The Study on the Folklore Phenomenon of the Gyobang Dance through the National Folk Art Contest -Focusing on the relationship with the intangible cultural heritage system and the change of the context of Gyobang Dance-

2018 ◽  
Vol 67 ◽  
pp. 297-318
Author(s):  
Jeong-Noh Lee
Keyword(s):  
Cultural Heritage ◽  
Folk Art ◽  
Intangible Cultural Heritage ◽  
The Relationship

scholarly journals Conservation of Folk Arts

2021 ◽  
Vol 9 (VI) ◽  
pp. 4934-4937
Author(s):  
Dr. Mrs. Tanuja Nafde
Keyword(s):  
Cultural Heritage ◽  
Folk Art ◽  
Intangible Cultural Heritage ◽  
Art And Culture ◽  
The Government

It is intangible wealth of knowledge that we possess but being neglected and subdued in the phase of development which is leaned on the western pattern of lifestyle and culture. The overall effect is that the wealth of knowledge is diminishing and is live only at the efforts of the government to revive it. The effluent people of the country feel proud in orienting themselves as alien to the wealth of intangible cultural heritage, affecting further in lowering the attention and focus on the folk art and culture.

scholarly journals From Religious Belief to Intangible Cultural Heritage Tourism: A Case Study of Mazu Belief

2020 ◽  
Vol 12 (10) ◽  
pp. 4229
Author(s):  
Dan Yao ◽  
Ke Zhang ◽  
Lin Wang ◽  
Rob Law ◽  
Mu Zhang
Keyword(s):  
Cultural Heritage ◽  
Place Attachment ◽  
Positive Impact ◽  
Perceived Value ◽  
Cultural Value ◽  
Equation Modeling ◽  
Intangible Cultural Heritage ◽  
Revisit Intention ◽  
The Relationship

Mazu belief was recognized by United Nations Educational, Scientific and Cultural Organization (UNESCO) as the Intangible cultural heritage of Humanity in 2009, which is China’s first world-class folklore intangible cultural heritage. More than 5000 Mazu temples and 200 million tourists who believe in Mazu can be found worldwide. The aim of the study was to take Meizhou Island as a case study to understand the relationships among tourists’ perceived value, place attachment, and revisit intention. In total, 424 tourists in Meizhou Island were surveyed and structural equation modeling was performed to test such relationships. Results show that tourists’ perceived value has a significant positive impact on place attachment (p < 0.05), which in turn has a significant positive impact on revisit intention (p < 0.05). The results of bootstrap test show that the confidence intervals are (0.001, 0.328), (0.147, 0.425), (0.058, 0.396), (0.092, 0.408), respectively, which do not contain 0. Therefore, place attachment acts as a complete intermediary in the relationship between tourism resources and service value, social value, cost value, and revisit intention. The confidence interval of the direct effect of cultural value and revisit intention is (0.193, 0.501), which does not contain 0, indicating that place attachment acts as a partial mediator in the relationship between cultural value and revisit intention. Findings of this study would be of use to readers of cultural tourism.

scholarly journals Javanese Women Hybridity: Postcolonial Study of Nyonya Muluk in Damar Kurung Paintings

2020 ◽  
Vol 7 (1) ◽  
pp. 33-48
Author(s):  
Aniendya Christianna
Keyword(s):  
Cultural Heritage ◽  
Postcolonial Theory ◽  
16Th Century ◽  
Intangible Cultural Heritage ◽  
Ministry Of Education ◽  
Two Cultures ◽  
Traditional Art ◽  
The Two Cultures ◽  
The Relationship ◽  
Made In

