The Impact of Digital Content Marketing on the Purchase Intention of Connected Consumers: A Study Based on Natural Ingredient- Based Personal Care Products

The problem of this research was to identify the impact of consumer value and perspective of value to intention to buy through attitude, which is addressed to organic personal care product. The objective of this research was to analyze the effect of consumer value and perspective of value to intention to buy through attitude in organic personal care product. The methodology of this research was quantitative approach. Data were collected by 140 users of skin and hair care’s users at mall in Jakarta. The variable factors that used on this research are consumer value (health consciousness, environmental consciousness and appearance consciousness), perspective of value, attitude and intention to buy. Data analysis used Structural Equation Modelling (SEM). Finding and contribution in this research was environmental consciousness, appearance consciousness, and perspective of value have positive effect on attitude; and attitude has positive effect on intention to buy organic personal care products. Research limitation/implication in this research was the data only being collected in Jakarta. These findings here provide suggestion in order to increase intention to buy organic personal care, a product owner need to focus on ecological beauty, values and informational knowledge of organic benefit in their communication campaign.

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THE IMPACT OF CONTENT MARKETING, INFLUENCERS, AND E-PROMOTION ON PURCHASE INTENTION

Jurnal Ekonomi dan Bisnis Airlangga ◽

10.20473/jeba.v31i22021.117-123 ◽

2021 ◽

Vol 31 (2) ◽

pp. 117

Author(s):

Ida Ayu Iswari Pidada ◽

Putu Gede Genta Taruna Suyasa

Keyword(s):

Social Media ◽

Purchase Intention ◽

The Impact ◽

Content Marketing

Introduction: This study aims to analyze the impact of content marketing, influencers, and e-promotion on purchase intention.Methods: This research is conducted on the Instagram Social Media of Biang Denpasar Gallery with population of 1,040 customers and sample of 91 customers.Results: The results of the study show that content marketing, influencers, and electronic promotions have positive and significant impact on purchase intention. E-Promotion or online promotion as an activity through internet media.Conclusion and suggestion: The type of promotional media used will affect purchases at an online shop. E-Promotion has the highest and significant value. E-promotion can be improved by paying attention to the searchability indicator.

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FAITH-BASED MARKETING: ANTECEDENTS OF PURCHASE INTENTION FOR HALAL-CERTIFIED PERSONAL CARE PRODUCTS

Jurnal Muara Ilmu Ekonomi dan Bisnis ◽

10.24912/jmieb.v3i2.7338 ◽

2019 ◽

Vol 3 (2) ◽

pp. 421

Author(s):

Hanif Adinugroho Widyanto ◽

Muhammad Khalil Irfanur

Keyword(s):

Marketing Strategy ◽

Multiple Regression ◽

Significant Influence ◽

Purchase Intention ◽

Quantitative Research ◽

Personal Care Products ◽

Valuable Insight ◽

Personal Care ◽

Faith Based ◽

Factors Influencing

Tujuan dari penelitian ini adalah untuk menemukan faktor-faktor yang mempengaruhi minat membeli konsumen terhadap produk perawatan pribadi yang tersertifikasi halal. Faktor-faktor yang mempengaruhi niat membeli konsumen adalah religiusitas, kesadaran halal, sertifikasi halal, persepsi pribadi tentang masyarakat, dan pemasaran halal. Penelitian ini menggunakan metode survei dengan kuesioner sebagai instrumen untuk mengumpulkan data dan diberi skor menggunakan Skala Likert dan dianalisa dengan metode regresi berganda pada aplikasi SPSS 24. Penelitian ini dilakukan di wilayah Jabodetabek dengan total 309 responden. Hasil penelitian ini menunjukkan bahwa religiusitas dan kesadaran halal tidak memiliki pengaruh signifikan terhadap niat beli untuk produk perawatan pribadi bersertifikat halal. Selain itu, sertifikasi halal, persepsi pribadi dan masyarakat, dan pemasaran halal ditemukan memiliki pengaruh signifikan terhadap niat pembelian produk perawatan pribadi bersertifikat halal. Semua variabel memiliki pengaruh signifikan secara simultan terhadap niat pembelian produk perawatan pribadi bersertifikat halal. Hasil dari penelitian ini dapat memberikan masukan bagi perusahaan terkait pentingnya melakukan sertifikasi halal bagi produk perawatan pribadi yang mereka produksi agar dapat meningkatkan minat membeli konsumen, dan menentukan secara tepat strategi pemasaran mereka. The purpose of this research was to find out the factors influencing consumer’s purchase intention toward halal-certified personal care products. The factors influencing consumer’s purchase intention investigated in this study were religiosity, halal awareness, halal certification, personal societal perception, and halal marketing. This research is a quantitative research with questionnaire as the instrument to gather the data and was scored using the Likert Scale and analyzed with multiple regression on SPSS 24. This research was conducted in the Greater Jakarta area with a total of 309 respondents. The results of this research showed that religiosity and halal awareness had no significant influence toward purchase intention for halal-certified personal care products. Additionally, personal societal perception, halal certification, and halal marketing were found to have significant influences toward purchase intention of halal-certified personal care products. Finally, all the variables had simultaneously significant influence on purchase intention of halal-certified personal care products. The results of this study could provide companies with a valuable insight regarding the importance of and urgency for halal-certifying their personal care products to improve customer’s purchase intention, and to set their marketing strategy accordingly.

