scholarly journals CONSUMER MOTIVATIONS, ATTITUDE AND BEHAVIORAL INTENTION TOWARD GREEN HOTEL SELECTION

2021 ◽  
Vol 1 (2) ◽  
pp. 79-104
Author(s):  
Lei Wang ◽  
Zi-Xu Wang ◽  
Philip Pong Weng Wong ◽  
Qi Zhang
Keyword(s):  
Behavioral Intention ◽  
Purchase Intention ◽  
Structural Equation ◽  
Positive Influence ◽  
Behavioral Theory ◽  
Survey Questionnaire ◽  
Equation Modelling ◽  
Green Hotel ◽  
The Relationship ◽  
Practical Implications

Most prior studies have investigated the relationship between green purchase attitude and behaviorbased on the Theory of Planned Behavior (TPB). However, TPB is a behavioral theory based on acausal process, and thus ignores consumers’ motivational aspects. The purpose of this study is toexamine consumers’ motivational variables, in which monetary, convenience (location), hedonic andvirtual motivation (social media) influence consumers’ intentions to visit green hotels based ongenerational characteristics. A survey questionnaire was developed where a total of 775 questionnaireswere ultimately collected followed by subsequent empirical testing of the postulated hypotheses usingSPSS and Structural Equation Modelling. The results suggest monetary and virtual motivation positivelyinfluence green purchase attitude (GPA) respectively, while convenience negatively influence GPA.GPA displays a positive influence on green purchase intention (GPI) while hedonic motivation plays norole in this study. In addition, statistically significant differences in monetary, convenience, hedonic,virtual motivation and GPI were observed between generations of consumers towards green hotelselection. The theoretical and practical implications of the results were highlighted, including limitationsof the research. Lastly, this study addressed the relationship between motivational traits and behavioralintention in the hospitality and tourism field, and its results will provide useful information for greenhotels’ stakeholders.

Celebrity transgression and consumers’ forgiveness: does religiosity matter?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Anwar Sadat Shimul ◽  
Matthew Barber ◽  
Mohammad Ishmam Abedin
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Online Survey ◽  
Intrinsic Religiosity ◽  
Content Type ◽  
Equation Modelling ◽  
Before And After ◽  
The Relationship ◽  
Practical Implications

Purpose This paper aims to examine the role of religiosity on consumers’ forgiveness when celebrities get involved in transgression. The celebrity’s reaction and its impact on consumers’ forgiveness is tested as well. In addition, consumers’ attitudes towards the brand and celebrity as well as purchase intention for the endorsed brand are examined both before and after the transgression. Design/methodology/approach Data (n = 356) were collected through a self-administered online survey and analysed though structural equation modelling in AMOS 26. Findings The results show that consumers’ attitude towards celebrity, brand and purchase intention gets weaker once the celebrity gets into transgression. Consumers tend to forgive more if the celebrity apologises (vs denies) for the wrongdoing. The hypothesised relationship between attitude towards celebrity and purchase intention did not sustain after the transgression. In addition, consumers’ intrinsic religiosity strengthens the relationship between attitude towards the celebrity and purchase intention. Practical implications The findings of this research present valuable implications for brands practitioners. Brands should formulate actionable contingency plans to mitigate the negative ramifications of celebrity transgressions. Specifically, intrinsic religiosity and celebrity apologies should assist consumers in forgiving the transgression and negate the implications that could have arisen if the celebrity instead denied the transgressions. Originality/value This research extends the previous research by examining religiosity and forgiveness within the context of celebrity transgressions. To the best of the authors’ knowledge, this is one of the first few research studies to consider the role religiosity plays in consumers’ intention to forgive celebrity transgressions.

