A Comparative Study of the Relationship among Technology Readiness, Perceived Usefulness, Perceived Ease of Use, and Customer Loyalty with the Type of Smartphone Use

Constant developments of technology and increases in labor costs are the two major reasons for the creation and continuous evolvement of technology-based self services. Consumers' technology readiness should be taken into account in predicting the perception and behavior of potential consumers towards Self Service Technologies. An empirical study of consumers' readiness to use technology based self-services was undertaken in Greece. A survey instrument was developed to investigate the relationship between technology readiness, attitude, perceived ease of use, usefulness and consumers readiness towards adoption of Self Service Technologies. The results showed that population's technology readiness, the attitude of potential consumers towards and perceived usefulness of Self Service Technologies, are the factors that mostly affect their final success, since they define the level of readiness towards these services on behalf of potential consumers.

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An Empirical Study on the Intention to Use Open Banking in India

Information Resources Management Journal ◽

10.4018/irmj.2019070102 ◽

2019 ◽

Vol 32 (3) ◽

pp. 27-47 ◽

Cited By ~ 2

Author(s):

Brijesh Sivathanu

Keyword(s):

Significant Influence ◽

Customer Value ◽

Ease Of Use ◽

Perceived Usefulness ◽

Technology Readiness ◽

Perceived Ease Of Use ◽

Acceptance Model ◽

The Relationship ◽

Structured Questionnaire ◽

Perceived Customer Value

This article examines the use intention of open banking technology in the context of an emerging economy like India using the theoretical framework of Technology Readiness and Acceptance Model (TRAM). To study the use intention for open banking in India, a primary survey was conducted among 945 customers using a structured questionnaire. The PLS-SEM technique was used to analyze the data. Findings – The results show that Optimism (OPM) contributes positively to the Perceived Ease of Use (PES) and Perceived Usefulness (PUF) of the open banking technology. Innovativeness (INO) of the customers is a significant predictor of PES and PUF. It was found that Discomfort (DCF) negatively contributes to PES and PUF; however, it significantly influences PES and has no significant influence on PUF. Insecurity (INT) is negatively significant to PUF and it has no significant influence on PES. It is observed that PES positively contributes to PUF. The results show that PES and PUF are significant predictors of Perceived Customer Value (PCV). PCVs contribution to the Use Intention (UNT) is significantly positive for open banking technology. The stickiness to traditional banking moderates the relationship between PCV and UNT for open banking.

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TECHNOLOGY OF E-GOVERNMENT ACCEPTANCE ANALYSIS ON ELECTRONIC RESIDENT IDENTIFICATION CARD (E-KTP) ADOPTION

Performance ◽

10.20884/1.performance.2016.23.2.272 ◽

2017 ◽

Vol 23 (2) ◽

pp. 77

Author(s):

Agustina Dias Kartikasari ◽

Jaryono Jaryono ◽

Daryono Daryono

Keyword(s):

Technology Acceptance ◽

Positive Influence ◽

Ease Of Use ◽

Perceived Usefulness ◽

Technology Readiness ◽

Perceived Ease Of Use ◽

Actual Usage ◽

Identification Card ◽

Acceptance Model ◽

The Relationship

The aim of this study is to analyze the effects of Technology Readiness Index (TRI) toward Technology Perceptions that will determine the Actual Usage of e-KTP adoption by taking of 50 people which is the all the population as the respondents. This study investigates the relationship between the personality dimensions of TRI (Technology Readiness Index) and the system specific dimensions of TAM (Technology Acceptance Model). Multiple regressions was used to test the relationship between the dimensions of TRI and TAM. The results show that Optimism influence perceived usefulness and perceived ease of use. Innovativeness and Discomfort influence perceived ease of use. Further, perceived usefulness and perceived ease of use has a significant positive influence on actual usage.

