CONSUMER PERCEPTIONS OF PRIVATE LABEL BRANDS IN LEBANON
Keyword(s):
With the rising global popularity of private label labels (PLBs) the significance and the demand for research in this subsector is also increasing. This research explores the impact of various factors on PLB popularity and the intention to buy in Lebanon. We have used a structural equation model built on the data obtained from 348 respondents.
2016 ◽
Vol 44
(5)
◽
pp. 717-726
◽
2016 ◽
Vol 11
(2)
◽
pp. 153
2006 ◽
Vol 4
(1)
◽
pp. 35-50
◽
Keyword(s):
2011 ◽
Vol 38
(11)
◽
pp. 810-817
◽
2015 ◽
Vol 11
(2)
◽
pp. 163-175
◽
Keyword(s):
2010 ◽
Vol 37
(1)
◽
pp. 456-469
◽