scholarly journals POST-EVENT VISITS AS THE SOURCES OF MARKETING STRATEGY SUSTAINABILITY: A CONCEPTUAL MODEL APPROACH

2013 ◽  
Vol 15 (1) ◽  
pp. 74-95 ◽  
Author(s):  
Hui Li ◽  
Wei Song ◽  
Roger Collins
Keyword(s):  
Marketing Strategy ◽  
Conceptual Model ◽  
Structural Equation ◽  
Equation Modeling ◽  
Research Approach ◽  
Tourism Marketing ◽  
Event Marketing ◽  
Perceived Satisfaction ◽  
Traditional Sports ◽  
The Impact

While extant literature has mainly concentrated on contemporaneous event tourism marketing (i.e., on visiting the city during or around the event) and on intentions to revisit after the event's completion, this research investigates the impact of the event on the decisions of potential tourists/visitors who have never visited the host city and want to visit it after the event's completion. Research in this area, especially in those emerging markets where event marketing is developing rapidly, is limited. In order to address the issues raised, a conceptual model is proposed. This model is based on a multivariate research approach, examining the interrelationships between event image, destination image, participants’ perceived satisfaction with the event and intentions to visit, under the context of non-repeat event marketing. Five hypotheses postulating these interrelationships were tested using structural equation modeling. A “non-repeat” event, the National Games, the biggest traditional sports event in China, was chosen to test this model. Selfadministered questionnaires were used to collect data relating to a period of two months after the event's completion. The findings show that the sustainability of event marketing strategy can be achieved through the post-event visit to the host city.

Rural women entrepreneurs in Oman: problems and opportunities

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Suhail M. Ghouse ◽  
Omar Durrah ◽  
Gerard McElwee
Keyword(s):  
Rural Women ◽  
Women Entrepreneurs ◽  
Structural Equation ◽  
Equation Modeling ◽  
Research Approach ◽  
Content Type ◽  
Business Opportunities ◽  
Survey Responses ◽  
The Impact ◽  
Traditional Roles

PurposeThis paper examines the challenges associated with rural women entrepreneurs in Oman. The study is based on women living in rural and highland areas who aim to move beyond their traditional roles in the family seeking avenues for growth and development. It identifies several problems encountered by rural women entrepreneurs and the impact on their future business opportunities.Design/methodology/approachA mixed research approach involving quantitative and qualitative elements was adopted for the study. The research is based on 183 survey responses and personal interviews with 8 rural women entrepreneurs. Partial least squares structural equation modeling (PLS-SEM) was adopted to analyse the quantitative responses and depict a model featuring the intensity of the problems affecting business opportunities. Seven short cases based upon the interviews with rural women entrepreneurs are also detailed.FindingsSeveral problems experienced by rural women entrepreneurs were identified hampering their business ventures, linked to personality, family, educational, socio-cultural, facilities, legal, financial and economic, organizational and geographical, out of which household, organizational and geographical linked problems were most significant. Entrepreneurial opportunities for rural women entrepreneurs are discussed.Practical implicationsThe research suggests that the policymakers should holistically consider how the rural women engaged in informal business for various means can be better supported and sustained by overcoming associated problems, can achieve business opportunities and contribute to regional socio-economic development.Originality/valueThere is a limited literature available on rural women entrepreneurship in an Arab context. The study provides an overview of the challenges and problems experienced by these women and the support areas required to overcome them for their sustainability in this region.

The Effect of Pleasure and Arousal on Satisfaction and Word-of-Mouth: An Empirical Study of the Indian Banking Sector

2013 ◽  
Vol 38 (2) ◽  
pp. 95-104 ◽  
Author(s):  
Gopal Das
Keyword(s):  
Customer Satisfaction ◽  
Conceptual Model ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Banking Sector ◽  
Positive Impact ◽  
Sampling Procedure ◽  
Equation Modeling ◽  
Public And Private Sector ◽  
The Impact

