scholarly journals O novo ativismo urbano através da arte e do humor: analisando discursivamente videoclipes do movimento #OcupeEstelita (The new urban activism through art and humor: discursively analyzing music videos of the #OCUPEESTELITA movement)

2016 ◽  
Vol 14 (2) ◽  
pp. 37
Author(s):  
Leonardo Mozdzenski
Keyword(s):  
Discourse Analysis ◽  
Social Movement ◽  
Meaning Making ◽  
Video Clip ◽  
Music Videos ◽  
Music Video ◽  
Video Clips ◽  
Urban Activism ◽  
And Performance ◽  
Significant Structure

A partir da ancoragem teórica na Análise do Discurso de linha francesa, recorremos às noções de ‘tecedura’/‘tessitura’ propostas por Neckel (2010), com o objetivo de examinar discursivamente dois videoclipes com a temática do Movimento #OcupeEstelita, quais sejam: o clipe Arquitetura de vertigem (2014) e o clipe Novo Apocalipse Recife (2015). Assim, propomos investigar como as mais diversas linguagens inscritas no discurso videoclíptico – palavra, som/música, imagem e performance – operam, de diferentes maneiras, a sua estrutura significante para a produção de sentidos e de que forma são acionados repertórios, memórias e interdiscursividades ao longo dos movimentos discursivos dos vídeos musicais aqui discutidos.PALAVRAS-CHAVE: Análise do Discurso. Videoclipe. Interdiscursividade. Memória. Movimento social. ABSTRACTBy means of the French Discourse Analysis theoretical framework, we use the notions of ‘weaving’/‘texture’ proposed by Neckel (2010), with the objective of discursively examining two music video clips with the theme of the #OcupeEstelita Movement, which are: the music video Arquitetura de vertigem (2014) and the music video Novo Apocalipse Recife (2015). Thus, we propose to investigate how the most diverse languages inscribed into the music video discourse – word, sound/music, image and performance – operate, in different ways, their significant structure in the meaning-making process and how repertories, memories and interdiscursivities are activated throughout the discursive movements of the music videos here discussed.KEYWORDS: Discourse Analysis. Music video clip. Interdiscursivity. Memory. Social movement.

scholarly journals REPRESENTASI PEREMPUAN DALAM VIDEO KLIP GIRLBAND KOREA (ANALISIS SEMIOTIKA VIDEO KLIP DALLA DALLA DARI GIRLBAND ITZY)

MEDIAKITA ◽  
2021 ◽  
Vol 5 (2) ◽  
Author(s):  
Salma Zuhaira, Sukma Ari Ragil Putri
Keyword(s):  
South Korea ◽  
Social Movement ◽  
Gender Equality ◽  
Video Clip ◽  
Positive Energy ◽  
Equal Rights ◽  
Representation Of Women ◽  
Video Clips ◽  
Self Confidence ◽  
Song Lyrics

Feminism is a social movement that demands justice and equal rights of women with men. Gender equality is still a matter of debate. One of them is in South Korea. Women who support feminism are considered to hate, do not need, and will feel their position is higher than men. This demand for equality covers the fields of economy, politics, social, lifestyle, culture and so on. This research was conducted with the aim of knowing how the representation of women displayed by Korean Girlband Itzy in their video clip entitled Dalla Dalla. Dalla-Dalla's video clip with the theme of women's freedom depicts the life movements of women who want freedom from the criticisms of others who consider them weak and discriminate. This video clip also shows them different from the others. Although in this video clip it is not clearly stated the relevance of feminism in it. Therefore, in order to get a detailed description of the issue of feminism and women in the video clip, the researcher uses John Fiske's semiotic theory with the main theory, namely The Codes of Television, to see that behind the video clips there are connotative and denotative representations. According to John Fiske's Semiotics, there are 3 levels, namely the level of reality, representation and ideology. So it is hoped that the representation of women in this video clip is clearly described. The results of the study show the meaning of signs at the level of reality, and representations indicate freedom, self-confidence, and personal existence. At the ideological level, it shows the existence of postmodern feminism. So at the level of signs and symbols related to the representation of post-modern feminism, namely creating new discourses or messages that are meaningful and provide positive energy to other women, so that they dare to fight oppression and discrimination. The song lyrics and narrative code in the video clip show several scenes that lead to on postmodern feminist symbols