ABSTRACTDamar Kurung is a typical lantern of Gresik, made in the 16th century. In 2017 Damar Kurung was declared an intangible cultural heritage by the Indonesian Ministry of Education and Culture. Masmundari (1904-2005) was a female artist who painted Damar Kurung based on skills learned from her ancestors. Among Masmundari's many paintings, Nyonya Muluk is the most frequently painted. Nyonya Muluk is described as a big woman wearing a dress and wings. Many people say that Nyonya Muluk is a picture of Queen Wilhemina that Masmundari has seen directly. To uncover Nyonya Muluk's identity, it is necessary to explain the image and meaning of this traditional art, the author uses Bahasa Rupa method (Tabrani, 2012), which analyzes the contents of the wimba, cara wimba, tata ungkapan and how to read wimba. Then, analyzed using postcolonial theory, specifically using the concepts of hybridity and mimicry to find out the identity of Nyonya Muluk. Finally, this research is to produce (1) A description of the relationship between the two cultures (East and West/invaders and colonized) which is manifested in the figure of Nyonya Muluk. (2) Nyonya Muluk is a representation of Javanese women's hybridity that illustrates the hopes and dreams of Masmundari (as an East representative) to be similar to the West.Hibriditas Perempuan Jawa: Studi Poskolonial Figur Nyonya Muluk Di Lukisan Damar KurungABSTRAKDamar Kurung adalah lentera khas Gresik, dibuat pada abad ke-16. Pada 2017 Damar Kurung dinyatakan sebagai warisan budaya tak bendawi oleh Kementerian Pendidikan dan Kebudayaan Indonesia. Masmundari (1904-2005) adalah seniman perempuan yang melukis Damar Kurung berdasarkan keterampilan yang diperolehnya secara turun temurun. Di antara banyak lukisan Masmundari, Nyonya Muluk adalah yang paling sering dilukis. Nyonya Muluk digambarkan sebagai perempuan berukuran besar yang mengenakan gaun dan memiliki sepasang sayap. Banyak orang mengatakan bahwa Nyonya Muluk adalah gambaran Ratu Wilhemina yang langsung dilihat Masmundari. Untuk mengungkap identitas Nyonya Muluk, perlu menjelaskan gambar dan makna seni lukis tradisi ini, penulis menggunakan metode Bahasa Rupa (Tabrani, 2012), yang menganalisis isi wimba, cara wimba, tata cara dan cara membaca wimba. Kemudian, dianalisis menggunakan teori postkolonial, khususnya menggunakan konsep hibriditas dan mimikri untuk mengetahui identitas Nyonya Muluk. Akhirnya, penelitian menghasilkan (1) Deskripsi hubungan antara dua budaya (Timur dan Barat/penjajah dan terjajah) yang dimanifestasikan dalam sosok Nyonya Muluk. (2) Nyonya Muluk adalah representasi dari hibriditas perempuan Jawa yang menggambarkan harapan dan impian Masmundari (sebagai perwakilan Timur) untuk menjadi serupa dengan Barat.

scholarly journals UNESCO, Intangible Cultural Heritage and the market: Controversies and stumbling blocks

Pravovedenie ◽  
2020 ◽  
Vol 64 (1) ◽  
pp. 80-92
Author(s):  
Chiara Bortolotto ◽  
Keyword(s):  
Sustainable Development ◽  
Intellectual Property ◽  
Cultural Heritage ◽  
Traditional Culture ◽  
The Other ◽  
Intangible Cultural Heritage ◽  
Commercial Practice ◽  
Moral Economies ◽  
Legal Frameworks ◽  
The Relationship

This article considers the relationship between Intangible Cultural Heritage (ICH) and the market in the backdrop of the reorientation of UNESCO’s priorities regarding sustainable development. Based on ethnographic observations of the meetings of the governing bodies of the Convention for the safeguarding of intangible cultural heritage, this work analyses the controversies generated by “risks of over-commercialization” of ICH among actors with normative agency for designing “good” heritage governance. While the need to reconcile market and heritage is officially acknowledged, the inclusion of a particular commercial practice on the UNESCO ICH lists is qualified by many actors as “traumatic”. The debate spurred within the governing bodies of the Convention by the drafting of these documents sheds light on the controversial perception of the relationship between the market and ICH. In considering the idea of “commercialization without over-commercialization” suggested by actors to resolve the tension between heritage and market, this work highlights a constitutive ambiguity of the Convention. Based on the ideas of “misappropriation” and “decontextualization”, this concept is part of the logic of intellectual property. The Convention, however, was explicitly designed within an alternative paradigm emphasizing cultural dynamisms and shared belonging. While heritage entrepreneurs on the ground shift from one regime to the other making a pragmatic and strategic use of legal frameworks based on fundamentally different logics, this inconsistency generates normative conundrums among the actors involved with the official bodies of the Convention, torn between a proprietary and a heritage regime and their different moral economies. In the framework of the Convention, the principle of “commercialization without over-commercialization” embodies therefore a fragile compromise reflecting the tension between different regimes regulating traditional culture.