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Using PLS-SEM Model to Explore the Influencing Factors of Learning Satisfaction in Blended Learning

Education Sciences ◽

10.3390/educsci11050249 ◽

2021 ◽

Vol 11 (5) ◽

pp. 249

Author(s):

Chun-Hsiung Huang

Keyword(s):

Blended Learning ◽

Influencing Factors ◽

Structural Equation ◽

Positive Impact ◽

Ease Of Use ◽

Perceived Usefulness ◽

Learning Motivation ◽

Perceived Ease Of Use ◽

Learning Satisfaction ◽

The Relationship

This research explores the influencing factors of learning satisfaction in blended learning. Three dimensions are proposed: perceived usefulness, perceived ease of use, and learning motivation. It studied how these variables affect students’ learning satisfaction. The research hypotheses are: (1) Perceived ease of use positively affects perceived usefulness; (2) Perceived usefulness and perceived ease of use will have a positive effect on learning motivation; (3) Learning motivation positively affects learning satisfaction; (4) Perceived usefulness has a positive intermediary effect on the relationship between perceived ease of use and learning motivation. Participants included 173 freshmen who took the first-year interactive game design course at Ling Tung University in Taichung, Taiwan. The questionnaire survey method is applied in this research to analyze the relationship between the variables and verify the hypothesis based on the collected 173 valid questionnaires. The partial least square method structural equation model (PLS-SEM) is used to carry out structural equation modeling to study the relationship between latent variables. It explains that the perceived ease of use affects the perceived usefulness. Perceived usefulness and perceived ease of use have a positive impact on learning motivation. Learning motivation has a positive impact on learning satisfaction. Perceived usefulness as an intermediary factor of perceived ease of use has an indirect impact on learning motivation. The contribution of this research is to provide empirical evidence and explain what factors may affect learning satisfaction. Some other related factors that may affect learning satisfaction should be taken as the factors that teachers should pay attention to when implementing blended learning.

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An empirical investigation of tourist’s choice of service delivery options

International Journal of Contemporary Hospitality Management ◽

10.1108/ijchm-08-2015-0438 ◽

2017 ◽

Vol 29 (7) ◽

pp. 1892-1913 ◽

Cited By ~ 10

Author(s):

Arun Kumar Kaushik ◽

Zillur Rahman

Keyword(s):

Service Delivery ◽

Service Providers ◽

Ease Of Use ◽

Perceived Usefulness ◽

Technology Readiness ◽

Extensive Literature ◽

Perceived Ease Of Use ◽

Content Type ◽

Service Employees ◽

Delivery Options

Purpose This paper aims to offer and examine a conceptual model of tourist innovativeness toward self-service technologies (SSTs) to confirm whether tourists prefer service delivery by SSTs over employees in an offline hospitality environment. Design/methodology/approach Tourists’ perceived usefulness (PU) of SSTs and need for interaction (NI) with service employees have been taken as crucial mediating variables to examine the effects of perceived ease of use and technology readiness index personality dimensions toward SST and employee-based service adoption. Findings Findings reveal that both “NI” and “PU” play significant roles in Technology Readiness and Acceptance Model (TRAM) when tourists select one of two service delivery options – SSTs and service employees. Research limitations/implications The foremost limitation of the study is its dependence on domestic tourist samples. However, such samples were chosen because tourists comprising these samples tend to use similar service delivery options more, in turn increasing their use of SSTs available in sample hotels. Practical implications The study gives a deeper understanding of TRAM with an extremely crucial mediating variable (NI) in an offline service context. It also provides useful insights to service providers and policy makers for developing new strategies and policies to enhance user experience. Social implications This study recommends the usage of numerous SSTs by tourists. Originality/value During extensive literature review carried out in this research, no study was found that proposed such an effective framework in an offline service context.

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Technology Readiness and Likelihood to Use Self-Checkout Services Using Smartphone in Retail Grocery Stores: Empirical Evidences from Hyderabad, India

Business Perspectives and Research ◽

10.1177/2278533718800118 ◽

2018 ◽

Vol 7 (1) ◽

pp. 1-15 ◽

Cited By ~ 3

Author(s):

Hory Sankar Mukerjee ◽

G. K. Deshmukh ◽

U. Devi Prasad

Keyword(s):

