scholarly journals Pengaruh Iklan Jd.Id di Youtube Terhadap Minat Untuk Menggunakan Aplikasi

2021 ◽  
Vol 5 (4) ◽  
pp. 381
Author(s):  
Wangi Pradana Pandu Briyan Afgani ◽  
Muhammad Ramdhani ◽  
Flori Mardiani Lubis
Keyword(s):  
Linear Regression ◽  
New Media ◽  
Multiple Linear Regression ◽  
Target Population ◽  
Message Content ◽  
Variable Intensity ◽  
Regression Approach ◽  
Total Influence

The purpose of this study was to determine the effect of using Youtube Ads on interest in using the Jd.id application where the variables used include intensity, message content, and attractiveness. The method used is quantitative with a multiple linear regression approach. The target population is employees of the H.R Operations Department of Perum Peruri Karawang with a total of 63 people. The results showed that the variable intensity, message content, and attractiveness of Youtube ads simultaneously had a significant effect on the interest in using the Jd.id application with a total influence of 67.1%. After testing the coefficient of partial determination, the effect of the intensity is 14.1%, the message content is 6.6% and the attractiveness is 36.4%.Keywords:Youtube, New Media, Jd.id, Perum Peruri.

An Epidemic Avian Influenza Prediction Model Based on Google Trends

2019 ◽  
Vol 16 (4) ◽  
pp. 303-310 ◽  
Author(s):  
Yi Lu ◽  
Shuo Wang ◽  
Jianying Wang ◽  
Guangya Zhou ◽  
Qiang Zhang ◽  
...  
Keyword(s):  
Linear Regression ◽  
Avian Influenza ◽  
Prediction Model ◽  
Multiple Linear Regression ◽  
Google Trends ◽  
Health Providers ◽  
Human Beings ◽  
Success Rates ◽  
New Model ◽  
Regression Approach

The occurrence of epidemic avian influenza (EAI) not only hinders the development of a country's agricultural economy, but also seriously affects human beings’ life. Recently, the information collected from Google Trends has been increasingly used to predict various epidemics. In this study, using the relevant keywords in Google Trends as well as the multiple linear regression approach, a model was developed to predict the occurrence of epidemic avian influenza. It was demonstrated by rigorous cross-validations that the success rates achieved by the new model were quite high, indicating the predictor will become a very useful tool for hospitals and health providers.

scholarly journals PENGARUH KOMUNIKASI ORGANISASI DAN KOMPENSASI TERHADAP SEMANGAT KERJA KARYAWAN

2015 ◽  
Vol 11 (2) ◽  
pp. 177
Author(s):  
Dwi Agung Nugroho Arianto
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Organizational Communication ◽  
Quantitative Approach ◽  
Employee Morale ◽  
Regression Approach ◽  
Positive Effect ◽  
Organization Communication

Abstrak: Pengaruh Komunikasi Organisasi dan Kompensasi Terhadap Semangat Kerja Karyawan. Penelitian ini bertujuan untuk menganalisis pengaruh dan dampak komunikasi organisasi dan kompensasi terhadap semangat kerja karyawan. Penelitian ini menggunakan pendekatan kuantitatif dengan analisis data menggunakan regresi linier berganda. Pengumpulan data menggunakan metode angket (kuesioner). Populasi penelitian adalah seluruh karyawan PT. Vermindo Utama Semarang. Hasil penelitian menunjukkan komunikasi organisasi berpengaruh positif terhadap semangat kerja karyawan. Hal ini berarti dengan komunikasi yang intens permasalahan dalam perusahaan akan mudah terselesaikan. Kompensasi berpengaruh positif terhadap semangat kerja karyawan. Hal ini menunjukkan bahwa kompensasi baik berupa finansial maupun fasilitas akan meningkatkan semangat kerja karyawan.Kata kunci: komunikasi organisasi, kompensasi, semangat kerja.Abstract: The influence of Organization Communication and Compensation on Employee Morale. This study aims to analyze the influence and impact of organizational communication and compensation on employee morale. This study uses a quantitative approach and employ a multiple linear regression approach to analyze the data. The data is taken from employees of PT. Vermindo Utama Semarang. The results show that organization communication has a positive effect on the employee morale. Another finding is the compensation has a positive effect on employee morale.Keywords: organizational communication, compensation, employee morale

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