scholarly journals Green purchase intention: The power of success in green marketing promotion ,

2021 ◽  
pp. 1607-1620
Author(s):  
Fauziyah Nur Jamal ◽  
Norfaridatul Akmaliah Othman ◽  
Raden Chairul Saleh ◽  
Safira Chairunnisa
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
System Simulation ◽  
Green Marketing ◽  
Survey Method ◽  
Exogenous Variables ◽  
Equation Modelling ◽  
The World ◽  
The Relationship ◽  
Business Sectors

The development of green marketing has received the attention of various levels of business around the world. The promotion of green marketing is now shaping all business sectors' practices, including the property industry. Yogyakarta is one of the cities whose industry has been developing so fast. This study explored green purchase intention to succeed in green marketing promotion. It examined how the relationship between green purchase intention with the variables supporting it and measuring its value. This research was completed with two methods: identifying the relationship between the green purchase intention variables (endogenous) with variables and their indicators (exogenous) that affect the value of green purchase intention. The identification using structural equation modelling. While the measurement of green purchase intention values was carried out using a dynamic system simulation. The data was collected through the survey method on 400 sample sizes. The results obtained, a significant relationship between 4 exogenous variables and the endogenous variable and also obtained some prediction value per unit time.

Celebrity transgression and consumers’ forgiveness: does religiosity matter?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Anwar Sadat Shimul ◽  
Matthew Barber ◽  
Mohammad Ishmam Abedin
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Online Survey ◽  
Intrinsic Religiosity ◽  
Content Type ◽  
Equation Modelling ◽  
Before And After ◽  
The Relationship ◽  
Practical Implications

Purpose This paper aims to examine the role of religiosity on consumers’ forgiveness when celebrities get involved in transgression. The celebrity’s reaction and its impact on consumers’ forgiveness is tested as well. In addition, consumers’ attitudes towards the brand and celebrity as well as purchase intention for the endorsed brand are examined both before and after the transgression. Design/methodology/approach Data (n = 356) were collected through a self-administered online survey and analysed though structural equation modelling in AMOS 26. Findings The results show that consumers’ attitude towards celebrity, brand and purchase intention gets weaker once the celebrity gets into transgression. Consumers tend to forgive more if the celebrity apologises (vs denies) for the wrongdoing. The hypothesised relationship between attitude towards celebrity and purchase intention did not sustain after the transgression. In addition, consumers’ intrinsic religiosity strengthens the relationship between attitude towards the celebrity and purchase intention. Practical implications The findings of this research present valuable implications for brands practitioners. Brands should formulate actionable contingency plans to mitigate the negative ramifications of celebrity transgressions. Specifically, intrinsic religiosity and celebrity apologies should assist consumers in forgiving the transgression and negate the implications that could have arisen if the celebrity instead denied the transgressions. Originality/value This research extends the previous research by examining religiosity and forgiveness within the context of celebrity transgressions. To the best of the authors’ knowledge, this is one of the first few research studies to consider the role religiosity plays in consumers’ intention to forgive celebrity transgressions.

scholarly journals Determinants of Service Quality and Customer Satisfaction of Retail Clothing Company

2019 ◽  
Vol 5 (2) ◽  
Author(s):  
Tak Jie Chan ◽  
Mei Ling Goh
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Least Squares ◽  
Future Study ◽  
Significant Relationship ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Survey Method ◽  
Equation Modelling ◽  
The Relationship

The study aims to investigate the relationship between service quality and customer satisfaction in a retail clothing company. The study utilized the SERVQUAL model to guide the study. Purposive sampling was applied in the study where quantitative (survey) method was employed with generating 140 valid responses. The data were then analyzed using Partial Least Squares Structural Equation Modelling through Smart-PLS 3.0. The results revealed that three (3) dimension of SERVQUAL (tangibles, empathy, and responsiveness) has a positive and significant relationship with customers. However, reliability and assurance yielded negative with customer satisfaction. In addition, out of the five determinants of SERVQUAL, assurance was found not significant to customer satisfaction. Conclusion, implications, and suggestions for future study are also discussed.

