Factors Influencing the Technology Acceptance of Mobile Commerce in Malaysia by using the Revised UTAUT Model

The purpose of this study is to study positive and negative factors that can substantially explain mobile commerce (m-commerce) acceptance in Malaysia. A technology acceptance model for m-commerce with eights factors is constructed. Data collected from 400 respondents are being tested on the proposed model. Confirmatory factor analysis is performed to test the reliability and validity of the model and structural equation modelling is performed to access the relationship between behavior intention and each factor. The acceptance of m-commerce is influenced by factors including performance expectancy, effort expectancy, social influence, facilitating conditions, Mobility, Personal İnnovation, Perceived Trust and use behavior; while Perceived risk is insignificant in this case The results of this study are useful for m-commerce providers in adapting their m-commerce promotion strategy. This study contributes to the practice by providing a model for m-commerce user technology acceptance, which can be used as the basis for future investigations.

Download Full-text

Explaining Social Media Adoption for a Business Purpose: An Application of the UTAUT Model

Sustainability ◽

10.3390/su13042082 ◽

2021 ◽

Vol 13 (4) ◽

pp. 2082

Author(s):

Wilert Puriwat ◽

Suchart Tripopsakul

Keyword(s):

Social Media ◽

Technology Acceptance ◽

Structural Equation ◽

User Behavior ◽

Mobile Technologies ◽

Equation Modeling ◽

Use Of Technology ◽

Acceptance Model ◽

Facilitating Conditions ◽

Use Behavior

Nowadays, the advance of the internet and mobile technologies have changed our daily life, not only in terms of consumption but in how business is done. Social media has been recognized as one of the potential online platforms for entrepreneurs especially in small and medium business establishments to cope with large corporations. This study aims to investigate elements affecting social media adoption for business purposes by adopting a well-known technology acceptance model—the unified theory of acceptance and use of technology (UTAUT). The data of 196 samples were collected via online questionnaires in Thailand using the structural equation modeling (SEM) technique employed to verify the proposed model with empirical data. The outcomes illustrate the performance and effort expectancy and social influence significantly influence behavior prospects to implement social media for business purposes. Facilitating conditions significantly contribute to affecting actual user behavior. Also, the authors investigated the moderating effect of all demographic and behavioral factors such as gender, age, daily spent time on social media, and entrepreneur status. The results of the one-way analysis of variance (ANOVA) analysis show that there are immense variances in the intention of social media behavior and use behavior due to age. Younger adults tend to be more adept with user behavior and behavioral intention more than older adults.

Download Full-text

User Attitude and Intentions Towards FinTech in Bangladesh

International Journal of Asian Business and Information Management ◽

10.4018/ijabim.20210701.oa30 ◽

2021 ◽

Vol 12 (3) ◽

pp. 1-19

Author(s):

Fairtown Zhou Ayoungman ◽

Nazmul Hasan Chowdhury ◽

Nida Hussain ◽

Papel Tanchangya

Keyword(s):

Technology Acceptance ◽

Perceived Risk ◽

Structural Equation ◽

Equation Model ◽

Perceived Usefulness ◽

Perceived Trust ◽

Unique Method ◽

Research Findings ◽

Independent Variable ◽

Acceptance Model

FinTech is considered as a need for modern financial methods to compete with traditional financial methods. The combination of innovation, technology and finance develop a unique method that could be a source of economic development in developing countries. Modern technologies are essential to recognize the user attitude, behaviour and intentions towards FinTech. Hence, the key objective of the study is to investigate the user attitude and intentions towards the adoption of FinTech in Bangladesh. Under the light of the Technology Acceptance Model and Theory of Planned Behaviour, the following study used Perceived Trust, Perceived Usefulness, Perceived Compatibility, Perceived Cost Efficiency and Perceived Risk as an independent variable towards attitude and intentions of the users towards FinTech products. The study collected data from 450 FinTech users from Bangladesh and the proposed relationship among variables were measured by Structural Equation Model by using SMART-PLS. The research findings will benefit FinTech operators to create more customized services for local consumers.

