scholarly journals COMMITMENT IN MARKETING RESEARCH SERVICES: TWO ALTERNATIVE MODELS / ĮSIPAREIGOJIMAI ATLIEKANT RINKODAROS TYRIMUS: DU ALTERNATYVŪS MODELIAI

2011 ◽  
Vol 12 (4) ◽  
pp. 603-628 ◽  
Author(s):  
Barbara Čater ◽  
Vesna Žabkar ◽  
Tomaž Čater
Keyword(s):  
Affective Commitment ◽  
Explanatory Power ◽  
Marketing Research ◽  
Professional Services ◽  
The Body ◽  
Behavioral Loyalty ◽  
Alternative Models ◽  
Industrial Marketing ◽  
Knowledge Transfers ◽  
Purchasing Group

The paper aims to contribute to the body of knowledge on client commitment in business-to-business professional services by developing and testing two alternative models: one based on the Relationship Marketing (RM) approach and the second on the Industrial Marketing and Purchasing Group (IMP) approach. Both models include the same mediators (components of commitment) and consequences (attitudinal and behavioral loyalty), yet they differ in the antecedents of commitment. By using SEM, both models are tested and compared on a sample of 150 firms. The results show that affective commitment is the only component of commitment that influences both attitudinal and behavioral loyalty. In the RM model affective commitment is positively influenced by trust, social bonds and satisfaction, while in the IMP model it is positively influenced by trust and knowledge transfers. Although differences in the sizes of effects can be found, the two models perform comparably well in terms of the model fit and their explanatory power of loyalty. Santrauka Straipsnio tikslas - nustatyti žinių lygį, kurį yra pasiekę profesionalai, organizuojantys paslaugų teikimą pagal modelį verslas verslui. Autoriai pasirinko du modelius: vienas pagrįstas rinkodaros ryšių (MR), kitas - gamybinės rinkodaros ir prekybos grupių (IMP) požiūriu. Abu modeliai apima tokius parametrus, kaip įsipareigojimai, ir tokius rezultatus, kaip vartotojų lojalumas, požiūris, tačiau skirtingas pradines sąlygas. Atliekant tyrimus modeliai buvo pritaikyti 150 įmonių. Kaip teigia straipsnio autoriai, gauti tyrimo rezultatai rodo, kad emocinis įsipareigojimas yra sudėtinė įsipareigojimų, turinčių įtakos lojalumui bei vartotojų požiūrio formavimui, dalis. Pritaikius pasirinktus modelius gaunami atitinkami rezultatai.

scholarly journals Understanding consumer loyalty to technology-based self-services with credence qualities

2015 ◽  
Vol 29 (6/7) ◽  
pp. 522-532 ◽  
Author(s):  
Lisa Schuster ◽  
Judy Proudfoot ◽  
Judy Drennan
Keyword(s):  
Professional Services ◽  
Content Type ◽  
Consumer Responses ◽  
Factors Affecting ◽  
Behavioral Loyalty ◽  
Behavioral Domain ◽  
Continued Use ◽  
Self Service ◽  
The Impact ◽  
Goal Directed Behavior

Purpose – This paper aims to use the Model of Goal-Directed Behavior (MGB) to examine the factors affecting consumers’ continued use of emerging technology-based self-services (TBSSs) with credence qualities. Professional services, which traditionally require specialized knowledge and high levels of interpersonal interaction to produce owing to their credence qualities, are increasingly delivered via self-service technologies. Health services delivered via mobile devices, for example, facilitate self-care without direct involvement from health professionals. Design/methodology/approach – A mental health service delivered via the Internet and mobile phone, myCompass, was selected as the research context. Twenty interviews were conducted with users of myCompass and the data were thematically analyzed. Findings – The findings of the study showcase the unique determinants of consumers’ continued use of TBSSs with credence qualities relative to the more routine services which have been the focus of extant research. The findings further provide support for the utility of the MGB in explaining service continuance, although the importance of distinguishing between extrinsic and intrinsic motivational components of behavioral desire and capturing the impact of social influence beyond subjective norms is also highlighted. Originality/value – This study contributes to recent research examining differences in consumer responses across TBSSs and behavioral loyalty to these services. It also provides empirical evidence for broadening and deepening the MGB within this behavioral domain.

Services Outsourcing and Productivity Growth

2018 ◽  
Vol 19 (2) ◽  
pp. 192-209 ◽  
Author(s):  
Sonia Mukherjee
Keyword(s):  
Productivity Growth ◽  
Manufacturing Sector ◽  
Core Competencies ◽  
Marketing Research ◽  
Manufacturing Firms ◽  
Professional Services ◽  
Business Services ◽  
Positive Role ◽  
Firm Level ◽  
The Impact

The article studies the impact of outsourcing services on the productivity growth of the Indian manufacturing firms. By the term services we mean different expenses on services incurred by the manufacturing firms, such as, advertising, marketing, research and development, consultancy, auditing, business services, knowledge-based services, technical, legal and other professional services (including information communication and technology services). With further expansion in newer services, a higher demand has come from the Indian manufacturing sector. With intensive usage of services in the manufacturing production process, the performance and the manufacturing can focus on the core competencies with outsourced and cheaper services from expert service provider. For this purpose, the firm-level data have been collected from the annual financial statements of the Centre for Monitoring of the Indian Economy’s Prowess database. The econometric results conclude that services have played a positive role in improving the productivity growth of the aggregate Indian manufacturing firms and at the disaggregated level, especially for industrial groups such as food, beverage and tobacco; textiles, gems and jewellery; transport; machinery; metal, rubber and plastic; leather and footwear; and chemicals, services have played a favourable role in boosting the productivity growth. JEL: D24, L80, L60

scholarly journals Industrial marketing research: Theory and practice

1982 ◽  
Vol 13 (2) ◽  
pp. 70-75
Author(s):  
Russell Abratt
Keyword(s):  
South Africa ◽  
State Of The Art ◽  
Marketing Research ◽  
Theory And Practice ◽  
Consumer Market ◽  
Simple Method ◽  
Industrial Marketing ◽  
Industrial Companies ◽  
Marketing Planning ◽  
To Receive

