Optimization of the product service supply chain under the influence of presale services
<p style='text-indent:20px;'>For some high-value and technology-intensive products, customers first ask service integrators to provide presales consulting services for products with potential demand. Improving the service level of presales service will increase service costs and reduce profits, but it can also increase the demand for products. The change in market demand under the influence of services will result in a series of chain reactions, such as changes in supply chain inventory costs and distribution costs. Thus, this paper considers the changes in the product service supply chain (PSSC) network caused by changes in presale service levels and service prices from the overall perspective of the supply chain and chooses a reasonable service level and price so that service integrators and product suppliers in PSSCs can achieve a win-win situation while meeting customer needs. First, a PSSC network optimization model is established considering the presale service level and price. Then, a double-layer nested genetic algorithm with constraint reasoning is proposed to solve this problem. Finally, by calculating the PSSC case of a building material company that produces a water mist spray system for ships, the feasibility and practicability of the algorithm was verified.</p>