scholarly journals La incidencia de la RSC en la imagen corporativa / The Incidence of CSR in the Corporate Image

2017 ◽  
Vol 4 (1) ◽  
pp. 1-8
Author(s):  
Jaime Alberto Orozco Toro
Keyword(s):  
Corporate Social Responsibility ◽  
Content Analysis ◽  
Social Responsibility ◽  
Value Chain ◽  
Brand Image ◽  
Corporate Image ◽  
The Subject ◽  
Corporate Social ◽  
Sobre Todo

ABSTRACTThis article focuses on determining how communication of Corporate Social Responsibility (CSR) affects the perception of Brand Image (BI), on the subject of analysis throughout the value chain. The methodological tools have applied surveys and content analysis. The overall results determine that CSR helps to improve the perception of BI. As part of the conclusions, the stakeholders assume CSR as an intrinsic action to the responsibilities as the company, through a communication valued as credible and reliableRESUMENEste artículo centra su interés en determinar la forma en que la comunicación de la Responsabilidad Social Empresarial (RSE) incide en la percepción de la Imagen de Marca (IM) de las empresas de comunicación, tomando como objeto de análisis toda la cadena de valor. En este sentido no se asume la comunicación de la RSE como una estrategia de “lavado de cara”, sino como parte del compromiso adquirido con todos los stakeholders. El trabajo empírico tiene como objeto de estudio La Marató de TV3 y como esta actividad de solidaridad y comunicación que realiza TV3 (canal de televisión autonómico español) influye en la IM de la cadena. Las herramientas metodológicas aplicadas han sido la encuesta y el análisis documental y de contenido. Se han aplicado 463 encuestas realizadas a los 7 grupos de interés que forman parte de su cadena de valor. Bajo estas condiciones, el artículo pretende contribuir a la ampliación de los estados de la cuestión de la comunicación de RSE, y la IM en empresas de comunicación; pero sobre todo indagar por la incidencia de la comunicación de la RSE en la IM de las empresas de comunicación.

Exploration of patriotic brand image: its antecedents and impacts on purchase intentions

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yufan Li ◽  
Weichen Teng ◽  
Tien-Tien Liao ◽  
Tom M.Y. Lin
Keyword(s):  
College Students ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Brand Image ◽  
Purchase Intentions ◽  
Corporate Image ◽  
Research Model ◽  
Content Type ◽  
Corporate Integrity ◽  
Corporate Social

PurposeThe recent rise of economic nationalism intensifies consumers' patriotic attitudes toward goods or services and thus encourages enterprises to build patriotic brand images. Nevertheless, few studies have discussed how a patriotic brand image is developed. The purpose of this study aims to fill the gap by examining whether and how a positive corporate image helps a domestic brand establish a patriotic brand image and in turn enhances consumers' purchase intentions in relation to domestic brand products.Design/methodology/approachA research model identifying the antecedents of patriotic brand image (the components of corporate image) is proposed and empirically tested using structural equations with a questionnaire investigating Taiwanese college students' attitudes toward Taiwanese smartphone brands. Three competing models are also proposed and tested to confirm the appropriateness of the research model.FindingsIn addition to the widely recognized impact of perceived quality on purchase intentions, patriotic brand image is found to be effective in enhancing local consumers' intentions to purchase domestic brand products. To shape a patriotic brand image, perceived quality, perceived corporate ability and perceived corporate integrity are the direct approaches, while perceived corporate social responsibility works through perceived corporate integrity, and perceived employer brand enhances only perceived corporate social responsibility.Research limitations/implicationsPotential sampling (college students) and subject (smartphones) biases may limit the generalizability of the presented findingsPractical implicationsWhile patriotic appeals have long been used in marketing communication, they are also likely to precipitate negative brand associations (e.g. nationalism), offending consumers in other countries. By contrast, the development of a positive corporate image serves as an implicit and neutral approach to building a patriotic brand image and can help domestic brands attract local consumers with less harm to foreign markets.Originality/valueThis study is one of notably few studies discussing patriotic brand image and its impacts on purchase intentions. This study also identifies the antecedents of patriotic brand image and how each of them affects patriotic brand image. The findings can help guide domestic brands in building a patriotic brand image.

scholarly journals The Effect of Corporate Social Responsibility on Consumer Purchase Decisions with Corporate Image and Brand Image as Intervening

2021 ◽  
Vol 2 (5) ◽  
pp. 336-348
Author(s):  
Cici Amalyah Anik Suhartini ◽  
Imanda Firmantyas Putri Pertiwi
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Quantitative Research ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Corporate Image ◽  
Purchasing Decisions ◽  
Corporate Social ◽  
The City

This study to measure the influence of social responsibility on consumer purchasing decisions to buy Rabbani products. This research uses quantitative research using multiple linear regression analysis which has 4 studies. The technique of collecting data by distributing questionnaires. Samples were taken as many as 100 respondents who were given to Rabbani customers in the City of Salatiga. The results showed that there was an influence between corporate social responsibility, corporate image and brand image on purchasing decisions. The results of path analysis show that corporate image and brand image mediate corporate social responsibility in purchasing decisions.