Influence of SMS Advertising on Consumer Behavioral Intention

2015 ◽  
Vol 27 (4) ◽  
pp. 25-42 ◽  
Author(s):  
Hongyan Lin ◽  
Zhankui Chen
Keyword(s):  
Behavioral Intention ◽  
Purchase Intention ◽  
Consumer Attitudes ◽  
Subjective Norms ◽  
Mobile Marketing ◽  
Intention To Use ◽  
Mobile Advertising ◽  
Perceived Behavior Control ◽  
The Relationship ◽  
Practical Implications

Mobile marketing has become an effective medium for advertisers. Effective mobile advertising could greatly improve customers purchase intention in this context. This study focuses on the prevailing form of mobile advertising, i.e., SMS advertising. Based on the theory of planned behavior, the authors explore the influence of SMS advertising on the consumer behavior in China. Participants are Chinese students and office workers. The results indicate that (a) the perceived infotainment and credibility have a positive significant effect on consumer attitudes, whereas irritation has a negative significant effect on consumer attitudes; (b) attitudes, subjective norms, and perceived behavior control have significant effects on the intention to use; (c) attitudes also mediate the relationship between subjective norms and intention to use; and (d) men and women pursue different paths to influence the intention to use. Based on the above results, theoretical and practical implications are also discussed in this study.

The influence of attitude functions on Muslim consumer attitude towards social media advertising: a case of bubble tea

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shaizatulaqma Kamalul Ariffin ◽  
Nur Qistina Ihsannuddin ◽  
Ainul Mohsin Abdul Mohsin
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Structural Equation ◽  
Online Survey ◽  
Positive Influence ◽  
Consumer Attitude ◽  
Content Type ◽  
Social Media Advertising ◽  
The Relationship ◽  
Significant Positive Influence

Purpose The purpose of this paper is to examine the relationship between attitude functions and attitude towards social media advertising. Additionally, this study also examines the relationship between attitude towards social media advertising and purchase intention. Design/methodology/approach The data was collected via an online survey among Malaysian Muslim participants. Quantitative analysis was used to test the hypothesis. A total of 280 respondents participated in the online survey but only 264 responses fit the analysis. The data was analysed via SPSS and partial least squares structural equation modelling. Findings The findings of this paper show that attitude functions, namely, utilitarian, value-expressive, ego-defensive and religiosity have a significant positive influence on attitude towards social media advertising, whilst knowledge function was found to be insignificant. Attitude towards social media advertising was also found to have a significant positive influence on purchase intention. Practical implications Advertisers should also consider the religious aspects of Muslim consumers and their level of sensitivity as Muslims nowadays are well-informed. This is to avoid controversies and have a better understanding of their consumer needs. Originality/value This is one of the few studies examining the influence of religiosity in the social media advertising of controversial products such as bubble tea.

scholarly journals How to emerge stronger: Antecedents and consequences of organizational resilience

2019 ◽  
pp. 1-18 ◽  
Author(s):  
Alma Rodríguez-Sánchez ◽  
Jacob Guinot ◽  
Ricardo Chiva ◽  
Álvaro López-Cabrales
Keyword(s):  
Firm Performance ◽  
Structural Equation ◽  
Positive Influence ◽  
Organizational Resilience ◽  
Learning Capability ◽  
Equation Modelling ◽  
Challenging Environment ◽  
Antecedents And Consequences ◽  
Corporate Social ◽  
Practical Implications

AbstractOrganizations have to strive in an uncertain and challenging environment. Hence, the role resilience played at work has been of special interest in the last decade, although empirical research is still scant, especially regarding the antecedents and the consequences resilience has. In this study we analyse the role corporate social responsibility plays towards employees (CSRE) in the promotion of resilience at work, and how resilience results in organizational learning capability (OLC) and firm performance. Structural equation modelling was used to test our model with a sample of 296 companies from different sectors. Results show that CSRE had a positive influence on organizational resilience, which in turn affected firm performance via OLC. Therefore, we tested the antecedents and consequences resilience had empirically, whose practical implications in terms of further human resource management activities are also discussed.

scholarly journals Green purchase intention: The power of success in green marketing promotion ,

2021 ◽  
pp. 1607-1620
Author(s):  
Fauziyah Nur Jamal ◽  
Norfaridatul Akmaliah Othman ◽  
Raden Chairul Saleh ◽  
Safira Chairunnisa
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
System Simulation ◽  
Green Marketing ◽  
Survey Method ◽  
Exogenous Variables ◽  
Equation Modelling ◽  
The World ◽  
The Relationship ◽  
Business Sectors

