model was tested with the help of structural equation modeling using bootstrapping procedures in SPSS AMOS 24. Findings Except for the direct association between subjective norm (SN) and purchase intention (PI), the study provided support for the TPB framework. EC was found to exert an indirect influence on green PI through its effect on attitude, SN and perceived behavioral control. Willingness to pay premium moderated the relationship of PI with green buying behavior. PIs were found to successfully translate into purchase behavior (PB). Practical implications This research by promoting an understanding on the factors affecting the green buying behavior of educated millennials in India will assist green marketers to tap the tremendous potential inherent in this market segment by formulating customized market plans and strategies. Originality/value The study extends the existing literature by validating and extending the TPB framework in a unique cultural context and advancing the understanding of underlying psychological mechanisms and boundary conditions of the relationship between PIs and PBs.

Download Full-text

THE EFFECT OF CONSUMER VALUE AND PERSPECTIVE OF VALUE TO INTENTION TO BUY THROUGH ATTITUDE ON ORGANIC PERSONAL CARE PRODUCTS IN JAKARTA

Business and Entrepreneurial Review ◽

10.25105/ber.v18i1.5306 ◽

2019 ◽

Vol 18 (1) ◽

pp. 37

Author(s):

Rowlan Takaya

Keyword(s):

Structural Equation ◽

Personal Care Products ◽

Personal Care ◽

Environmental Consciousness ◽

Personal Care Product ◽

Care Product ◽

Health Consciousness ◽

Consumer Value ◽

The Impact ◽

Positive Effect

The problem of this research was to identify the impact of consumer value and perspective of value to intention to buy through attitude, which is addressed to organic personal care product. The objective of this research was to analyze the effect of consumer value and perspective of value to intention to buy through attitude in organic personal care product. The methodology of this research was quantitative approach. Data were collected by 140 users of skin and hair care’s users at mall in Jakarta. The variable factors that used on this research are consumer value (health consciousness, environmental consciousness and appearance consciousness), perspective of value, attitude and intention to buy. Data analysis used Structural Equation Modelling (SEM). Finding and contribution in this research was environmental consciousness, appearance consciousness, and perspective of value have positive effect on attitude; and attitude has positive effect on intention to buy organic personal care products. Research limitation/implication in this research was the data only being collected in Jakarta. These findings here provide suggestion in order to increase intention to buy organic personal care, a product owner need to focus on ecological beauty, values and informational knowledge of organic benefit in their communication campaign.

Download Full-text

EXAMINATION OF MUSLIM CONSUMERS’ INTENTIONS TO EAT AT FINE DINING RESTAURANTS

Journal of Islamic Monetary Economics and Finance ◽

10.21098/jimf.v7i1.1334 ◽

2021 ◽

Vol 7 (1) ◽

Author(s):

Muhammad Amiruddin Al- Farisi ◽

Latifah Putranti ◽

Nuraini Desty Nurmasari

Keyword(s):

Customer Satisfaction ◽

Willingness To Pay ◽

Consumer Satisfaction ◽

Structural Equation ◽

Equation Modeling ◽

Significant Positive Effect ◽

Symbolic Value ◽

The Relationship ◽

Positive Effect

This paper aims to identify the functional, symbolic, hedonic and Islamic value constructs of Muslim consumers’ satisfaction with fine dining restaurants. In addition, it develops the role of religiosity in the relationship between hedonic and Islamic symbolic values in consumer satisfaction and examines the effect of such satisfaction on the willingness to pay more. The method used in the research is based on a Structural Equation Modeling (SEM), with data collected using a questionnaire; 281 valid respondents took part in the study. The results show that in terms of the influence of the dimensions of perceived value in explaining customer satisfaction, the functional, hedonic and Islamic have has a positive and significant effect, whereas the symbolic value variable is is perceived to have no significant effect on satisfaction. Furthermore, customer satisfaction has a significant positive effect on the willingness to pay more. In comparison, religiosity does not moderate the effect of perceived symbolic value on consumer satisfaction. However, it does moderate the effect of hedonic and Islamic value.