Mobile App ◽

Ease Of Use ◽

Perceived Usefulness ◽

Technology Readiness ◽

Grocery Stores ◽

Perceived Ease Of Use ◽

Self Service ◽

Positive Correlations ◽

Self Service Technology ◽

Retail Grocery

Present study is an attempt to measure technology readiness of Indian customers towards self checkout service (SCS) through mobile app at retail stores at Hyderabad, India. Self-checkout services (SCS), a key offering of self service technology (SST), ‘is the technological enablement of customers to make payments and complete a checkout, after shopping, with little or no interaction with a service employee.’ Researchers also studied correlations between technology readiness, perceived usefulness, perceived ease of use, and likelihood to use SCS. For the purpose of the study TRI 2.0 developed by Parasuraman and Colby (2015) was used along with items of perceived usefulness and perceived ease of use, adapted from Davis (1989) , and items of ‘likelihood to use’ adapted from Bitner, Ostrom and Meuter (2002) . The findings of the study reveal that respondents’ technology readiness was moderate with respect to mobile based SCS. Significant positive correlations were found between: technology readiness and perceived ease of use, perceived ease of use and perceived usefulness, perceived ease of use and likelihood to use, perceived usefulness and likelihood to use. Further the respondents were categorised in to five technology segments as sceptics, explorers, pioneers, avoiders and hesitators.

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Mobile payment adoption process: a serial of multiple mediation and moderation analysis

The Bottom Line Managing Library Finances ◽

10.1108/bl-09-2020-0059 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Wanny Oentoro

Keyword(s):

Social Influence ◽

Perceived Risk ◽

Ease Of Use ◽

Perceived Usefulness ◽

Mobile Payment ◽

Intention To Use ◽

Perceived Ease Of Use ◽

Multiple Mediation ◽

Content Type ◽

The Relationship

Purpose Global digital payment transactions increase continuously. Due to the inconsistencies that occurred across the research findings, past researchers have called for further investigation to verify and empirically test the mobile payment acceptance model. The purpose of this paper is to develop an integrative model that is derived from the multiple technology acceptance models (TAM)’s a theoretical framework and past literature to understand how consumers decided to adopt mobile payment. By simultaneously testing mechanisms, namely, ease of use, usefulness and risk, the current study will be able to advance scholarly knowledge of the underlying consumer’s attitude and behavior that link social influence to intention to use. Design/methodology/approach A total of 370 valid responses were collected using self-administered questionnaires distributed via online platforms, a representative for Thai consumers. An ordinary least square regression and bootstrap analyzes were conducted through PROCESS Macro to analyze the moderated serial-multiple mediation model in the consecutive inducing of social influence, perceived ease of use, perceived usefulness and perceived risk toward the consumer’s intention to use mobile payment. Findings Within the context of consumers evaluating a mobile payment, statistics significant were found for the hypothesized direct and indirect effects of perceived ease of use and perceived usefulness on an intention to use. The results showed that Thai consumers’ intention to use mobile payment was significantly affected by their attitudes in terms of usefulness and the less complication in using the applications. It is confirmed that social influence indirectly affects intention to use via the increase of perceived ease of use and perceived usefulness. The study also found a significant interaction between perceived risk and perceived usefulness toward intention to use. Practical implications It is recommended to service providers to continue improving the user-friendliness, navigation, integrity and furnish the system with more value-added activities within the mobile payment application. It is also essential for the company to deliver tutorials and clear and easy-to-follow instructions to customers. At the same time, the marketer should develop marketing strategies to promote the usefulness and simplicity of using the applications to the consumers. When consumers experienced the easiness and usefulness of the applications, these could overcome the resistance feeling to use due to the concern on any potential risk. Originality/value The study contributes to the existing body of knowledge on consumer usage behavior and TAM by integrating all important variables and developed a parsimony framework to explain consumers’ usage adoption on mobile payment. Moreover, the current study was the very first that proposed and tested a serial of multiple mediations of perceived ease of use and perceived usefulness, moderated by perceived risk, in the relationship between social influence and consumers’ intention to use mobile payment and discovered a moderating role of perceived risk toward the relationship between perceived usefulness and mobile payment usage intention.

