scholarly journals Customer’s Perception and its Impact on Market Share of Mobile Communication Industry with special Reference to Thanjavur Town

2019 ◽  
Vol 8 (2S4) ◽  
pp. 734-737
Keyword(s):  
Current Trend ◽  
Mobile Network ◽  
Business Environment ◽  
Technological Problem ◽  
Network Operator ◽  
Communication Industry ◽  
Customer Perception ◽  
Network Change ◽  
Mobile Communication Industry ◽  
Main Factor

Customer fulfillment is a main factor for the business environment. But it is not easy task for the business people. Because trends, preferences, technology are changing from day to day factors. On the other hand, competition is the most important factor, so every business facing this kind of problem. But the fact is one who meets out the customer satisfaction level or to give more than their desire level that company will acquire the ‘leadership position’ in the market. Now, the above condition repeats in mobile network sector, Indians are very price sensitive customer so who will focus the price sensitive market segment the opportunity is there. Based on the minds of customer the operators are following the strategy, the current trend is said to be “competitors kill strategy” in order to get attention in the minds of Indian customers. In this study focused on the customer’s perception towards the new entry of operator into market and how its affect the already existing operators in the market. But the fact is, in the present situation, the network operator faces problems like, political, economical, social and technological problem. One who tackle the situation and satisfy the customer that network operator will retain their level. So this study is about customer perception and satisfaction towards their mobile network. “Change is the only thing which cannot be change”.

Design a Cellular System with Different Cluster Size and Investigate the Co Channel Interference Assuming a Limited Geographical Area with Fixed Channel Assignment Strategy

2017 ◽  
Vol 3 (04) ◽  
Author(s):  
Md.Taz Uddin, Ahmed al Marzean, Md Rafiqul Islam, Shahjahan Ahmed
Keyword(s):  
Channel Assignment ◽  
Cluster Size ◽  
Geographical Area ◽  
Cellular System ◽  
Communication Industry ◽  
Mobile Operator ◽  
Channel Interference ◽  
Assignment Strategy ◽  
Fixed Channel Assignment ◽  
Mobile Communication Industry

There are different communication standards in present mobile communication industry. Each of this standards has its own feature, architecture, and channel assignment strategies. Each mobile operator uses one of any standard and their aim is to support as much user as possible to communicate with tolerable interference. For that reason they use different cluster size and frequency planning to cover entire geographical area. To reuse the given bandwidth within the entire geographical area some cells uses same sets of frequency and interference arise when the distance between these cells is small. Also when distance is large then capacity is going low. In this thesis our work is to investigation the co channel interference among different cluster size assuming a limited sub urban geographical area in a cellular GSM network. Also we calculate the number of users using each of this cluster size and finally design a cellular system in this geographical area using best results (minimum interference and maximum capacity).

scholarly journals A Characterization of the COVID-19 Pandemic Impact on a Mobile Network Operator Traffic

2020 ◽  
Author(s):  
Andra Lutu ◽  
Diego Perino ◽  
Marcelo Bagnulo ◽  
Enrique Frias-Martinez ◽  
Javad Khangosstar
Keyword(s):  
Mobile Network ◽  
Network Operator ◽  
Mobile Network Operator

scholarly journals DIFFERENCES IN ASSESSING SELLERS' BEHAVIOUR BY THE CUSTOMERS OF BABY BOOM, X, Y AND Z GENERATIONS

2019 ◽  
Vol 7 ◽  
Author(s):  
Jana Kovaľová ◽  
Zuzana Birknerová ◽  
Miroslav Frankovský ◽  
Eva Benková
Keyword(s):  
Generation X ◽  
Generational Differences ◽  
Baby Boom ◽  
Business Environment ◽  
Added Value ◽  
Generation Z ◽  
Questionnaire Method ◽  
Buying Behaviour ◽  
Main Factor

The role of sellers is changing in a turbulent business environment and only the sellers who provide first class services and approach to them in a responsible way can survive among competitors. Customers perceive it as an added value and have a good feeling from buying. It is just sellers who are becoming the main factor that contributes to the competitiveness of a whole organization. The segmentation of customers into individual generations enables us to better understand their preferences and requirements, it is then possible to predict their tendencies in buying behaviour and thus increasing the success of sales. The main aim of the paper is to present the issue of different assessment of sellers’ behaviour by the customers of the Baby Boomers, Generation X, Generation Y and Generation Z. In connection with these differences, the aim of the research is to identify generational differences in the assessment of manipulative, assertive, stressed and engaged behaviour of sellers, as well as to analyse the determinants that affect the buying behaviour of customers. The research was conducted using a questionnaire method and mathematical-statistical methods on a sample of 207 respondents. The research results confirm the existence of statistically significant differences in assessing the determinants of sellers’ behaviour from the perspective of individual customer generations.

scholarly journals Понятие «предпринимательская среда» в научной литературе

2020 ◽  
Vol 55 (2) ◽  
pp. 52-60
Author(s):  
Yulia V. Galkina
Keyword(s):  
Economic Growth ◽  
Poverty Reduction ◽  
Scientific Literature ◽  
Business Environment ◽  
Business Climate ◽  
Entrepreneurial Climate ◽  
Business Entities ◽  
Definition Of ◽  
Medium Businesses ◽  
Main Factor