Hubungan Strategi Komunikasi Corporate Social Responsibility dengan Pembentukan Citra Perusahaan

2019 ◽  
Vol 2 (6) ◽  
pp. 773
Author(s):  
Fathimah Zahra Karballa ◽  
Sarwititi Sarwoprasodjo
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Qualitative Data ◽  
Corporate Image ◽  
Communication Strategy ◽  
Quantitative Approach ◽  
Message Source ◽  
The Subject ◽  
Corporate Social ◽  
A Company

Corporate image is an important thing for a company that always needs to be built and maintained in the community. One of the important things in the effort of forming corporate image is the communication of company activity especially CSR activity. CSR activities are important because in this case, companies can engage directly with the community around the factory. Communicating the company's CSR activities by applying the chosen communication strategy by the company that adapts to the condition of the community The purpose of this research is to identify the communication strategy of CSR and corporate characteristic as message source with corporate image. The subject of this research is the community around PTPN VIII in Patengan Village, Rancabali Sub District, Bandung District. This research used a quantitative approach supported by qualitative data. The technique analysis using correlation test. The result shows a relation between the communication strategy of CSR and corporate characteristic as message source with corporate image. Keywords : Communication Strategy, Corporate Image, Corporate Social Responsibility. ABSTRAK Citra perusahaan merupakan suatu hal penting bagi perusahaan yang senantiasa perlu dibangun dan dipertahankan di masyarakat. Salah satu hal yang penting dalam upaya pembentukan citra perusahaan ialah pelaporan aktifitas perusahaan terutama aktifitas CSR. Aktifitas CSR menjadi penting karena dalam hal inilah perusahaan dapat terlibat secara langsung dengan masyarakat sekitar. Pelaporan aktifitas CSR perusahaan dilakukan dengan menerapkan strategi komunikasi yang dipilih oleh perusahaan yang menyesuaikan dengan kondisi masyarakat sekitarnya. Tujuan dari penelitian ini adalah untuk mengidentifikasi hubungan strategi komunikasi CSR dan karakteristik perusahaan sebagai pengirim pesan dengan citra perusahaan. Subjek penelitian ini merupakan masyarakat sekitar Pabrik PTPN VIII di Desa Patengan, Kecamatan Rancabali, Kabupaten Bandung. Penelitian ini menggunakan pendekatan kuantitatif yang didukung oleh data kualitatif. Teknik yang digunakan adalah uji korelasi. Hasil penelitian ini menunjukkan bahwa terdapat hubungan antara strategi komunikasi CSR dan karakteristik pengirim pesan dengan citra perusahaan. Kata Kunci : Citra Perusahaan, Corporate Social Responsibility, Strategi Komunikasi.

scholarly journals HOW TO IMPLEMENT ISLAMIC BANKING'S CSR IN THE SOCIETY?

2012 ◽  
Vol 1 (1) ◽  
Author(s):  
Muhammad Yasir Yusuf
Keyword(s):  
Social Capital ◽  
Corporate Social Responsibility ◽  
Content Analysis ◽  
Social Responsibility ◽  
Corporate Image ◽  
Islamic Banking ◽  
Islamic Philosophy ◽  
The West ◽  
Corporate Social ◽  
Western Perspective

