scholarly journals Impact Of Social Media in Education Among the Engineering Graduates with Special Reference to Chennai City

2019 ◽  
Vol 8 (2) ◽  
pp. 4749-4752
Keyword(s):  
Social Media ◽  
Learning Community ◽  
Online Teaching ◽  
Driving Forces ◽  
Media Effect ◽  
Media In Education ◽  
The Social ◽  
Chennai City ◽  
The Impact ◽  
Social Media In Education

In today’s realm of connected knowledge, the impact of social media on education has become a major motivating element. Reaching other parts of the world has become easy, and with the help of technology such as social media, the style of delivering instruction has been constantly shifting. Many educational platforms such as Swayam, MOOC, NPTEL, Virtual labs, Udemy, etc provides online teaching to the students in a very effective way. The technical tools that permit these podiums to function are also one of the driving forces behind the impact of this technology on learning. Teachers have started to equip themselves into the arcade of electronic avenues. Students too have started to use the Social media for education purposes. Hence the topic on Impact of social media in Education among the Engineering graduates would be an eye-opener for all the teaching and learning community to equip themselves to web connected learning through social media. In this paper, the authors have made a conscious effort in studying the social media effect in education among the engineering graduates using ANOVA and T-Test.

scholarly journals Buyer Behavioural Impact Of Electronic Word Of Mouth Among Youngsters Towards Smart Watches In Chennai City

2021 ◽  
Vol 12 (10) ◽  
pp. 5723-5726
Author(s):  
Mrs.Hameedunissa, Et. al.
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
Electronic Word Of Mouth ◽  
Buyer Behavior ◽  
The People ◽  
The Social ◽  
Chennai City ◽  
The Impact ◽  
Social Media Network

Tremendous growth of technology enhanced the consumers to share their opinion on the products and services they consume. The consumers are capable of analyze the information through various sources in the social media network. The social media plays a pivotal role on scattering the information on products and services. The term Electronic Word of Mouth (EWOM) refers to the process of influencing buyer through the social media. The study focuses on the factors influencing buyer behavior and evaluates the impact of electronic word of mouth on purchasing smart watches. Questionnaires were distributed to the respondents through Google form using convenience sampling method. The electronic word of mouth made by anonymous, family and friends on social media network sites have influenced on purchase intention of respondents. The EWOM are shared by unpaid user and they became organic promoter for product and services. The social media users trust the other users review and referral as the information are communicated by prior purchaser. The EWOM influence the people to buy the product and services from the various referrals shared in social media.

New Wars and Their Visual Representation: Dead Bodies without Graves/Mourne

2020 ◽  
Vol 2 ◽  
pp. 1-18
Author(s):  
Tuncay Şur ◽  
Betül Yarar
Keyword(s):  
Social Media ◽  
Visual Representation ◽  
Human Beings ◽  
The Public ◽  
Photographic Images ◽  
War Photography ◽  
New Wars ◽  
The Social ◽  
History Of ◽  
The Impact

This paper seeks to understand why there has been an increase in photographic images exposing military violence or displaying bodies killed by military forces and how they can freely circulate in the public without being censored or kept hidden. In other words, it aims to analyze this particular issue as a symptom of the emergence of new wars and a new regime of their visual representation. Within this framework, it attempts to relate two kinds of literature that are namely the history of war and war photography with the bridge of theoretical discussions on the real, its photographic representation, power, and violence.  Rather than systematic empirical analysis, the paper is based on a theoretical attempt which is reflected on some socio-political observations in the Middle East where there has been ongoing wars or new wars. The core discussion of the paper is supported by a brief analysis of some illustrative photographic images that are served through the social media under the circumstances of war for instance in Turkey between Turkish military troops and the Kurdish militants. The paper concludes that in line with the process of dissolution/transformation of the old nation-state formations and globalization, the mechanism and mode of power have also transformed to the extent that it resulted in the emergence of new wars. This is one dynamic that we need to recognize in relation to the above-mentioned question, the other is the impact of social media in not only delivering but also receiving war photographies. Today these changes have led the emergence of new machinery of power in which the old modern visual/photographic techniques of representing wars without human beings, torture, and violence through censorship began to be employed alongside medieval power techniques of a visual exhibition of tortures and violence.

Should I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intention

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mazzini Muda ◽  
Muhammad Iskandar Hamzah
Keyword(s):  
Social Media ◽  
Structural Equation Modeling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Source Credibility ◽  
Equation Modeling ◽  
Content Type ◽  
The Social ◽  
The Impact

PurposeIn spite of the increasing organic and interactive marketing activities over social media, a general understanding of the source credibility of voluntary user-generated content (UGC) is still limited. In line with the social identity theory, this paper examines the effects of consumers' perceived source credibility of UGC in YouTube videos on their attitudes and behavioral intentions. Additionally, source homophily theory is included to predict the antecedent of source credibility.Design/methodology/approachThree hundred and seventy two Generation Y respondents were interviewed using snowball sampling. Data were analyzed with component-based structural equation modeling technique of partial least squares-structural equation modeling (PLS-SEM).FindingsFindings confirmed that perceived source credibility indirectly affects purchase intention (PI) and electronic word-of-mouth via attitude toward UGC. Besides, perceived source credibility mediates the effect of perceived source homophily on attitude toward UGC.Practical implicationsSince today's consumers have begun to trust and rely more on UGC than company-generated content on social media when making purchase decisions, companies may reconsider democratizing certain aspects of their branding strategies. Firms may fine-tune their marketing communication budgets – not only just by sponsoring public figures and celebrities but also by nurturing coproductive engagements with independent content creators who are ordinary consumers. Endowed with their imposing credibility, these micro-influencers and prosumers have high potentials to be uplifted to brand ambassadors.Originality/valueWhile consumers' purchase outcome can be measured easily using metrics and analytics, the roles of source homophily in stages leading up to the purchase is still elusive. Drawing on the rich theoretical basis of source homophily may help researchers to understand not only how credibility and attitude are related to PI but also how this nexus generates positive word of mouth among UGC followers within the social media circles.

