scholarly journals B2B Marketing Strategies to Gain Competitive Advantage in Coimbatore Based Pump Industry in Tamilnadu

2019 ◽  
Vol 4 (2) ◽  
pp. 15-19
Keyword(s):  
Competitive Advantage ◽  
Marketing Strategies ◽  
Sustainable Growth ◽  
Market Penetration ◽  
Time Service ◽  
Service Support ◽  
Differentiation Strategy ◽  
Support Strategy ◽  
Focus Strategy ◽  
The Impact

Marketing excellence is the need of the hour in today‘s competitive scenario. Numerous companies are striving to compete by continuous implementation of effective marketing strategies for sustainable growth. The purpose of this research is to investigate the impact of Internal marketing strategies and analyse the relationship between Focus Strategy (FS), Differentiation Strategy (DS), Market Penetration Strategy (MPS) and Sales Service Support Strategy (SSS) for Competitive Advantage (CA) with respect to organised sector of Coimbatore based pump industry in TamilNadu.The result shows that, Focus Strategy, Differentiation Strategy and Sales Service Support Strategy are having strong and positive impact on Market Penetration Strategies. There is also a positive and strong impact of Market Penetration Strategy for Competitive Advantage. It was suggested to provide adequate training for sales and service persons to constantly improve on technical expertise and look for new design of service quality and to monitor on-time service which would place organized pump industry on sustainable growth in a competitive market.

scholarly journals Strategies of Green Marketing as tool of Competitive Advantage

2019 ◽  
Vol 7 (2) ◽  
pp. 257-265
Author(s):  
Arslan Afzal Ansari ◽  
Muhammad Waqas Ameer ◽  
Lubna Tabbassum
Keyword(s):  
Competitive Advantage ◽  
Marketing Strategy ◽  
Great Increase ◽  
Marketing Strategies ◽  
Green Marketing ◽  
Basic Tool ◽  
The Impact

This paper aims to find out the impact of green marketing strategies as tool of competitive advance for the firm. Green marketing is a basic tool and marketing strategy to get competitive advantage on other firms in the market. The firms which are going green are enjoying high returns and a great increase in their profits. Moreover these firms also have competitive advantage on other firms in the market.

The Role of Marketing Strategies in Modern Business and Society

2015 ◽  
pp. 274-300 ◽  
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Organizational Performance ◽  
Marketing Strategies ◽  
Business And Society ◽  
Sustainable Competitive Advantage ◽  
Differentiation Strategy ◽  
Segmentation Strategy ◽  
Leadership Strategy ◽  
Modern Business ◽  
Focus Strategy

This chapter introduces the role of marketing strategies in modern business and society, thus explaining the theoretical and practical concepts of competitive strategy, market segmentation strategy, differentiation strategy, cost leadership strategy, focus strategy, market orientation, and organizational performance; the significance of marketing strategies in modern business and society; and the impact of marketing strategies on organizational performance. Marketing strategies serve as the valuable foundation of marketing plans designed to fill marketing needs and reach marketing objectives. Marketing strategies include all basic and long-term activities in the field of marketing, thus dealing with the analysis of the strategic situation of an organization and the formulation, evaluation and selection of market-oriented strategies and effectively contribute to the goals of the organization and its marketing objectives. The chapter argues that applying marketing strategies has the potential to increase organizational performance and gain sustainable competitive advantage in the social media age.

The Role of Marketing Strategies in Modern Business and Society

2017 ◽  
pp. 549-576
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Organizational Performance ◽  
Marketing Strategies ◽  
Business And Society ◽  
Sustainable Competitive Advantage ◽  
Differentiation Strategy ◽  
Segmentation Strategy ◽  
Leadership Strategy ◽  
Modern Business ◽  
Focus Strategy

This chapter introduces the role of marketing strategies in modern business and society, thus explaining the theoretical and practical concepts of competitive strategy, market segmentation strategy, differentiation strategy, cost leadership strategy, focus strategy, market orientation, and organizational performance; the significance of marketing strategies in modern business and society; and the impact of marketing strategies on organizational performance. Marketing strategies serve as the valuable foundation of marketing plans designed to fill marketing needs and reach marketing objectives. Marketing strategies include all basic and long-term activities in the field of marketing, thus dealing with the analysis of the strategic situation of an organization and the formulation, evaluation and selection of market-oriented strategies and effectively contribute to the goals of the organization and its marketing objectives. The chapter argues that applying marketing strategies has the potential to increase organizational performance and gain sustainable competitive advantage in the social media age.