The concept of CSR began in the West in the 1970s and discussions on the concept of CSR often focused on the view that is founded on the norms, cultures, and beliefs of the West. The Western perspective of CSR has become common practice for a corporate to run CSR programs. One of the goals of Islamic banking operations is to increase the economic growth towards a better and just society. Therefore, Islamic CSR in IBIs should be underpinning on Islamic philosophy that differs from a western perspective. This study aims to examine the implementation of Islamic CSR in IBIs in society base on an underpinning of Islamic philosophy. This study relies on secondary data to explore the basic sources of Islam using content analysis. The study found that the implementation of Islamic corporate social responsibility on IBIs in the society should be guided by two Islamic principles, first, the application of maslahah (the public good) which provides a better framework that managers can use when faced with potential conflicts arising from diverse expectations and interests of any corporation's stakeholders. Secondly, the corporate social responsibility program should pay more attention to the importance of social capital in society. The corporate social responsibility practices in Islamic banking should not only be based on responsibility al kifayah (obligatory upon the community) and get a positive corporate image but can also be deemed as a method to alleviate poverty and achieve the true economic goals of Islam. ========================================================================================================Konsep CSR dimulai di Barat pada era 1970-an sehingga bahasan CSR seringkali dipengaruhi oleh norma-norma, budaya dan keyakinan masyarakat Barat. Pandangan ini kemudian mempengaruhi praktik banyak perusahaan dalam program CSR-nya. Dalam Islam, perusahaan seperti Institusi Perbankan Syariah (IPI) diarahkan untuk meningkatkan pertumbuhan ekonomi umat dengan adil dan merata sehingga pelaksanaan CSR dalam filosofi Islam berbeda dengan konsep Barat. Artikel ini bertujuan untuk menguji implementasi CSR Islam dalam IPI yang dilaksanakan berdasarkan filosofi Islam. Kajian ini menggunakan data sekunder untuk mengeksplorasi sumber-sumber dasar Islam yang kemudian dianalisis dengan content analysis. Hasil kajian menunjukkan bahwa implementasi CSR Islam dalam IPI dipandu oleh dua prinsip Islam, pertama, maslahah yang memberikan kerangka kepada para manager untuk bertindak secara lebih baik dalam kondisi yang tidak menentu. Kedua, program CSR dalam IPI harus menitikberatkan pada social capital masyarakat. Jadi, praktik CSR dalam IPI tidak hanya berdasarkan al-kifayah (kewajiban atas masyarakat) dan memperoleh citra positif tetapi juga sebagai metode dalam mengentaskan kemiskinan dan mencapai tujuan-tujuan ekonomi dalam Islam.

Incidence of Stakeholders in the corporate social responsibility of micro, small and medium-sized enterprises of Santa Marta

2018 ◽  
Vol 34 (62) ◽  
pp. 3-19
Author(s):  
Guillen León ◽  
Sergio Afcha
Keyword(s):  
Factor Analysis ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Value Chain ◽  
Training Programs ◽  
Small And Medium Enterprises ◽  
Corporate Management ◽  
Medium Enterprises ◽  
Corporate Social ◽  
The City

This article analyses the perception and application of corporate social responsibility (CSR) practices in a sample of 499 micro, small and medium enterprises (MSMEs) in the city of Santa Marta (Colombia) following the theory of Stakeholders. Specifically, the interdependence technique of exploratory factor analysis was used to determine the most influential Stakeholders in the execution of CSR practices. It was found that Stakeholders related to the value chain, the environment and corporate management favour social responsibility actions in local MSMEs. In contrast, community and government have less influence on the development of social responsibility practices in MSMEs. Additionally, it was found that the size of the business acts as an important moderator of the development of the CSR. Given that there is a distinctive influence of Stakeholders in the development of responsible practices in the MSMEs of Santa Marta, it is suggested that comprehensive training programs on social responsibility be promoted in smaller companies.

Corporate Social Responsibility and Sustainability (CSRS) Initiatives among European and Asian Business Schools: A Web-based Content Analysis

2017 ◽  
Vol 20 (5) ◽  
pp. 1231-1247 ◽  
Author(s):  
Mohsin Abdur Rehman ◽  
Muhammad Kashif ◽  
Michela Mingione
Keyword(s):  
Corporate Social Responsibility ◽  
Content Analysis ◽  
Social Responsibility ◽  
Business School ◽  
University Rankings ◽  
Global Business ◽  
Web Based ◽  
Corporate Social ◽  
Business And Management ◽  
Practical Implications

The purpose of this study is to explore the extent to which MBA programmes offered by top European and Asian B-schools have a corporate social responsibility and sustainability (CSRS) orientation as per their websites. The websites of top-200 (based on the QS Global Business and Management University Rankings 2015) European and Asian B-schools were explored and content analysed to reach meaningful conclusions. The findings reveal European B-schools have much stronger CSRS orientation once compared with the Asian B-schools. Furthermore, only few B-schools promote CSRS centres on their websites which has some useful practical implications. This is the first study to explore the CSRS orientation among top-200 European and Asian B-schools based on an analysis of their respective websites. Additionally, a cross-continental comparison between European and Asian MBA programmes is unique to this study. The results have implications for global managers, in general, and business school policymakers, in specific, to embark the CSR initiatives to gain competitive advantage.

Sign in / Sign up

Export Citation Format

Share Document