Cities in music videos: Audiovisual variations on London’s neoliberal skyline

Urban Studies ◽  
2017 ◽  
Vol 55 (6) ◽  
pp. 1257-1273
Author(s):  
Tania Rossetto ◽  
Annalisa Andrigo
Keyword(s):  
Urban Geography ◽  
Urban Morphology ◽  
Music Videos ◽  
Music Video ◽  
Specific Subject ◽  
Video Clips ◽  
Music Geography ◽  
Recent Developments ◽  
Full Consideration

Despite the resurgence of music video clips in the YouTube era, they have not received attention as a specific subject of inquiry in either cultural or urban geography. This article is aimed at providing a full consideration of music videos with a focus on the urban realm. In particular, the paper concentrates on how neoliberal iconic buildings and city skylines emerge in music videos by using London as a case study. Drawing from recent developments within architectural geography and urban morphology, as well as in the geocultural subfields of music geography, media geography and film geography, the paper shows how a partial return to critical traditional interests and text-based research styles could be still useful to appreciate the mutable, fluid, and affective ways in which skylines are mediated. The empirical part of the paper provides an analysis of three music videos set in London and with lyrics and music that refer to a mood or feeling ascribed to London’s iconic architecture.1

scholarly journals Videoclips: getting images in a second

Comunicar ◽  
2004 ◽  
Vol 11 (22) ◽  
pp. 156-163
Author(s):  
Carolina Fernández-Arismendes
Keyword(s):  
Mass Media ◽  
Gender Stereotypes ◽  
Video Clip ◽  
Music Video ◽  
Video Clips

It is our intention to determine which gender stereotypes are present in music video clips. We will also focus on other exiting alternatives to the construction of man and woman concepts in our current society. The video clip language has, as one of its c Descubrir los estereotipos de género que muestran los videoclips musicales y las alternativas que existen para construir otras maneras de ser mujer y hombre en la sociedad actual es el objetivo de este trabajo. El lenguaje del videoclip tiene la característica de transmitir imágenes efímeras e inmediatas y estereotipos de género. Si bien éstos son estáticos, se destacan en nuestra sociedad porque entran dentro del consumo mundial que los mass-media incentivan. El videoclip, pues, se ubica en el extremo de esta cultura express que se dirige al público joven.

scholarly journals The spatial-temporal fragmentation of live television video clips: analysis of the television production of the Eurovision Song Contest

2020 ◽  
Vol 33 (2) ◽  
pp. 17-31
Author(s):  
José-Patricio Pérez-Rufí ◽  
Águeda-María Valverde-Maestre
Keyword(s):  
Video Clip ◽  
Public Television ◽  
Spatial Continuity ◽  
Avant Garde ◽  
Video Clips ◽  
Live Music ◽  
Eurovision Song Contest ◽  
Live Television ◽  
And Performance ◽  
Characteristic Fragmentation

Multicamera television production’s similarity to the video clip has become evident in the production of the EBU’s Eurovision Song Contest, where various musical numbers representing public television stations from the organizing countries compete against each other in terms of spectacularity and originality. The main objective of this research is to analyze several acts to identify such appropriation. We will apply a textual analysis to the audiovisual discourse of a sample chosen through subjective sampling. We divide our analysis into four sections: preliminary phase, formal audiovisual analysis, staging and performance. The investigation leads to the conclusion that the characteristic fragmentation of space and time of video clips can also be identified in live music videos. This fragmentation is seen in the break in spatial continuity, resulting from recreating sets on stage and the abstraction of the stage thanks to screens and an avant-garde composition shot. We also consider that the production imitates the time fragmentation and fast shot speed of the video clip.

scholarly journals A Critical Discourse Analysis of song “Look What You Made Me Do” by Taylor Swift

2020 ◽  
Vol 4 (2) ◽  
pp. 154
Author(s):  
Alek Alek ◽  
Abdul Gafur Marzuki ◽  
Didin Nuruddin Hidayat ◽  
Evi Nurisra Aprilia Sari
Keyword(s):  
Discourse Analysis ◽  
Language Learning ◽  
Critical Discourse Analysis ◽  
Video Clip ◽  
Music Videos ◽  
Critical Discourse ◽  
Semiotic Analysis ◽  
Intended Meaning ◽  
Symbolic Cues ◽  
Figurative Expressions