During the last decade, the Indian banking sector has shown a remarkable advancement in terms of innovation, growth, and value creation. Behind this development of the Indian banking sector, several factors like customer satisfaction and word-of-mouth (WOM) are responsible. Literature has reported that pleasure and arousal play an important role in customer satisfaction. Investigations have been carried out on the influence of pleasure and arousal on behavioural intentions including satisfaction and WOM. However, there has been no such study for the banking sector. This gap in research has motivated this study. This paper suggests a conceptual model in which pleasure and arousal directly influence satisfaction and WOM. It also tests the impact of satisfaction on WOM. Based on prior literature, several hypotheses stating the linkages among pleasure, arousal, satisfaction, and word-of-mouth were developed. Russell�s framework for pleasure and arousal (emotion) formed the basis of the model. For the purpose of the study, face-to-face interviews with a structured questionnaire were conducted to collect data. Participants included customers above 18 years from both public and private sector banks in three cities namely, Kolkata, Durgapur, and Haldia of West Bengal, India. Data collection was done with the use of area sampling procedure. Out of 500 questionnaires administered, about 310 questionnaires were useable for analysis. The data analysis was done with SPSS 19 and AMOS 18. Structural equation modeling (SEM) using AMOS 18 was applied to explore the links between the constructs in the conceptual model. The overall fit of the conceptual model was assessed using several indices furnished in the AMOS output. The fit index results suggested model fitness with the data. The results of the study indicate that: Pleasure has significant positive and negative impacts on satisfaction and WOM respectively. Arousal has significant negative and positive impact on satisfaction and WOM. Satisfaction has positive significant impact on WOM.

scholarly journals Virtual networks: Why do students use Instagram?

2019 ◽  
Vol 2 (1) ◽  
pp. 43
Author(s):  
Stavros Kaperonis
Keyword(s):  
Social Media ◽  
Conceptual Model ◽  
Social Presence ◽  
Structural Equation ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Social Media Networks ◽  
Video Sharing ◽  
Photo Editing ◽  
The Impact

 Instagram has become the bridge between consumers who share moments from their lives and companies that share their products and services with the users. Instagram stands out from the other social media networks thanks to user-friendly toolkit that provides photo editing, video sharing and Instagram stories. This conceptual model research investigates the impact of Instagram on user's attitude. Data were collected from young Instagram users in order to measure if there is a relationship between specific factors of Instagram and user attitude through Structural Equation Modeling (SEM). In this research, will be analyzed the consumer behavior in social media and particularly on Instagram. As a first stage of our research we are going to develop the theoretical study for Instagram users (n=200) at the age of 18-34, investigating the behavior of use Instagram which is determined by social presence. This study presents a theoretical conceptual model based on the theory of social presence, perceived pleasure, perceived usefulness and perceived value on Instagram and the potential connection of those factors to the user attitude.

scholarly journals The Effect of Integrated Interactive marketing on the Profitability of Irancell Company

2018 ◽  
Vol 2 (2) ◽  
pp. 36-46
Author(s):  
Solmaz Daryani ◽  
Sevil Mohammadalizadehfard
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Sample Size ◽  
Structural Equation ◽  
Simple Random Sampling ◽  
Correlation Study ◽  
Equation Modeling ◽  
Questionnaire Data ◽  
Interactive Marketing ◽  
The Impact

This study aimed to evaluate the impact of integrated interactive marketing (IIM) on the profitability of the Irancell Company. The population of this study consisted of all managers and employees at the Irancell Company in Tehran. A sample size of 207 individuals was determined according to the Krejcie-Morgan’s sample size table using simple random sampling. Data were collected by a questionnaire assessed by the Likert scale in this descriptive correlation study. The validity of research tool was approved using experts and specialists’ consensus and a liability of 0.895 was confirmed for the questionnaire. Data were analyzed using structural equation modeling. The results showed that the dimensions of IIM (customer satisfaction, marketing strategy, brand, and advertising) had a significant impact on the profitability of Irancell Co. The ranking results indicate that the variable marketing strategy is ranked the first in terms of affecting the profitability of Irancell Co., and variables of customer satisfaction, advertising, and brand are ranked as second to fourth, respectively.

