scholarly journals ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENENTU BELANJA ONLINE

Author(s):  
Christian Aditya ◽  
Titik Kusmantini ◽  
Yuli Liestyana

Online shopping is an activity of buying and selling by utilizing the development of internet technology. The higher level of online shopping consumers has led to the phenomenon of e-commerce, like Zalora and Lazada. Consumers of online shopping in Special Region of Yogyakarta conducting online shopping activities are influenced by factors such as perception of easy to use, perception of perceived benefits, perception of risk, trust, consumer attitudes and online shopping interests. The design of research is descriptive and quantitative research using incidental sampling method. Data collection technique is carried out by distributing questionnaires using Google forms with the number of samples studied is 155 respondents. In order to test the hypothesis, Structural Equation Modeling (SEM) is used with analysis technique based on Partial Least Square (PLS). The results of this study show that 1) There is a positive and significant effect of perception of easy to use on consumer attitudes, 2) There is a positive and significant effect of perception of perceived benefits on consumer attitudes, 3) There is a negative and insignificant effect of risk perception on consumer attitudes, 4) There is a positive and significant influence of trust on consumer attitudes, 5) There is a positive and significant influence of consumer attitudes on online shopping interest.

PARAMETER ◽  
2022 ◽  
Vol 6 (2) ◽  
pp. 56-67
Author(s):  
Aditya Putra Kusuma

This study aims to determine (1) The influence of leadership on motivation. (2) The influence of organizational culture on motivation. (3) The influence of motivation on service quality. (4) The influence of leadership on service quality (5) The influence of organizational culture on service quality. This research uses a saturated sampling technique. The population of this research is all employees of PT. Hadeka Primantara which amounted to 91 people. The research method in this research is the quantitative research method by using the computer program Partial Least Square (PLS) and Structural Equation Modeling (SEM). This thesis uses quantitative research through survey methods, interviews, and questionnaires. The results showed significant influence on Leadership on Motivation at PT. Hadeka Primantara with the value of T Statistics 4,818 ≥ 1.96. There is a significant influence of Organizational Culture on Motivation at PT. Hadeka Primantara with the value of T Statistics 10,435 ≥ 1.96. There is no significant influence on Motivation on Service Quality at PT. Hadeka Primantara with the value of T Statistics 0.095 ≤ 1.96. There is no significant effect of Leadership on Service Quality at PT. Hadeka Primantara with the value of T Statistics 0.677 ≤ 1.96. There is a significant influence of Organization Culture on Quality of Service with the value of T Statistics 2,402 ≤ 1.96. Abstrak Penelitian ini bertujuan untuk mengetahui (1) Pengaruh kepemimpinan terhadap motivasi. (2) Pengaruh budaya organisasi terhadap motivasi. (3) Pengaruh motivasi terhadap kualitas pelayanan. (4)Pengaruh kepemimpinan terhadap kualitas pelayanan.(5) Pengaruh budaya organisasi terhadap kualitas pelayanan. Penelitian ini menggunakan teknik sampling jenuh. Populasi penelitian ini adalah seluruh karyawan PT. Hadeka Primantara yang berjumlah 91 orang. Metode penelitian dalam penelitian ini adalah metode penelitian kuantitatif dengan menggunakan program komputer Partial Least Square (PLS) dan Structural Equation Modeling (SEM). Tesis ini menggunakan penelitian kuantitatif melalui metode survey, wawancara dan kuesioner.Hasil penelitian menunjukkan pengaruh yang signifikan Kepemimpinan terhadap Motivasi pada PT. Hadeka Primantara dengan nilai T Statistics 4,818 ≥ 1.96. Terdapat pengaruh yang signifikan Budaya Organisasi terhadap Motivasi pada PT. Hadeka Primantara dengan nilai T Statistics 10,435 ≥ 1.96. Tidak terdapat pengaruh yang signifikan Motivasi terhadap Kualitas Pelayanan pada PT. Hadeka Primantara dengan nilai T Statistics 0,095 ≤ 1.96. Tidak terdapat pengaruh yang signifikan Kepemimpinan terhadap Kualitas Pelayanan pada PT. Hadeka Primantara dengan nilai T Statistics 0,677 ≤ 1.96. Terdapat pengaruh yang signifikan Budaya Organisasi terhadap Kualitas Pelayanan dengan nilai T Statistics 2,402 ≤ 1.96.  


2018 ◽  
Vol 2 (1) ◽  
pp. 29-43
Author(s):  
Xin Jean Lim ◽  
Eugene Cheng-Xi Aw ◽  
Kenny Guan-Cheng Teoh

This study investigates the factors influencing repurchase intention in online shopping context.Self-efficacy and trust were integrated with Unified Theory of Acceptance and Use of Technology (UTAUT) components, namely performance expectancy and effort expectancy in explaining online repurchase intention. It was hypothesized that performance expectancy, effort expectancy, self-efficacy, and trust influence satisfaction and online repurchase intention. Satisfaction was posited to mediate the relationships between the proposed antecedents and online repurchase intention. 211 use able responses were collected through purposive sampling method and the data was analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM). All proposed hypotheses were supported except the effects of effort expectancy and performance expectancy on online repurchase intention. All mediating effects of satisfaction proposed were found to be significant. Based on the findings, implications and future research directions were discussed.


