Identifying And Measuring Customer Delight In The Hospitality Industry
Keyword(s):
The aim of this study is to identify customer delight by developing a research model and measurement scale in the hospitality industry that includes cognitive and emotional factors. The main analysis to support the research uses a confirmatory factor analysis, while collected data represent 186 tourism experiences in hotels and restaurants. The model describes a way to appraise memorable experiences by customers and the positive significance of emotions based on their needs. The authors argue that managing designed experiences and considering a customer’s service ideal from the factors in the proposed model could be the basis for achieving customer delight in the hospitality industry.
2015 ◽
Vol 4
(11)
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pp. 1190-1193
2002 ◽
Vol 18
(2)
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pp. 113-122
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1994 ◽
Vol 79
(3_suppl)
◽
pp. 1441-1442
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2021 ◽
Vol 6
(2)
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pp. 179-195