The development of green marketing has received the attention of various levels of business around the world. The promotion of green marketing is now shaping all business sectors' practices, including the property industry. Yogyakarta is one of the cities whose industry has been developing so fast. This study explored green purchase intention to succeed in green marketing promotion. It examined how the relationship between green purchase intention with the variables supporting it and measuring its value. This research was completed with two methods: identifying the relationship between the green purchase intention variables (endogenous) with variables and their indicators (exogenous) that affect the value of green purchase intention. The identification using structural equation modelling. While the measurement of green purchase intention values was carried out using a dynamic system simulation. The data was collected through the survey method on 400 sample sizes. The results obtained, a significant relationship between 4 exogenous variables and the endogenous variable and also obtained some prediction value per unit time.

Perceived corporate social responsibility and employee ethical behaviour: do employee commitment and co-worker ethicality matter?

2021 ◽  
pp. 1-18
Author(s):  
Christian Agyapong Sarfo ◽  
Jing A. Zhang ◽  
Paula O'Kane ◽  
Nataliya Podgorodnichenko ◽  
Kizito Kwabena Osei-Fosu
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Structural Equation ◽  
Employee Commitment ◽  
Ethical Behaviour ◽  
Organisational Commitment ◽  
Equation Modelling ◽  
Corporate Social ◽  
The Relationship ◽  
Practical Implications

Abstract Corporate social responsibility (CSR) plays an important role in promoting workplace ethics. However, most research has focused on CSRs’ performance or favourable performance-related behaviour outcomes. Little is known about how individual employees perceive CSR and how this affects their ethical behaviour. This research examines how employees' perceived corporate social responsibility (PCSR) facilitates their ethical behaviour. Specifically, we hypothesise that PCSR influences employee ethical behaviour by enhancing employees' organisational commitment. The relationship between employees' commitment and ethical behaviour is contingent on their co-workers' ethical behaviour. The hypothesised relationships were assessed using partial least squares structural equation modelling with a sample of 300 employees from ‘The Ghana Club 100’ firms. Our findings suggest that employee commitment serves as an effective mechanism through which employees' perception enhances their ethical behaviour. The findings also show that the weaker the co-workers' ethical behaviour, the stronger the relationship between employee commitment and ethical behaviour. Both theoretical and practical implications are discussed.

See it and believe it? Conceptual model for exploring the recall and recognition of embedded advertisements of sponsors

2019 ◽  
Vol 20 (2) ◽  
pp. 333-352 ◽  
Author(s):  
Milica Maricic ◽  
Milica Kostic-Stankovic ◽  
Milica Bulajic ◽  
Veljko Jeremic
Keyword(s):  
Conceptual Model ◽  
Purchase Intention ◽  
Structural Equation ◽  
Purchase Intentions ◽  
Positive Role ◽  
Sport Event ◽  
Content Type ◽  
Equation Modelling ◽  
Two Factors ◽  
Practical Implications

PurposeThe purpose of this paper is to develop a conceptual model for exploring the recall and recognition of embedded advertisements of sponsors.Design/methodology/approachTo verify the proposed conceptual model on a particular sports competition, a questionnaire related to the UEFA Champions League sponsors in the season 2016/2017 was designed. The data were analysed using structural equation modelling.FindingsThe results provided support to the claim that higher involvement in a sport and higher exposure to a sponsored event lead to higher recall and recognition of embedded advertisements. Conversely, the same two factors alongside sponsor awareness do not affect the attitude towards sponsors. On the other hand, sponsor awareness and attitude towards sponsors have a direct positive role on the future purchase intention of sponsor products/services.Practical implicationsThe findings illustrate that to maximise the effectiveness of their embedded advertisements, sponsors should not merely concentrate on brand awareness, but should go beyond and attempt to improve the consumers’ positive perception of their products and services. Moreover, by sponsoring a sport event, the sponsors can be sure that their message will be effectively transmitted to the ones who are fans of the sport and the sponsored competition.Originality/valueThe present study empirically explores the factors which influence the recall and recognition of embedded advertisements and how the achieved level of sponsorship awareness impacts purchase intentions.

scholarly journals An Empirical Study of the Relationship between Entrepreneurial Curiosity and Innovativeness