Download Full-text

User Attitude and Intentions towards FinTech in Bangladesh

International Journal of Asian Business and Information Management ◽

10.4018/ijabim.20210701oa61 ◽

2021 ◽

Vol 12 (3) ◽

pp. 0-0

Keyword(s):

Technology Acceptance ◽

Perceived Risk ◽

Structural Equation ◽

Equation Model ◽

Perceived Usefulness ◽

Perceived Trust ◽

Unique Method ◽

Research Findings ◽

Independent Variable ◽

Acceptance Model

Download Full-text

Adoption of Mobile Commerce Technology

International Journal of Technology Diffusion ◽

10.4018/jtd.2012040104 ◽

2012 ◽

Vol 3 (2) ◽

pp. 36-49 ◽

Cited By ~ 18

Author(s):

Emad Abu-Shanab ◽

Osamah Ghaleb

Keyword(s):

Technology Acceptance ◽

Perceived Risk ◽

Empirical Test ◽

Mobile Commerce ◽

Ease Of Use ◽

Perceived Usefulness ◽

Security And Privacy ◽

Privacy Concerns ◽

Perceived Trust ◽

The Impact

This research extended the Technology Acceptance Model (TAM) with perceived trust and perceived risks (security and privacy concerns) constructs to identify the impact of these factors on Jordanian users’ intentions to adopt mobile commerce (m-commerce). An empirical test was used utilizing 132 responses from students in two public universities in Jordan. Results indicated that perceived trust, perceived usefulness, and perceived ease of use are major influencers of mobile commerce adoption. On the other hand, perceived risk factors (security and privacy concerns) were not significant in this relation. Discussion, conclusion and future work are stated at the end of this paper.

Download Full-text

Analisis Penggunaan E-Commerce Terhadap Peningkatan Permintaan Kuantitas Produk Pada UMKM di Kabupaten Banyumas (Suatu Pendekatan Teori Technology Acceptance Model)

JURNAL ILMU MANAJEMEN DAN BISNIS ◽

10.17509/jimb.v10i1.15371 ◽

2019 ◽

Vol 10 (1) ◽

pp. 63-74

Author(s):

Dona Primasari ◽

Sudjono Sudjono ◽

Nining Abriani

Keyword(s):

Technology Acceptance ◽

Technology Acceptance Model ◽

Structural Equation ◽

Sampling Technique ◽

Ease Of Use ◽

Perceived Usefulness ◽

Equation Modeling ◽

Perceived Ease Of Use ◽

Acceptance Model ◽

Use Behavior

Abstract. The long-term objective of this research is to enrich the development of science, especially the development of SMEs related to the adoption of information technology with studies using the Technology Acceptance Model. The specific aim of the research is to examine what factors are inhibiting the adoption of e commerce technology in SMEs in Banyumas Regency, as well as examining whether e-commerce adoption has an impact on increasing the demand for product quantities in SMEs. Collecting data in this study was carried out by distributing questionnaires through direct interviews with SMEs in Banyumas District who were respondents. The sampling technique in this study using random sampling technique. Whereas for data analysis using Statistical Product and Service Solution (SPSS) version 22.0 and Structural Equation Modeling (SEM) with AMOS program. The results of the study show that the Technology Acceptance Model theory is able to explain the institutions of SMEs actors to use e-commerce technology. Keywords: E-commerce, perceived usefulness, perceived ease of use, use behavior,TAM (Technology Acceptance Model) Abstrak. Tujuan jangka panjang penelitian ini adalah untuk memperkaya perkembangan ilmu, khususnya pengembangan UMKM terkait dengan adopsi teknologi informasi dengan kajian menggunakan Technology Acceptance Model. Tujuan khusus penelitian adalah untuk menelaah faktor-faktor apakah yang menghambat adopsi teknologi e commerce pada UMKM di Kabupaten Banyumas, serta menelaah apakah adopsi e- commerce berdampak pada peningkatan permintaaan kuantitas produk pada UKM. Pengumpulan data dalam penelitian ini dilakukan dengan menyebarkan kuesioner melalui antar langsung kepada pelaku UMKM di Kabupaten Banyumas yang menjadi responden. Teknik pengambilan sampel dalam penelitian ini dengan menggunakan teknik random sampling. Sedangkan untuk analisis data mengunakan Statistical Product and Service Solution (SPSS) versi 22.0 dan Structural Equation Modeling (SEM) dengan program AMOS. Hasil penelitian menunjukkan bahwa teori Technology Acceptance Model mampu menjelaskan instensi para pelaku UMKM untuk menggunakan teknologi e-commerce. Hasil penelitian juga berhasil menerima 3 (tiga) hipotesis yaitu Perceived usefulnes berpengaruh terhadap use behavior, Perceived ease of use berpengaruh terhadap use behavior, use behavior berpengaruh terhadap peningkatan permintaan kuantitas produk. Hasil penelitian juga menunjukkan implementasi e-commerce tidak berpengaruh terhadap persepsi manfaat (perceived usefulness), Implementasi e-commerce tidak berpengaruh terhadap persepsi kemudahan pengoperasian sistem (perceived ease of use) atau dengan kata lain menolak 2 (dua) hipotesis lainnya.Keywords. E-commerce, perceived usefulnes, perceived ease of use, use behavior,peningkatan permintaan, TAM (Technology Acceptance Model)

