scholarly journals Videoclips: getting images in a second

Comunicar ◽  
2004 ◽  
Vol 11 (22) ◽  
pp. 156-163
Author(s):  
Carolina Fernández-Arismendes

It is our intention to determine which gender stereotypes are present in music video clips. We will also focus on other exiting alternatives to the construction of man and woman concepts in our current society. The video clip language has, as one of its c Descubrir los estereotipos de género que muestran los videoclips musicales y las alternativas que existen para construir otras maneras de ser mujer y hombre en la sociedad actual es el objetivo de este trabajo. El lenguaje del videoclip tiene la característica de transmitir imágenes efímeras e inmediatas y estereotipos de género. Si bien éstos son estáticos, se destacan en nuestra sociedad porque entran dentro del consumo mundial que los mass-media incentivan. El videoclip, pues, se ubica en el extremo de esta cultura express que se dirige al público joven.

REPRESENTAMEN ◽  
2018 ◽  
Vol 3 (01) ◽  
Author(s):  
Rian Rian ◽  
Edy Sudaryanto ◽  
Judhi Hari Wibowo

This research is motivated by the development of the spread of symbols of satanism in the modern era that mushroomed in various mass media, especially video clips to give and deliver messages. One of the top bands named Dewa 19 has symbols associated with symbols of satanism and spread the symbol through the media video clips of the songs of God 19. The focus of this study is the meaning of video clip symbols scattered on each video clip kara band Dewa 19. The theory used is Charles Sanders Peirce Semiotics theory which has a triadic model and trichotomy concept consisting of Representamen, interpretant, and object. The research method used in this research is qualitative research with descriptive type. The results of the research found that the meaning of the symbols scattered in each of the video clips of the band Dewa 19 is the result of the symbolic representation of satanism, among others: Horus's Eye, Pyramid Terpanchung, Chessboard Chess, Photo of Satan Church Founder, God Ra, ANKH SymbolKeywords: semiotics, satanism, Dewa 19, symbols.


2016 ◽  
Vol 14 (2) ◽  
pp. 37
Author(s):  
Leonardo Mozdzenski

A partir da ancoragem teórica na Análise do Discurso de linha francesa, recorremos às noções de ‘tecedura’/‘tessitura’ propostas por Neckel (2010), com o objetivo de examinar discursivamente dois videoclipes com a temática do Movimento #OcupeEstelita, quais sejam: o clipe Arquitetura de vertigem (2014) e o clipe Novo Apocalipse Recife (2015). Assim, propomos investigar como as mais diversas linguagens inscritas no discurso videoclíptico – palavra, som/música, imagem e performance – operam, de diferentes maneiras, a sua estrutura significante para a produção de sentidos e de que forma são acionados repertórios, memórias e interdiscursividades ao longo dos movimentos discursivos dos vídeos musicais aqui discutidos.PALAVRAS-CHAVE: Análise do Discurso. Videoclipe. Interdiscursividade. Memória. Movimento social. ABSTRACTBy means of the French Discourse Analysis theoretical framework, we use the notions of ‘weaving’/‘texture’ proposed by Neckel (2010), with the objective of discursively examining two music video clips with the theme of the #OcupeEstelita Movement, which are: the music video Arquitetura de vertigem (2014) and the music video Novo Apocalipse Recife (2015). Thus, we propose to investigate how the most diverse languages inscribed into the music video discourse – word, sound/music, image and performance – operate, in different ways, their significant structure in the meaning-making process and how repertories, memories and interdiscursivities are activated throughout the discursive movements of the music videos here discussed.KEYWORDS: Discourse Analysis. Music video clip. Interdiscursivity. Memory. Social movement.


Author(s):  
Saveleva Zh.V.

The prevalence of autism is growing, the problems of stigmatization and discrimination of people with autism spectrum disorders in society are exacerbating. The mass media play an important role in enlightening and reducing stigmatizing effects, in connection with which the goal was formulated to study the construction of images of a person with ASD in the mass media by the method of qualitative and discourse analysis of video clips from the federal channel. According to the results of the study, it can be argued that the range of characteristics used to describe people with autism in media discourse is diverse, but in retrospect, dominant interpretation models can be identified. At an early stage, the prevailing image of a person with ASD was deprived of the quality’s characteristic of normotypical people who do not want to leave their world. People diagnosed with autism were referred to as the intolerant category of "autistic". Since 2013, there has been a discursive turn, within which the category “autist” is replaced by tolerant speech patterns, adults with autism get into the lens of the media, the topic of uncommunicability as a property of a person with autism is replaced by the intention of the lack of opportunities to communicate, one of the reasons for which is social exclusion. In television stories of recent years, the mass media are actively constructing the image of a person with autism spectrum disorder through his inner world, through the advantages that a person with ASD can have due to his characteristics. However, it cannot be said that there has been a complete change of the image: the old cliches, as a rule, manifest themselves at a more latent level of grammatical constructions and semiotic meanings.