В статье проводится обзор мнений различных авторов в отношении понятий «предпринимательская среда», «предпринимательский климат». Описаны существующие в научной литературе подходы к определению данных понятий. Приведены мнения авторов, использующих близкие по смыслу определения, такие, как «бизнес-климат», «бизнес-среда», «экономическая среда». На основании изученных мнений предложено уточнённое определение понятия «предпринимательская среда», по мнению автора, более универсально и полно отражающее значение данного понятия. Ключевые слова: предпринимательская среда, предпринимательский климат, малый и средний бизнес, совокупность объективных и субъективных факторов, субъекты предпринимательской деятельности, субъекты рыночной экономики, главный фактор экономического роста и сокращения бедности. The article reviews the opinions of various authors on the concepts of "entre-preneurial environment" and "entrepreneurial climate". The article describes the existing approaches to the definition of these concepts in the scientific literature. The article also contains the opinions of the authors who use similar definitions, such as "business climate", "business environment", " economic environment». Based on the studied opinions, a refined definition of the concept of "business environment" is proposed, which, in the author's opinion, more universally and fully reflects the meaning of this concept. Keywords: entrepreneurial environment, entrepreneurial climate, small and medium businesses, a set of objective and subjective factors, business entities, market economy entities, the main factor of economic growth and poverty reduction.

Mobile Communication

2013 ◽  
pp. 217-233
Author(s):  
Ozlem Hesapci-Sanaktekin ◽  
Irem Somer
Keyword(s):  
Mobile Communication ◽  
Mobile Applications ◽  
Mobile Application ◽  
Smart Phone ◽  
Communication Technologies ◽  
Online Questionnaire ◽  
Communication Tools ◽  
Digital Platforms ◽  
Communication Industry ◽  
Mobile Communication Industry

With the improvements in communication technologies and the increased need for mobile communication among users, the mobile communication industry has been faced with fast-paced developments in the last few decades. The developments in mobile communication technologies provide opportunities that cannot be provided by traditional communication tools. Mobile applications are considered examples of such opportunities. The services offered by mobile phone technologies are diversified by the mobile applications that can be downloaded through digital platforms, and with these applications smart-phone users become even more active users. The current chapter reports findings from a study that employed a structured online questionnaire with 271 smart-phone users. The findings revealed that mobile application use, either free or paid, is explained by the period of smart-phone use, attitudes toward mobile applications, financial cost, and opinion leadership. Furthermore, free applications are more frequently used when the innovativeness increases and the perceived application cost decreases. The results present important outcomes for mobile companies, the digital platform providers, as well as mobile application producers.

Store Format Influence on Customer Perception of the Store Environment

2012 ◽  
Vol 1 (4) ◽  
pp. 9-21
Author(s):  
Susana Henriques Marques ◽  
Maria Santos
Keyword(s):  
Current Trend ◽  
Retail Store ◽  
Retail Stores ◽  
Client Perceptions ◽  
Customer Perception ◽  
Store Attributes ◽  
Dependent Variables ◽  
Store Environment ◽  
Strategic Differentiation ◽  
Retail Formats

This study compares client perceptions of the global in-store environment applied to different retail store formats. Literature has shown that certain store attributes are important strategic differentiation tools for grocery retailers. A retail atmosphere can lead to success or failure of a business. Previous studies have neglected the current trend to the coexistence of different retail formats, under different brands but within the same organization. In these cases, a multi-banner company needs to customize the atmosphere to its customers in order to gain attention. This research is about the influence of the store format on the servicescape of the grocery retail stores. A survey was conducted of 302 hyper and supermarket customers. A range of atmospherics variables were considered, including some less studied, such as temperature and cleanliness. The results show that all the dependent variables are sensitive to store format, except cleanliness.

A Closer Look at Direct Carrier Billing

2020 ◽  
Vol 10 (4) ◽  
pp. 18-40
Author(s):  
Lorena Herrera López
Keyword(s):  
Big Data ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Mobile Network ◽  
Marketing Channels ◽  
Digital Marketing ◽  
Mobile Service ◽  
Web Analytics ◽  
Network Operator ◽  
Over The Top

The impulse to digitalization by telecom operators requires the commercialization of over-the-top services (OTT) based on the fine understanding and prediction of customer behaviour through pattern recognition involving big data, resulting in an essential part of web analytics and digital marketing. The objective of this research is to analyse factors influencing the purchase and use of a mobile game commercialized by a mobile network operator (MNO), through different digital marketing channels and using direct carrier billing (DCB) as payment channel. The novelty contribution of this study is twofold. Firstly, it assesses determinants related to the purchase and use of a mobile service through the analysis of variables identified in the scientific literature's review. In addition, it also incorporates a set of variables based on data retrieved from big data analytics. Secondly, this research analyses the willingness of consumers to pay through DCB.

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