The impact of business intelligence on supply chain performance with emphasis on integration and agility–a mixed research approach

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Taha Jafari ◽  
Azim Zarei ◽  
Adel Azar ◽  
Alireza Moghaddam
Keyword(s):  
Supply Chain ◽  
Business Intelligence ◽  
Structural Equation ◽  
Equation Modeling ◽  
Research Approach ◽  
Supply Chain Performance ◽  
Content Type ◽  
Supply Chain Agility ◽  
Two Phases ◽  
The Impact

PurposeThe paper aims to explore how business intelligence (BI), integration and agility influence supply chain performance.Design/methodology/approachThe study was performed by the exploratory sequential mixed method in two phases including meta-synthesis as a qualitative method and survey as a quantitative method. Data were collected through a survey of 369 Iranian companies across various industries. Structural equation modeling was used to test hypotheses.FindingsThe results show that BI, integration and agility play an important role in achieving better supply chain performance. In the meantime, BI has the greatest impact on supply chain performance. Additionally, BI has a positive and significant effect on the integration and agility of the supply chain. The study also found that integration has a direct effect on supply chain agility.Originality/valueTo the best of the authors' knowledge, the paper theoretically and empirically presents a new conceptual model of the relationship between BI, integration, agility and supply chain performance. The study helps researchers and practitioners to achieve insights into supply chain performance improvement.

Influence of formal and informal stakeholder relationship on megaproject performance: a case of China

2020 ◽  
Vol 27 (7) ◽  
pp. 1505-1531
Author(s):  
Jin Xue ◽  
Geoffrey Qiping Shen ◽  
Rebecca Jing Yang ◽  
Irfan Zafar ◽  
E.M.A.C. Ekanayake ◽  
...  
Keyword(s):  
Conceptual Model ◽  
Structural Equation ◽  
Relationship Management ◽  
Organizational Level ◽  
Equation Modeling ◽  
Content Type ◽  
Stakeholder Relationships ◽  
Informal Relationship ◽  
Managerial Implications ◽  
The Impact

PurposeThe purpose of this research is to seek better relational strategies between formal and informal stakeholder relationships to improve megaproject performance.Design/methodology/approachThe conceptual model was developed with twenty hypotheses based on the literature review. Then a questionnaire survey was conducted, and the collected data were analyzed by Partial Least squares Structural Equation Modeling (PLS-SEM) for validating the proposed model. Finally, the findings were discussed by a comparative study to explain the different effects of the formal and informal relationship on megaproject performance, and the managerial implications are presented for the stakeholders to implement the relationship management in the megaprojects.FindingsThe research finding reveals that formal relationship plays a dominating role in cost, quality, and labor protection; meanwhile, it is still more reliable in improving coordination, safety and environmental protection. Both formal and informal relationship is equally important towards collaboration and scheduling while the informal relationship is more effective in communication and project transparency.Originality/valueThe study extends the knowledge of relationship management in the domain of the megaproject performance. It provides a comprehensive and systematic understanding of the impact of formal and informal stakeholder relationships on ten aspects of the megaproject performance by the proposed conceptual model and PLS-SEM results. The research findings contribute to the theory of relationship management on how the different influences between formal and informal stakeholder relationships lead to better megaproject performance from inter-organizational level to project and societal level.

scholarly journals Halal Tourism Marketing Strategy Based on Delta Model to Increase Millennial Tourist Interest in Lombok Island

2021 ◽  
Vol 8 (8) ◽  
pp. 152
Author(s):  
Sintiar Rahmaningsih ◽  
Hermanto Hermanto ◽  
Handry Sudiartha Athar
Keyword(s):  
Structural Equation ◽  
Equation Modeling ◽  
Survey Method ◽  
Tourism Marketing ◽  
Marketing Model ◽  
Lock In ◽  
The Impact ◽  
Research Type ◽  
Delta Model ◽  
Lombok Island

This study is intended to analyze and know the significance of the impact of delta strategy halal tourism marketing model on the increasing interest of millennial tourists on the island of Lombok. The population of this explanatory research type is millennial tourists who enjoy halal tourism packages on the island of Lombok which is not known for sure. In data collection, this study uses survey method by determining the sample using nonprobability sampling, which is then limited by various criteria of respondents (purposive sampling). The questionnaire was distributed online and obtained by 182 respondents who participated in the study. The collected data is processed using Structural Equation Modeling (SEM) test with the help of AMOS 20.0 program. Based on the results of data processing using SEM, it was found that: (1) Best Product Strategy-Delta Model has a positive and significant effect on the interests of millennial tourists on the island of Lombok; (2) Total Customer Solutions-Delta Model positively and significantly affects the interest of millennial travelers in Lombok Island; and (3) System Lock-In-Delta Model positively and significantly affects the interest of millennial tourists on the island of Lombok

scholarly journals ENGAGING STUDENTS THROUGH EVENT MARKETING: AN EXAMPLE OF UNIVERSITY ENTREPRENEURSHIP EVENT

2017 ◽  
Vol 5 (3) ◽  
pp. 586-604
Author(s):  
Alev KOÇAK ALAN ◽  
Ebru TÜMER KABADAYI ◽  
Cansu KÖKSAL
Keyword(s):  
Structural Equation ◽  
Equation Modeling ◽  
University Entrepreneurship ◽  
Event Marketing ◽  
Main Driver ◽  
Managerial Implications ◽  
Revisit Intentions ◽  
The Impact ◽  
Students Satisfaction ◽  
Event Image

