scholarly journals Explaining Social Media Adoption for a Business Purpose: An Application of the UTAUT Model

2021 ◽  
Vol 13 (4) ◽  
pp. 2082
Author(s):  
Wilert Puriwat ◽  
Suchart Tripopsakul
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Structural Equation ◽  
User Behavior ◽  
Mobile Technologies ◽  
Equation Modeling ◽  
Use Of Technology ◽  
Acceptance Model ◽  
Facilitating Conditions ◽  
Use Behavior

Nowadays, the advance of the internet and mobile technologies have changed our daily life, not only in terms of consumption but in how business is done. Social media has been recognized as one of the potential online platforms for entrepreneurs especially in small and medium business establishments to cope with large corporations. This study aims to investigate elements affecting social media adoption for business purposes by adopting a well-known technology acceptance model—the unified theory of acceptance and use of technology (UTAUT). The data of 196 samples were collected via online questionnaires in Thailand using the structural equation modeling (SEM) technique employed to verify the proposed model with empirical data. The outcomes illustrate the performance and effort expectancy and social influence significantly influence behavior prospects to implement social media for business purposes. Facilitating conditions significantly contribute to affecting actual user behavior. Also, the authors investigated the moderating effect of all demographic and behavioral factors such as gender, age, daily spent time on social media, and entrepreneur status. The results of the one-way analysis of variance (ANOVA) analysis show that there are immense variances in the intention of social media behavior and use behavior due to age. Younger adults tend to be more adept with user behavior and behavioral intention more than older adults.

scholarly journals Analisis Penggunaan E-Commerce Terhadap Peningkatan Permintaan Kuantitas Produk Pada UMKM di Kabupaten Banyumas (Suatu Pendekatan Teori Technology Acceptance Model)

2019 ◽  
Vol 10 (1) ◽  
pp. 63-74
Author(s):  
Dona Primasari ◽  
Sudjono Sudjono ◽  
Nining Abriani
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Sampling Technique ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
Acceptance Model ◽  
Use Behavior

Abstract. The long-term objective of this research is to enrich the development of science, especially the development of SMEs related to the adoption of information technology with studies using the Technology Acceptance Model. The specific aim of the research is to examine what factors are inhibiting the adoption of e commerce technology in SMEs in Banyumas Regency, as well as examining whether e-commerce adoption has an impact on increasing the demand for product quantities in SMEs. Collecting data in this study was carried out by distributing questionnaires through direct interviews with SMEs in Banyumas District who were respondents. The sampling technique in this study using random sampling technique. Whereas for data analysis using Statistical Product and Service Solution (SPSS) version 22.0 and Structural Equation Modeling (SEM) with AMOS program. The results of the study show that the Technology Acceptance Model theory is able to explain the institutions of SMEs actors to use e-commerce technology. Keywords: E-commerce, perceived usefulness, perceived ease of use, use behavior,TAM (Technology Acceptance Model) Abstrak. Tujuan jangka panjang penelitian ini adalah untuk memperkaya perkembangan ilmu, khususnya pengembangan UMKM terkait dengan adopsi teknologi informasi dengan kajian menggunakan Technology Acceptance Model.  Tujuan khusus penelitian adalah untuk menelaah faktor-faktor apakah yang menghambat adopsi teknologi e commerce pada UMKM di Kabupaten Banyumas, serta menelaah apakah adopsi e- commerce berdampak pada peningkatan permintaaan kuantitas produk pada UKM. Pengumpulan data dalam penelitian ini dilakukan dengan menyebarkan kuesioner melalui antar langsung kepada pelaku UMKM di Kabupaten Banyumas yang menjadi responden.  Teknik pengambilan sampel dalam penelitian ini dengan menggunakan teknik random sampling. Sedangkan untuk analisis data mengunakan Statistical Product and Service Solution (SPSS) versi 22.0 dan Structural Equation Modeling (SEM) dengan program AMOS. Hasil penelitian menunjukkan bahwa teori Technology Acceptance Model  mampu menjelaskan instensi para pelaku UMKM untuk menggunakan teknologi e-commerce.  Hasil penelitian juga berhasil menerima 3 (tiga) hipotesis yaitu Perceived usefulnes  berpengaruh terhadap use behavior, Perceived ease of use berpengaruh terhadap use behavior, use behavior  berpengaruh terhadap peningkatan permintaan kuantitas produk.  Hasil penelitian juga menunjukkan implementasi e-commerce tidak berpengaruh terhadap persepsi manfaat (perceived usefulness), Implementasi e-commerce tidak berpengaruh terhadap persepsi kemudahan pengoperasian sistem  (perceived ease of use) atau dengan kata lain menolak 2 (dua) hipotesis lainnya.Keywords. E-commerce, perceived usefulnes, perceived ease of use, use behavior,peningkatan permintaan, TAM  (Technology Acceptance Model)

How is The Adoption of Digital Marketing Services for Smart City Application Users?

