A Study on Consumer Perception towards Promotional Messages with Special Reference To Coimbatore City

2021 ◽  
Vol 08 (1&2) ◽  
pp. 1-4
Author(s):  
S Renugadevi ◽  
Keyword(s):  
Marketing Strategy ◽  
Special Reference ◽  
Text Messaging ◽  
Personal Selling ◽  
Consumer Perception ◽  
Buying Behavior ◽  
Product Service ◽  
Promotional Messages ◽  
Promotional Message ◽  
A Company

Promotional messages are the type of personal selling where the customers are contacted individually. Promotional message is the communication about the product/service that a company wants to deliver to its target customers in order to generate awareness and subsequent sales. Promotional messages maybe in various forms, the most common forms being text messaging and email. Hence this study is focused on consumer perception towards Promotional messages in Coimbatore City. It was found that customers are overloaded with promotional messages. It acts as a good marketing strategy. It is also found that the buying behavior is significantly influenced by promotional messages. Mostly customers are receiving promotional messages through SMS only. Daily messages are sometimes irritating for customers that can be avoided. Majority of the customers are felt that promotional messages are useful.

CONDUCTING PERSONAL SALE’S ACTIVITIES ON B2B MARKETS IN CONDITIONS OF CORONAVIRUS PANDEMIC – SELECTED ASPECTS

2020 ◽  
Vol 21 (specjalny) ◽  
pp. 203-214
Author(s):  
Aleksander Pabian
Keyword(s):  
Personal Selling ◽  
Daily Basis ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Review Of The Literature ◽  
Integrated Marketing Communication ◽  
Goods And Services ◽  
Promotional Messages ◽  
Security Standards ◽  
A Company

Integrated marketing communication can be used to sufficiently increase demand for goods and services that are provided by a company on b2b market. Promotional activities can effectively influence decisions of potential institutional buyers by providing information, arguments, promises and prompting to buy or use promoted products and services. Promotional messages are also used to create a positive opinion about an enterprise or institution. One of the classic instruments of integrated communication is personal selling. It seems that in the conditions of the spread of the pathogen causing COVID-19 disease, the possibilities of using this tool are limited. In the article, however, the author presents a model whose implication can allow the benefits of the tool while maintaining security standards. The basis for consideration was a systematic review of the literature as well as an interview conducted using indirect communication with managers of companies that use the promotional tool characterized in the article on a daily basis.

scholarly journals Consumer Perception of Modern and Traditional Forms of Advertising

2020 ◽  
Vol 12 (23) ◽  
pp. 9996
Author(s):  
Marcela Korenkova ◽  
Milan Maros ◽  
Michal Levicky ◽  
Milan Fila
Keyword(s):  
Social Networks ◽  
Marketing Strategy ◽  
Target Group ◽  
Strategy Choice ◽  
Consumer Perception ◽  
Competitive Environment ◽  
Different Types ◽  
Key Factor ◽  
The Right ◽  
A Company

If a company wants to succeed in a tough competitive environment, it must consider all the options to be more visible. One of these possibilities is advertising, which exists in a considerable variety of forms. Therefore, our goal was to conduct a survey on the attitude of customers in Slovakia to several modern and traditional forms of advertising, which are used by companies for their visibility. Data were obtained from the questionnaires filled in by 244 respondents. We were interested in opinions on advertising oversaturation, the influence of advertising, annoyance by advertising, and credibility of advertising. In each of four topics, we investigated opinions on 21 different types of advertising, using non-parametric tests to determine the significance of differences, which means we used inductive statistics. According to respondents, the advertising on social networks has a higher influence than most other types of advertising. At the same time, it is not one of the most trusted forms, nor one of the most bothering forms. The right marketing strategy choice concerning time, money, form, and efficiency is a key factor to companies. Therefore, it is important for companies to use the right form or combination of forms of advertising to make themselves known depending on the type of product and its target group. To increase the sustainability of a company in the market, it is important to use the right form or combination of forms of advertising considering the product and the target group.

scholarly journals Impact of Packaging Strategy of Lays Product on Consumer Buying Behavior with Special Reference to Navi Mumbai City

2020 ◽  
pp. 239-246
Author(s):  
Dr. Geeta Kohade ◽  
Asst. Prof. Dipali Kadam
Keyword(s):  
Marketing Strategy ◽  
Special Reference ◽  
Supply And Demand ◽  
Secondary Data ◽  
Simple Random Sampling ◽  
Primary Data ◽  
Buying Behavior ◽  
Packaging Strategy ◽  
Mumbai City ◽  
Consumer Buying Behavior