Download Full-text

Relationship between e-servicescape and purchase intention among heavy and light internet users

Internet Research ◽

10.1108/intr-10-2016-0303 ◽

2018 ◽

Vol 28 (2) ◽

pp. 333-350 ◽

Cited By ~ 10

Author(s):

Hsu-Ju Teng ◽

Jia-Jen Ni ◽

Hsiao-Han Chen

Keyword(s):

Purchase Intention ◽

Structural Equation ◽

Purchase Intentions ◽

Equation Modeling ◽

Online Questionnaire ◽

Content Type ◽

Aesthetic Appeal ◽

Positive Effects ◽

Heavy Users ◽

Internet Users

Purpose Previous studies of e-servicescapes have considered general internet consumers as the main research subjects; however, some studies have argued that heavy users are the main sources of consumption. Understanding heavy user’s consumption traits is crucial for enhancing company profits; hence, the purpose of this paper is to compare the significant attributes of e-servicescapes and clarify their relationship with purchase intention by employing heavy and light internet users as moderators. Design/methodology/approach An online questionnaire was used to collected data from 342 valid internet users with online shopping experience, and the differences were compared through structural equation modeling. Findings Aesthetic appeal and interactivity significantly increase general users’ purchase intentions. For heavy users, interactivity was the most crucial factor, followed by esthetic appeal, and then layout and functionality. For light users, Aesthetic appeal was the only crucial factor. The data also reveal that financial security does not have significant positive effects on general, heavy, or light users. Originality/value Using the insight gained by integrating purchase intention with e-service quality and segmentation theory in the e-servicescape, the authors display how heavy and light internet users evaluate the e-servicescape for signals of quality attributes and contribute their cognitive response and purchase intention according to different consumption traits. Internet retailers are recommended to segment heavy and light users, redesign their current e-servicescapes, and provide more appropriate marketing strategies to attract and keep heavy and light users and enhance their purchase intentions.

Download Full-text

The effects of price consciousness and sale proneness on purchase intention towards expiration date-based priced perishable foods

British Food Journal ◽

10.1108/bfj-10-2013-0305 ◽

2015 ◽

Vol 117 (2) ◽

pp. 793-804 ◽

Cited By ~ 9

Author(s):

Faruk Anıl Konuk

Keyword(s):

Purchase Intention ◽

Structural Equation ◽

Structural Model ◽

Purchase Intentions ◽

Equation Modeling ◽

Expiration Date ◽

Convenience Sample ◽

Content Type ◽

Price Consciousness ◽

Positive Effect

Purpose – The purpose of this paper is to examine the effects of price consciousness and sale proneness on purchase intentions regarding with expiration date-based priced perishable foods. Design/methodology/approach – Data were collected from a convenience sample of consumers with structured questionnaires. Structural equation modeling was used in order to test the proposed hypotheses. Findings – Results of a structural model reveal positive relationship between price consciousness and sale proneness. The findings also confirm the effect of price consciousness on purchase intentions toward expiration date-based priced perishable foods. On the other hand, the results have not support the positive effect of sale proneness on purchase intentions. Originality/value – To the knowledge, this is the first study which has examined the relationships between price consciousness, sale proneness and purchase intentions in the context of expiration date-based pricing.