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Regina Eka Riantini ◽  
Viany Utami Tjhin ◽  
Robertus Nugroho Perwiro Atmojo
Keyword(s):  
Technology Acceptance ◽  
Smart City ◽  
Structural Equation ◽  
Mobile Apps ◽  
Digital Marketing ◽  
Coefficient Of Determination ◽  
Equation Modeling ◽  
Behavior Intention ◽  
Use Of Technology ◽  
Acceptance Model

Smart City Mobile Apps is currently being developed by property developers in major cities in Indonesia and is used by businesses to market their products through the application. The method used to see how well the implementation of digital marketing in Smart City Mobile Apps is to combine the TAM (Technology Acceptance Model) and UTAUT (Unified Theory of Acceptance and Use of Technology) models. Questionnaire data were processed using the Structural Equation Modeling (SEM) method. The results of the study stated that the company's digital marketing strategy through Smart City Mobile Apps is already good where it can be seen from the value of adoption of Smart City Mobile Apps users in utilizing this application which is quite large at 0.764 based on the coefficient of determination. The variable that most influences consumers to use applications in finding trade information in the Smart City is the attitude variable with an influence value of 0.412 and the behavior intention to use with an influence value of 0.726. This shows that the intention behavior of the application and the trust in the benefits of the application can encourage users to use this application for purchasing their daily needs.

Factors influencing the adoption of crowdfunding in Bangladesh: a study of start-up entrepreneurs

2019 ◽  
pp. 026666691989555
Author(s):  
Mohammad Tariqul Islam ◽  
Muhammad Tahir Abbas Khan
Keyword(s):  
Behavioral Intention ◽  
Structural Equation ◽  
Equation Modeling ◽  
Perceived Trust ◽  
Intention To Adopt ◽  
Use Of Technology ◽  
Start Up ◽  
Actual Use ◽  
Facilitating Conditions ◽  
Use Behavior

Despite widespread adoption of crowdfunding for funding social donation projects, its adoption among start-up entrepreneurs is significantly low, in developing countries in particular. Research has been performed to investigate the crowdfunding adoption intention of start-up entrepreneurs in Bangladesh. This study aimed to identify the motivation behind the intentions of the entrepreneurs to adopt crowdfunding, using the Unified Theory of Acceptance and Use of Technology (UTAUT) model with extensions. Empirical data were collected from 317 respondents and analyzed using Partial Least Squares-based Structural Equation Modeling (PLS-SEM). The results indicate that performance expectancy, effort expectancy, social influence, facilitating conditions and perceived trust mpact significantly ion the entrepreneurs’ behavioral intention to adopt crowdfunding. In contrast, trialability and perceived trust were not found to be significant determinants. However, trialability has a significant positive relation with use behavior or actual use, whereas no significant relationship has been identified between behavioral intention and use behavior.

Student Acceptance of University Web Portals

2014 ◽  
Vol 6 (2) ◽  
pp. 42-58 ◽  
Author(s):  
Nafsaniath Fathema ◽  
Margaret Ross ◽  
Maria Martinez Witte
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Explanatory Power ◽  
Equation Modeling ◽  
Web Portals ◽  
Basic Services ◽  
Acceptance Model ◽  
Facilitating Conditions ◽  
Practical Implications

A large number of university web portal's content and design do not meet today's students' expectations and requirements. To address students' expectations, universities spend millions on the redesign and maintenance of their web portals which students say are inadequate and lack basic services. To this end, this study explored the factors that influence students' acceptance of university web portals. It proposed an extension of Davis's (1989) Technology Acceptance Model (TAM) by adding three user related external constructs in it. A total of 429 usable responses were collected from university students through a web survey. Data were analyzed using structural equation modeling. The results of the study revealed that website quality, perceived self-efficacy, and facilitating conditions were significant in explaining students' use of university web portals and therefore, indicated that the extended TAM has sufficient explanatory power to explain students' usage of university web portals. In conclusion, important theoretical and practical implications of the results are presented for both researchers and practitioners.

scholarly journals An Empirical Study of Students’ Acceptance of Online Education during the COVID-19 Pandemic in Saudi Arabia