In the era of globalization the cosmetic goods are becoming quite popular amongst all the classes of the consumers. Both supply and demand sides are showing positive response to the changing marketing scenario. The packaging strategy have become prominent in most of the cities. Consumers become very choosy about different snacks products; in that young consumer have choosy for good taste. The Title of this research paper “Impact of Packaging Strategy of Lays Product on Consumer Buying Behavior with special reference to Navi Mumbai City”. The objectives of this study were to know different factors packaging strategy of lays, to know customer’s satisfaction towards different strategy of lays, to define Impact of packaging strategies on improving customer purchasing decision of lays product, to determine different factors affecting consumer buying behavior, to do study on impact of promotional strategy on consumer buying behavior, to identify customer’s preferences towards new packaging strategy of Lays “Smile deke dekho”. The Hypothesis were Ho = Marketing strategy provided by marketer and consumer buying behavior are not associate by each other and H1 = Marketing Strategy provided by marketer and consumer buying behavior are Associate by each other. Primary data have been collected using the structured questionnaire with personal interviews to 100 consumers. Simple Random sampling method was adopted for the study. Secondary data were collected from television, newspapers, magazines, text books and related websites. The present study is descriptive in nature. The collected data were analyzed through graphical presentation. This study will help us to know the packaging strategy on consumers buying behaviour, factors influence on buying behavior.

scholarly journals Analisis Strategi Marketing Funding di Bank BRISyariah KC Purwokerto

2019 ◽  
Vol 5 (02) ◽  
pp. 293-300
Author(s):  
Mila Fursiana Salma Musfiroh ◽  
Muhammad Rifai ◽  
Nada Diana
Keyword(s):  
Marketing Strategy ◽  
Personal Selling ◽  
Sales Promotion ◽  
Third Party ◽  
Target Market ◽  
Public Attention ◽  
Analysis Process ◽  
The Right ◽  
High Level ◽  
A Company

High level of competition in banks in fighting over third party funds, spur banks to continue to try to lure their customers in various ways. No matter how good the company's management, segmentation, target market, will not run if it is not followed by the right strategy. Strategy is the steps that must be carried out by a company to achieve goals. While marketing is a process of creating, offering, andex changing valuable products to other parties to achieve the goals of a company. So the marketing strategy is the steps taken to take over the decision carefully toget the goals and objectives to be achieved by taking into account the conditions ofthe surrounding environment. This is done to get the wants and needs to beachieved. The same goes for BRISyariah KC Purwokerto. The purpose of this study is to determine the funding marketing strategy in raising funds, and how the impactof the marketing strategy implemented by the funding department. In this study using qualitative methods, the analysis process uses data reduction, data display,data verification and drawing conclusions. BRISyariah KC Purwokerto's strategy in marketing in terms of funding to attract public attention using advertising, personal selling, publicity and sales promotion strategies. Of course, this is able to spur the growth of bank financial assets, seen from the acquisition of individual funding team targets in August reached 98.5%, increasing to 102.4% in September from the target of 1 billion per employee. the division and supervision targets perSeptember reached 96% of the 260 billion target.

scholarly journals Factors Influencing the Working Women’s Buying Behavior of Gold Jewelry with Special Reference to Virudhunagar District

2019 ◽  
Vol 8 (3) ◽  
pp. 1186-1189
Keyword(s):  
Consumer Behavior ◽  
Financial Crisis ◽  
Special Reference ◽  
Consumer Perception ◽  
Business Unit ◽  
Buying Behavior ◽  
Liquid Asset ◽  
Factors Influencing ◽  
Gold Jewelry ◽  
Made In

Gold is a metal that attracts a lot of people. Gold is a liquid asset, which can be easily converted into cash. Among Hindus, gold is considered to be the icon of Lakshmi, the goddess of wealth and prosperity. That is why still when the price rises, people continue to acquire it. Consumer perception is vital for all the business unit. The perception of consumers influences their consumer behavior, which will affect the profit of the business. This research attempts to determine the factors that influence customers to purchase gold jewelry in general and to know the consumer perception towards jewelry in the study area in particular. Gold is considered as a secured form of investment against any financial crisis because of its easy liquidity. An attempt has been made in this study to find the factors influencing the customers to purchase gold jewelry.

Strategi Pemasaran Untuk Meningkatkan Jumlah Kunjungan Pada Obyek Wisata Kebun Raya Dan Kebun Binatang (KRKB) Gembira Loka Di Kota Yogyakarta

2017 ◽  
Vol 22 (1) ◽  
pp. 1-10
Author(s):  
Nur Wening ◽  
Muhammad Al Hasny ◽  
Ridha Fitryana
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Internal Variable ◽  
External Variable ◽  
Collection Method ◽  
Data Collection Method ◽  
A Company

This research aims to formulate marketing strategy to increase visitors of Gembira Loka Garden and Zoo (KRKB Gembira Loka) in Yogyakarta. This research is qualitative research and uses interview, observation, and documentation as data collection method. The data is analyzed by using SWOT analysis with internal and external variable identification. The internal variable shows that location is the main strength of Gembira Loka KRKB with 0.17 by value and 5 by rating. From external variable, the result of EFAS table shows that Gembira Loka KRKB has good enough chance while the thread has less result than the chance. Gembira Loka KRKB is in quadrant 1, which is the position in which a company is considered to be in a beneficial situation due to its chance and strength. In such case, the company can utilize the chance by maximizing the strength. The following strategy to go through in this condition is supporting aggressive planning.

