scholarly journals Factors Influencing the Working Women’s Buying Behavior of Gold Jewelry with Special Reference to Virudhunagar District

2019 ◽  
Vol 8 (3) ◽  
pp. 1186-1189
Keyword(s):  
Consumer Behavior ◽  
Financial Crisis ◽  
Special Reference ◽  
Consumer Perception ◽  
Business Unit ◽  
Buying Behavior ◽  
Liquid Asset ◽  
Factors Influencing ◽  
Gold Jewelry ◽  
Made In

Gold is a metal that attracts a lot of people. Gold is a liquid asset, which can be easily converted into cash. Among Hindus, gold is considered to be the icon of Lakshmi, the goddess of wealth and prosperity. That is why still when the price rises, people continue to acquire it. Consumer perception is vital for all the business unit. The perception of consumers influences their consumer behavior, which will affect the profit of the business. This research attempts to determine the factors that influence customers to purchase gold jewelry in general and to know the consumer perception towards jewelry in the study area in particular. Gold is considered as a secured form of investment against any financial crisis because of its easy liquidity. An attempt has been made in this study to find the factors influencing the customers to purchase gold jewelry.

scholarly journals Consumer Perception towards Paytm with Special Reference to Kanyakumari District

2019 ◽  
Vol 8 (4) ◽  
pp. 7779-7781
Keyword(s):  
Special Reference ◽  
Consumer Perception ◽  
Customer Perception ◽  
Digital World ◽  
Factors Influencing ◽  
Digital Wallets

— We are living in a digital world where shopping is in its peak. In order to ease the payment procedure of the shoppers, the concept of Fintech emerged. Without the use of any cards, one can do shopping and make payment with the help of digital wallets. There are several digital wallets applications in India and Paytm is popular among them. We need to keep money in our paytm account and that can be used for making payments. The objective of this paper is to analyze the customer perception towards Paytm and the factors influencing customers to use Paytm in Kanyakumari District.

scholarly journals A Study Of Consumer Behavior Of Elderly Consumers With Special Reference To Green Products

2011 ◽  
Vol 15 (4) ◽  
pp. 101
Author(s):  
S. D. Singh
Keyword(s):  
Consumer Behavior ◽  
Special Reference ◽  
Buying Behavior ◽  
Green Products ◽  
Factors Affecting ◽  
Environmental Friendly ◽  
Elderly Consumers ◽  
Purchasing Patterns

This paper focuses on studying the consumer behavior of elderly customers for green products, the so called environmental friendly products. The researcher also highlights the emerging awareness of elderly consumers about the green products. This concern has started showing the trends in their purchasing patterns. This paper also identifies the factors affecting their buying behavior.

A Study on Consumer Perception towards Promotional Messages with Special Reference To Coimbatore City

2021 ◽  
Vol 08 (1&2) ◽  
pp. 1-4
Author(s):  
S Renugadevi ◽  
Keyword(s):  
Marketing Strategy ◽  
Special Reference ◽  
Text Messaging ◽  
Personal Selling ◽  
Consumer Perception ◽  
Buying Behavior ◽  
Product Service ◽  
Promotional Messages ◽  
Promotional Message ◽  
A Company

Promotional messages are the type of personal selling where the customers are contacted individually. Promotional message is the communication about the product/service that a company wants to deliver to its target customers in order to generate awareness and subsequent sales. Promotional messages maybe in various forms, the most common forms being text messaging and email. Hence this study is focused on consumer perception towards Promotional messages in Coimbatore City. It was found that customers are overloaded with promotional messages. It acts as a good marketing strategy. It is also found that the buying behavior is significantly influenced by promotional messages. Mostly customers are receiving promotional messages through SMS only. Daily messages are sometimes irritating for customers that can be avoided. Majority of the customers are felt that promotional messages are useful.

scholarly journals A STUDY ON CONSUMER SATISFACTION TOWARDS ONLINE PURCHASING IN FLIPKART WITH SPECIAL REFERENCE TO KURICHI IN TIRUNELVELI CITY

2020 ◽  
Vol 5 (8) ◽  
Author(s):  
Dr. U. Jothimani ◽  
C. Jeya Gowri
Keyword(s):  
Consumer Behavior ◽  
Special Reference ◽  
Consumer Satisfaction ◽  
Satisfaction Level ◽  
Consumer Behaviors ◽  
Factors Influencing ◽  
Quality Product ◽  
General Profile ◽  
Available Resources

Consumer behaviors may be defined at the behavior that consumer display in searching for purchasing, evaluating and disposing of products, evaluating and disposing of produces, service and ideas which they expect to satisfy their needs”. Thus, the study of consumer behavior is the study of how an individual makes decision to spend their available resources-money, time and effort on consumption related items. However, it may be noted that consumer behavior research today goes far beyond “what, why, how, when, where, and how often” fact of consumer behavior and also consider the use of goods they buy and evaluations after use there may be many repercussions after the consumer make a purchase. In Tirunelveli all so there are such studies regarding various aspects. In such that way, flipkart.com in Tirunelveli city were found to be providing quality product and services to the consumer satisfaction. This prompted the researcher to select the study regarding the various factors influencing the satisfaction level of the consumer retention and their problems. The study has covered the general profile and the shopping habits of the respondents, along with an enumeration of their opinion on the various dimensions of satisfaction to the service provided

scholarly journals Advertising Media Impact in Consumer Buying Behavior

2019 ◽  
Vol 8 ◽  
pp. 54-56
Author(s):  
Ashmita Dahal Chhetri
Keyword(s):  
Consumer Behavior ◽  
Young Male ◽  
Electronic Media ◽  
Buying Behavior ◽  
Media Impact ◽  
High Degree ◽  
The Impact ◽  
Buying Behaviors ◽  
The Relationship ◽  
Better Than

Advertisements have been used for many years to influence the buying behaviors of the consumers. Advertisements are helpful in creating the awareness and perception among the customers of a product. This particular research was conducted on the 100 young male and female who use different brands of product to check the influence of advertisement on their buying behavior while creating the awareness and building the perceptions. Correlation, regression and other statistical tools were used to identify the relationship between these variables. The results revealed that the relationship between media and consumer behavior is positive. The adve1tising impact on sales and there is positive and high degree relationship between advertising and consumer behavior. The impact on advertising of a product of electronic media is better than non-electronic media.

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