How does greenwashing affect green branding equity and purchase intention? An empirical research

2018 ◽  
Vol 36 (7) ◽  
pp. 809-824 ◽  
Author(s):  
Ulun Akturan
Keyword(s):  
Brand Equity ◽  
Purchase Intention ◽  
Structural Equation ◽  
Equation Modeling ◽  
Survey Method ◽  
Strong Impact ◽  
Brand Associations ◽  
Content Type ◽  
Brand Credibility ◽  
The Relationship

Purpose The purpose of this paper is to explore the relationship among greenwashing, green brand equity, brand credibility, green brand associations and purchase intention. Design/methodology/approach As an object to study, two brands were chosen: a high-involved brand and a low-involved brand. Data were collected from 500 consumers by survey method, and structural equation modeling was run to test the research hypotheses. Findings As a result, it was found that green brand associations and brand credibility positively affect green brand equity, and green brand equity has a positive and strong impact on purchase intention of consumers. In addition to that greenwashing negatively affects green brand associations and brand credibility, and therefore, indirectly influence green brand equity and purchase intention. Research limitations/implications Previous studies conceptualize greenwashing and examine its effects on company performance and skepticism. This study is a first attempt to explore the effects of greenwashing on green branding strategies. Practical implications Managers should be aware of that greenwashing not only negatively affects purchase intention but also generates negative outcomes for the relationship with the brands. Originality/value There is no other study, at least to the author’s knowledge, testing the effects of greenwashing on green brand perceptions and green purchase intention.

scholarly journals Structural Equation Model of Guests’ Satisfaction of Inland Resorts in Region xii

2020 ◽  
Vol 15 (1) ◽  
pp. 2119-2137
Author(s):  
Menchu Dalumpines Estaris
Keyword(s):  
Service Quality ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Equation Model ◽  
Green Marketing ◽  
Survey Questionnaire ◽  
Exogenous Variables ◽  
Equation Modelling ◽  
Guest Satisfaction ◽  
Best Fit

The ultimate goal of this research undertaking was to determine the best fit model involving the following exogenous variables: service quality, customer loyalty, and green marketing practices to endogenous variable – guests’ satisfaction. For the purpose of data collection, a survey questionnaire was administered to the various Inland Resorts in Region XII, Philippines with 417 visited guests.  Structural equation modelling was used to find the best fit model.  Results revealed that service quality, customer loyalty and green marketing practices show a significant relationship with guest satisfaction. However, the three identified exogenous variables service quality, customer loyalty and green marketing practices emerged as key predictors of guests’ satisfaction considering its observed variables as depicted in the final and best fit model of this study.

scholarly journals The INFLUENCE OF COUNTRY-OF-ORIGIN AND BRAND IMAGE ON PURCHASE INTENTION OF OPPO SMARTPHONE WITH PERCEIVED QUALITY AS INTERVENING VARIABLES

2021 ◽  
Vol 4 (1) ◽  
pp. 32-60
Author(s):  
Setyo Aji Wibowo ◽  
Mohamad Rizan ◽  
Ika Febrilia
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Brand Image ◽  
Country Of Origin ◽  
Perceived Quality ◽  
The State ◽  
Equation Modeling ◽  
Survey Method ◽  
State University ◽  
The Relationship

The purpose of this study was to examine the effect of country-of-origin and brand image on purchase intention through perceived quality as a variable intervening. The approach used in this research is a quantitative approach and data collection methods using survey method. Respondents in this study were students of the State University of Jakarta who had or are currently using Oppo smartphone. Where, in this study, 216 respondents were obtained from various faculties at the State University of Jakarta. The processed data is then used to test seven hypotheses using Structural Equation Modeling (SEM). The results of this study are: first, country-of-origin has a positive and significant effect on perceived quality; second, brand image has a positive and significant effect on perceived quality; third, country-of-origin has no significant effect on purchase intention; the fourth, brand image has no significant effect on purchase intention; fifth, perceived quality has a positive and significant effect on purchase intention; sixth, perceived quality can be a mediating variable on the relationship between country-of-origin and purchase intention; seventh, perception quality can be a mediator variable on the relationship between brand image and purchase intention. Keywords: Country-of-Origin, Brand Image, Perceived Quality, Purchase Intention, Oppo Smartphone

Understanding Web Experience and Perceived Web Enjoyment as Antecedents of Online Purchase Intention

2017 ◽  
Vol 18 (2) ◽  
pp. 465-477 ◽  
Author(s):  
Sarbjit Singh Bedi ◽  
Sukhwinder Kaur ◽  
Amit Kumar Lal
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Online Purchase ◽  
Research Article ◽  
Equation Modelling ◽  
Online Shoppers ◽  
Online Consumer ◽  
Website Interactivity ◽  
Web Experience ◽  
The Relationship

The main purpose of this research article is to determine web experience and perceived web enjoyment as antecedents of online purchase intention. Exploratory factor analysis (EFA) was followed by two-stage structural equation modelling (SEM) to fit the data in the hypothesized model. The findings of the study reported that web experience of an online consumer is formed from website visual design, website interactivity, web privacy and web ease of navigation. This study also reported that perceived web enjoyment is partially mediating the relationship between web experience and the attitude of an online consumer. This study will help marketers to understand the importance of interactive web experience for online shoppers.