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Adoption of Financial Technology in Islamic Crowd-Funding

Advances in Finance, Accounting, and Economics - Impact of Financial Technology (FinTech) on Islamic Finance and Financial Stability ◽

10.4018/978-1-7998-0039-2.ch002 ◽

2020 ◽

pp. 12-35 ◽

Cited By ~ 2

Author(s):

Maizaitulaidawati Md Husin ◽

Razali Haron ◽

Shahab Aziz

Keyword(s):

Technology Acceptance ◽

Sampling Technique ◽

Ease Of Use ◽

Perceived Usefulness ◽

Primary Data ◽

Perceived Ease Of Use ◽

Kuala Lumpur ◽

Central Hypothesis ◽

Acceptance Model ◽

The Relationship

The purpose of this chapter is to examine the factors that influence small and medium-sized enterprises' (SMEs) intentions to use the investment account platform (IAP) based on technology acceptance model (TAM). The central hypothesis for this chapter was that SMEs' intentions to use IAP were a result of perceived usefulness and perceived ease of use. This chapter also suggested that perceived ease of use and intention was mediated by perceived usefulness of the IAP. Using primary data collection method, 163 questionnaires were collected from SMEs in Kuala Lumpur, Malaysia using the purposive sampling technique. The data were analysed using SPSS and SmartPLS. The chapter found that perceived ease of use had significant influences on SMEs intention to use the IAP while perceived ease of use significantly affected perceived usefulness and the relationship between perceived ease of use and intention was mediated by perceived usefulness of the IAP. The results of this chapter suggested strategies to promote the platform as a fund seeking platform for SMEs.

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Examining Behavioral Intention Toward Mobile Services

International Journal of E-Services and Mobile Applications ◽

10.4018/jesma.2011040101 ◽

2011 ◽

Vol 3 (2) ◽

pp. 1-19 ◽

Cited By ~ 4

Author(s):

Theodora Zarmpou ◽

Vaggelis Saprikis ◽

Maro Vlachopoulou

Keyword(s):

Stepwise Regression ◽

Mobile Services ◽

Ease Of Use ◽

Perceived Usefulness ◽

Perceived Ease Of Use ◽

Key Factors ◽

Proposed Model ◽

Using Data ◽

The Relationship ◽

Adoption Intention

This study presents a conceptual model that combines perceived ease of use, perceived usefulness, innovativeness, trust, demographic characteristics and relationship drivers in order to examine their influence on the mobile services’ adoption intention. The proposed model is empirically tested using data collected from a survey with questionnaires conducted in Greece. The results are analyzed through factor analysis, stepwise regression analysis, and ANOVAs. The findings show that individuals’ innovativeness, their educational level, and the relationship ties between the users and the mobile services are key factors to encourage m-services’ adoption. The results provide interesting insights and useful hints to practitioners and researchers.

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The Moderating Effect of Motivation to Comply and Perceived Critical Mass in Smartphones' Adoption

International Journal of Technology and Human Interaction ◽

10.4018/ijthi.2018070102 ◽

2018 ◽

Vol 14 (3) ◽

pp. 21-38 ◽

Cited By ~ 1

Author(s):

Abdou Illia ◽

Assion Lawson-Body ◽

Simon Lee ◽

Gurkan I Akalin

Keyword(s):

Social Influence ◽

Critical Mass ◽

Moderating Effect ◽

Ease Of Use ◽

Perceived Usefulness ◽

The Other ◽

Perceived Ease Of Use ◽

Other Hand ◽

The One ◽

The Relationship

The testing of the technology acceptance model over the years has shown that its explanatory power is about 50%; which led researchers to revisit the model in an attempt to gain a better understanding of technology adoption. Some of the studies found social influence to be a key factor, but others have yielded mixed results. This article questions the assumption made in some previous studies that most people would comply with social influence. Using data collected from 210 smartphone users, we investigated the moderating effect of motivation to comply on the relationship between social influence, on the one hand, and perceived usefulness and perceived ease-of-use on the other hand. Also, based on the theory of critical mass, we investigated the moderating effect of the perceived critical mass on the relationship between perceived usefulness and perceived ease of use on the one hand, and actual usage on the other hand. The results showed a significant moderating effect of both motivation to comply and perceived critical mass. Theoretical and practical implications are discussed.

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