scholarly journals PENGARUH IKLAN RADIO DAN PERILAKU PENDENGAR STUDI PADA IKLAN RADIO DAN PERILAKU PENDENGAR DALAM ACARA DAKWAH ISLAM DI RADIO RASETA FM MALANG

2018 ◽  
Vol 2 (01) ◽  
pp. 120-148
Author(s):  
Ahmad Fauzi ◽  
Ahmad Bukhori

In the field of marketing, it is in need of adequate media to convey its business promotional messages. The atmosphere of competition makes various promotional patterns to attract consumers as much as possible. Advertising, for example, this one has the characteristics and need a delicate consideration for the selection of suitable media. Advertising media that is common instead of television and print is radio. Radio ads have their own characteristics compared to other media. The company's effort to create satisfaction can be done through the quality of service provided. The maximum quality of service directly can give the maximum consumers' expectation. By having good service quality then they can fulfil all forms of demand for products or services offered to consumers. Quality of service in accordance with the expectations of consumers by itself will support the company's efforts in order to achieve the goals set by the company both short and long-term, including in the business of radio broadcasting. In the end, it can influence the listener behaviour. Da'wah is the way to invite, call and influence people to always adhere to the teachings of Allah SWT in order to obtain the happiness of life in the world and hereafter. Inviting to the way of Allah SWT is our obligation. The success of his invitation reflects the prospect and preservation of future Islamic developments, for the advancement and retreat of religion rests with the adherents of His followers. Keywords: radio advertising, listener behavior, da'wah

2017 ◽  
Vol 63 (3) ◽  
pp. 368-374
Author(s):  
Olga Churuksaeva ◽  
Larisa Kolomiets

Due to improvements in short- and long-term clinical outcomes a study of quality of life is one of the most promising trends in oncology today. This review analyzes the published literature on problems dealing with quality of life of patients with gynecological cancer. Data on quality of life with respect to the extent of anticancer treatment as well as psychological and social aspects are presented. The relationship between quality of life and survival has been estimated.


2012 ◽  
Vol 10 (7) ◽  
pp. 889-900 ◽  
Author(s):  
Sanghamitra Mohanty ◽  
Luigi Di Biase ◽  
Rong Bai ◽  
Pasquale Santangeli ◽  
Agnes Pump ◽  
...  

2011 ◽  
Vol 23 (2) ◽  
pp. 121-127 ◽  
Author(s):  
STEPHANIE FICHTNER ◽  
ISABEL DEISENHOFER ◽  
SIBYLLE KINDSMÜLLER ◽  
MARIJANA DZIJAN-HORN ◽  
STYLIANOS TZEIS ◽  
...  

2018 ◽  
Vol 12 (1) ◽  
pp. 70-73 ◽  
Author(s):  
Marwan El Ghoch ◽  
Simona Calugi ◽  
Riccardo Dalle Grave

Over the last decade, a new condition, which occurs in the presence of both sarcopenia and obesity, has been termed “sarcopenic obesity”. The term describes the coexistence of obesity, defined as the increase in body fat mass deposition, and sarcopenia, defined as the reduction in lean mass and muscle strength. However, many uncertainties still surround the condition of sarcopenic obesity in terms of its definition, the adverse short- and long-term health effects (i.e., medical disease, psychosocial functioning, quality of life and mortality) and its clinical management. The aim of this short communication is to emphasize some crucial aspects that future research should take into account in order to avoid bias and misinterpretations and to underline that the study of sarcopenic obesity should be considered a scientific and clinical priority, as reported by the European Society for Clinical Nutrition and Metabolism (ESPEN) and the European Association for the Study of Obesity (EASO).


2018 ◽  
Author(s):  
Lusiah

The development of higher education in Indonesia is increasingly evident. It is characterized by many private colleges are spread all over Indonesia. But in recent years the government did not give permission to those who want to establish a college. One reason is the government not only menginginkankan development in terms of quantity alone, but must be accompanied by good quality of any existing college.The number of colleges that exist today is already growing its own competition. The high level of competition among private universities is happening now requires every college has the right strategy to attract the interest of new students. Each college offers the advantages of each. However, not all universities have a particular brand image compared with other universities.One of the determining factors of brand image is the satisfaction of its customers. While satisfaction itself arises as a result of service perceived by the customer.College is not only required to provide a good quality education, but they also must be able to provide good service to students as well. Good service is expected to provide satisfaction for students. Of course in the long term, the impact of satisfaction that will form a good image for the college concerned anyway.STIE IBBI Medan is one of the private high school that has a good image in the city of Medan. However, STIE IBBI still have to further improve the quality of services provided to students. It is necessary to maintain the good image that has been owned STIE IBBI today.The plan of the research will be conducted in STIE IBBI Medan. The population is all students STIE IBBI. The long term goal of this research is to STIE IBBI to increase public confidence in higher education that will take in high school applying good quality excellent service. Expected from the results of this study, STIE IBBI can also implement appropriate marketing strategies to improve the quality of service to students. In addition, the results of this research can be a good reference for prospective new students who will pursue higher education in the STIE IBBI Medan.