scholarly journals Does Intellectual Capital Spur Sustainable Competitive Advantage and Sustainable Growth?: A Study of Chinese and Pakistani Firms

SAGE Open ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 215824402199670
Author(s):  
Yuqiu Lu ◽  
Guowei Li ◽  
Zhe Luo ◽  
Muhammad Anwar ◽  
Yunju Zhang
Keyword(s):  
Human Capital ◽  
Competitive Advantage ◽  
Significant Influence ◽  
Intellectual Capital ◽  
Sustainable Growth ◽  
Sustainable Competitive Advantage ◽  
Chinese Firms ◽  
Mediating Role ◽  
The Impact ◽  
The Relationship

Steered by the resource-based view theory, this study scrutinizes the impact of the dimensions of Intellectual Capital (IC)—human capital, structural capital, and relational capital (RC)—on sustainable growth (SG) with the mediating role of Sustainable Competitive Advantage (SCA). We gathered data from 2010 to 2017 of 90 listed firms of China and Pakistan, respectively, and applied EVIEWS. The results indicate that IC plays a significant role in the SG of Chinese and Pakistani firms. IC has a significant influence on differentiation strategy (DS) in Chinese firms whereas only RC has an insignificant influence on DS in Pakistani firms. IC has a significant influence on cost leadership strategy (CLS) in Pakistani firms whereas structural and RC have an insignificant influence on the SG of Chinese firms. In terms of the mediating role, DS partially mediates the relationship between IC and SG in Pakistani firms while it only fully mediates the path between RC and SG in Chinese firms. CLS partially mediates the relationship between IC and SG in Chinese firms while it fully mediates the association between human capital and SG in Pakistani firms. This study recommends Chinese and Pakistani firms to encourage investment in IC to gain SCA and SG in the turbulent markets. To concise, this research advises Chinese firms to invest a satisfactory amount in human capital as compared with structural and RC. However, Pakistani firms should focus on IC to gain SCA and SG.

scholarly journals The impact of CRM on QoE : An exploratory study from mobile phone industry in Morocco

2015 ◽  
Vol 5 (2) ◽  
Author(s):  
Amine Aziza ◽  
Mourad Oubrich ◽  
Klaus Solberg Søilen
Keyword(s):  
Quality Of Service ◽  
Mobile Phone ◽  
Quality Of Experience ◽  
Customer Experience ◽  
Marketing Strategies ◽  
Market Penetration ◽  
Technological Support ◽  
The Impact ◽  
The Relationship

Today’s mobile phone sector is marked by intensified competition and strong market penetration. In this environment, the carriers offer their customers a wide variety of services that are quite similar from one operator to another. These customers are always searching for a quality of experience (QoE). On one hand, operators interact with their customers through CRM practices inspired by their marketing strategies and rolled out through their procedures and technological support. On the other hand, the customers expect an extremely high quality of service (QoS) and subjectively perceive the utility and usability (Qp) of these mobile services. This paradox led us to study the impact of CRM on the customer experience (QoE) in the mobile phone industry, in this study with data from Morocco. Empirical data confirms existing theory, CRM determinants for QoE include quality of service, quality of interaction with customer, claims management and customer knowledge. However, we also found that practitioners are aware that organizations should look beyond the relationship to manage the customer experience. To this end we developed a model based on the first four CRM determinants and the findings in this study.