2021 ◽  
Vol 4 (3) ◽  
pp. p8
Author(s):  
Dalal Bamufleh ◽  
Lama Talat Alradady
Keyword(s):  
Saudi Arabia ◽  
Online Education ◽  
University Students ◽  
Technology Acceptance ◽  
Structural Equation ◽  
Measurement Model ◽  
Equation Modeling ◽  
Use Of Technology ◽  
Acceptance Model ◽  
The University

This paper seeks to explore factors that determine the university student’s acceptance and adoption behavior towards online education platforms in Saudi Arabia (SA) during the COVID-19 pandemic. The research relied mainly on two theories: Unified Theory of Acceptance and Use of Technology (UTAUT), and the Technology Acceptance Model (TAM). Five different constructs were utilized from those theories to investigate the university student’s intention toward using online education platforms. The proposed model and its five hypotheses were tested by conducting a quantitative survey across social media to university students from different regions around SA. For the model validity, the measurement model was analyzed using a structural equation modeling technique applied using SmartPLS software. The survey sample consisted of 708 university students in different regions of SA. The analysis results show that Performance Expectancy (PE) and Facilitating Conditions (FC) affect students’ Attitude toward Using (ATU) and that ATU positively affects Behavioral Intention (BI). Nevertheless, Effort Expectancy (EE) is not significantly related to ATU. Thus, the level of difficulty in using the online education platform is not an effective determinant factor that would change the student’s attitude.

Behavioral Intention Towards Mobile Banking in India

2013 ◽  
pp. 98-118
Author(s):  
N. Thamarai Selvan ◽  
B. Senthil Arasu ◽  
M. Sivagnanasundaram
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Banking System ◽  
Mobile Technologies ◽  
Equation Modeling ◽  
Mobile Banking ◽  
Intention To Adopt ◽  
Mobile Access ◽  
Study Support ◽  
Acceptance Model

The rapid growth of mobile technologies and devices makes it possible for the customers of banking services to conduct banking at any place and at any time. Today, most of the banks in the world provide mobile access to its customers for banking as mobile banking systems improve their efficiency and reduce transaction costs. Banks invested heavily in the mobile banking system hoping that its customers would embrace it with open arms. Contrary to the expectation, the lukewarm patronage to mobile banking makes it crucial to understand the factors that contribute to users’ intention to use mobile banking. This study extends the applicability of technology acceptance model (TAM) to the mobile banking context. Based on the review of literature, few additional constructs were added to the TAM. Structural equation modeling (SEM) was used to test the casual relationships proposed. Findings of the study support the proposed model’s ability of explaining the users’ intention to adopt mobile banking.

scholarly journals FAKTOR-FAKTOR YANG MEMENGARUHI PENERIMAAN DAN PENGGUNAAN SISTEM INFORMASI PENGELOLAAN KEUANGAN DAERAH (SIPKD) DALAM PERSPEKTIF THE UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY 2 (UTAUT 2) DI KABUPATEN SEMARANG

2018 ◽  
Vol 15 (1) ◽  
pp. 37
Author(s):  
Sutanto Sutanto ◽  
Imam Ghozali ◽  
Rr. Sri Handayani
Keyword(s):  
Behavioral Intention ◽  
Structural Equation ◽  
Sem Analysis ◽  
Primary Data ◽  
Equation Modeling ◽  
Survey Method ◽  
Independent Variables ◽  
Use Of Technology ◽  
Facilitating Conditions ◽  
Use Behavior

This study aims to analysis and obtain empirical evidence of factors that affected the end user’sacceptance of SIPKD in Semarang Regency by using UTAUT 2 model. Sistem InformasiPengelolaan Keuangan Daerah (SIPKD) is an integrated application as a tool of localgovernment to improve the effectiveness of the implementation of regional financial managementregulations. This application is based on efficiency, economical, effective, transparent,accountable, and auditable principles. The independent variables in this study consisted ofperformance expectancy, effort expectancy, social influence, facilitating conditions, hedonicmotivation, and habit. The dependent variable consists of behavioral intention and use behavior.The relationship between independent variables to dependent variable was moderated by age,gender, and experience.Population variable in this research is SIPKD user or operator in 46local area of Government of Semarang Regency that is 331 user of SIPKD. The technique ofdetermining the sample using proportionate stratified random sampling method so that thesample in this study as many as 207 users of SIPKD. The data used were primary data collectedusing questionnaire survey method. The hypothesis of the research was tested by using PartialLeast Squares Structural Equation Modeling (PLS-SEM) analysis with SmartPLS applicationv.3.2.7. The results showed that hedonic motivation and habit influence the behavioral intentionto use SIPKD, the higher the level of pleasure and habits of using SIPKD then the intention touse SIPKD will be stronger. Facilitating conditions, habit and behavioral intention have an effecton Use behavior. The better the conditions that facilitate, the higher the use of SIPKD, and theintention to use the stronger the higher the SIPKD usage behavior often. The results of the test ofage, gender, and experience variables showed no moderate effects on behavioral intention anduse behavior.