Download Full-text

Effect of Trust in Domain-Specific Information of Safety, Brand Loyalty, and Perceived Value for Cosmetics on Purchase Intentions in Mobile E-Commerce Context

Sustainability ◽

10.3390/su11226257 ◽

2019 ◽

Vol 11 (22) ◽

pp. 6257 ◽

Cited By ~ 4

Author(s):

Choi ◽

Lee

Keyword(s):

Brand Loyalty ◽

Purchase Intention ◽

Structural Equation ◽

Perceived Value ◽

Equation Modeling ◽

Specific Information ◽

Korean Society ◽

Perceived Safety ◽

Domain Specific ◽

Positive Effect

In 2016, the safety issues of humidifier disinfectants and some other safety incidents in personal cares caused chemical phobia syndrome in the Korean society. This series of events has created a trend for cosmetic consumers to undermine brand confidence and to self-check the safety of commercial cosmetic formulations through mobile apps. The purpose of this study is to examine the influence of trust in domain specific information on the safety rating of cosmetic ingredients on the perceived value and the purchase intention of the cosmetics. The results of structural equation modeling showed that involvement of skin safety (ISS) had a positive effect on trust in domain specific information on safety (TDSI) and brand loyalty (BL). TDSI showed a positive effect on the perceived safety value (PFV) and the perceived social value (PSV), and BL had a positive effect on the PSV. ISS, TDSI, and PSV had a positive effect on the purchase intention (PI) of green-grade cosmetics (GGC). As hypothesized, BL had an adverse effect on PI of GGC. Given the results, utilizing the signal of the domain specific information may be recommended to new entrants to the cosmetic business or manufacturers with relatively weak brand power.

Download Full-text

Factors Influencing the Willingness to Pay for Aquaponic Products in a Developed Food Market: A Structural Equation Modeling Approach

Sustainability ◽

10.3390/su12083475 ◽

2020 ◽

Vol 12 (8) ◽

pp. 3475

Author(s):

Theresa Eichhorn ◽

Oliver Meixner

Keyword(s):

Structural Equation Modeling ◽

Willingness To Pay ◽

Production System ◽

Purchase Intention ◽

Food Production ◽

Structural Equation ◽

Primary Data ◽

Equation Modeling ◽

Successful Implementation ◽

Food Production System

Even in highly developed food markets, aquaponic products have not yet been successfully introduced. This is particularly surprising, as aquaponics is an excellent example of a sustainable circulation food production system. The purpose of this empirical study was to determine the factors that influence consumers’ willingness to pay for aquaponic products. The direct and indirect relationships were tested via Structural Equation Modeling (SEM). Primary data of 315 respondents from Austria were collected. The findings revealed that the willingness to pay for aquaponic products was significantly and directly driven by the purchase intention. As a result, the successful implementation of aquaponics in the market requires the provision of information for consumers. We suggest emphasizing the value of aquaponics as a sustainable food production system, since indirect factors that influence the willingness to pay are (besides the assessment of aquaponics) environmental awareness and green consumption.

Download Full-text

Consumer Behavior in Clothing Industry and Its Relationship with Open Innovation Dynamics during the COVID-19 Pandemic

Journal of Open Innovation Technology Market and Complexity ◽

10.3390/joitmc7040211 ◽

2021 ◽

Vol 7 (4) ◽

pp. 211

Author(s):

Ardvin Kester S. Ong ◽

Maria Arielle Cleofas ◽

Yogi Tri Prasetyo ◽

Thanatorn Chuenyindee ◽

Michael Nayat Young ◽

...

Keyword(s):

Latent Variable ◽

Purchase Intention ◽

Structural Equation ◽

Marketing Mix ◽

Equation Modeling ◽

Perceived Behavioral Control ◽

Fashion Industry ◽

Buying Behavior ◽

Online Questionnaire ◽

Innovation Dynamics

The fashion industry has been continuously growing over the years, yet it is an industry that was greatly affected by the COVID-19 pandemic. The purpose of the study was to determine the factors affecting buying behavior of Filipinos towards clothing apparel during the COVID-19 pandemic. There were 457 respondents who voluntarily participated and answered an online questionnaire. Structural equation modeling (SEM) indicated that marketing mix was found to have significant effects on attitude, subjective norm, and perceived behavioral control, which subsequently led to purchase intention. In addition, the COVID-19 latent variable was found to have significant effects on self-perceived severity and self-efficacy, which subsequently led to attitude and purchase intention. Interestingly, marketing mix was found to have the highest effect on actual purchase, which indicated that innovation dynamics are the keys for the buying behavior. The SEM construct can be applied to determine the clothing apparel buying behaviors of consumers in other countries, particularly during the COVID-19 pandemic. Finally, advertisements, promotions, sales, and health safety should be considered as innovation dynamics during the COVID-19 pandemic.