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How Consumers Respond to Editorial Communication Strategies

Exploring the Power of Electronic Word-of-Mouth in the Services Industry - Advances in Marketing, Customer Relationship Management, and E-Services ◽

10.4018/978-1-5225-8575-6.ch020 ◽

2020 ◽

pp. 364-389

Author(s):

Amélia Maria Pinto da Cunha Brandão ◽

Sara Monteiro Machado

Keyword(s):

Decision Making ◽

Comparative Study ◽

Web 2.0 ◽

Purchase Intention ◽

Communication Strategies ◽

The Impact ◽

Content Marketing

With the advent of Web 2.0 and the fact that brands can now communicate directly with consumers, it has been suggested that content marketing is replacing publicity. However, to the best of the authors' knowledge, no previous study has supported this relationship. The purpose of this chapter is to explore this theory, drawing a comparative study on how consumers respond to both approaches. The effects of content marketing and publicity on message credibility, attitude toward the brand and purchase intention are analyzed, as well as the impact of consumers' antecedents on these indicators. The findings indicate that publicity is still relevant and is not being replaced by content marketing. This chapter illustrates the power of content in influencing customer decision making and provides relevant insights into how content must be used to serve consumers' needs more effectively, allowing a 360º view.

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Reuse of Wikimedia Commons Cultural Heritage Images on the Wider Web

Evidence Based Library and Information Practice ◽

10.18438/eblip29575 ◽

2019 ◽

Vol 14 (3) ◽

pp. 28-51

Author(s):

Elizabeth Joan Kelly

Keyword(s):

Cultural Heritage ◽

Digital Content ◽

Research Needs ◽

Weak Correlation ◽

Creative Commons ◽

Digital Cultural Heritage ◽

Different Types ◽

Specific Assessment ◽

The Impact ◽

Content Marketing

Abstract Objective – Cultural heritage institutions with digital images on Wikimedia Commons want to know if and how those images are being reused. This study attempts to gauge the impact of digital cultural heritage images from Wikimedia Commons by using Reverse Image Lookup (RIL) to determine the quantity and content of different types of reuse, barriers to using RIL to assess reuse, and whether reused digital cultural heritage images from Wikimedia Commons include licensing information. Methods – 171 digital cultural heritage Wikimedia Commons images from 51 cultural heritage institutions were searched using the Google images “Search by image” tool to find instances of reuse. Content analysis of the digital cultural heritage images and the context in which they were reused was conducted to apply broad content categories. Reuse within Wikimedia Foundation projects was also recorded. Results – A total of 1,533 reuse instances found via Google images and Wikimedia Commons’ file usage reports were analyzed. Over half of reuse occurred within Wikimedia projects or wiki aggregator and mirror sites. Notable People, people, historic events, and buildings and locations were the most widely reused topics of digital cultural heritage both within Wikimedia projects and beyond, while social, media gallery, news, and education websites were the most likely places to find reuse outside of wiki projects. However, the content of reused images varied slightly depending on the website type on which they were found. Very few instances of reuse included licensing information, and those that did often were incorrect. Reuse of cultural heritage images from Wikimedia Commons was either done without added context or content, as in the case of media galleries, or was done in ways that did not distort or mischaracterize the images being reused. Conclusion – Cultural heritage institutions can use this research to focus digitization and digital content marketing efforts in order to optimize reuse by the types of websites and users that best meet their institution’s mission. Institutions that fear reuse without attribution have reason for concern as the practice of reusing both Creative Commons and public domain media without rights statements is widespread. More research needs to be conducted to determine if notability of institution or collection affects likelihood of reuse, as preliminary results show a weak correlation between number of images searched and number of images reused per institution. RIL technology is a reliable method of finding image reuse but is a labour-intensive process that may best be conducted for selected images and specific assessment campaigns. Finally, the reused content and context categories developed here may contribute to a standardized set of codes for assessing digital cultural heritage reuse.