scholarly journals The Use Behavior of Tracking and Tracing Services in E-Commerce Logistics

2021 ◽  
Vol 12 (1) ◽  
pp. 10-20
Author(s):  
Eko Ruddy Cahyadi ◽  
Kinda Rizki Widianti ◽  
Alim Setiawan Slamet
Keyword(s):  
Structural Equation ◽  
User Behavior ◽  
Information Services ◽  
Equation Modeling ◽  
Intention To Use ◽  
Use Of Technology ◽  
Ease Of Access ◽  
Use Behavior ◽  
Online Shops ◽  
Internet Network

An increasing business transaction can cause rapid growth in online shops and marketplace. One of the affected is an online shop. From several logistic services, tracking and tracing information services are the main focus in this study because online shops as the business partner have a lack of attention in these services. The objective of this study is to investigate the factors of online shop behavior in using tracking and tracing information services.This study used a unified theory of acceptance and use of technology (UTAUT) as the framework. The quantitative data were collected through questionnaires from 207 samples of online shops selling women’s fashion and listed in the marketplace. Data were analyzed using structural equation modeling (SEM) with LISREL 8.70.The result of this study found that “the intention to use” the tracking and tracing information services depend on the effort expectancy (EE) dan social influence (SI), while “user behavior” depends on facilitating condition (FC) and the intention to use. The ease of access factor and learning the tracking and tracing information services are the important factors for the intention to use, whereas electronic devices and internet network factors used by the online shops are the main factors for the user behavior. Logistics companies need to provide information services that can help the online shops in controlling their goods in a good way where the ease of access and learning become the main focus that needs attention. Furthermore, online shops need to facilitate their admins with technological devices and a good internet network to make the admins easy to access information services.

scholarly journals ANALISIS POLA ADOPSI TEKNOLOGI 3G PADA KALANGAN MAHASISWA UNIVERSITAS INDONESIA BERDASARKAN MODEL SARKER DAN WELLS DENGAN MENGGUNAKAN TEKNIK STRUCTURAL EQUATION MODELING

2012 ◽  
Vol 4 (2) ◽  
pp. 129
Author(s):  
Alida Widianti ◽  
Muhammad Rifki Shihab
Keyword(s):  
Structural Equation Modeling ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Equation Modeling ◽  
Unified Theory ◽  
Use Of Technology ◽  
Acceptance Model

Beberapa tahun terakhir, muncul teknologi telekomunikasi baru yang disebut 3G. Secara umum, penggunaan 3G di Indonesia belum meluas dan merata. Melihat perkembangan penggunaan 3G di Indonesia tersebut, peneliti ingin mengetahui faktor yang paling berpengaruh terhadap adopsi 3G pada masyarakat Indonesia dengan mengambil populasi mahasiswa Universitas Indonesia. Pola adopsi 3G dapat diteliti berdasarkan beberapa model adopsi teknologi yang ada. Peneliti memilih Sarker’s and Wells’ Framework sebagai dasar hipotesis penelitian karena model-model adaptasi teknologi yang lain seperti Technology Acceptance Model dan Unified Theory of Acceptance and Use of Technology dinilai hanya menggambarkan teknologi secara umum sehingga kurang mempertimbangkan faktor-faktor khusus sehubungan dengan sifat dari 3G. Peneliti menyusun kuesioner tentang adopsi 3G dari model SEM yang dibangun berdasarkan Sarker’s and Wells’ Framework, kemudian menyebarkannya pada sampel mahasiswa Universitas Indonesia. Proses penyusunan model sampai interpretasi hasil perhitungan dilakukan dengan Structural Equation Modeling. Hasil analisis yang dilakukan menunjukkan bahwa saat ini framework milik Sarker dan Wells yang digunakan untuk menggambarkan adopsi perangkat mobile tidak cocok diterapkan pada adopsi teknologi 3G di Indonesia dengan populasi mahasiswa Universitas Indonesia.

Sign in / Sign up

Export Citation Format

Share Document