2020 ◽  
Vol 9 (1) ◽  
pp. 38-45
Author(s):  
Ayu - Retnowati ◽  
Prabowo Yudo Jayanto

This study aims to determine the effect of Inflation, Gross Domestic Product (GDP), Operational Income Operating Cost (BOPO), Financing to Deposit Ratio (FDR) and Capital Adequacy Ratio (CAR) to Non Performing Financing (NPF). The population in this study were 13 Islamic Commercial Bank in Indonesia in year 2012-2015. The sample selection used purposive sampling technique which resulted in 9 banks and the analysis units were 36. Data collection method used in this research was documentation. Data analysis method used was Structural Equation Modeling (SEM) with Partial Least Square (PLS) with SmartPLS 3.0 analysis tool. The results show that the inflation, GDP, and FDR variables do not significantly influence NPF. BOPO variable has a positive and significant influence to NPF. CAR variable has a negative and significant influence to NPF. The conclusion shows that the inflation, GDP, and FDR variables do not significantly influence NPF. Variables of BOPO and CAR have significant influence to NPF. 


2021 ◽  
Vol 4 (3) ◽  
pp. 798-812
Author(s):  
Resa Novita ◽  
Isni Andriana ◽  
Kemas M Husni Thamrin

The purpose of this research is to analyze the effect perceptions about financial literacy factors against the investment decisions on life insurance in Palembang. The population in this study is the owner of life insurance in Palembang, the sampling in this study is using the Purposive Sampling method with 50 respondents as samples. The type of research used is quantitative research with primary data sources obtained from distributing questionnaires to respondents. The data analysis technique in this research are descriptive and inferential statistical analysis using Structural Equation Modeling (SEM) with smartPLS (Partial Least Square) 3.0 software. The results showed that the perception of age and gender has no significant effect against the investment decisions on life insurance in Palembang, meanwhile the perception of education level and income have a significant effect against the investment decisions on life insurance in Palembang. Keywords: Age, Gender, Level of Education, Income, Investment Decisions


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Noorlailie Soewarno ◽  
Bambang Tjahjadi ◽  
Farah Anmariska

PurposeThis study aims to investigate whether strategy pillars have a positive direct effect on organizational productivity performance (OPP) in the Indonesian HEI (Higher Education Institutions) research setting and, if so, whether the effect is mediated by a performance management system (PMS).Design/methodology/approachThis study used quantitative research employing partial least square structural equation modeling (PLS-SEM) to test the hypotheses. A mediation model of the research framework was developed to investigate the mediating role of PMS.FindingsUsing a sample of 182 Indonesian HEI managers, the results indicate that strategy pillars have a positive effect on OPP. Further analysis shows that PMS partially mediates the strategy pillar–OPP relationship.Research limitations/implicationsThis study has limitations. Firstly, the sample size used was relatively small and this may raise the issue of generalization. Secondly, it used a Likert scale and therefore may raise the issue of judgment bias. Lastly, this study is context-specific for Indonesia and caution should be used when generalizing it to other countries.Practical implicationsTo enhance the HEIs productivity performance, the HEI managers should develop strong strategy pillars for the purpose of effective strategy formulation and execution.Social implicationsThis study provides a model showing how to improve the HEIs productivity performance by employing strategy pillars and a PMS. The better the performance of the HEIs, the better the quality of life of society in the era of the knowledge economy.Originality/valueStrategy pillars have rarely been researched. This study is therefore one of the few studies on strategy pillars. This study also provides new elements related to measuring strategy pillars, PMS and OPP in the context of HEIs in Indonesia as an emerging economy.


2020 ◽  
Vol 11 (2) ◽  
pp. 81
Author(s):  
Agista Rosiana

Market orientation is one of the business culture that produces the best performance through commitment to the customer. The aim of study is to analyze the factors that affect market orientation in operate a business to improve business performance on MSEs in the city of Bogor. The research was conducted on micro small business of tempe in Bogor City. The number of respondents in the research as much as thirty respondents with the determination of respondents by purposive sampling. Data analysis using Structural Equation Modeling (SEM) analysis with smart partial least squares (smart PLS) approach. The results of this study indicated customer orientation variables significantly affect business performance with the results of T tests 2.996> 1.96, competitor orientation variables significantly affect business performance with the test results T 2.544> 1.96, and variables interfunctional coordination was not significantly affect business performance with test results T 1.687 <1.96. Thus, customer orientation and competitor orientation have significant influence to business performance, while inter-functional coordination factor  not give significant influence to business performance.Keywords : Market Orientation, Partial Least Square


2019 ◽  
Vol 4 (1) ◽  
pp. 37
Author(s):  
Evie Octarina ◽  
Hartoyo Hartoyo ◽  
Irfan Syauqi Beik

