POSM DESIGN INFLUENCE ON END USER USER EXPERIENCE
The aim of the study is to identify the relationship between POSM design and user experience of the end user – the buyer in the store. The study shows the relationship between end-user experience and POSM design. It was revealed that in the environment of shopping zones of grocery stores it is not enough to make a colorful POSM of an unusual shape. In order for POSM to work fully, the development of new tools for interacting with the end user is relevant.
2018 ◽
Vol 52
(5/6)
◽
pp. 1154-1184
◽
Keyword(s):
2010 ◽
Vol 71
(1)
◽
pp. 6-10
◽
Keyword(s):