scholarly journals PENGARUH STORE ATMOSPHERE DAN STORE ENVIRONMENT TERHADAP IMPULSE BUYING PADA DEPOT DAPUR M’RIAH SIDOARJO

2020 ◽  
Vol 1 (1) ◽  
pp. 362-368
Author(s):  
Muji Astutik ◽  
Fachrudy Asj’ari ◽  
Ferry Hariawan
Keyword(s):  
Impulse Buying ◽  
Store Design ◽  
Store Environment

Dilakukannya penelitian ini bertujuan untuk mengetahui efek/pengaruh Store Atmospher dan Store Enviroment memiIiki pengeruh secara simuItan terhadap lmpuIse buying. Depot Dapur M’riah Cemengkalang Krian Sidoarjo  peneIitian ini mempergunakan pendekatan kuantitatf. Disimpulkan bahwa X1 dan X2 memiIikipengaruh secara signifkan dan menunjukan hasiI positf terhadap ImpuIse Buying. Sebaiknya pihak manajemen Depot Dapur M’riah Cemengkalang Krian Sidoarjo terus meningkatkan Store Atmosphere dan Store Environment seperti pencahayaan, interior, dan store design yang dapat meningkatkan kenyamanan pelanggan agar bisa meningkatkan lmpuIse Buying.

scholarly journals The Influence of Impulsive Personality Traits and Store Environment on Impulse Buying of Consumer in Karachi

2019 ◽  
Vol 10 (3) ◽  
pp. 50 ◽  
Author(s):  
Sana Hussain ◽  
Danish Ahmed Siddiqui
Keyword(s):  
Personality Traits ◽  
Structural Equation ◽  
Equation Modeling ◽  
Impulse Buying ◽  
Insignificant Effect ◽  
Impulsive Buying ◽  
Impulse Purchase ◽  
Store Environment ◽  
Impulse Buying Tendency

This study was aimed to understand and assess the role of store environment, impulsive buying personality traits, impulsive buying tendency, and urge to buy on impulsive buying. Data was collected from 250 respondents and analyzed using Structural Equation Modeling technique, findings suggested that impulse buying was positively associated with impulse buying tendency, impulsively personality trait and urge to buy. The most important finding of the study is the insignificant effect of store environment on consumers that are instinctive buyers. The study also suggests that impulsive traits of the consumer directly lead to impulse buying. It actually don’t need some drive such as store environment that would stimulate their impulse buying tendency. However, this study didn’t find any effect of demographic variables (gender and income) on impulse buying tendency. The overall store environment has insignificant effect on consumer impulse purchase but different attributes such as cleanliness and arrangement of product has relative impact on impulse buying that’s why the retailers should focus on store environment elements such as crowd, sales employee, entertainment, lighting, aroma and display etc. to stimulate impulse buying. This study confirmed the role of personality in encouraging impulse buying at retail outlets. Marketers should identify ways to reach out open ended and extrovert people to target their promotional offers.

scholarly journals POSITIVE EMOTION MEMEDIASI SALES PROMOTION DAN STORE ENVIRONMENT TERHADAP IMPULSE BUYING

2020 ◽  
Vol 9 (5) ◽  
pp. 1942
Author(s):  
Ni Wayan Cynthia Devi ◽  
I Made Jatra
Keyword(s):  
Path Analysis ◽  
Positive Emotion ◽  
Sales Promotion ◽  
Impulse Buying ◽  
Purposive Sampling ◽  
Research Objects ◽  
The Creation ◽  
Store Environment

Impulse buying is the behavior to make purchases directly, without prior plan, done quickly and without much evaluation. Companies need to pay attention to factors that influence the creation of impulse buying to increase revenue. Purpose of this study is to determine Positive Emotion in mediating sales promotion and store environments in impulse buying. Study is conducted in Denpasar and Alfamart as research objects. 112 are used as respondents who had shopped at Alfamart with purposive sampling. Data collected through questionnaires and analyzed using path analysis. Based on the results, sales promotion and store environment have a positive and significant effect on Positive Emotion, Positive Emotion has a positive and significant effect on impulse buying, sales promotion and store environment has a positive and significant effect on impulse buying, and Positive Emotion is able to mediate the influence of sales promotion and store environment for impulse buying. Keywords: sales promotion, store environment, Positive Emotion, impulse buying.

scholarly journals IMPULSE BUYING BEHAVIOUR AT THE RETAIL CHECKOUT: AN INVESTIGATION OF SELECT ANTECEDENTS

2021 ◽  
Vol 22 (1) ◽  
pp. 69-79
Author(s):  
Vinish Pallikkara ◽  
Prakash Pinto ◽  
Iqbal Thonse Hawaldar ◽  
Slima Pinto
Keyword(s):  
Credit Card ◽  
Retail Stores ◽  
Impulse Buying ◽  
Product Categories ◽  
Tier Ii ◽  
Grocery Retailing ◽  
Confirmatory Factor ◽  
Store Environment ◽  
Buying Behaviour ◽  
Buying In