scholarly journals Use of social media in education among medical students in Saudi Arabia

2016 ◽  
Vol 28 (4) ◽  
pp. 343-354 ◽  
Author(s):  
Anas Khaleel Alsuraihi ◽  
Ahmed Saeed Almaqati ◽  
Sultan Adnan Abughanim ◽  
Nisreen Abdulrahman Jastaniah
Keyword(s):  
Social Media ◽  
Saudi Arabia ◽  
Medical Students ◽  
Media In Education ◽  
Use Of Social Media ◽  
Social Media In Education

scholarly journals Social Media and the Quality of Subjective Well-Being; Counseling Perspective in Digital Era

2018 ◽  
Author(s):  
Zadrian Ardi ◽  
Indah Sukmawati
Keyword(s):  
Social Media ◽  
Well Being ◽  
Subjective Well Being ◽  
Social Community ◽  
Digital Era ◽  
Internet Users ◽  
The Social ◽  
The World ◽  
The Impact

Various studies in the information technology revealed that there has been a change in the trend of internet use in recent years. Internet users in the world prefer to spend time accessing the internet through the social media. Social media with a variety of platforms provides special communities with their own uniqueness and allows users to share lots of content. The members involves creates a new social community with various phenomena, both positive and negative. Counselors in the millennium era are required to have the insight andknowledge that is qualified to deal with the well being conditions of individuals from activities in social media. Counselors are also required to have specific skills in providing handling with the condition of well being individuals related to the impact of activities on social media.

scholarly journals Relationship Between Brand Engagement and Social Media Marketing

2019 ◽  
Vol 8 (4S3) ◽  
pp. 213-218
Keyword(s):  
Social Media ◽  
Tamil Nadu ◽  
Social Media Marketing ◽  
Survey Method ◽  
Brand Engagement ◽  
Media Interaction ◽  
Major Factors ◽  
Chennai City ◽  
The Impact ◽  
The Relationship

This empirical study aims to explore the relationship between brand engagement and social media marketing among the students of higher education institutions in Chennai city of Tamil Nadu. This research study adopts primary survey method with the help of structured questionnaire collected from 388 students those who uses social media networking sites. The result indicates that Integration, E-WoM, Social Media Advertisement, Social Media Interaction and Brand Attitude are the major factors determining the brand engagement among students. The cluster classification and discriminant functions shows that two groups are significantly form namely, low brand engagement groups and high brand engagement groups in their order of dominance. To conclude, it is necessary to create interaction between the customer and brand and consumer to consumer to identify the impact of communication on brand equity.

scholarly journals Engels’s Theory of Social Murder and the Spectacle of Fascism: A Critical Enquiry into Digital Labour and its Alienation

2020 ◽  
Vol 19 (1) ◽  
pp. 52-67
Author(s):  
Aishik Saha
Keyword(s):  
Social Media ◽  
Working Class ◽  
Social Relations ◽  
Authoritarian Regimes ◽  
Digital Capitalism ◽  
The Social ◽  
Theory Of Value ◽  
Forms Of Violence ◽  
The Impact ◽  
Similar Development

In this paper, I shall attempt to respond to the charge that the digital labour theory, as developed by Christian Fuchs, doesn’t faithfully stick to the Marxist schema of the Labour Theory of Value by arguing that Marx’s critique of capitalism was based on the social and material cost of exploitation and the impact of capitalist exploitation of the working class. Engels’s analysis of The Condition of The Working Class in England links the various forms of violence faced by the working class to the bourgeois rule that props their exploitation. I shall argue, within the framework of Critical Social Media Studies, that the rapid advance of fascist and authoritarian regimes represents a similar development of violence and dispossession, with digital capitalism being a major factor catalysing the rifts within societies. It shall be further argued that much like the exploitative nature of labour degrades social linkages and creates conditions of that exaggerates social contradictions, the “labour” performed by social media users degenerates social relations and promotes a hyper-violent spectacle that aids and abets fascist and authoritarian regimes.

scholarly journals The Impact of Advertising Appeals on Purchase Intention in Social Media Environment——Analysis of Intermediary Effect Based on Brand Attitude

2018 ◽  
Vol 7 (2) ◽  
pp. 17 ◽  
Author(s):  
Qian He ◽  
Hongjian Qu
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Brand Attitude ◽  
Human Beings ◽  
Communication Tool ◽  
Environment Analysis ◽  
Media Environment ◽  
The Social ◽  
Advertising Appeal ◽  
The Impact

Social media, represented by WeChat and micro-blog, has become an indispensable communication tool for human beings. The social media advertising that extends in this environment has also become the focus of enterprise marketing. Based on the brand attitude as the intermediary variable, this paper studies the influence of advertising appeal on the purchase intention under the socialized media environment, and tries to clarify the influence mechanism between the advertising appeal and the consumer purchase intention. Through the related literature, we find out the relationship between the advertising appeal and the brand state and the purchase intention. Put forward relevant research proposals, to enterprises in the social media environment advertising marketing pointed out a new direction.

Religious implications of social media in education

2018 ◽  
Vol 46 (2) ◽  
pp. 271-293
Author(s):  
Scott Woodward ◽  
Royce Kimmons
Keyword(s):  
Social Media ◽  
Media In Education ◽  
Social Media In Education
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