scholarly journals Analisis Pergeseran Perilaku Konsumen Dalam Niat Beli Di Sektor Otomotif E-Commerce Indonesia

2021 ◽  
Vol 9 (2) ◽  
pp. 113-125
Author(s):  
Andres Dharma Nurhalim
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
World Wide ◽  
Consumer Trust ◽  
Social Commerce ◽  
Equation Modelling ◽  
Internet Users ◽  
Perceived Benefit ◽  
The World ◽  
The Relationship

The growth of active internet users in Indonesia is increasing positively. Smartphone users in Indonesia are projected to be the largest in the world wide. This traction creates opportunity for the presence of e-commerce. Nowadays, e-commerce is not only selling a low involvement product but also selling high involvement product in this study a new car. This study aims to analyze the relationship between social commerce construct to trust and purchase intention, consumer trust to purchase intention and perceived risks, perceived risk to purchase intention and perceived benefit to purchase intention. This study used questionnaire as tools to gather data from 200 respondents who never bought a new car through e-commerce. Partial least squares structure equation modelling (PLS-SEM) is used in this study to analyze the data. The result of this study showed that social commerce construct has influence on trust and purchase intention, other variable such as perceived risk also has influence on purchase intention

scholarly journals Performance Evaluation of Students in Adaptive E-Assessment using Structural Equation Modeling

2019 ◽  
Vol 8 (6S) ◽  
pp. 570-575
Keyword(s):  
Structural Equation ◽  
Adaptive Strategy ◽  
Equation Modeling ◽  
Educational Institutions ◽  
Knowledge Level ◽  
Multiple Choice Questions ◽  
Statistical Measures ◽  
Equation Modelling ◽  
The World ◽  
The Relationship

In today’s competitive world, students have to learn many skills and assessments are designed to judge their abilities in a more scientific way. Adaptive E-Assessment is a popular mode of evaluating the performance of the learners. It is a reliable approach and is commonly used by educational institutions around the world. An adaptive strategy using multiple choice questions for conducting E-assessment has been formulated for assessing the knowledge level of students. Various statistical measures were used to compare the performance of the students. This study uses structural equation modelling (SEM) to identify the relationship between the various factors contributing to the test score and to assess the reliability of the relationships between these factors.

The Role of Animosity, Religiosity, and Allocentrism in Shaping Purchase Intention through Ethnocentrism and Brand Image

2021 ◽  
Vol 12 (2) ◽  
pp. 503-525
Author(s):  
Kunthi Afrilinda Kusumawardani ◽  
Monica Yolanda
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Brand Image ◽  
Consumer Ethnocentrism ◽  
Intention To Purchase ◽  
Equation Modelling ◽  
History Of ◽  
The Impact ◽  
The Relationship

With the long history of the relationship between Indonesia and China, various sentiments may arise and influence the consumer purchasing decision. This study aims to determine the impact of animosity towards China, religiosity, and allocentrism of the Indonesians on the intention to purchase Chinese brands smartphones, mediated by consumer ethnocentrism and brand image. This study has 215 valid responses and was carried out using SPSS 25. Structural Equation Modelling (SEM) was performed using AMOS 22. The results show that consumer ethnocentrism is significantly influenced by animosity, religiosity, and allocentrism. Brand image can mediate between consumer ethnocentrism and purchase intention. This study gives a better understanding of Indonesian consumer ethnocentrism with animosity towards China, religiosity, and allocentrism, which will affect the Chinese brand image and Indonesians’ intention to purchase the product.

scholarly journals The Effects of Service Quality on Satisfaction and Purchase Intention in Mobile Commerce

2020 ◽  
Vol 15 (4) ◽  
pp. 36
Author(s):  
Nur Ain Mohd Paiz ◽  
Mass Hareeza Ali ◽  
Abdul Rashid Abdullah ◽  
Zuraina Dato Mansor
Keyword(s):  
Service Quality ◽  
Purchase Intention ◽  
Structural Equation ◽  
Mobile Commerce ◽  
Partial Least Square ◽  
Least Square ◽  
Survey Method ◽  
Proposed Model ◽  
The Relationship ◽  
Structured Questionnaire

The purpose of this study is to investigate the effect of service quality on the relationship between mobile shoppers’ satisfaction and purchase intention towards mobile commerce. The survey method was conducted with a structured questionnaire that was distributed to 385 mobile users in Malaysia which tested against a proposed model using partial least square structural equation modelling. The result confirms service quality affects mobile shoppers’ satisfaction and purchase intention directly. Furthermore, the result also affirms that mobile shoppers’ satisfaction mediates the relationship between service quality and purchase intention. This study will assist the mobile commerce industry to understand mobile shoppers’ behaviour in Malaysia.

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