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Pharmaceuticals and personal care products’ (PPCPs) impact on enriched nitrifying cultures

Environmental Science and Pollution Research ◽

10.1007/s11356-021-14696-7 ◽

2021 ◽

Author(s):

Carla Lopez ◽

Mac-Anthony Nnorom ◽

Yiu Fai Tsang ◽

Charles W. Knapp

Keyword(s):

Wastewater Treatment Plants ◽

Personal Care Products ◽

Inhibitory Effect ◽

Mitigation Measures ◽

Nitrifying Bacteria ◽

Ammonia Oxidizing Bacteria ◽

Personal Care ◽

Nitrite Oxidizing Bacteria ◽

Inhibition Of Nitrification ◽

The Impact

AbstractThe impact of pharmaceutical and personal care products (PPCPs) on the performance of biological wastewater treatment plants (WWTPs) has been widely studied using whole-community approaches. These contaminants affect the capacity of microbial communities to transform nutrients; however, most have neither honed their examination on the nitrifying communities directly nor considered the impact on individual populations. In this study, six PPCPs commonly found in WWTPs, including a stimulant (caffeine), an antimicrobial agent (triclosan), an insect repellent ingredient (N,N-diethyl-m-toluamide (DEET)) and antibiotics (ampicillin, colistin and ofloxacin), were selected to assess their short-term toxic effect on enriched nitrifying cultures: Nitrosomonas sp. and Nitrobacter sp. The results showed that triclosan exhibited the greatest inhibition on nitrification with EC50 of 89.1 μg L−1. From the selected antibiotics, colistin significantly affected the overall nitrification with the lowest EC50 of 1 mg L−1, and a more pronounced inhibitory effect on ammonia-oxidizing bacteria (AOB) compared to nitrite-oxidizing bacteria (NOB). The EC50 of ampicillin and ofloxacin was 23.7 and 12.7 mg L−1, respectively. Additionally, experimental data suggested that nitrifying bacteria were insensitive to the presence of caffeine. In the case of DEET, moderate inhibition of nitrification (<40%) was observed at 10 mg L−1. These findings contribute to the understanding of the response of nitrifying communities in presence of PPCPs, which play an essential role in biological nitrification in WWTPs. Knowing specific community responses helps develop mitigation measures to improve system resilience.

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Factors Affecting In-store Impulse Buying Behavior: An Analysis of Personal Care Products

International Journal of Entrepreneurial Research ◽

10.31580/ijer.v2i4.1091 ◽

2019 ◽

Vol 2 (4) ◽

pp. 7-11

Author(s):

Aiza Aziz Qureshi ◽

Hira Vakkassi

Keyword(s):

Data Collection ◽

Research Question ◽

Personal Care Products ◽

Impulse Buying ◽

Personal Care ◽

Buying Behavior ◽

Product Price ◽

Product Packaging ◽

Buying Behaviour ◽

The Impact

Impulse Buying is considered the most common buying behaviour nowadays and has a significant influence on buying decisions of the consumers. This behaviour is influenced by many factors, these factors can be internal as well as external and many researchers have contributed in this area by determining these factors and describing their significance. Today, the competition has increased and marketers are constantly trying to trigger the Impulse Buying behaviour of consumers to increase their sales through these factors; both internal and external. This study revolves around analyzing the impact of 10 external/store environment factors – retail store offer, promotions, in-store advertisements, in-store displays, store traffic, product price, popularity of the product, packaging of the product, behavior of salesperson and store atmospherics- on the Impulse Buying behavior of both the genders as applied to three personal care product categories (Hair Care, Facial Care and Hand & Body Care) This study is limited to the cities of Sindh only. The population for this study is defined as the people who visit megastores to buy personal care products and the sample size for this study is 300, out of which 150 are males and 150 are females. For sampling, random sampling technique will been used. The choice for the method to be used for the data collection depends on various factors like budget, time and the number of respondents. For this study, data will be collected through primary sources; hence the data can be tailored and is best to test the hypotheses. The instrument that will be used for data collection is questionnaire (adapted). To test the hypothesis, SPSS shall be used. There are two techniques that have been used to test the hypotheses, the Chi- square Test and T-test while the findings of the research question are expressed through clustered bar chart.

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