Download Full-text

A Study of Young Chinese Intentions to Purchase “Online Paid Knowledge”: An Extended Technological Acceptance Model

Frontiers in Psychology ◽

10.3389/fpsyg.2021.695600 ◽

2021 ◽

Vol 12 ◽

Author(s):

Aiting Xu ◽

Wei Li ◽

Zhiyu Chen ◽

Shouzhen Zeng ◽

Llopis-Albert Carlos ◽

...

Keyword(s):

Willingness To Pay ◽

Perceived Risk ◽

Purchase Intention ◽

Structural Equation ◽

Ease Of Use ◽

Perceived Usefulness ◽

Equation Modeling ◽

Technological Acceptance Model ◽

Acceptance Model ◽

The Impact

Under the catalysis of knowledge anxiety and cognitive surplus, knowledge sharing platforms has experienced rapid growth, which has accelerated the integration of knowledge resources online. As with all new successful and sustainable business products, the consumers will play an important role in the future development of online paid knowledge. Therefore, we constructed an extended technological acceptance model by examining factors that influence young Chinese people's willingness to pay for online paid knowledge. The study surveyed 405 young Chinese participants, in which the extended technological acceptance model was tested by using structural equation modeling. Findings indicate that perceived ease of use is positively associated with perceived usefulness and associated attitudes, whereas perceived usefulness and attitude is positively associated with purchase intention. Perceived risk and group conformity are found to indirectly affect consumers' willingness to pay. The study advances the current body of knowledge by empirically testing the impact of perceived risk and the role of cultural influence (group conformity) on purchasing intention. Finally, theoretical and practical implications are discussed.

Download Full-text

PENGARUH PENEMPATAN PRODUK DAN KESADARAN MEREK TERHADAP NIAT MEMBELI

Jurnal Manajemen dan Pemasaran Jasa ◽

10.25105/jmpj.v12i1.3702 ◽

2019 ◽

Vol 12 (1) ◽

pp. 19

Author(s):

Selly Juliana ◽

Sabrina O. Sihombing

Keyword(s):

Purchase Intention ◽

Structural Equation ◽

Quantitative Research ◽

Positive Influence ◽

Product Placement ◽

Brand Awareness ◽

Equation Modeling ◽

Online Questionnaire ◽

Quantitative Research Methods ◽

Good Communication

Zipping and zapping is better known as TV channel transfers that viewers can record, pause and repeat TV broadcasts. It can be stated that zipping and zapping can cause ads to be no longer effective and efficient as a means of promotion and communication of products. Therefore, to create good communication, advertising can be used and product placement is one of the advertising choices. Product placement is one of the most advanced advertising industries. Product placement makes the audience's attention indirectly focus on the brand or product that is placed on television shows or films, and companies that use product placement can avoid zipping and electric shocks. Based on the previous explanation, this research was conducted to determine whether product placement had a positive effect on brand awareness and intention to buy Indonesian people. This research was conducted with quantitative research methods through an online questionnaire. This study applied a purposive sampling method and was aimed at respondents who had watched Indonesian Idol 2018. The study consisted of 154 respondents. Data were analyzed using structural equation modeling. The results show that there are two supported hypotheses and one hypothesis that is not supported. This study concludes that there is a positive influence of product placement and brand awareness, there is no positive influence of product placement and purchase intention, and there is a positive influence of brand awareness and purchase intention.

Download Full-text