Industrial marketing research is generally speaking a low priority item for industrial companies in South Africa. However, marketing research should form the basis of most marketing planning. Marketing research budgets in industrial companies are usually small because management feels that most projects are either too expensive or too time consuming. The objective of this article is to show that industrial marketing research need not be expensive or time consuming. Industrial marketing research has failed to receive much attention in standard marketing books and journals, in spite of the fact that the size of the industrial market is larger than the consumer market in South Africa. The author discusses a simple method which can be followed by people in industrial companies with little or no marketing background. The scope of industrial marketing research and the planning of an industrial research project are discussed; besides a report on a field study undertaken among 20 industrial plastics manufacturers on the Witwatersrand to establish the 'state of the art' as far as their marketing research was concerned.

Measuring Attitudinal Loyalty: Separating the Terms of Affective Commitment and Attitudinal Loyalty

2008 ◽  
Vol 22 (2) ◽  
pp. 227-239 ◽  
Author(s):  
Bob Heere ◽  
Geoff Dickson
Keyword(s):  
Affective Commitment ◽  
Resistance To Change ◽  
Marketing Research ◽  
Reliability And Validity ◽  
Central Feature ◽  
Cross Sectional ◽  
Attitudinal Loyalty ◽  
Team Loyalty ◽  
The Individual ◽  
Internal Level

Current marketing research on attitudinal constructs such as commitment and loyalty is characterized by conceptual confusion and overlap. This study aims to improve the clarity of these terms by separating the commitment and loyalty constructs. It also provides a new scale for measurement of team loyalty. Commitment is a construct that is cross-sectional in nature and is internal to the individual. Alternatively, loyalty is longitudinal in nature and should be regarded as the result of interaction between negative external changes in the environment and the individual’s internal level of commitment. The proposed scale has its origins with the Psychological Commitment to Team scale. Our revisions to the scale provide the needed longitudinal dimension. The new Attitudinal Loyalty to Team Scale (ALTS), which has resistance to change as a central feature, demonstrates both reliability and validity.

scholarly journals Services Trade Policies and Economic Integration: New Evidence for Developing Countries

2020 ◽  
pp. 1-20
Author(s):  
Bernard Hoekman ◽  
Ben Shepherd
Keyword(s):  
Developing Countries ◽  
Bilateral Trade ◽  
Explanatory Power ◽  
Professional Services ◽  
Services Trade ◽  
Quantitative Evidence ◽  
Goods And Services ◽  
Regulatory Data ◽  
High Degree ◽  
New Evidence

Abstract This paper applies machine learning to recreate to a high degree of accuracy the OECD's Services Trade Restrictiveness Index (STRI) to provide quantitative evidence on the restrictiveness of services policies in 2016 for a sample of developing countries, using regulatory data collected by the World Bank and WTO. Resulting estimates are used to extend the OECD STRI approach to 23 additional countries, producing what we term a Services Policy Index (SPI). Converting the SPI to ad valorem equivalent terms shows that services policies are typically much more restrictive than tariffs on imports of goods, in particular in professional services and telecommunications. The SPI has strong explanatory power for bilateral trade in services at the sectoral level, as well as for aggregate goods and services trade.

scholarly journals Effects of Job Content and Physical Activity on Body Mass Index among Obese Managers of the Mexican Manufacturing Industry

2020 ◽  
Vol 17 (11) ◽  
pp. 3969
Author(s):  
Oziely Daniela Armenta-Hernandez ◽  
Aidé Aracely Maldonado-Macias ◽  
Margarita Ortiz Solís ◽  
Miguel Ángel Serrano-Rosa ◽  
Yolanda Angélica Baez-López ◽  
...  
Keyword(s):  
Physical Activity ◽  
Body Mass Index ◽  
Body Mass ◽  
Direct Effect ◽  
Work Stress ◽  
Manufacturing Industry ◽  
Explanatory Power ◽  
The Body ◽  
Equation Modeling ◽  
Job Content

Mental health disorders resulting from work stressors are increasing in the Mexican manufacturing industry and worldwide. Managerial positions in these contexts are highly stressful, and although physical activity may reduce the negative effects of work stress, the relationships between these two aspects regarding their effects on the body mass index (BMI) of obese managers are scarcely studied. This article aims to study such relationships by using the Job Content Questionnaire (JCQ) dimensions with the Baecke’s physical activity questionnaire dimensions and analyzing their effects on the BMI. A sample of 255 managers from the Mexican industry, with a (BMI > 30) participated by answering the surveys and providing their weight, their height, and certain sociodemographic information. The research hypotheses were tested using WarpPLS® 6.0 for structural equation modeling. The results for three models featuring acceptable reliability to estimate the direct, indirect, and total effects are presented. The first model showed a medium explanatory power, the variable of job decision-making authority having the greatest direct effect on BMI. The second model showed a medium explanatory power, and the variable of physical activity during leisure-time observed the unique direct effect on BMI. Finally, although the integrating model showed a small explanatory power, both work stress and the physical activity exerted observed direct effects on BMI reduction.

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