UNESCO Recognition Reinforced the Relationship between Kyoto and Japanese Food through Japanese Newspaper Articles

2019 ◽  
Vol 7 (1) ◽  
pp. 3-28
Author(s):  
Isami Omori
Keyword(s):  
Content Analysis ◽  
Cultural Heritage ◽  
Intangible Cultural Heritage ◽  
Place Names ◽  
Growth Ratio ◽  
Historical Image ◽  
The Relationship ◽  
Newspaper Articles

This research discusses the influence of the registration of Japanese food (Washoku) on UNESCO’s transnational list of Intangible Cultural Heritage in 2013 in terms of the image of place associated with Japanese food. We examine the reaction of the Japanese public’s concern about Japanese food in relation to this transnational recognition. Using content analysis of three nationally distributed Japanese newspapers, we evaluated the ratings of 47 place names in Japan and 50 keywords in newspaper articles containing the words for Japanese food published from December 1, 2009, to November 30, 2016. The results demonstrated that the appearance of place names in these articles was geographically limited. The growth ratio of appearance of Kyoto exceeded 50% in 2009 and 2016, higher than that of Tokyo and Osaka. The results suggest that UNESCO recognition enhanced the appeal of and interest to Japanese food linked to place and memory. As a result, further value was added to the image of Kyoto combining historical image and the taste following the UNESCO recognition.

scholarly journals Social Media and Intangible Cultural Heritage for Digital Marketing Communication: Case of Marrakech Crafts

2020 ◽  
pp. 121-127 ◽  
Author(s):  
Ichraq Hammou ◽  
Sabrine Aboudou ◽  
Youssef Makloul
Keyword(s):  
Social Media ◽  
Cultural Heritage ◽  
Marketing Research ◽  
Strong Relationship ◽  
Intangible Cultural Heritage ◽  
Media Communication ◽  
Intangible Heritage ◽  
Use Of Social Media ◽  
Social Media Communication ◽  
The Relationship

Morocco is endowed with an intangible cultural heritage of great interest at the global level, to which Moroccan craftsmanship, for which it is widely known internationally, makes a significant contribution. In today's, the notion of heritage is continuously expanding, experiencing an almost unlimited extension. The intangible heritage increasingly occupies a prominent place in the planning of several bodies, whose aim is to raise awareness among nations of the need to protect their cultural diversity and to help them to develop projects for the safeguarding and preservation of this category of heritage. The majority of marketing research has not addressed the issue of the relationship between social media communication and the promotion of intangible cultural heritage in the sense that there is an information deficit in addressing this issue. The concept of social media communication represents for professionals a lever of great importance since it has become indispensable to a good marketing strategy. It constitutes, in the context of research, a real tool for the promotion of intangible cultural heritage and the enhancement of territories. The main objective of this article is to explore the concept of intangible cultural heritage given the great importance it represents and its relationship with social media communication in the Moroccan context, especially in the promotion, transmission and even the safeguarding of this wealth. The study used a multidisciplinary exploratory in the fields of media communication and territorial marketing. Thus, the study focused on the two concepts: intangible cultural heritage and communication through social media, while analysing the nature of their interrelation in general and more specifically the relationship between communication through social media and the promotion of Marrakech handicrafts as part of Morocco's intangible cultural heritage. The results of this empirical study of an exploratory nature, conducted among 14 experts operating in the Moroccan handicrafts sector, demonstrated the existence of a strong relationship between the use of social media communication and the promotion of Moroccan intangible cultural heritage and more specifically the intangible cultural heritage of the city of Marrakech through the development and enhancement of its handicraft products. Keywords communication, intangible cultural heritage, Marrakech, Moroccan craftsmanship, social media.

scholarly journals Awe of Intangible Cultural Heritage: The Perspective of ICH Tourists

SAGE Open ◽  
2020 ◽  
Vol 10 (3) ◽  
pp. 215824402094146
Author(s):  
Xinwei Su ◽  
Xi Li ◽  
Yingchuang Wang ◽  
Zhiming Zheng ◽  
Yuanshui Huang
Keyword(s):  
Cultural Heritage ◽  
Cultural Landscapes ◽  
Outcome Variable ◽  
Intangible Cultural Heritage ◽  
Mediating Role ◽  
Response Data ◽  
Significant Difference ◽  
Antecedent Variable ◽  
The Relationship

Emotion is an important motivation and experience for tourists, and awe is one of the most anticipated emotional experiences in the travel sector. Previous studies of awe have focused on the natural environment and cultural landscapes, but little research has been conducted on awe in relation to intangible cultural heritage. The current study constructs a research framework that explores the relationship between involvement, experience quality, and loyalty. We adopted a self-administered questionnaire to survey visitors who engaged with the beliefs and customs associated with the sea goddess Mazu on Meizhou Island, China. A total of 450 questionnaires were distributed, and 393 valid questionnaires were returned. Through analysis of the response data, we established that awe is an outcome variable of involvement and experience quality, as well as an antecedent variable of loyalty. Moreover, our findings verify the mediating role of awe between involvement and loyalty, and between experience quality and loyalty. In addition, through a multigroup analysis of male and female tourists, we found a significant difference in the influence of awe on loyalty between the genders. This study is the first to examine awe in relation to intangible cultural heritage, and its findings have valuable practical implications.

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