Investigating Competitive Advantage in Banking Industry Based on Porter's Generic Strategies

2018 ◽  
Vol 5 (1) ◽  
pp. 52-62 ◽  
Author(s):  
Mohammad Abdolshah ◽  
Mostafa Moghimi ◽  
Seyed Amirmohammad Khatibi
Keyword(s):  
Competitive Advantage ◽  
Cost Reduction ◽  
Statistical Tests ◽  
Jel Classification ◽  
Specific Information ◽  
Competitive Strategies ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Differentiation Strategy ◽  
The Impact

Main objective of this article is investigating the role of Porter's competitive strategies (differentiation, cost reduction and focus) to increase the competitiveness and eventually gain competitive advantage. This study is a cross-sectional survey that is conducted in 2017. The study population is 221 CEOs (senior managers) in 99 Branches of 4 private banks in IRANs provinces Tehran (Capital of Iran), Qazvin and Isfahan as 3 of the most monetary turnovers. The research tools are a questionnaire containing demographic and specific information. To analyze the data, an SPSS statistical software is used and several statistical tests are used in the testing of the hypothesis and research goals. Finally, the impact of each dimension of the strategy to increase competitiveness is assessed. Also, each dimension is ranked according to influence; respectively differentiation strategy, focus strategy and cost reduction strategies. Considering banks multiplicity and results, special invest on differentiation strategy reaching competitiveness advantages to escape Red-Ocean in this industry is necessary. JEL Classification Codes: M13, G24, G21, F14.

Modernisation of Higher Education – Willful Action or Wishful Thinking? The Case of Bulgaria

2020 ◽  
Vol 8 (3) ◽  
pp. 3-17
Author(s):  
Elena Blagoeva
Keyword(s):  
Higher Education ◽  
Economic Crisis ◽  
Negative Impact ◽  
National Level ◽  
Sustainable Growth ◽  
Research Approach ◽  
Case Study Methodology ◽  
The Impact ◽  
The Eu

The impact of the last global economic crisis (2008) on the European economy put a strain on higher education (HE), yet it also pushed the sector towards intensive reforms and improvements. This paper focuses on the “Strategy for the Development of Higher Education in the Republic of Bulgaria 2014-2020”. With a case study methodology, we explore the strategic endeavours of the Bulgarian government to comply with the European directions and to secure sustainable growth for the HE sector. Our research question is ‘How capable is the Bulgarian HE Strategy to overcome the economic and systemic restraints of Bulgarian higher education?’. Because the development of strategies for HE within the EU is highly contextual, a single qualitative case study was chosen as the research approach. HE institutions are not ivory towers, but subjects to a variety of external and internal forces. Within the EU, this is obviated by the fact that Universities obtain their funds from institutions such as governments, students and their families, donors, as well as EU-level programmes. Therefore, to explore how these pressures interact to affect strategic action on national level, the case method is well suited as it enabled us to study the phenomena thoroughly and deeply. The paper suggests the actions proposed within the Strategy have the potential to overcome the delay, the regional isolation and the negative impact of the economic crisis on the country. Nevertheless, the key elements on which the success or failure of this Strategy hinges are the control mechanisms and the approach to implementation. Shortcomings in these two aspects of strategic actions in HE seem to mark the difference between gaining long-term benefits and merely saving face in front of international institutions.

A Study on Employee Attitude towards Organizational Change and the impact of Change Management on Organization Commitment

2019 ◽  
Vol 118 (3) ◽  
pp. 158-169
Author(s):  
Dheera.V. R ◽  
Jayasree Krishnan
Keyword(s):  
Organizational Change ◽  
Change Management ◽  
Tamil Nadu ◽  
Change Agents ◽  
Organization Change ◽  
Sustainable Growth ◽  
Positive Approach ◽  
Organizational Goals ◽  
Organization Commitment ◽  
The Impact

Organizations that are aiming to successfully implement change needs the support and acceptance of employees who are their key stakeholder. This study analyses the influence of Employees` attitude towards organization change. The research also aims at evaluating the influence of employees’ attitude towards commitment to organization and job after the introduction of change in the organization. The study was conducted among 300 employees who belonged to executive and managerial category from different star rated hotels in Chennai, Tamil Nadu, India which are currently embracing organization changes. The findings indicate that employees of the study demonstrate a positive approach towards the change management in their organization. The observations also project that a positive approach by employees towards changes, is a very good indication for organizations to know that their workforce is committed towards the organizational goals. Hence with the support of change agents, adequate communications and by creating awareness about the need for change will result in sustainable growth in the organizations.

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