Effect of Promotion, Price and Distribution Channels on My-Gell Pen Purchase Decisions at PT. Emico Mitra Cemerlang Medan

This research is motivated by the decreasing number of consumers of PT. Emico Mitra Cemerlang Medan in the period of 2020. The decline in the number of purchase decisions indicates that purchase decisions products from PT. Emico Mitra Cemerlang Medan by looking at the existing problems, this research is directed to analyze how to increase satisfaction with the support of increasing promotion, price and distribution channels. In this study, the criteria used are regular customers, what is meant by regular customers here are product users who have used PT. Emico Mitra Cemerlang Medan. The number of samples is determined based on the calculation of the slovin formula with a tolerable error rate of 10%, it will obtain a total sample of 100 people. The data analysis method used in this study is multiple regression. The result of the research shows that promotion, price and distribution channels have a positive and significant effect on purchase decisions. The author's suggestion is to improve purchase decisions by increasing promotion, maintaining purchase decisions and setting price that are more in line with customer abilities. PT. Emico Mitra Cemerlang Medan needs to maintain elements that have been considered good by customers and need to improve things that are still lacking. Keywords: Promotion, Price, Distribution Channels, Purchase Decisions.

JAJANAN DI MATA MAHASISWA PADA APLIKASI GOFOOD STUDI KASUS: MAHASISWA STIEPAR API YOGYAKARTA

This study aims to find out what factors encourage consumers to make purchasing decisions culinary products offered through the GoFood application. The research approach uses variables and dimensions of the marketing mix. The marketing mix studied are product, price, distribution and promotion. The study used quantitative methods with regression analysis. Respondents are students of the STIE Tourism API Yogyakarta campus in a certain research period for one month. The measuring instrument used is a questionnaire with the use of a Likert scale. Using the t test, it can be concluded that products and promotions have a significant effect on purchasing decisions through the GoFood application. While price and distribution have no significant effect on purchasing decisions, and with the F-test it is concluded that product, price, distribution, and promotion together have a significant effect on purchasing decisions through the GoFood application.

Marketing Concept - The St. Gallen Management Approach

This book presents marketing and business processes as an integral part of the St. Gallen Management Model. It provides a tight introduction into the field of marketing and puts the added value in the center of a market-oriented management approach. The book addresses relevant topics such as market analysis, marketing planning, marketing strategy, positioning, application of marketing tools, product design, price, distribution and communication policy, service provision, innovation and controlling processes. This book aims at students in the first year as well as at practitioners who wants to obtain a quick overview of this field.

Evolution of Fundamental Price Determination within Electricity Market Simulations

Electricity prices are the key instrument for coordinating electricity markets. For long-term market analyses, price determination based on fundamental unit commitment simulations is required. Within the European wholesale market, electricity prices result from a market clearing, which finds a welfare-optimal price–quantity tuple considering a coupling of multiple market areas with limited transmission capacity. With increasing exchange capacities in Europe, the precise modeling of the market coupling is required. Many market simulation models use multi-stage approaches with a separation of market coupling and price determination. In this paper, we analyze a new single-stage approach that combines both steps and theoretically and empirically demonstrate its precision by a backtest. For this purpose, we compare a simulated versus a historical electricity price distribution. Moreover, we explain the necessary adjustments for future regulatory developments of the European electricity market regarding flow-based market coupling and propose a concept for the application of future regulatory developments. We demonstrate further developments using a future scenario.

Gentrification effects on housing prices in neighbouring areas

Purpose This study aims to measure the occurrence of gentrification and to relate gentrification with housing values. Design/methodology/approach The authors have used Getis-Ord statistics to identify and quantify gentrification in different residential areas in a case study of Stockholm, Sweden. Gentrification will be measured in two dimensions, namely, income and population. In step two, this measure is included in a traditional hedonic pricing model where the intention is to explain future housing prices. Findings The results indicate that the parameter estimate is statistically significant, suggesting that gentrification contributes to higher housing values in gentrified areas and near gentrified neighbourhoods. This latter possible spillover effect of house prices due to gentrification by income and population was similar in both the hedonic price and treatment effect models. According to the hedonic price model, proximity to the gentrified area increases housing value by around 6%–8%. The spillover effect on price distribution seems to be consistent and stable in gentrified areas. Originality/value A few studies estimate the effect of gentrification on property values. Those studies focussed on analysing the impacts of gentrification in higher rents and increasing house prices within the gentrifying areas, not gentrification on property prices in neighbouring areas. Hence, one of the paper’s contributions is to bridge the gap in previous studies by measuring gentrification’s impact on neighbouring housing prices.