2019 ◽  
Vol 63 (4) ◽  
pp. 689-712
Author(s):  
K. Rothermich ◽  
O. Caivano ◽  
L.J. Knoll ◽  
V. Talwar

Interpreting other people’s intentions during communication represents a remarkable challenge for children. Although many studies have examined children’s understanding of, for example, sarcasm, less is known about their interpretation. Using realistic audiovisual scenes, we invited 124 children between 8 and 12 years old to watch video clips of young adults using different speaker intentions. After watching each video clip, children answered questions about the characters and their beliefs, and the perceived friendliness of the speaker. Children’s responses reveal age and gender differences in the ability to interpret speaker belief and social intentions, especially for scenarios conveying teasing and prosocial lies. We found that the ability to infer speaker belief of prosocial lies and to interpret social intentions increases with age. Our results suggest that children at the age of 8 years already show adult-like abilities to understand literal statements, whereas the ability to infer specific social intentions, such as teasing and prosocial lies, is still developing between the age of 8 and 12 years. Moreover, girls performed better in classifying prosocial lies and sarcasm as insincere than boys. The outcomes expand our understanding of how children observe speaker intentions and suggest further research into the development of teasing and prosocial lie interpretation.


Author(s):  
Ashkan Yazdani ◽  
Evangelos Skodras ◽  
Nikolaos Fakotakis ◽  
Touradj Ebrahimi

2021 ◽  
pp. 174702182110480
Author(s):  
Tochukwu Onwuegbusi ◽  
Frouke Hermens ◽  
Todd Hogue

Recent advances in software and hardware have allowed eye tracking to move away from static images to more ecologically relevant video streams. The analysis of eye tracking data for such dynamic stimuli, however, is not without challenges. The frame-by-frame coding of regions of interest (ROIs) is labour-intensive and computer vision techniques to automatically code such ROIs are not yet mainstream, restricting the use of such stimuli. Combined with the more general problem of defining relevant ROIs for video frames, methods are needed that facilitate data analysis. Here, we present a first evaluation of an easy-to-implement data-driven method with the potential to address these issues. To test the new method, we examined the differences in eye movements of self-reported politically left- or right-wing leaning participants to video clips of left- and right-wing politicians. The results show that our method can accurately predict group membership on the basis of eye movement patterns, isolate video clips that best distinguish people on the political left–right spectrum, and reveal the section of each video clip with the largest group differences. Our methodology thereby aids the understanding of group differences in gaze behaviour, and the identification of critical stimuli for follow-up studies or for use in saccade diagnosis.


Society ◽  
2016 ◽  
Vol 4 (1) ◽  
pp. 51-60
Author(s):  
M. Adha Al Kodri

In the ranks of K-pop industry, boyband group Shinee certainly not unfamiliar anymore. Since it was formed in 2008, they have received many awards in music’s field. One of their single is championed tittled Ring Ding Dong was released digitally on October 14 th 2009.In the video clip of Ring Ding Dong, described a collection of masculine men who dance vigorously. As well as body shape, accessories, and costume that they wear are very supports the actions of their masculine appearance. In other words, In other words, it can be said that the description of the man in the video clip leads to a masculine man with all the attributes of masculinity, but does not leave a gentle attitude, charisma and their prestige.Therefore, if you see this, the important point in this research is to analyze the representations of masculinity in the video clip boyband Shinee Ring Ding Dong through analysis Semiotics. Semiotic models are models that researchers use semiotics of Roland Barthes. Barthes developed two levels of sign (staggered systems) which allows to generates also meanings stratified, namely the level of denotation and connotation.Meanwhile, the results of this study indicate that masculinity is represented by the personnel of Shinee in the video clip Ring Ding Dong is manifold. Some of the scene showed a new concept of masculinity (the concept of “new man”), but some are still a traditional masculinity. When speaking of new concepts of masculinity, it can do a redefinition of the concept of masculinity, namely the concept of masculine brought by the image of the idol appeared in the mass media.


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