The aim of this study was to reveal on how the intended meaning of any figurative expressions delivered through the lyrics and also symbolic signs and gestures which delivered on a popular video clip of Taylor Swift “Look What You Made Me Do” in order to figure out its implication toward language learning as one of the most-watched music videos on YouTube. The data of this study were the lyrics of Taylor Swift’s song “Look What You Made Me Do” and the official video clip on YouTube uploaded by VIVO on August 27th, 2017. Both the lyrics and the symbolic cues shown on the video clip were analyzed through Fairclough’s critical discourse analysis by categorizing any kinds of figurative expressions delivered to reveal the intended meaning of the song and interpret its symbolic expressions through semiotic study as research method. Thus the context is intervening the writing of the song. The results showed that there are many repetitions found to emphasize the message delivered which can be considered as something that viewed as highly really matter for the author or the singer of the song then based on the symbolic or semiotic analysis, most of the clues delivered are trying to express the singers’ transformation regarding to her new reputation as a more powerful and tough person from her past image as an innocent sweet girl. The clues are delivered through the symbols in the forms of animals such as snakes and raven which belief as the symbols of transformation.

Viewing music videos: Emotion and viewer interpretation

2002 ◽  
Vol 14 (2) ◽  
pp. 69-79 ◽  
Author(s):  
Joan M. Preston ◽  
Michael Eden
Keyword(s):  
University Students ◽  
Emotional Content ◽  
Music Videos ◽  
Music Video ◽  
Mediating Factors ◽  
Comparative Media

Abstract. Music video (MV) content is frequently measured using researcher descriptions. This study examines subjective or viewers’ notions of sex and violence. 168 university students watched 9 mainstream MVs. Incidence counts of sex and violence involve more mediating factors than ratings. High incidents are associated with older viewers, higher scores for Expressivity, lower scores for Instrumentality, and with video orders beginning with high sex and violence. Ratings of sex and violence are associated with older viewers and lower scores for Instrumentality. For sex MVs, inexperienced viewers reported higher incidents and ratings. Because MVs tend to be sexier but less violent than TV and film, viewers may also use comparative media standards to evaluate emotional content MVs.

scholarly journals Text Cohesion in English Scientific Texts Written by Saudi Undergraduate Dentistry Students: A Multimodal Discourse Analysis of Textual and Logical Relations in Oral Biology Texts

SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110321
Author(s):  
Hesham Suleiman Alyousef
Keyword(s):  
Discourse Analysis ◽  
Undergraduate Students ◽  
Meaning Making ◽  
Linguistic Knowledge ◽  
Bachelor Of Science ◽  
Lexical Cohesion ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Cohesive Devices ◽  
Analysis Scheme

This qualitative study examined multimodal cohesive devices in English oral biology texts by eight high-achieving Saudi English-as-a-foreign-language students enrolled in a Bachelor of Science Dentistry program. A Systemic Functional Multimodal Discourse Analysis (SF-MDA) of the textual and logical cohesive devices in oral biology texts was conducted, employing Halliday and Hasan’s cohesion analysis scheme. The findings showed that students used varied cohesive devices: lexical cohesion, followed by reference and conjunctions. Although ellipsis was minimally employed in the oral biology texts, its discipline-specific uses emerged: the use of bullet points and numbered lists that facilitate recall. The SF-MDA of cohesion in multimodal semiotic resources highlighted the processes underlying construction of conceptual and linguistic knowledge of cohesive devices in oral biology texts. The results indicate that oral biology discourse is interdisciplinary, including a number of subfields in biology. The SF-MDA of pictorial oral biology representations indicates that they include instances of cohesive devices that illustrate and complement verbal texts. The results indicate that undergraduate students need to be provided with a variety of multimodal high-cohesion texts so that they can successfully extend underlying conceptual and logical meaning-making relations.

scholarly journals Adolescent/Young Adult Perspectives of a Therapeutic Music Video Intervention to Improve Resilience During Hematopoietic Stem Cell Transplant for Cancer*

2019 ◽  
Vol 57 (1) ◽  
pp. 3-33 ◽  
Author(s):  
Joan E Haase ◽  
Sheri L Robb ◽  
Debra S Burns ◽  
Kristin Stegenga ◽  
Brooke Cherven ◽  
...  
Keyword(s):  
Stem Cell ◽  
Hematopoietic Stem Cell ◽  
Hematopoietic Stem Cell Transplant ◽  
Stem Cell Transplant ◽  
Meaning Making ◽  
Music Video ◽  
Controlled Clinical Trial ◽  
Cell Transplant ◽  
Hematopoietic Stem ◽  
Personal Strengths