Organizacija ◽  
2016 ◽  
Vol 49 (3) ◽  
pp. 172-182 ◽  
Author(s):  
Žiga Peljko ◽  
Mitja Jeraj ◽  
Gheorghe Săvoiu ◽  
Miha Marič
Keyword(s):  
Empirical Study ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Design Methodology ◽  
Valuable Contribution ◽  
Equation Modelling ◽  
Entrepreneurship Theory ◽  
The Relationship ◽  
Practical Implications

Abstract Background and Purpose: Despite scholarly interest in understanding the role of different determinants on entrepreneurs and their behavior, little is known about the relationship between entrepreneurial curiosity and innovativeness. This research explores the relationship between entrepreneurial curiosity, which motivates entrepreneurs to gather information about their business and innovativeness that motivate entrepreneurs to incorporate innovations into entrepreneurial processes. Design/Methodology/Approach: Participants in this study were entrepreneurs from Slovenia and USA. By using structural equation modelling, we linked the two constructs of entrepreneurial curiosity and innovativeness to test the influence. Results: Results indicate that entrepreneurial curiosity positively influences innovativeness. The results of this study indicate that at the frame of entrepreneurship psychology entrepreneurial curiosity is important for innovativeness. Conclusion: This paper links the two studied constructs and presents a valuable contribution for entrepreneurship theory; therefore, the results could be used for a further scientific research as also for practical implications.

scholarly journals Top management team demography and firm operating performance: a path analysis

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tapio Jukka
Keyword(s):  
Firm Performance ◽  
Structural Equation ◽  
Top Management ◽  
Content Type ◽  
Age Diversity ◽  
Equation Modelling ◽  
Asset Turnover ◽  
The Relationship ◽  
Finnish Firms ◽  
Practical Implications

PurposeThis paper examined the relationship between TMT demographic properties and firm performance using diversity and level variables and measuring differing constructs of firm performance representing divergent strategies.Design/methodology/approachStructural equation modelling was used to test the relationships between TMT demographic properties and firm performance measured as return on net operating assets (RNOA), and its disaggregates profit margin (PM) and asset turnover (ATO). Data were from 89 Finnish firms during the years 2008–2011, resulting in 320 observations.FindingsTMT team tenure had associations with RNOA through both PM and ATO while TMT age, age diversity, firm tenure, firm tenure diversity and team tenure diversity showed paths through ATO. TMT firm tenure diversity showed effects in opposing directions through PM and ATO.Practical implicationsThe results help to understand and apply the separate effects of age, firm tenure and team tenure on TMT and firm performance. These results also provide explanations on how these TMT properties affect firm performance in diverse types of firms pursuing different strategies.Originality/valueThe results suggest that both diversity and level in a measured TMT demographic property are linked with firm performance, and the effect can be in differing directions. These links go through differing paths when using disaggregated operational firm performance measures. Also, diversity in top management is not always beneficial since it can cause separation or conflict impairing performance.

scholarly journals A Comprehensive Model of Consumers’ Perceptions, Attitudes and Behavioral Intention toward Organic Tea: Evidence from an Emerging Economy

2020 ◽  
Vol 12 (16) ◽  
pp. 6619
Author(s):  
Xiangzhi Bu ◽  
Hoang Viet Nguyen ◽  
Tsung Piao Chou ◽  
Chia-Pin Chen
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Positive Influence ◽  
Mediating Effect ◽  
Mediating Role ◽  
Sample Data ◽  
Organic Tea ◽  
The Relationship ◽  
Analyze Data

This study investigates factors that predict consumers’ perceptions of healthiness of organic tea. Furthermore, this study also examines the relationship between perceived healthiness and purchase intention with the mediating role of consumers’ attitudes toward organic tea. Because China has been the largest producer and the largest market of the global tea market, this study collects sample data from consumers at different tea stores in China. Using structural equation modelling to analyze data, results indicate that product quality, consumer service, in-store experience, store prestige, and store innovativeness are important predictors of consumers’ perceptions of healthiness of organic tea. Furthermore, results show that perceived healthiness has a positive influence on purchase intention toward organic tea. Consumers’ attitudes toward organic tea also has a positive mediating effect into this relationship.

Sign in / Sign up

Export Citation Format

Share Document