Author(s):  
Antoni Castelló ◽  
Ramon Cladellas

Adolescence is a period where youngsters still do not know much about themselves. That makes some decisions, like those concerning vocational elections, a complicated issue that has important consequences for their life. The main goal of this piece of research is to measure implicit interests using a situated, unobtrusive computer tool (PrUnAs: Preferences Unobtrusive Assessment) as well as its connection with anxiety and personality traits: neuroticism, extraversion, self-efficacy, optimism, consciousness, and openness. Sample: 304 16-year-old adolescents enrolled in the last course of compulsory education. Instruments: Computer programs were used to measure implicit interests, career preferences, and to self-descript personality traits; finally, the paper-and-pencil test Stai was applied to measure anxiety. Results: Concordance between implicit interests and explicit choices was less than 50%. The software developed for assessing implicit interests not only proved to be an efficient tool to make them arise but also a good predictor of anxiety. Conclusions: Implicit interests and explicit elections are not the same. The approach from implicit preferences is an important shift in the approximation to vocational guiding and to reduce youngsters’ indecision level. Beyond vocational choice, this information may improve the short- and long-term quality of life and mental health.


2018 ◽  
Vol 21 (3) ◽  
pp. 4-13
Author(s):  
Małgorzata Kamińska ◽  
Joanna Golec ◽  
Dorota Czechowska

Introduction: The aim of presented study was to evaluate selected quality of life indicators for women treated surgically due to intertrochanteric femur fractures in terms of implementation of physiotherapeutic and nursing standards. Clinical Hospital in Krakow (5WSK) within the period from January 2015 to December 2016. At that time, 145 women with intertrochanteric femur fracture were admitted to the hospital. The age of the patients ranged between 58 and 92 years, with an average of 83.6 years. The following questionnaires and score scales were used to assess the quality of life: Short Pfeiffer Mental Status Questionnaire (SPMSQ), Instrumental Activities of Daily Living (IADL) scale, SF-36 Quality of Life Questionnaire, Barthel scale, HOOS scale, Geriatric Depression Scale (GDS) by Yesavage, the author’s questionnaire on rehabilitation care problems related to urinary tract infections, bed sores, pneumonia, gastrointestinal disorders, gastrointestinal infections and thromboembolic complications as well as survival rate. Results and conclusions: 1. The quality of life of women operated because of intertrochanteric femoral fractures using an intramedullary Gamma nail had deteriorated in both short and long-term observation. 2. Maintenance and individualization of nursing standards and rehabilitation in women treated surgically due to intertrochanteric femoral fractures had a positive effect on the overall process of their treatment. 3.The level of physical activity declared by women operated due to intertrochanteric femur fracture prior to the occurrence of these fractures, has a signifi cant effect on their functional results in short and long-term observation. The higher the level of physical activity of these patients before the fracture, the more favourable was the functional outcome. 4. The level of mood and self-acceptance of the disease in women treated surgically for this fracture had signifi cant impact on the process of their nursing as well as rehabilitation, and on functional status in short and long-term follow-up. The higher the level of mood and self-acceptance of the disease in these women, the better the process of their nursing, rehabilitation and the functional outcome.


WSN stands for Wireless Sensor Network it is an prefect models of the IoT or Internet of Things that gives checking administrations to catastrophic events, for example, volcanoes ejection and seismic tremor which can influence the life of person. All things considered, the QoS or Quality-of-Service it is a significant problem of the basic application so that it is adequate as well as heartiness is guaranteed. Other than this without a doubt administrations and commitments in checking frameworks, WSN's restricted assets can seriously corrupt the Quality-of-Service in the application of Internet of Things. There will be a decrease in the Quality-of-Service because of the blockage in the wireless service network in the application. For these situtations proficient utilization for the rare assets might be critical for guaranteeing consistent tramission of the information. Decreasing pace in the retransmission of the parcel that occurs due to the blockage diminishes sensor hubs power utilization. PDNC also known as Packet Discarding based Node Clustering that is a specific bundle disposing of technique is presented in this research paper. Every hubs conveyed will be bunched to a few gatherings that focuses on the zone and at once selection of a group head will be done. Parcel disposing of procedure will at that point be conveyed at every hub to diminish the quantity of bundles adding to blockage. Reenactment examination utilizing NS-2 demonstrates that the proposed method can lessen blockage along these lines improve the general execution.


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