Abstract This empirical phenomenology study reports adolescents/young adults (AYA) experiences of the therapeutic music video (TMV) intervention arm of a randomized controlled clinical trial (Children’s Oncology Group; COG-ANUR0631; R01 NR008583) during hospitalization for a hematopoietic stem cell transplant. A purposive subsample of 14 AYA were interviewed using a broad open-ended data-generating question about their TMV intervention experiences. At the end of each interview, we also asked AYA for suggestions on how to improve the TMV. Analysis of the narrative data resulted in four theme categories: (a) An Interwoven Experience of the Transplant and TMV Intervention; (b) TMV as a Guided Opportunity for Reflection, Self-Expression, and Meaning-Making; (c) Telling My Story: The Work of Deriving Meaning; and (d) A Way to Overcome the Bad Side of Cancer. AYA suggestions for improving the TMV are also summarized. Findings provide insight into ways the TMV supports AYA efforts to overcome distress and challenges by providing opportunities to reflect on what is meaningful, connect with others, and explore/identify personal strengths. Findings also inform our understanding about how the TMV may have functioned (i.e., mechanisms of action) to bring about significant change in AYA self-reported outcomes (i.e., positive coping, social support, and family function) for this trial.

Do They Really Mean It? Children’s Inference of Speaker Intentions and the Role of Age and Gender

2019 ◽  
Vol 63 (4) ◽  
pp. 689-712
Author(s):  
K. Rothermich ◽  
O. Caivano ◽  
L.J. Knoll ◽  
V. Talwar
Keyword(s):  
Gender Differences ◽  
Young Adults ◽  
Video Clip ◽  
Age And Gender ◽  
Video Clips ◽  
Age And Gender Differences ◽  
Speaker Intentions ◽  
And Gender

Interpreting other people’s intentions during communication represents a remarkable challenge for children. Although many studies have examined children’s understanding of, for example, sarcasm, less is known about their interpretation. Using realistic audiovisual scenes, we invited 124 children between 8 and 12 years old to watch video clips of young adults using different speaker intentions. After watching each video clip, children answered questions about the characters and their beliefs, and the perceived friendliness of the speaker. Children’s responses reveal age and gender differences in the ability to interpret speaker belief and social intentions, especially for scenarios conveying teasing and prosocial lies. We found that the ability to infer speaker belief of prosocial lies and to interpret social intentions increases with age. Our results suggest that children at the age of 8 years already show adult-like abilities to understand literal statements, whereas the ability to infer specific social intentions, such as teasing and prosocial lies, is still developing between the age of 8 and 12 years. Moreover, girls performed better in classifying prosocial lies and sarcasm as insincere than boys. The outcomes expand our understanding of how children observe speaker intentions and suggest further research into the development of teasing and prosocial lie interpretation.

scholarly journals Impact of Visual Design Elements and Principles in Human Electroencephalogram Brain Activity Assessed with Spectral Methods and Convolutional Neural Networks

Sensors ◽  
2021 ◽  
Vol 21 (14) ◽  
pp. 4695
Author(s):  
Francisco E. Cabrera ◽  
Pablo Sánchez-Núñez ◽  
Gustavo Vaccaro ◽  
José Ignacio Peláez ◽  
Javier Escudero
Keyword(s):  
Brain Activity ◽  
Music Videos ◽  
Visual Design ◽  
Music Video ◽  
Eeg Signal ◽  
Design Elements ◽  
The Public ◽  
Learning Classifier ◽  
The Mean ◽  
Human Electroencephalogram

The visual design elements and principles (VDEPs) can trigger behavioural changes and emotions in the viewer, but their effects on brain activity are not clearly understood. In this paper, we explore the relationships between brain activity and colour (cold/warm), light (dark/bright), movement (fast/slow), and balance (symmetrical/asymmetrical) VDEPs. We used the public DEAP dataset with the electroencephalogram signals of 32 participants recorded while watching music videos. The characteristic VDEPs for each second of the videos were manually tagged for by a team of two visual communication experts. Results show that variations in the light/value, rhythm/movement, and balance in the music video sequences produce a statistically significant effect over the mean absolute power of the Delta, Theta, Alpha, Beta, and Gamma EEG bands (p < 0.05). Furthermore, we trained a Convolutional Neural Network that successfully predicts the VDEP of a video fragment solely by the EEG signal of the viewer with an accuracy ranging from 0.7447 for Colour VDEP to 0.9685 for Movement VDEP. Our work shows evidence that VDEPs affect brain activity in a variety of distinguishable ways and that a deep learning classifier can infer visual VDEP properties of the videos from EEG activity.

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