The remarkable growth of the Indian retail landscape over the last decade is reflected in the proliferation of supermarkets, departmental stores and hypermarkets in India. Evolving consumption patterns, raising living standards has sparked a huge demand in the food and grocery retailing. Impulse buying is a time-tested tactic by which retailers grab customer’s attention and boost average purchase value. Prior research has deliberated extensively on impulse buying in the store and its determinants. However, little effort has been made to examine the impulse buying behaviour, particularly at the retail checkout. To bridge this gap, we conducted an empirical study in the leading food and grocery modern retail stores in selected Tier I and Tier II cities in the state of Karnataka, India. The data was collected from 385 respondents using a structured questionnaire. The responses were analysed using confirmatory factor analysis and multiple regression. Our study shows that impulse buying at the store checkout area is minimal and sporadic for most of the product categories at the checkout. Impulse buying at the checkout is instigated by factors such as store environment, credit card availability, momentary mood, in-store promotion, offers and discounts and large merchandise. The study has important implications for retail stores by emphasising on the choice of merchandise offered for sale at the checkout area. Further, the investigation reveals that Indian shoppers are health-conscious and cautious about their purchase at the checkout rather than being impulsive.

Moderating effect of hedonism on store environment-impulse buying nexus

2020 ◽  
Vol 48 (5) ◽  
pp. 465-483
Author(s):  
Hammad Bin Azam Hashmi ◽  
Chengli Shu ◽  
Syed Waqar Haider
Keyword(s):  
Moderating Effect ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Impulse Buying ◽  
Content Type ◽  
Shopping Enjoyment ◽  
Impulse Purchase ◽  
Store Environment ◽  
Hedonic Shopping ◽  
The Relationship

PurposeAlthough the store environment-impulse buying nexus is well documented, the influence of consumer motivations on this nexus is still underexplored. Consequently, this paper aims at explaining the mediating effect of emotional states and the moderating effect of hedonic shopping motives on the relationship between store atmospherics and impulse buying behavior.Design/methodology/approachPrimary data from 437 customers were generated through a questionnaire developed for this study. Respondents were accessed using mall-intercept technique. Structural equation modeling (SEM) was done to empirically estimate the model.FindingsResults indicate that pleasure and shopping enjoyment mediate the effect of store atmospherics on the impulse purchase behavior. The findings also show that hedonic shopping motives moderate the relationship between the store atmospherics and impulse purchase.Originality/valueThis study contributes by introducing the moderating role played by the hedonic shopping motives on the relationship between store atmospherics and impulse purchase. In addition, it introduces that shopping enjoyment and pleasure mediate the effect of perceived store atmospherics on impulse purchase.

scholarly journals PENGARUH STORE ENVIRONMENT TERHADAP RESPON EMOSI POSITIF DAN IMPULSE BUYING YANG DIMODERASI SITUATIONAL FACTOR

2019 ◽  
Vol 8 (4) ◽  
pp. 2071
Author(s):  
I Made Agus Indrawan ◽  
Ida Bagus Sudiksa
Keyword(s):  
Significant Influence ◽  
Emotional Response ◽  
Emotional Responses ◽  
Situational Factors ◽  
Situational Factor ◽  
Impulse Buying ◽  
Simple Linear Regression ◽  
Buying Behavior ◽  
Analysis Techniques ◽  
Store Environment

The purpose of this study is to identify factors that significantly affect unplanned impulse buying or buying, namely store environment factors, positive emotional responses, and situational factors. Research samples were 90 respondents (consumers) of Ramayana Mall Denpasar. Methods of data collection carried out through questionnaires and analysis techniques used are simple linear regression and Moderated Regression Analysis (MRA). Based on the results of the analysis found that store environment has a positive and significant influence on positive emotional response, positive emotional response has a positive and significant influence on the behavior of impulse buying, and situational factors strengthen the influence of positive emotional responses to impulse buying behavior. Keywords: store environment, positive emotional response, impulse buying, situational factor

Design variables and constraints in fashion store design processes

2015 ◽  
Vol 43 (9) ◽  
pp. 831-848 ◽  
Author(s):  
Anders Haug ◽  
Mia Borch Münster
Keyword(s):  
Empirical Studies ◽  
Future Research ◽  
System Perspective ◽  
Design Processes ◽  
Content Type ◽  
Design Task ◽  
Design Variables ◽  
Environment Variables ◽  
Store Design ◽  
Store Environment

Purpose – Several frameworks of retail store environment variables exist, but as shown by this paper, they are not particularly well-suited for supporting fashion store design processes. Thus, in order to provide an improved understanding of fashion store design, the purpose of this paper is to identify the most important store design variables, organise these variables into categories, understand the design constraints between categories, and determine the most influential stakeholders. Design/methodology/approach – Based on a discussion of existing literature, the paper defines a framework of store design variables and constraints between these. The framework is investigated through six case studies of fashion store design projects. Findings – Through a discussion of literature and empirical studies, the paper: identifies the most important store design variables, organises these variables into categories, provides an understanding of constraints between categories of variables, and identifies the most influential stakeholders. The paper demonstrates that the fashion store design task can be understood through a system perspective, implying that the store design task becomes a matter of defining a set of subsystems, while considering their mutual interdependencies. Research limitations/implications – The proposed framework may be used as a point of departure and a frame of reference for future research into fashion store design. Practical implications – The paper may support retail designers and retail managers in fashion store design processes by clarifying which store design variables to consider and providing an understanding of the constraints between them. Originality/value – The perspective on the fashion store design task offered by the proposed framework adds a layer of understanding to the way in which existing literature describes the challenges related to store design. The empirical studies of fashion store projects demonstrate that the described system perspective offers a useful way of organising fashion store designers’ experiences from design processes.

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