Different Approaches to Design Management - comparative study among Swedish and Polish furniture companies

2016 ◽  
Vol 8 ◽  
pp. 46-52 ◽  
Author(s):  
Justyna Starostka
Keyword(s):  
Best Practices ◽  
Marketing Strategy ◽  
Development Process ◽  
Product Development Process ◽  
Design Management ◽  
Brand Name ◽  
The Third ◽  
Design Activities ◽  
Effective Product ◽  
A Company

There are many roles that design can play in organisations. It can be source of good marketing strategy, and designer by himself can be a promotional tool for a company. Thanks to those actions companies can gain publicity, media attention and good PR.On the second level, design can be perceived as ‘process of making things better’. In this case companies can achieve more effective product development process, new tools and technologies.On the third level we have the situation when designer work alongside with company managers with the whole business concept. At this level, designers’ work looks more like a brand consultant, a strategist. In this approach design should be reflecting certain brand name and brand values.As our study presented, Swedish companies operate on those two, higher levels, while Polish still limit the scope of design. We strongly believe, that Polish companies, as they gain more experience with design activities, will be more likely to perceive design in this more mature approach. In the meantime, presenting best practices from companies from other, more mature countries could be a good way of promoting design as a strategic asset rather than promotional tool. We believe that in order to fasten this process, Polish companies should as follows:1. Work more often with external and foreign designers;2. Expand the area of designer responsibilities in companies;3. Place the responsibility for design in hands of professional design managers.

Techniques of Viral Marketing

2019 ◽  
Vol 118 (6) ◽  
pp. 97-99
Author(s):  
Arockia Jeyasheela A ◽  
Dr.S. Chandramohan
Keyword(s):  
Social Media ◽  
Real Time ◽  
Word Of Mouth ◽  
Viral Marketing ◽  
Consumer Perception ◽  
Key Word ◽  
The Right ◽  
A Company

This study is discussed about the viral marketing. It is a one of the key success of marketing. This paper gave the techniques of viral marketing. It can be delivered word of mouth. It can be created by both the representatives of a company and consumer (individuals or communities). The right viral message with go to right consumer to the right time. Viral marketing is easy to attract the consumer. It is most important advertising to consumer. It involves consumer perception, organization contribution, blogs, SMO (Social Media Optimize), SEO (Social Engine Optimize). Principles of viral marketing are social profile gathering, Proximity Market, Real time Key word density.

Consumers attitudes towards cosmetic products in Chitwan, Nepal

2021 ◽  
Vol 1 ◽  
pp. 70-75
Author(s):  
Ashmita Dahal Chhetri
Keyword(s):  
Standard Deviation ◽  
Marital Status ◽  
Marketing Strategy ◽  
Positive Influence ◽  
Primary Data ◽  
Cosmetic Products ◽  
Buying Behavior ◽  
Likert Scales ◽  
Factor Income ◽  
Consumer Buying Behavior

The purpose of this paper is to study the consumer buying behavior towards cosmetics. This study primarily focuses on various factors like age, occupation; marital status and educations have positive influence towards cosmetic products. Primary data were used in research. Questionnaire of survey included five point likert scales. 110 completed questionnaires were returned and then 100 valid were analyzed by using ANOVA, mean and standard deviation. Surprisingly in Chitwan, the factor income does not have any influence on the attitude towards cosmetic products among the consumers understudy. People consider quality as the most important factor to purchase cosmetics. The findings may be used to marketers to design marketing strategy for cosmetics.

Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation

1994 ◽  
Vol 31 (4) ◽  
pp. 484-504 ◽  
Author(s):  
Eric J. Arnould ◽  
Melanie Wallendorf
Keyword(s):  
Marketing Strategy ◽  
Market Segmentation ◽  
Brand Management ◽  
Interview Data ◽  
Ethnographic Methods ◽  
Strategy Formulation ◽  
Systematic Analysis ◽  
Product Service ◽  
Ethnographic Observation ◽  
Ethnographic Data

The authors show how ethnography can provide multiple strategically important perspectives on behaviors of interest to marketing researchers. They first discuss the goals and four essential characteristics of ethnographic interpretation. Then they review the particular contributions to interpretation of several kinds of ethnographic observation and interview data. Next they discuss how interpretations are built from ethnographic data. They show how multilayered interpretations of market phenomena emerge through systematic analysis of complementary and discrepant data. Finally, the authors articulate three representational strategies that are used to link multilayered interpretations to marketing strategy formulation. They suggest that ethnographic methods are appropriate for apprehending a wide variety of consumption and use situations with implications for market segmentation and targeting; product and service positioning; and product, service, and brand management.

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