This study aimed to determine the influence of variables in TPB (attitude toward behavior, perceived behavioral control, subjective norm), religiosity, knowledge, and risk perception to intention purchase of sharia mutual fund. The sample in this study was customer of Bank Sharia XYZ of 164 customers. The analysis applied in this study was Structural Equation Modeling-Partial Least Square. The result of this research showed that the independent variable had positive and significant influence to dependent variables attitude toward behavior and subjective norm. Religiosity and knowledge have no significant influence toward intention to purchase, while perceived behavioral control and risk perception had no significant influence with intention to purchases. The other result showed that religiosity had a positive significant influence to attitude toward behavior. The conclusion of this research shown that religiosity is the factor which influence attitude toward behavior, attitude toward behavior and subjective norm are the factors which influence intention purchase of sharia mutual fund.


2019 ◽  
Vol 10 (02) ◽  
pp. 21297-21308 ◽  
Author(s):  
Kadek Devi Wella Yanti ◽  
Luh Kadek Budi Martini ◽  
I Ketut Setia Sapta

Social factors include normative vulnerability and information on social influences. Social influence reflects the judgment of others on individual consumer behavior. Purchasing decisions are also influenced by personal factors such as age and stages of the life cycle, work, economic situation, lifestyle, and personality and self-concept of the buyer. Materialism is the consumer belief that valuing worldly assets is very important. Attitude is an expression of someone's feelings that reflects their joy or dislike of an object. Buying intention can be defined as the intention of someone to buy a certain brand that they have chosen for themselves after evaluating. The purpose of this study is to examine the effect of social factors, individual factors and materialism on purchase intentions and consumer attitudes as mediating variables. The sampling technique used is proportional random sampling. The sample in this study was 95 buyers and then the determination of the sample was determined by proportional random sampling in 5 predetermined stores. The data analyst method used is SEM (Structural Equation Modeling) based on component or variance, namely PLS (Partial Least Square). The results of the study stated that social factor variables, individual factors, and materialism had a positive and significant effect on purchase intention. And individual factors and materialism have a positive and significant effect on consumer attitudes, while social factors have a positive but not significant effect on consumer attitudes.


2021 ◽  
Vol 4 (3) ◽  
Author(s):  
Siti Kulsum ◽  
◽  
Dwi Sunu Kanto ◽  
Noverdi Bross

Marketing management is an activity that is planned and organized including the distribution of goods, pricing and monitoring of policies that have been made which aim to gain a place in the market so that the objectives of marketing can be achieved. Online marketing media in the digital era seems to be the prima donna of solving solutions, therefore business actor’s flock to take advantage of online marketing media as a driving force for the wheels of their business. The type of research used in this study was quantitative research. In this study, data processing and analysis used the Partial Least Square (PLS) approach. PLS is a component-based or variant-based Structural Equation Modeling (SEM) equation model. The data analysis in this research is the Outer Model Analysis, Inner Model, and Hypothesis Testing. This research results that the price has an effect on Brand Image. Product Quality has an effect on Brand Image. Service Quality affects Brand Image. Price affects Promotion. Product Quality affects Promotion. Quality of Service affects Promotion. Promotion affects Brand Image. Promotion moderates the relationship between Price and Brand Image. Promotion moderates the relationship between Product Quality and Brand Image. Promotion can moderate the relationship between service quality and brand image.


2018 ◽  
Vol 9 (10) ◽  
pp. 21096-21108
Author(s):  
I Putu Erawan ◽  
AA Putu Agung ◽  
Luh Kadek Budi Martini

This study aims to test The Influence of Leadership and Organizational Commitment to Employee Performance with Job Satisfaction as a Variable Intervening is carried out at the Dtw Tanah Lot Tabanan Office. This research is a quantitative research using primary data obtained from questionnaires and measured using a Likert scale. The population of this study were employees at the DTW Tanah Lot Tabanan management office Based on the data obtained at the Tanah Lot DTW management office in Tabanan Regency the number of employees is 40 people which is less than 100, then taken entirely, so the research is population research. (Sample saturated). Data analysis techniques used in this study are Structural Equation Modeling (SEM) based on Partial Least Square (PLS) using the help of the Smart PLS 3.0 program. The results showed that Leadership has a positive and significant effect on job satisfaction. Organizational commitment has a positive and significant effect on job satisfaction. Leadership has a positive and significant effect on employee performance. Organizational commitment has a positive and significant effect on employee performance. Job satisfaction has a positive and significant effect on employee performance. The effect of mediation on job satisfaction variables on the indirect influence of leadership on employee performance is partial (partial mediation), meaning thatvariable job satisfaction is not a key determinant of the influence of leadership on employee performance at the Tanah Lot Tabanan Tourist Destination (DTW) office.   Influence of mediation on job satisfaction variables on indirect effects Organizational commitment to employee performance is partial (partial mediation), meaning that variable job satisfaction is not a key determinant of the influence of leadership on employee performance at the Tanah Lot Tabanan Tourist Destination (DTW) office.


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