ANALYSIS OF THE INFLUENCE OF PRODUCT, PRICE, DISTRIBUTION, AND PROMOTION ON CONSUMER PURCHASE DECISIONS USING GO FOOD APPLICATION DURING THE COVID PANDEMIC 2021

This study at to analyze the effect of product, price, place, and promotion on consumer purchasing decisions uses the Go Food application during the covid pandemic 2021 The research methodology used quantitative method with cross section data and primary data obtained from questionnaires. Mechanical sampling uses purposive sampling method. The data analysis technique used is multiple linear regression to test the validity, reliability test, normality test, classic assumption test (multicollinearity test, heteroscedasticity test) and hypothesis testing t-statistics and f-statistics to examine the effect together with a significance level of 5%. The results of this study showed that in partial variables of Product, Price, Place, and Promotion have a positive impact and significant impact on consumer purchasing decisions using the Go Food application. Meanwhile, independent variables of Product, Price, Place, and Promotion simultaneously have a significant relationship to the dependent variables, on consumer purchasing decisions using the Go Food application. Coefficient of determination from this study shows 83.01%. It shows that the variation of the independent variables are Product, Price, Place, and Promotion is able to explain the rise and fall of the dependent variable variation on consumer purchasing decisions using the Go Food application is 83.01%, while the remaining of 16.99% is affected by other independent variables.

IRAQI CONSUMER OPINION OF THE QUALITY AND SAFETY OF LOCAL FOOD PRODUCTS

The aim of this research was to indicate the opinion of the Iraqi consumer about the quality and safety of local food products, the questionnaire was included 19 questions for product quality, price, distribution and promotion as a tool to survey the opinions of 128 consumers in Baghdad, the data was analyzed by using percentage, weighted mean, and weight percent, the results obtained showed that the Iraqi consumer prefer local food products for their high quality and appropriate price, however they need attention to packaging, promotion and distribution.

The Price Dispersion of Consumer Products

Presented is an analytic dynamic model of the price dispersion of consumer products. The theory is based on the idea that sellers offer product units for a profit maximizing price, denoted pm. Product units not sold at pm are called excess units. Based on the conservation equation of offered units, it can be shown that the stationary price distribution of consumer products consists of a Dirac-delta peak at pm surrounded by a fat-tailed Laplace distribution from the excess units. A good quantitative agreement with empirical data can be obtained with a fit of the two free parameters of the theory.

Techno Economic Analysis of the Modified MixAlco Process

The MixAlco process is a patented biomass conversion technology used to produce valuable chemicals. The basis of this design relies on the use of fermentation, where acidophiles utilize their own enzymatic pathways to convert a variety of biomass, such as organic wastes, into carboxylic acid salts. Unlike previous MixAlco designs in which carboxylate salts are processed further into hydrocarbon fuels, this proposed design simulates the optimization and commercialization of mixed carboxylic acid salts as the final product. Sensitivity analyses identified four critical input factors of the base case process—biomass feed rate, selling price, distribution cost, and biomass composition. Increasing the biomass feed rate or population size has the most pronounced effect on process economics. Overall, the sensitivity analyses of all four critical input factors support that the new design is flexible in its ability to support populations of varying sizes, as well as different biomass feed rates and compositions.

Pengaruh Service Marketing Mix Dan Customer Value Terhadap Kepuasan Mahasiswa Program Studi Manajemen Fakultas Ekonomi Universitas Maritim Raja Ali Haji

The object of the study was obtained about the effect of Service Marketing Mix and Customer Value on student satisfaction in the UMRAH Faculty of Economics management study program. The type of research is explanatory. The results of the study indicate that the service marketing mix consists of products (product), price (price), distribution (place), promotion (people), people (people), direct evidence (physical evidence) and process (process, and customer value includes Customer benefit and customer cost both partially and simultaneously has a strong influence on student satisfaction in the UMRAH Faculty of Economics Management Study Program