Download Full-text

Technology Acceptance Model Modification for Electronic Wallet Users in Jakarta

Modern Economics ◽

10.31521/modecon.v26(2021)-03 ◽

2021 ◽

Vol 26 (1) ◽

pp. 17-24

Author(s):

Almi Budiman ◽

◽

Baruna Hadibrata ◽

Keyword(s):

Technology Acceptance ◽

Technology Acceptance Model ◽

Perceived Risk ◽

Ease Of Use ◽

Perceived Usefulness ◽

Mobile Payment ◽

Perceived Ease Of Use ◽

Perceived Trust ◽

Money Transfers ◽

Acceptance Model

Introduction. The development of mobile payment in Indonesia is increased, especially by the emergence of the two biggest electronic payments, such as Go-Pay and Ovo, which aggressively offer various interesting offers. This affects the enhancement of the use of mobile payment by the public. In the beginning, server-based electronic money services of its appearance were still small, including credit top-up and internet data, and money transfers to banks that include as a member of ATM Bersama (joint ATM). Along with the development of technology, electronic wallets begin to transform by expanding payment services, and several latest e-wallet applications have emerged. Purpose. The purpose of this research is to understand the changes in consumers’ behavior that make payments from using cash and switching to electronic wallets. Results. The results of the analysis in this study were obtained as the below: (1) Perceived ease of use, perceived usefulness, perceived security, and perceived risk and trust have an influence on the intention to use e-wallet electronic application; (2) perceived ease of use and perceived risk have an influence on perceived usefulness of e-wallet user and (3) perceived ease of use, perceived risk, and perceived usefulness influence the perceived trust of e-wallet application users. Conclusions. It can be concluded that the technology acceptance model influences the user in using the electronic wallet as their transaction method since its usage can be trusted. Moreover, the benefit they got from electronic wallet (perceived usefulness) influence their trust and increase the intention of using an electronic wallet

Download Full-text

Understanding Vietnamese Consumer Intention to Use Online Retailer Websites

International Journal of E-Adoption ◽

10.4018/ijea.2020070101 ◽

2020 ◽

Vol 12 (2) ◽

pp. 1-15

Author(s):

A. F. M. Jalal Ahamed ◽

Yam Limbu ◽

Long Pham ◽

Ha Van Nguyen

Keyword(s):

Technology Acceptance ◽

Technology Acceptance Model ◽

Perceived Risk ◽

Structural Equation ◽

Online Shopping ◽

Equation Model ◽

Ease Of Use ◽

Intention To Use ◽

Perceived Ease Of Use ◽

Acceptance Model

This study examines the applicability of an extended technology acceptance model (TAM) that incorporates trust, perceived risk, and self-enhancement as antecedents to the TAM constructs. Data collected from 299 Vietnamese online consumers, through a self-administered survey, were entered into a structural equation model using AMOS 23 to establish causality. The results partially confirm the applicability of TAM to the online shopping intentions of Vietnamese consumer, though contrary to expectations, perceived ease of use does not predict behavioral intentions. Trust and self-enchantment fit well with the TAM; the inclusion of perceived risk as an antecedent is questionable. The findings offer new opportunities for explaining TAM theory in light of Schwartz's value dimensions. This article thus concludes with a discussion of the research contributions and implications.

