scholarly journals THE APPLICABILITY OF FINITE HOMOGENEOUS MARKOV PROCESSES IN THE STUDY OF CONSUMER LOYALTY

Author(s):  
Dr Swapna Datta Khan

Markov Processes are sequential events that are related to each other stochastically. Such events, also known as states, may be such that the probability of an event occurring depends only on the previous event and not on any event prior to that. This is known as the memoryless property of Markov Processes. Certain dynamic market conditions especially with respect to the Fast-Moving Consumer Goods Sector, the Telecommunications Sector may enable the use of finite and time-homogeneous Markov Processes to study the brand switching tendency of the consumer, and thus predict consumer loyalty. In this conceptual paper, we shall study how to predict brand switching tendencies using finite, time-homogeneous Markov Processes. KEYWORDS: Markov Process, Brand Switching, Time-Homogeneous, Consumer Loyalty, Transition Matrix

1966 ◽  
Vol 3 (1) ◽  
pp. 48-54 ◽  
Author(s):  
William F. Massy

Most empirical work on Markov processes for brand choice has been based on aggregative data. This article explores the validity of the crucial assumption that underlies such analyses, i.e., that all the families in the sample follow a Markov process with the same or similar transition probability matrices. The results show that there is a great deal of diversity among families’ switching processes, and that many of them are of zero rather than first order.


COSMOS ◽  
2005 ◽  
Vol 01 (01) ◽  
pp. 87-94 ◽  
Author(s):  
CHII-RUEY HWANG

Let π be a probability density proportional to exp - U(x) in S. A convergent Markov process to π(x) may be regarded as a "conceptual" algorithm. Assume that S is a finite set. Let X0,X1,…,Xn,… be a Markov chain with transition matrix P and invariant probability π. Under suitable condition on P, it is known that [Formula: see text] converges to π(f) and the corresponding asymptotic variance v(f, P) depends only on f and P. It is natural to consider criteria vw(P) and va(P), defined respectively by maximizing and averaging v(f, P) over f. Two families of transition matrices are considered. There are four problems to be investigated. Some results and conjectures are given. As for the continuum case, to accelerate the convergence a family of diffusions with drift ∇U(x) + C(x) with div(C(x)exp - U(x)) = 0 is considered.


Author(s):  
UWE FRANZ

We show how classical Markov processes can be obtained from quantum Lévy processes. It is shown that quantum Lévy processes are quantum Markov processes, and sufficient conditions for restrictions to subalgebras to remain quantum Markov processes are given. A classical Markov process (which has the same time-ordered moments as the quantum process in the vacuum state) exists whenever we can restrict to a commutative subalgebra without losing the quantum Markov property.8 Several examples, including the Azéma martingale, with explicit calculations are presented. In particular, the action of the generator of the classical Markov processes on polynomials or their moments are calculated using Hopf algebra duality.


2020 ◽  
Vol 57 (4) ◽  
pp. 1045-1069
Author(s):  
Matija Vidmar

AbstractFor a spectrally negative self-similar Markov process on $[0,\infty)$ with an a.s. finite overall supremum, we provide, in tractable detail, a kind of conditional Wiener–Hopf factorization at the maximum of the absorption time at zero, the conditioning being on the overall supremum and the jump at the overall supremum. In a companion result the Laplace transform of this absorption time (on the event that the process does not go above a given level) is identified under no other assumptions (such as the process admitting a recurrent extension and/or hitting zero continuously), generalizing some existing results in the literature.


2020 ◽  
pp. 147078532094833 ◽  
Author(s):  
Zachary William Anesbury ◽  
Kristin Jürkenbeck ◽  
Timofei Bogomolov ◽  
Svetlana Bogomolova

When purchasing packaged products within a supermarket, consumers choose between proprietary or private label brands. However, when purchasing fresh fruits and vegetables, non-branded produce is the dominant option—with proprietary and private label brands only recently becoming available. Previous fast-moving consumer goods (FMCG) research finds that proprietary and private label brands affect consumer loyalty—however, no research exists for fresh categories. This research is the first to determine the effect of emerging brands in fresh categories on consumer buying behavior. Our research examines consumers’ loyalty toward proprietary, private label, or non-branded fresh fruits and vegetables and the level of customer sharing between these options, using analytical approaches applicable to FMCG categories. The panel data contains nearly 46,000 households making over 8 million purchases in the United States during 2015. Results show that proprietary, private label, and now non-branded fresh produce have expected loyalty levels, for their size, and consumers share their purchases across the three options (i.e., consumers are not loyal to just one option). The study analyzes and interprets purchase data in fresh categories offering marketing academics and practitioners actionable advice for working with fresh produce purchase data.


1999 ◽  
Vol 36 (01) ◽  
pp. 48-59 ◽  
Author(s):  
George V. Moustakides

Let ξ0,ξ1,ξ2,… be a homogeneous Markov process and let S n denote the partial sum S n = θ(ξ1) + … + θ(ξ n ), where θ(ξ) is a scalar nonlinearity. If N is a stopping time with 𝔼N < ∞ and the Markov process satisfies certain ergodicity properties, we then show that 𝔼S N = [lim n→∞𝔼θ(ξ n )]𝔼N + 𝔼ω(ξ0) − 𝔼ω(ξ N ). The function ω(ξ) is a well defined scalar nonlinearity directly related to θ(ξ) through a Poisson integral equation, with the characteristic that ω(ξ) becomes zero in the i.i.d. case. Consequently our result constitutes an extension to Wald's first lemma for the case of Markov processes. We also show that, when 𝔼N → ∞, the correction term is negligible as compared to 𝔼N in the sense that 𝔼ω(ξ0) − 𝔼ω(ξ N ) = o(𝔼N).


1970 ◽  
Vol 7 (2) ◽  
pp. 400-410 ◽  
Author(s):  
Tore Schweder

Many phenomena studied in the social sciences and elsewhere are complexes of more or less independent characteristics which develop simultaneously. Such phenomena may often be realistically described by time-continuous finite Markov processes. In order to define such a model which will take care of all the relevant a priori information, there ought to be a way of defining a Markov process as a vector of components representing the various characteristics constituting the phenomenon such that the dependences between the characteristics are represented by explicit requirements on the Markov process, preferably on its infinitesimal generator.


1993 ◽  
Vol 6 (4) ◽  
pp. 385-406 ◽  
Author(s):  
N. U. Ahmed ◽  
Xinhong Ding

We consider a nonlinear (in the sense of McKean) Markov process described by a stochastic differential equations in Rd. We prove the existence and uniqueness of invariant measures of such process.


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