Despite the growing importance of event marketing, this study investigated the impact of entrepreneurship event on university students which was hosting by one of the leading university in Turkey. Three different assets of event image (event inventiveness, event appropriateness, event adequacy) were proposed to influence students’ satisfaction and revisit intentions. Research conducted to 468 students which participate in the entrepreneurship event for two days. For the analyses structural equation modeling technique was used. It was found that (i) the dimensions of event image (inventiveness, appropriateness, and adequacy) have an impact on students’ satisfaction and (ii) students’ satisfaction was a main driver of their revisit intention. Results, future researches and managerial implications were addressed.

The impact of brand experience on the memory formation

2019 ◽  
Vol 38 (1) ◽  
pp. 15-31 ◽  
Author(s):  
Tiffany S. Legendre ◽  
Elizabeth A. Cartier ◽  
Rodney B. Warnick
Keyword(s):  
Theoretical Model ◽  
New England ◽  
Structural Equation ◽  
Memory Formation ◽  
Equation Modeling ◽  
Brand Experience ◽  
Content Type ◽  
Event Marketing ◽  
Special Event ◽  
The Impact

Purpose The purpose of this paper is to examine the effectiveness of brand experiences on visitors’ memory formation and their revisit intention to a special event. Design/methodology/approach This study collected survey data from the Great New England Air Show to examine the soundness of the proposed theoretical model. Data were analyzed with partial least squares–structural equation modeling. Findings The results indicate an individual’s brand experience in the context of a special event can assist him/her in becoming more involved and finding meaningfulness in the experience, and form greater readiness to store memory of the event. Memory formation triggered by brand experience can help event practitioners anticipate positive behaviors of visitors after the experience. Practical implications The results suggest that event marketing managers and decision makers should create strong brand experiences focused on a mix of sensory, affective, intellectual and behavioral messages linked to the larger brand knowledge and memory formation. Originality/value The development of a theoretical model explaining brand experience with the purpose of explaining the internalization of brand experience in memory formation was documented and the study validated the brand experience concept in a non-monetary setting.

scholarly journals Exploring the Determinants of Digital Content Adoption By Academics: The Moderating Role of Environmental Concerns and Price Value

SAGE Open ◽  
2020 ◽  
Vol 10 (2) ◽  
pp. 215824402093185
Author(s):  
Imdadullah Hidayat-ur-Rehman ◽  
Muhammad Shakaib Akram ◽  
Aneela Malik ◽  
Shamsul A. Mokhtar ◽  
Zeeshan Ahmed Bhatti ◽  
...  
Keyword(s):  
Conceptual Model ◽  
Structural Equation ◽  
Online Survey ◽  
Perceived Usefulness ◽  
Digital Content ◽  
Equation Modeling ◽  
Environmental Concerns ◽  
Continuance Intention ◽  
Academic Settings ◽  
The Impact

The study investigates the underlying motives facilitating users’ continuance intention for digital content in academic settings. Extending the expectation confirmation model of IS continuance (ECM-ISC), the study proposes a conceptual model by incorporating personal and technological antecedents of users’ continuance intention for digital content. In addition, users’ environmental concerns and price value are considered as potential moderators in the relationship between their satisfaction and continuance intention for digital content. An online survey was used to collect data from 311 digital content users of a large public university in Saudi Arabia. Structural equation modeling was used to test the relationships in the conceptual model. The results obtained from SmartPLS 3.2 confirm that compatibility, convenience, self-efficacy, and facilitating conditions are the predictors of confirmation and usefulness of digital content. The confirmation of expectations and perceived usefulness result in greater satisfaction with the digital content, which in turn leads to users’ continuance intention. In addition, the article provides empirical evidence for the impact of environmental concerns on the satisfaction–continuance intention relationship, thus opening a novel research debate. The study is expected to offer new insights both for academicians and managers of digital content.

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