Download Full-text

Factors influencing the adoption of crowdfunding in Bangladesh: a study of start-up entrepreneurs

Information Development ◽

10.1177/0266666919895554 ◽

2019 ◽

pp. 026666691989555

Author(s):

Mohammad Tariqul Islam ◽

Muhammad Tahir Abbas Khan

Keyword(s):

Behavioral Intention ◽

Structural Equation ◽

Equation Modeling ◽

Perceived Trust ◽

Intention To Adopt ◽

Use Of Technology ◽

Start Up ◽

Actual Use ◽

Facilitating Conditions ◽

Use Behavior

Despite widespread adoption of crowdfunding for funding social donation projects, its adoption among start-up entrepreneurs is significantly low, in developing countries in particular. Research has been performed to investigate the crowdfunding adoption intention of start-up entrepreneurs in Bangladesh. This study aimed to identify the motivation behind the intentions of the entrepreneurs to adopt crowdfunding, using the Unified Theory of Acceptance and Use of Technology (UTAUT) model with extensions. Empirical data were collected from 317 respondents and analyzed using Partial Least Squares-based Structural Equation Modeling (PLS-SEM). The results indicate that performance expectancy, effort expectancy, social influence, facilitating conditions and perceived trust mpact significantly ion the entrepreneurs’ behavioral intention to adopt crowdfunding. In contrast, trialability and perceived trust were not found to be significant determinants. However, trialability has a significant positive relation with use behavior or actual use, whereas no significant relationship has been identified between behavioral intention and use behavior.

Download Full-text

Student Acceptance of University Web Portals

International Journal of Web Portals ◽

10.4018/ijwp.2014040104 ◽

2014 ◽

Vol 6 (2) ◽

pp. 42-58 ◽

Cited By ~ 3

Author(s):

Nafsaniath Fathema ◽

Margaret Ross ◽

Maria Martinez Witte

Keyword(s):

Technology Acceptance ◽

Technology Acceptance Model ◽

Structural Equation ◽

Explanatory Power ◽

Equation Modeling ◽

Web Portals ◽

Basic Services ◽

Acceptance Model ◽

Facilitating Conditions ◽

Practical Implications

A large number of university web portal's content and design do not meet today's students' expectations and requirements. To address students' expectations, universities spend millions on the redesign and maintenance of their web portals which students say are inadequate and lack basic services. To this end, this study explored the factors that influence students' acceptance of university web portals. It proposed an extension of Davis's (1989) Technology Acceptance Model (TAM) by adding three user related external constructs in it. A total of 429 usable responses were collected from university students through a web survey. Data were analyzed using structural equation modeling. The results of the study revealed that website quality, perceived self-efficacy, and facilitating conditions were significant in explaining students' use of university web portals and therefore, indicated that the extended TAM has sufficient explanatory power to explain students' usage of university web portals. In conclusion, important theoretical and practical implications of the results are presented for both researchers and practitioners.

Download Full-text

Investigating Users’ Continued Usage Intentions of Online Learning Applications

Information ◽

10.3390/info10060198 ◽

2019 ◽

Vol 10 (6) ◽

pp. 198 ◽

Cited By ~ 4

Author(s):

Zhi Ji ◽

Zhenhua Yang ◽

Jianguo Liu ◽

Changrui Yu

Keyword(s):

Online Learning ◽

Online Education ◽

Technology Acceptance ◽

Structural Equation ◽

Research Field ◽

Ease Of Use ◽

Perceived Usefulness ◽

Perceived Ease Of Use ◽

Acceptance Model ◽

Facilitating Conditions

Understanding users’ continued usage intentions for online learning applications is significant for online education. In this paper, we explore a scale to measure users’ usage intentions of online learning applications and empirically investigate the factors that influence users’ continued usage intentions of online learning applications based on 275 participant data. Using the extended Technology Acceptance Model (TAM) and the Structural Equation Modelling (SEM), the results show that males or users off campus are more likely to use online learning applications; that system characteristics (SC), social influence (SI), and perceived ease of use (PEOU) positively affect the perceived usefulness (PU), with coefficients of 0.74, 0.23, and 0.04, which imply that SC is the most significant to the PU of online learning applications; that facilitating conditions (FC) and individual differences (ID) positively affect the PEOU, with coefficients of 0.72 and 0.37, which suggest that FC is more important to the PEOU of online learning applications; and that both PEOU and PU positively affect the behavioral intention (BI), with coefficients of 0.83 and 0.51, which indicate that PEOU is more influential than PU to users’ continued usage intentions of online learning applications. In particular, the output quality, perceived enjoyment, and objective usability are critical to the users’ continued usage intentions of online learning applications. This study contributes to the technology acceptance research field with a fast growing market named online learning applications. Our methods and results would benefit both academics and managers with useful suggestions for research directions and user-centered strategies for the design of online learning applications.

Download Full-text